Sabritas, S. de R.L. de C.V. is a Mexican snack company owned by PepsiCo. They are best known for manufacturing potato chips. Sabritas is the Mexican name of Lay's, similar to Margarita in Colombia or Walkers in the United Kingdom and Ireland.
History
Sabritas was founded in 1943 by Pedro Antonio Marcos Noriega as Golosinas y Productos Selectos in Mexico City.[1] It produced and sold potato chips, corn chips and snacks, and relied on a small distribution network which was mostly bicycle-based. The name is a portmanteau of Sabrosas y Fritas, which means Tasty and Fried (or Fried ones) in Spanish.
In 1966, a year after Frito-Lay and Pepsi-Cola Company merged to form Pepsico, Sabritas was bought out. It started modernizing its processes and expanding its retail channel.