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Air China is the flag carrier airline of the People's Republic of China, with its main hubs in Beijing Capital International Airport and Beijing Daxing International Airport. It is one of the largest airlines in Asia and a full member of Star Alliance, offering comprehensive passenger and cargo services across domestic, regional, and global routes.
Key moments
1988Original Air China founded based on CAAC's restructuring
2002Amalgamated with China National Aviation Company and China Southwest Airlines to form China Aviation Group
2004Reorganized as China International Aviation Co., Ltd. and listed on Hong Kong, London, and Shanghai stock exchanges
2007Joined Star Alliance as a full member
Air China faces competition across multiple market segments:
Domestic market: Competes directly with China Southern Airlines and China Eastern Airlines, the other two major Chinese state-owned carriers, for domestic route share and passenger traffic.
International long-haul: Competes with global full-service carriers like Lufthansa, United Airlines, and Singapore Airlines on intercontinental routes between China and Europe, Americas, and Oceania.
Regional Asian markets: Competes with regional carriers such as Japan Airlines, Korean Air, and Cathay Pacific for short-haul and medium-haul traffic in East Asia.
Its competitive advantages include its status as China's national flag carrier, extensive domestic route network, membership in Star Alliance which provides seamless global connectivity, and a large modern fleet including domestically produced Comac C919 aircraft starting from 2024.
Direct domestic rivals: China Southern, China Eastern
International competitors: Lufthansa, United, Singapore Airlines
Regional competitors: Japan Airlines, Cathay Pacific
Key advantages: National carrier status, Star Alliance membership, modern fleet
Air China, as China's official national flag carrier, holds a one-of-a-kind brand position anchored in state affiliation and core national aviation infrastructure. Its brand identity is deeply tied to national representation, granting it a unique competitive edge in both domestic and cross-border aviation markets. The carrier benefits from robust government backing, an integrated nationwide route network, and long-standing strategic membership in the global Star Alliance, solidifying its standing as one of Asia's leading full-service airlines.
The brand balances steady domestic market share retention with measured international expansion, having invested heavily in modernizing its fleet in recent years. The 2024 integration of domestically manufactured Comac C919 aircraft into its operations has further boosted its image as an innovative, forward-looking carrier that supports domestic aerospace development. Its core strengths in the premium government and corporate travel segments, paired with expanding leisure route offerings, sustain consistent brand relevance across diverse customer demographics.
While competition from other large Chinese state-owned carriers and top global full-service airlines creates ongoing pressure on margins and market share, Air China's unique flag carrier status grants it preferential access to key strategic routes and partnerships that most competitors cannot match. This positioning underpins its overall brand strength, creating a compelling mix of operational stability and long-term growth potential in the post-pandemic global aviation industry.
Brand leadership
Score: 82/100
As China's national flag carrier, Air China holds a dominant leadership position in China's full-service aviation market, outranking most regional peers in the premium government and corporate travel segments. It maintains strong influence over China's international aviation policy and route development, though it trails the world's largest global mega-carriers in total global passenger volume and market share.
Customer interaction
Score: 75/100
Air China engages customers across multiple digital platforms, a comprehensive loyalty program, and upgraded in-flight experiences, with growing investment in digital booking and on-board service capabilities for both domestic and international travelers. Its Star Alliance membership connects it to a global base of frequent flyers, though customer satisfaction scores for in-flight service and on-time performance still trail top-ranked global carriers in many international markets.
Brand momentum
Score: 70/100
Air China has shown steady brand momentum following the global aviation recovery after the COVID-19 pandemic, with growing passenger traffic and the 2024 introduction of Comac C919 aircraft driving positive brand attention. It continues expanding its intercontinental route network and upgrading premium cabin products, though growth is partially offset by intense domestic competition and geopolitical factors impacting select international routes.
Brand stability
Score: 90/100
Backed by the Chinese government as a state-owned national carrier, Air China benefits from exceptional financial and operational stability, with consistent access to capital and strategic government support during industry-wide downturns. It has maintained consistent brand messaging and market positioning for decades, with no major reputational disruptions that have significantly eroded its core brand equity.
Brand age
Score: 80/100
Air China was formally established as an independent operating brand in 1988, when it was spun off from the Civil Aviation Administration of China, giving it over 35 years of continuous operating history. Its long-standing presence in the Chinese aviation market has allowed it to build deep national brand recognition and widespread customer trust, with legacy ties to China's aviation development supporting its long-term brand equity.
