Wyze Labs
An American smart-home technology company known for affordable connected cameras, security devices, sensors, and household appliances.
Last updated August 31, 2026
Overview
Wyze Labs, commonly branded as Wyze, is a privately held American consumer-technology company focused on connected-home products and software services. The company was incorporated in Seattle on July 19, 2017, by former Amazon employees Yun Zhang, Dongsheng Song, Dave Crosby, and Elana Fishman. It initially operated under the Wyzecam name and entered the market with the WyzeCam v1, a compact internet-connected security camera priced at $19.99. The product established the commercial formula that has continued to define the brand: combine features associated with more expensive smart-home equipment with direct online distribution and comparatively low prices. Wyze expanded rapidly from its first camera. The Wyze Cam v2 followed soon after, while the motorized Wyze Cam Pan arrived in 2018 with remote pan-and-tilt movement, automatic tracking, and a price of about $30. By October 2018, the company said it had sold one million Wyze Cam units. The brand subsequently broadened into smart lighting, plugs, entry sensors, motion sensors, doorbells, locks, thermostats, monitoring services, and robot vacuums. These products are generally managed through the Wyze mobile application, which connects cameras and other devices into a broader home-automation ecosystem. A major part of Wyze's proposition is the use of software to extend relatively inexpensive hardware. In 2019, it worked with Seattle artificial-intelligence company Xnor.ai to provide local person detection on selected cameras. That arrangement ended after Apple acquired Xnor.ai, and Wyze later developed its own artificial-intelligence capabilities for features associated with its Cam Plus subscription. Cam Plus and Wyze Home Monitoring added recurring-service elements to a business that had initially been centered primarily on one-time hardware purchases. The monitoring service, introduced in 2020 through a partnership with Noonlight, offered self-monitoring and professional-monitoring options. The company also continued to refresh its core camera line. Wyze Cam v3, introduced in 2020, added outdoor-rated protection, color night vision, a wider field of view, and a built-in siren. The Wyze Video Doorbell and other access and security products extended the brand's presence beyond indoor cameras. In 2023, Wyze emphasized cameras with the launch of the Cam OG, Cam OG Telephoto, and Cam Pan v3. The Wyze Cam v4, released in March 2024, became a flagship camera with 2.5K QHD resolution and improved color night vision. Wyze's affordability and direct-to-consumer model helped it attract a large user base and industry attention; Time included it in its 2022 list of the 100 most influential companies. The company has nevertheless faced substantial trust and security challenges. A 2019 server exposure affected information associated with approximately 2.4 million customers. Later incidents in 2023 and 2024 involved users being shown camera feeds or images associated with other accounts. These events intensified scrutiny of Wyze's security engineering, cloud architecture, disclosure practices, and compliance controls. Wyze responded with account and access measures, additional security testing, revised verification practices, and, in 2025, the VerifiedView feature, which links camera content to an account identifier embedded in image, video, and stream metadata. Wyze remains a private smart-home company whose scope includes cameras, doorbells, sensors, lighting, plugs, access control, climate products, monitoring software, and household appliances. Its principal market identity is still value-oriented connected security: products intended to make cameras and home automation accessible to consumers who may not want the cost or complexity of traditional security systems.
History
Wyze Labs was incorporated in Seattle on July 19, 2017, by Yun Zhang, Dongsheng Song, Dave Crosby, and Elana Fishman, all described in reference material as former Amazon employees. The company initially used the Wyzecam identity and entered the market with the WyzeCam v1 on October 24, 2017. Priced at $19.99, the camera challenged the prevailing assumption that connected security cameras needed to be expensive. The Wyze Cam v2 followed, and the company soon established a reputation for combining compact hardware, mobile-app control, cloud connectivity, and features normally found in higher-priced products. Wyze's first major expansion came in 2018 with the Wyze Cam Pan. The approximately $30 device added motorized movement, including 360-degree rotation, tilting, and automatic motion tracking. By October 24 of that year, Wyze had sold one million Wyze Cam units. In 2019, the company began building a wider smart-home platform with the Wyze Bulb, Wyze Plug, and Wyze Sense contact and motion sensors. These products were connected through the Wyze application, allowing the brand to move from a single camera product toward a broader system for security, lighting, and automation. Artificial intelligence became an important part of this development. Wyze partnered with Seattle-based Xnor.ai in 2019 to add person-detection capabilities to the Wyze Cam v2 and Cam Pan through a firmware update. The processing was designed to occur locally on the devices rather than through a cloud service. After Apple acquired Xnor.ai, the partnership ended and Wyze removed the feature in early 2020. Wyze later developed its own artificial-intelligence capabilities, which became associated with Cam Plus subscription functionality. The company faced financial pressure during the early COVID-19 pandemic. Reference material states that Wyze was close to shutting down and reduced its planned fundraising target from $50 million to $10 million while adding the Cam Plus subscription plan and taking other survival measures. The company subsequently raised a reported $110 million Series B round in 2021, led by Marcy Venture Partners and joined by Eastern Bell Venture