Gulf Air — BrandWiki

Gulf Air

airline	Gulf Air
iata	GF
icao	GFA
callsign	GULF AIR
founded	March 24, 1950 (as Gulf Aviation)
hubs	Bahrain International Airport
frequent flyer	Falconflyer‡R1R‡
fleet size	45
destinations	65‡R2R‡
parent	Gulf Air Holding B.S.C
headquarters	Muharraq, Bahrain
key people	• Khalid Hussain Taqi (Chairman)‡R3R‡ • Martin Gauss (Group CEO)‡R4R‡
website	www.gulfair.com

Gulf Air is the flag carrier of Bahrain, which was founded in 1950. Headquartered in Muharraq, the airline operates scheduled flights to 65 destinations in 38 countries across Africa, Asia, and Europe. The airline's main hub is at Bahrain International Airport, Bahrain's sole international airport.

Gulf Air currently serves all its destinations with a mixed fleet consisting of narrow-body Airbus A320, Airbus A321 and Airbus A320neo family aircraft, as well as wide-body Boeing 787-9 Dreamliner aircraft. Gulf Air is the sponsor of the Bahrain Grand Prix and Bahrain International Airshow. Dubai–International is the busiest route served by the airline, with over 95 flights a week back and forth.

History

1949–1973: Gulf Aviation

In the late 1940s, Freddie Bosworth, a British pilot and entrepreneur, began an air taxi service to Doha and Dhahran from Bahrain, registering the Gulf Aviation Company Limited on 24 March 1950. In October 1951, British Overseas Airways Corporation (BOAC) became a major shareholder in Gulf Aviation, holding a 22% stake through the BOAC subsidiary company BOAC Associated Companies.

1993–2005: new livery and destinations

In May 1994, Gulf Air received its first Airbus A340-300.[5] Two months later, the carrier began flights to New York City using an A340.[11][12] The Gulf Air website was opened in January 1997, and New York services were discontinued the following month.[13][14] A no-smoking policy was established in 1998 on flights to Singapore and Australia, which was later introduced on all flights. In 1999, Gulf Air launched three new routes in northern Pakistan: Islamabad, Lahore and Peshawar. It also took delivery of two Airbus A330-200 aircraft, and introduced a new uniform designed by Balmain.[5]

In 2000, the airline celebrated its 50th anniversary. It took delivery of the remaining Airbus A330-200 aircraft in June, and launched services to Milan.[5] Later in August 2000, Gulf Air Flight 072, operating on a flight from Cairo to Bahrain was involved in a fatal crash which resulted in 143 deaths.

In May 2002, James Hogan became president and CEO of Gulf Air and instigated a restructuring and turnaround programme in response to a drastic fall in profits and increasing debt.[15] By 1 August 2002, Qatar announced its intentions to withdraw from Gulf Air to focus on its own national airline, Qatar Airways.[16] The state remained a member state for a six-month period after announcing the intention to withdraw.[17]

In 2003, Gulf Air introduced a new Landor Associates-designed gold and blue livery and, in June, established Gulf Traveller, a subsidiary, all-economy, full-service airline. It also announced a sponsorship deal for the Bahrain Grand Prix through 2010, creating the Gulfair Bahrain Grand Prix, of which the first was staged in 2004. The airline also introduced daily flights to Athens and Sydney via Singapore on 23 November 2003.[5]

In 2004, Gulf Air introduced direct flights between Dubai and London, Muscat and London, and a daily service between Abu Dhabi and Ras Al Khaimah. The airline carried a record 7.5 million passengers during that year.[5] Gulf Air's sponsorship of the Bahrain Formula 1 Grand Prix continued, with a record race crowd and a global TV audience. The airline announced a return to profit, with the best financial performance since 1997. Despite a BD30 million (US$80 million) cost to the business through fuel price rises during the year, Gulf Air recorded a profit of BD1.5 million (US$4.0 million) in the calendar year to December 2004, on revenues up 23.8% to BD476.3 million (US$1.26 billion) (2003: BD 384.6 million / USD1,020.2 million). The results meant the airline out-performed the targets set under Project Falcon, the three-year restructuring plan approved by the Board in December 2002.[5]

The owner states of Gulf Air at that time—the Kingdom of Bahrain, the Emirate of Abu Dhabi, and the Sultanate of Oman—confirmed their support for further expansion of the airline through a new three-year strategic plan which would include re-equipment of the aircraft fleet and recapitalization of the business through private-sector financing. Gulf Air was also placed on the IOSA registry following its successful completion of the IATA Operational Safety Audit (IOSA).

2006–2009: full ownership by Bahrain

The new summer schedule commencing 28 April 2006 saw the complete withdrawal from Abu Dhabi as a hub, following the decision on 13 September 2005 by the Emirate of Abu Dhabi to withdraw from Gulf Air and establish UAE flag carrier Etihad Airways.[18] Gulf Air changed its operations to a dual-hub basis between Bahrain and Muscat airports. The airline ran a series of advertisements in local newspapers, thanking Abu Dhabi for its contribution to Gulf Air. As the national carrier for the United Arab Emirates for over 35 years, it had a large customer base located in Abu Dhabi. Gulf Air endeavoured to show continuing support for flights to Abu Dhabi from Bahrain and Muscat, connecting to the rest of the Gulf Air network, via advertisements placed in local newspapers.