Industry profile
Score: 85/100
As China's flag carrier and a core member of the global Star Alliance, Air China holds an extremely high profile within the global aviation industry. It is regularly featured in top global airline rankings, serves as the primary carrier for Chinese government diplomatic travel, and is a key player in shaping Asian aviation market trends, with widespread recognition among industry stakeholders and frequent flyers worldwide.
Globalization
Score: 72/100
Air China operates an extensive global route network connecting China to Europe, the Americas, Africa, Oceania, and across Asia, with full Star Alliance membership granting it access to over 1,000 destinations worldwide. While the majority of its revenue and traffic still comes from the domestic Chinese market, it has built a solid international presence, though its global brand recognition outside of Asia remains lower than leading European and Middle Eastern global carriers.
Artificial intelligence can support structured reasoning around a brand's underlying value drivers based on public market information and competitive positioning, and any generated brand value figures are purely illustrative. For a formally audited, official brand value assessment of Air China, contact the World Brand Lab.
secondary hubs
Shanghai–Pudong
focus cities
Chongqing
Dalian
Hangzhou
Hohhot
Hong Kong
Kunming
Shenzhen
Tianjin
Wuhan
frequent flyer
PhoenixMiles
alliance
Star Alliance
parent
Air China Group (53.46%)
Cathay Pacific (18.13%)
subsidiaries
Air China Cargo (51%)
Air Macau (66.9%)
AMECO (75%)
Beijing Airlines (51%)
Cathay Pacific (29.9%)
Dalian Airlines (80%)
Shandong Airlines (51%)
Shenzhen Airlines (51%)
Sichuan Airlines (10%)
Tibet Airlines (31%)
headquarters
Beijing Tianzhu Airport Industrial Zone, Shunyi District, Beijing, China
key people
• Wa Mingyuan (president, vice chairman & director)
• Ma Chongxian (chairman)
traded as
sse: 601111 (A share)
sehk: 00753 (H share)
lse: AIRC
revenue
▲ CN¥166.70 billion (2024)‡R3R‡
operating income
▲ CN¥-1.60 billion (2024)‡R3R‡
net income
▲ CN¥2.22 billion (2024)‡R3R‡
assets
▲ CN¥345.75 billion (2024)‡R3R‡
equity
▲ CN¥45.13 billion (2024)‡R3R‡
num employees
65,000 (2023)
website
airchina.com
Air China, officially Air China Limited, (, Zhōngguó guójì hángkōng gōngsī) is a Chinese airline and the flag carrier of the People's Republic of China.It is headquartered in Shunyi, Beijing. The airline offers both domestic and international flights to different destinations around China and the world.
The airline was established in 1988 after the former Chinese flag carrier CAAC was split into six airlines, one of them being Air China; it later merged with several of the successor airlines. Air China is now one of the largest airlines in China. It is 53.46% owned by the state-owned China National Aviation Holding.
Air China's hub airports are in Beijing and Chengdu.In 2017, the airline carried 102 million domestic and international passengers with an average load factor of 81%.[4] The airline joined Star Alliance in 2007.
History
Early years
Air China was established and commenced operations on 1 July 1988 as a result of the Chinese government's decision in late 1987 to split the operating divisions of Civil Aviation Administration of China (CAAC) into six separate airlines: Air China, China Eastern, China Southern, China Northern, China Southwest, and China Northwest.[5][6] Air China was assigned primary responsibility for intercontinental flights and took over CAAC's long-haul aircraft (Boeing 707s, 747s, and 767s) and routes.
