Elma Chips is a Brazilian snacks company and its main industrial unit is in Curitiba, capital of the Brazilian state of Paraná. The company is managed by Frito-Lay, a subsidiary of the American branch of PepsiCo.
History
Elma Chips was founded in 1974 when PepsiCo acquired and merged the companies American Potato Chips (located in São Paulo) and Elma Produtos Alimentícios. Elma was founded in 1958 by the sisters ‘’’El’’’friede Wagner and ‘’’Ma’’’ria Unger, and produced by hand crunchy sticks covered with coarse salt (industrialized and long version of a salted pretzel), called Stiksy and sold in green packaging. The union of the two companies was successful and the brand became known with its slogan: "It is impossible to eat just one".
The brand's first original product was Baconzitos, a bacon-flavored wheat snack which started to be sold in the company's debut year. In 1976 the company started to manufacture Cheetos in Brazil, followed by Funyuns (sold as Cebolitos to match Baconzitos) in 1978, Zambinos (a pizza-flavored corn snack) in 1982, Fandangos in 1983, and Ruffles, Doritos