Aditya Birla Fashion and Retail Limited (ABFRL) is an Indian fashion retail company headquartered in Mumbai. It emerged after the consolidation of the branded apparel businesses of Aditya Birla Nuvo Limited (ABNL), comprising ABNL's Madura Fashion division and ABNL's subsidiaries Pantaloons Fashion and Retail (PFRL) and Madura Fashion & Lifestyle (MFL), in May 2015. Post consolidation, PFRL was renamed Aditya Birla Fashion and Retail Ltd.[5]
History
Madura Garments was established in 1988, acquired by the Aditya Birla Group in 1999 and was renamed Madura Fashion & Lifestyle in 2010.[6][7]
The garment activities of group holding company Aditya Birla Nuvo and another group entity, Madura Garments Lifestyle Retail, would be demerged into listed firm Pantaloons Fashion & Retail Ltd (PFRL) under the scheme of arrangement. Madura owns and retails brands such as Louis Philippe, Van Heusen, Allen Solly, Peter England.[5]