In January 2001, the former CAAC's six airlines agreed on a merger plan,[7] according to which Air China was to acquire China Southwest Airlines. Before this acquisition, Air China was the country's fourth largest domestic airline. The merger created a group with assets of 56 billion yuan (US$8.63 billion) and a fleet of 118 aircraft.[8] In October 2002, Air China consolidated with the China National Aviation Holding and China Southwest Airlines.[9]
On 15 December 2004, Air China was successfully listed on the Hong Kong and London Stock Exchanges.[10][11] In 2006, Air China signed an agreement to join the Star Alliance.It became a member of the alliance on 12 December 2007 alongside Shanghai Airlines.[12]
In July 2009, Air China acquired $19.3 million of shares from its troubled subsidiary Air Macau, lifting its stake in the carrier from 51% to 81%.[13] One month later, Air China spent HK$6.3 billion (US$813 million) to raise its stake in Cathay Pacific from 17.5% to 30%, expanding its presence in Hong Kong.[14]
Development since 2010
In April 2010, Air China completed the increase of shareholdings in Shenzhen Airlines and became the controlling shareholder of Shenzhen Airlines, allowing Air China to further enhance its position in Beijing, Chengdu, and Shanghai, as well as achieve a more balanced domestic network.[15]
On 2 December 2010, Air China received Spain's highest tourism industry award, the "Plaque for Tourist Merit." Air China was the first foreign airline to receive the award, which is given to organisations and individuals contributing to the Spanish tourism industry.[16]
On 23 December 2010, Air China became the first Chinese airline to offer combined tickets that include domestic flights and shuttle bus services to nearby cities. The first combined flight-shuttle bus ticket connected Tianjin via shuttle bus with domestic flights passing through Beijing.[17]
Air China began offering free Wi-Fi internet service on board its aircraft on 15 November 2011, making it the first Chinese carrier to offer this service.[18]
Corporate affairs
The entity Air China Limited was registered in 2003, and its shares began trading in Hong Kong and London on 15 December 2004. Originally, the airline corporate entity was Air China International, which was founded in 2002. Air China International incorporated China Southwest Airlines and the air transportation services of the China National Aviation Corporation, becoming a new entity.[24]
The Air China HQ Building, the corporate headquarters, is located in Zone A of the Tianzhu Airport Industrial Zone in Shunyi District, Beijing.[24][25][26] The company registered office is on the ninth floor of the Blue Sky Mansion , also in Zone A of the Tianzhu Airport Industrial Zone.[27]
Destinations
Air China's route network extends throughout Asia to the Middle East, Western Europe, and North America from its hubs at Beijing Capital International Airport and Chengdu Tianfu International Airport.[30] It also currently reaches a significant number of Asian, Australian and European destinations from Shanghai.Some international routes operate from Chengdu, Chongqing, Dalian, Hangzhou, Kunming and Shenzhen. It is one of the few world airlines that fly to all six habitable continents.
On 10 December 2006, Air China began serving its first South American destination, São Paulo-Guarulhos (via Madrid-Barajas).This is the airline's longest direct flight.[31] The service was initiated with a Boeing 767-300ER, but due to increased demand, the service's aircraft has been modernized to an Airbus A330-200, and later to a Boeing 787-9.
Fleet
Current fleet
As of January 2026, Air China operates the following aircraft:[54]
Former fleet
Services
Cabin
Forbidden Pavilion
Forbidden Pavilion is Air China's first class, and is offered on all Boeing 747-400, Boeing 747-8 and some Boeing 777-300ER.[72][73]
The Forbidden Pavilion on the Boeing 777-300ER and 747-8 is Air China's latest flagship product, featuring Zodiac Aerospace Venus suites featuring a row pitch of 82-83 inches, and a seat width of 23 inches. The seat also features 23 inch AVODs and also has Universal AC and USB-A sockets available.
Forbidden Pavilion on the 747-400 has 80 in seat pitch, swiveling seat power, and fully flat bed recline. First Class on the 747-400 is one of two classes that sports AVOD screens. It is named Forbidden Pavilion due to its place in the cabin.
Capital Pavilion
Cargo
Air China Cargo, is a subsidiary of Air China, that focuses on freight delivery and does not transport passengers. It operates routes across Asia, Europe and North America with its fleet of Airbus A330-200/P2F, Boeing 747-400F and Boeing 777F.
