Ruffles (known as Lays Maxx or Lays Max in some countries, Walkers Max, Walkers Max Double Crunch or Walkers Max Strong for the UK and Ireland markets, and Lays Ondas for Peru) is an American brand of crinkle-cut potato chips. The Frito Company acquired the rights to Ruffles brand potato chips in 1958 from its creator, Bernhardt Stahmer, who had adopted the trademark on May 11, 1948.[1] Frito merged with H.W. Lay & Co. in 1961 to form Frito-Lay.[2]
Flavors
In addition to regular potato chips, Ruffles are produced in a variety of flavors and presentations, although some of these variants are produced exclusively for regional markets. Current varieties of Ruffles include: sour cream & onion, cheddar & sour cream, cheese, barbecue, salt & vinegar, cream cheese, and hot wings.
In Canada, a unique Ruffles flavor known as All-Dressed, a mix of ketchup, barbecue, and salt & vinegar flavors, is the most popular in the country.[3]
In Mexico, Ruffles have been available in the flavors of jamón, buffalo salsa, and chile con queso.