Trendin.com was the online arm of Madura Fashion & Lifestyle (MFL).,[1][2] a subsidiary of Aditya Birla Nuvo Limited (amalgamated), now a part of Aditya Birla Fashion and Retail Limited. The website offered online apparel and accessories collection for men, women and children from brands distributed by MFL.[3]
It delivered clothing to over 13,600 pin codes within India.[4] Brands offered included Louis Philippe , Allen Solly, Van Heusen, People, Peter England and Pantaloons.[5] Trendin.com also offered personalization options with Van Heusen's My Fit for women and men.[6][7]
History
Headquartered in Bangalore, Trendin.com went live on 18 March 2013,[8] with a founding team of six members.[9] It currently employs 100 people.[10]
In 2015, Aditya Birla Group de-merged the Madura Fashion (the branded apparel retailing division) and Madura Lifestyle (luxury branded apparel retailing division) from Aditya Birla Nuvo Limited (ABNL) and amalgamate them with Pantaloons.[11]
In 2016, Aditya Birla confirmed that the online retail platform will be spun off into separate portals, and it plans to have separate ecommerce websites for its five labels — Louis Philippe, Allen Solly, Van Heusen, Peter England and People.[12]
References
- Madura Fashion & Lifestyle | Our presence | Trade and overseas presence | Trendin retrieved 2015-10-19^
- www.ETBrandEquity.com. Is Madura's Trendin.com the largest e-tail venture of an offline player? - ET BrandEquity ETBrandEquity.com, retrieved 2021-05-03^
- Apurva Chaudhary. Madura Fashion & Lifestyle Launched E-Commerce Portal TrendIn.com MediaNama^
- Spoilt for choice Deccan Herald^
- Itika Sharma Punit. Madura Fashion looks to strengthen online sales through exclusive e-commerce portal 4 February 2015^
- Trendin.com Review: India's Latest Menswear E-Commerce Portal - Menswear - Luxury - Grooming - Travel - Aviation Menswear - Luxury - Grooming - Travel - Aviation^
- Trendin The Online Shopping Site To Bookmark Vintage Obsession^
- Staff Reporter. Madura Fashion rolls out TrendIn The Hindu, 24 August 2013^
- Madura Fashion & Lifestyle, to go online via Trendin.com iamwire^
- Richa Maheshwari, Rasul Bailay. Aditya Birla's Trendin will be a separate portal Economictimes.com, 14 July 2016^
- Why The Madura-Pantaloons Merger Makes Sense Forbes India, retrieved 2021-05-03^
- Richa Maheshwari, Rasul Bailay. Aditya Birla's Trendin will be a separate portal The Economic Times, retrieved 2021-05-03^