Peter England

Peter England is an international menswear brand based in India. Founded in 1889 in Ireland, it was acquired by Kumar Mangalam Birla's Aditya Birla Fashion brand in 2000.[3] It produces suiting fabric, wool and wool-blended fabrics. According to the website of its parent company, as of 2014 it was the "largest menswear brand in India with over 10 million garments in sales".[4]

History

The Peter England brand was first formed in 1889 and the company was reputedly tasked with outfitting British soldiers during the Boer War.[5] With a factory at Magherafelt in County Londonderry,[6] as of the late 20th century it was owned by the British company Coats Viyella.[7] The Magherafelt factory was subsequently closed,[8] in 1992, resulting in the loss of several hundred jobs in the area.[9][10]

The brand was launched in the Indian market in 1997,[11] with bespoke and ready-made shirts.[12] It was acquired in 2000 by the Aditya Birla Fashion and Retail company.[3]

As of 2014, the brand was reputedly being sold from "over 600 EBOs" (exclusive brand outlet stores) in India.[4]