Accidents and incidents
On 15 April 2002, Air China Flight 129, a Boeing 767-200ER from Beijing to Busan, South Korea, crashed into a hill while trying to land at Gimhae International Airport during inclement weather, killing 129 of the 166 people on board.[75][76]
On 27 August 2019, Air China Flight 183, an Airbus A330-343X from Beijing to Tokyo, Japan, was damaged beyond repair due to a cargo fire while on the ground at Beijing just shortly before departure. No one was injured.[77][78]
Controversies and passenger incidents
Wings of China incident
Air China's inflight magazineWings of China faced accusations of racism when they stated "London is generally a safe place to travel, however precautions are needed when entering areas mainly populated by Indians, Pakistanis, and black people."in their September 2016 issue.[79][80] On 8 September 2016, Air China issued an apology.[81] Air China Media, which publishes the Wings of China magazine, said it wished to apologise to "readers and passengers who are feeling uncomfortable".[82] It added: "This invariably inappropriate description... was purely a work mistake by the editors and it's not the magazine's views... We will immediately recall this entire issue of magazines and draw lessons from this incident."[83]
See also
Aviation industry in the People's Republic of China
List of airlines of the People's Republic of China
List of airports in the People's Republic of China
List of companies of the People's Republic of China
In 2012, after pressure from PETA, Air China stated that it would no longer transport monkeys to laboratories.PETA welcomed the airline's announcement.[20]
On 3 July 2013, in time for the company's 25th anniversary, Air China successfully tested Wireless LAN in flight.It was the first global satellite internet flight in Mainland China.[21]
In early 2015, it was announced that the airline had selected the Boeing 737 Next Generation and 737 MAX for its fleet renewal programme of 60 aircraft. The deal, with a value of over $6 billion at current list prices, has yet to be finalised.[22]
On 15 October 2025, Air China's regional subsidiary, Air China Inner Mongolia, was re-integrated, becoming a branch of the national carrier.[23]
Ownership structure
Branding and livery
The enterprise logo of Air China consists of an artistic Fenghuang pattern designed by artist Han Meilin.[29] The phoenix logo is also the artistic transfiguration of the word "VIP".The Chinese text for the name of the airline is written in calligraphy by former national leader Deng Xiaoping. The English name "AIR CHINA" is also present. Air China is a member of the Star Alliance.
In summer 2011, Air China introduced the new Airbus A330-300 on long-haul services, starting with Düsseldorf, Germany.
The aircraft featured the same two-class layout as the Airbus A330-200, but the economy cabin lacked seat-back entertainment, except in the first two rows, which also offered extra legroom.
Düsseldorf became the third German destination in Air China's network.
The airline launched a new Beijing-Milan-Malpensa service on 15 June 2011, complementing the airline's existing service to Milan from Shanghai.
Deliveries of the carrier's 19 new Boeing 777-300ERs commenced in mid 2011, with the aircraft forming the new "backbone of its future long-haul operations."The new Boeing 777-300ERs replaced the Boeing 747-400s on routes to U.S. destinations such as Los Angeles, New York, and San Francisco, but was expected to first enter service on flights to Paris from March 2012.The Boeing 777-300ER began to replace most 747 services once sufficient numbers entered the fleet.[32] Air China expanded its operations in India with a Beijing-Mumbai route in September 2011, while the existing Delhi route was upgraded to the A330.[33] The airline also launched service to Mumbai from Chengdu on 2 May 2012.[34] The airline began using the Boeing 777-300ER on one of its two daily Beijing-Los Angeles flights on 1 June 2012.[35] From late 2012 to early 2013, the airline replaced the Boeing 747-400s servicing the New York and San Francisco routes with the Boeing 777-300ER.[36] With the addition of the Boeing 777-300ERs on the US routes, Air China increased frequency on the Beijing-New York route, changing the flights from 7 to 11 flights a week by adding two new flights to the route (CA989/990).[37] On 21 January 2014, the airline launched its service to Hawaii with flights from Beijing to Honolulu, the first nonstop flights between the two cities.[38] The airline also increased the frequency of service on the Beijing-Houston Intercontinental route from four times weekly to daily service from 30 March 2014.[39] Beginning 10 June 2014, Air China introduced new nonstop service from Beijing to Washington-Dulles, operated by a Boeing 777-300ER.[40] As of 29 September 2015, Air China also introduced a three times weekly flight to Montréal–Pierre Elliott Trudeau International Airport in a codeshare with Air Canada.[41] The Montreal flight was extended to Havana from 27 December 2015.