James Hogan resigned as president and chief executive officer as of 1 October 2006 (subsequently becoming CEO at rival airline Etihad). Ahmed Al Hammadi was named acting chief executive officer, until Swiss national André Dosé, the former chief executive officer of Crossair and Swiss International Air Lines, became CEO on 1 April 2007. A few days later, Dosé announced a BD310 million (US$825 million) restructuring plan. This included originating or terminating all flights in Bahrain; ceasing routes to Johannesburg, Dublin, Jakarta, Singapore, Hong Kong and Sydney; eliminating all Boeing 767s and Airbus A340-300s from the fleet; introducing the Airbus A321 in July 2007 and the Airbus A330-300 in 2009; and potentially terminating employment based on performance, and without regard for nationality. This led to some employees applying for jobs in other airlines and, in less than a month, Gulf Air lost 500 persons from its workforce, prompting the airline to rule out mass layoffs as part of its recovery plan, except for performance reasons.

On 5 May 2007, the government of Bahrain has taken full ownership of the airline following an extraordinary general meeting, as its joint-owner Oman withdrew from the airline to focus on Oman Air.[19] Gulf Air had also announced cutbacks to 25% of its workforce or roughly 1,500 jobs as part of a 2-year restructuring program to stop losses of $1 million a day.[20] André Dosé resigned on 23 July 2007 and was replaced by Bjorn Naf, prompting the Bahraini government to call for further transparency in the airline's running, and delegating parliament's financial and economic affairs committee to investigate Gulf Air's situation.[21] On 6 November 2007, Gulf Air started its third daily non-stop flight to London Heathrow Airport from Bahrain.

The airline inaugurated services to Shanghai Pudong International Airport on 16 June 2008 (the route was terminated on 25 December 2009). It also placed orders with Boeing (for 16 787s)[22] and Airbus (for 15 A320s and 20 A330s) to upgrade its fleet. The airline's last commercial Boeing 767 flight was on 29 May 2008. On 3 July 2008, Gulf Air was announced as the official sponsor of London association football club, Queens Park Rangers. The same year, Gulf Air signed a lease agreement for five aircraft with International Lease Finance Corporation (ILFC) as part of its growth and expansion strategy. The lease was for six years for two Airbus A319s and three Airbus A330-200s, due for delivery from March through May 2009.

In March 2009, Gulf Air signed a 42-month lease agreement with Jet Airways for four Boeing 777-300ERs, but the aircraft were returned to Jet Airways starting in September 2009. In May, Gulf Air inaugurated summer seasonal flights to Alexandria, Aleppo and Salalah. On 1 September 2009, Gulf Air resumed flights to Baghdad.[23] Services to Najaf and Erbil began shortly afterward.

Starting June 2009, Gulf Air's Golden Falcon logo was seen on the streets of London, emblazoned on the side of the city's taxi cabs, as part a two-year marketing deal. Fifty Hackney Carriages were to be rolled out in full Gulf Air livery to promote the airline's flights from London Heathrow to Bahrain and beyond.[24] Later in June, the carrier announced the departure of CEO Bjorn Naf and the appointment of Samer Majali (who worked previously for Royal Jordanian) as CEO effective 1 August 2009.

2010s: restructuring

On 1 March 2010, Gulf Air launched its new "Falcon Gold" cabin, a single premium cabin merging business and first class together, aimed at offering higher standards of comfort for the standard premium price. As of August 2011, the new Flat Beds were installed on all aircraft except short-haul aircraft.

In 2011, Gulf Air temporarily suspended flights to Iran, Iraq and Lebanon during the height of the Bahraini uprising. The airline originally was to resume service to Iran from November 2012, but cancelled the plan as it was unable to receive approval from the Iranian authorities.[25] Flights to Iran resumed in March 2014.[26]

In November 2012, Gulf Air phased out its last Airbus A340-300. At the end of November 2012, it was announced that Gulf Air CEO Samer Majali's resignation had been accepted by the board of directors. Majali left by the end of 2012, after serving the company for three years.[27] In March 2013, the airline announced that it cut 15% of its total staff alongside four unprofitable routes as part of its restructuring program.[28] Maher Salman Al Musallam was the acting CEO of Gulf Air until May 2016, when he was officially appointed to the role. Musallam later resigned in June 2017 with his tenure being praised with reducing the airline's debts by 88%.[29] On 12 November 2017, Gulf Air appointed former Croatia Airlines CEO Krešimir Kučko as the airline's new CEO.[30]

At the Bahrain International Airshow in January 2016, Gulf Air ordered 17 A321neo and 12 A320neo aircraft for delivery from June 2018, and cancelled a commitment to acquire six A330-300 aircraft.[31] In addition, the airline also announced a restructured order for 16 Boeing 787-9 aircraft. The new order of 16 Boeing 787-9 aircraft replaced an existing order for 16 of the smaller Boeing 787-8 aircraft.[32] In June 2017, Gulf Air suspended its flights to Qatar during the Qatar diplomatic crisis.[33] In February 2018, Gulf Air revealed its new livery. It consisted of an all-white fuselage with a smaller golden falcon on the tail and with dark blue 'Gulf Air' titles. In February 2019, the airline briefly suspended flights to Pakistan after the country temporarily closed its airspace due to increased tensions with India.[34] In January 2020, Gulf Air retired its last Airbus A330-200 in favor of the newer Boeing 787-9.