Air China started its direct flights to Johannesburg, South Africa from 29 October 2015.[42]
Joint Venture agreements
Air China has joint venture agreements with the following airlines:
Capital Pavilion is Air China's business class, and is offered on all Air China aircraft, excluding the Comac C909-700.[72]
On Air China's narrow-body fleet, business class seats are recliners arranged in an 2-2 configuration.[72]
On the Boeing 747-8, Boeing 777-300ER and Boeing 787, the Capital Pavilion would be located at the front of the cabin in a 2-2-2 configuration.They feature Collins Parallel Diamond seats, which can convert into a 6'-4" lie-flat bed. The seats have a width of 21 inches, and also feature a 15-16 inch touchscreen along with Universal AC and USB-A sockets. On the Boeing 747s, Capital Pavilion is located in the nose of the aircraft and the Upper Deck, with a painted collage of the Summer Palace, which symbolizes good luck in China. On the Boeing 747-400, the seats have partial recline, with a touch-screen function and remote function IFE screen on the back of seats and also located in the armrests. It was located in a 2-2-2 configuration at the back, with 2-2 rows continuing to the front and on the Upper Deck. These seats feature seat-back AVOD screens.
The Capital Pavilion on the Airbus A330 would be located in a small area at the front of the cabin. On newer A330s, they feature Zodiac Aura Lite, which consists of rectangle-like seats, with two reading lights located between seats in a 2-2-2 configuration and seat-back screens would be provided. These seats provide full recline and can convert into a 6'-4" lie-flat bed. The seats also have a row pitch of 79 inches, a seat width of 21 inches, and also features a 15-inch touch screen display, as well as Universal AC and USB-A sockets. On older A330s, the screens would be smaller and there would be no storage space between screens, and a recline of 165 degrees.
The Airbus A350 feature Air China's latest product.On older A350s, the seats feature a reverse herringbone Collins Aerospace Super-Diamond seat arrangement at the front of the cabin in 8 1-2-1 configurated rows. The seats would be full flat reclinable, along with a shoulder belt for safety. There are no mid-overhead bins, allowing the cabin to look and feel bigger. There would also be aisle access to all seats, and 18-inch HD IFE screens. On newer Airbus A350s, the cabin features Recaro CL6720 seats arranged in a 1-2-1 configuration. The seats can convert to a 6'-4" lie-flat bed, and has a seat width of 21 inches. Each seat features a 18-inch HD touch screen display and Universal AC and USB-A sockets.
Premium Economy Class
Premium economy is offered on all of Air China's Airbus A330-300, Airbus A350-900, Boeing 747-8 and Boeing 787-9.[72] The Premium Economy class on the A350-900 is the newest product, with extra recline, a seat pitch of 38.5-39 inches and a seat width of 18.5 inches, in a 2-4-2 configuration. Premium Economy on A330-300s, 747-8s and 787-9s have a seat pitch of 36-38 inches and a width of 17.1-18 inches. In older A330s, these seats also featured AVOD screens and headrests, which the Economy Class did not.[72]
Economy Class
Economy class is offered on all Air China aircraft.IFE with AVOD functionality is available on Boeing 777-300ER, Boeing 787-9, Airbus A350-900, Boeing 747 and newer Airbus A330 aircraft with different screen sizes and different systems from Panasonic and Thales. Universal power port and USB availability is different upon aircraft. Seats typically have a seat pitch of 31 inches, and a width of 17-18 inches, depending on aircraft. On Airbus A330s, economy class is in a 2-4-2 configuration, whilst on Airbus A350s and Boeing 787s, a 3-3-3 configuration is present. Boeing 747s and 777s have a 3-4-3 configuration. All narrowbody jets are configured in a 3-3 configuration except for the Comac ARJ21s, which have a 3-2 configuration.[72]
Forbidden Pavilion
Forbidden Pavilion is Air China's first class, and is offered on all Boeing 747-400, Boeing 747-8 and some Boeing 777-300ER.[72][73]
The Forbidden Pavilion on the Boeing 777-300ER and 747-8 is Air China's latest flagship product, featuring Zodiac Aerospace Venus suites featuring a row pitch of 82-83 inches, and a seat width of 23 inches. The seat also features 23 inch AVODs and also has Universal AC and USB-A sockets available.
Forbidden Pavilion on the 747-400 has 80 in seat pitch, swiveling seat power, and fully flat bed recline. First Class on the 747-400 is one of two classes that sports AVOD screens. It is named Forbidden Pavilion due to its place in the cabin.
Capital Pavilion
Capital Pavilion is Air China's business class, and is offered on all Air China aircraft, excluding the Comac C909-700.[72]
On Air China's narrow-body fleet, business class seats are recliners arranged in an 2-2 configuration.[72]
On the Boeing 747-8, Boeing 777-300ER and Boeing 787, the Capital Pavilion would be located at the front of the cabin in a 2-2-2 configuration.They feature Collins Parallel Diamond seats, which can convert into a 6'-4" lie-flat bed. The seats have a width of 21 inches, and also feature a 15-16 inch touchscreen along with Universal AC and USB-A sockets. On the Boeing 747s, Capital Pavilion is located in the nose of the aircraft and the Upper Deck, with a painted collage of the Summer Palace, which symbolizes good luck in China. On the Boeing 747-400, the seats have partial recline, with a touch-screen function and remote function IFE screen on the back of seats and also located in the armrests. It was located in a 2-2-2 configuration at the back, with 2-2 rows continuing to the front and on the Upper Deck. These seats feature seat-back AVOD screens.
The Capital Pavilion on the Airbus A330 would be located in a small area at the front of the cabin. On newer A330s, they feature Zodiac Aura Lite, which consists of rectangle-like seats, with two reading lights located between seats in a 2-2-2 configuration and seat-back screens would be provided. These seats provide full recline and can convert into a 6'-4" lie-flat bed. The seats also have a row pitch of 79 inches, a seat width of 21 inches, and also features a 15-inch touch screen display, as well as Universal AC and USB-A sockets. On older A330s, the screens would be smaller and there would be no storage space between screens, and a recline of 165 degrees.
The Airbus A350 feature Air China's latest product.On older A350s, the seats feature a reverse herringbone Collins Aerospace Super-Diamond seat arrangement at the front of the cabin in 8 1-2-1 configurated rows. The seats would be full flat reclinable, along with a shoulder belt for safety. There are no mid-overhead bins, allowing the cabin to look and feel bigger. There would also be aisle access to all seats, and 18-inch HD IFE screens. On newer Airbus A350s, the cabin features Recaro CL6720 seats arranged in a 1-2-1 configuration. The seats can convert to a 6'-4" lie-flat bed, and has a seat width of 21 inches. Each seat features a 18-inch HD touch screen display and Universal AC and USB-A sockets.
Premium Economy Class
Premium economy is offered on all of Air China's Airbus A330-300, Airbus A350-900, Boeing 747-8 and Boeing 787-9.[72] The Premium Economy class on the A350-900 is the newest product, with extra recline, a seat pitch of 38.5-39 inches and a seat width of 18.5 inches, in a 2-4-2 configuration. Premium Economy on A330-300s, 747-8s and 787-9s have a seat pitch of 36-38 inches and a width of 17.1-18 inches. In older A330s, these seats also featured AVOD screens and headrests, which the Economy Class did not.[72]
Economy Class
Economy class is offered on all Air China aircraft.IFE with AVOD functionality is available on Boeing 777-300ER, Boeing 787-9, Airbus A350-900, Boeing 747 and newer Airbus A330 aircraft with different screen sizes and different systems from Panasonic and Thales. Universal power port and USB availability is different upon aircraft. Seats typically have a seat pitch of 31 inches, and a width of 17-18 inches, depending on aircraft. On Airbus A330s, economy class is in a 2-4-2 configuration, whilst on Airbus A350s and Boeing 787s, a 3-3-3 configuration is present. Boeing 747s and 777s have a 3-4-3 configuration. All narrowbody jets are configured in a 3-3 configuration except for the Comac ARJ21s, which have a 3-2 configuration.[72]
PhoenixMiles
PhoenixMiles (, literally "Phoenix Partner") is the frequent flyer program of Air China and its subsidiaryAir China Inner Mongolia, Air Macau, Beijing Airlines, Dalian Airlines, Kunming Airlines, Shandong Airlines and Shenzhen Airlines. This is the first frequent flyer program launched in mainland China. It was designed to reward frequent flyers traveling internationally and domestically with Air China and its partner airlines.[74]
Due to the war in Ukraine and sanctions against Russia, European carriers have ceased to use Russian airspace, significantly increasing the length, and therefore cost, of their flights to and from China. Air China continues to operate flights to and from Russia and this strategy has bolstered its dominance in the China–Europe market, but brought accusations of unfair competition.[85][86][87]