Capital, American Family Ventures, and Kensington Capital Partners. Earlier reference material also identifies a reported $20 million funding round in November 2019 involving iSeed Ventures. Wyze broadened its hardware portfolio in 2020. The Wyze Cam v3 added outdoor-rated protection, color night vision, a wider field of view, and a built-in siren. In September, the company released a wired 1080p Video Doorbell at $29.99. In December, it introduced Wyze Home Monitoring, offering self-monitoring and professional monitoring through a partnership with Noonlight. Wyze later added smart locks, thermostats, environmental sensors, and robot vacuums, making the brand a general connected-home provider rather than only a camera company. Security and litigation have been recurring parts of Wyze's history. Sensormatic, a Johnson Controls subsidiary, sued Wyze in 2019 over alleged patent infringement involving seven patents; reference material says Wyze prevailed by September 2020. Xiaomi later reported Wyze to Amazon over an alleged infringement involving a robot-vacuum patent. Wyze responded in July 2021 by filing a declaratory action in the Western District of Washington, arguing that prior art invalidated the patent. The company also acknowledged a 2019 server leak involving information associated with roughly 2.4 million customers. Wyze logged users out and required them to authenticate again. In 2022, Bitdefender stated that Wyze had discontinued the WyzeCam v1 over a vulnerability it had reported three years earlier, although Wyze had not publicly announced the vulnerability. Further incidents occurred in September 2023, when users reported cross-account feeds in the web viewer, and in February 2024, when approximately 13,000 home-security customers were reportedly shown another user's home. Wyze attributed the 2023 event to web caching and later described additional security testing, verification, engineering, and compliance measures. At the end of 2022, Wyze described 2023 as a year centered on cameras. It launched the Cam OG and Cam OG Telephoto in January 2023 and the Cam Pan v3 in the same product cycle. The Cam v4 arrived in March 2024 with 2.5K QHD resolution and improved color night vision. In 2025, Wyze introduced VerifiedView, which uses a hashed account identifier associated with camera firmware and content metadata to help ensure that media is served only to the matching account. Wyze remains a private, value-oriented smart-home company whose products span security cameras, access, sensors, lighting, appliances, monitoring, and software subscriptions.
- 2025VerifiedView is introduced
Wyze introduced a content-verification feature designed to reduce cross-account media exposure.
- 2024Wyze Cam v4 launches
The Cam v4 brought 2.5K QHD resolution and improved color night vision.
- 2023Camera-focused product expansion
Wyze launched the Cam OG, Cam OG Telephoto, and Cam Pan v3.
- 2022Named to Time's influential companies list
Time included Wyze among its 100 Most Influential Companies of 2022.
- 2021Series B financing closes
Wyze completed a reported $110 million Series B funding round.
- 2020Cam v3 and Home Monitoring launch
Wyze introduced the outdoor-rated Cam v3, Video Doorbell, and Wyze Home Monitoring service.
- 2019Wyze expands beyond cameras
Wyze introduced bulbs, plugs, and Sense contact and motion sensors.
- 2018Wyze reaches one million camera sales
Wyze reported one million Wyze Cam units sold by October 24, 2018.
- 2018Wyze Cam Pan launches
The motorized Cam Pan added pan, tilt, and automatic motion tracking at a low-cost price point.
- 2017Wyze Labs is incorporated
Wyze Labs was incorporated in Seattle on July 19, 2017, by Yun Zhang, Dongsheng Song, Dave Crosby, and Elana Fishman.
- 2017WyzeCam v1 launches
The company's first camera launched on October 24 at a $19.99 price point.
Products and positioning
Affordable, easy-to-use smart-home and home-security products supported by a connected software ecosystem and subscription services.
Wyze CamConnected security camera2017
Wyze's original camera family established the brand's low-price, feature-rich approach to home security. The range evolved from the WyzeCam v1 and v2 into newer generations with improved imaging, connectivity, motion features, and software integration through the Wyze application.
Wyze Cam PanMotorized security camera2018
The Cam Pan family adds remote pan-and-tilt movement to Wyze's camera platform. The original model offered 360-degree rotation, tilting, and automatic motion tracking. Later generations extended the design with improved weather resistance and updated imaging capabilities.
Wyze Cam v3Outdoor security camera2020
Introduced in 2020, Cam v3 expanded Wyze's camera capabilities with outdoor-rated protection, color night vision, a wider field of view, motion-triggered functions, and a built-in siren. It became one of the company's principal general-purpose camera models.
Wyze Cam v4Flagship security camera2024
Released in March 2024, Cam v4 is a flagship Wyze camera featuring 2.5K QHD resolution and improved color night vision. It represents the company's continued emphasis on improving image quality while retaining its value-oriented market position.
Wyze Video DoorbellVideo doorbell2020
Wyze's wired Video Doorbell extends its camera platform to front-door monitoring. The initial model offered 1080p video and was introduced as a comparatively inexpensive entry into connected access and visitor awareness.
Wyze SenseSmart-home sensors2019
Wyze Sense comprises contact and motion sensors designed to work with the Wyze application and other devices. The products support basic home-awareness and automation use cases, including detecting movement or whether an entry point is open.
Wyze Bulb and Wyze PlugSmart lighting and power control2019
The Wyze Bulb and Wyze Plug brought lighting and appliance control into the company's connected application. They helped Wyze broaden from security cameras into everyday home automation and enabled users to coordinate devices within a single ecosystem.
Cam PlusSubscription software service2020
Cam Plus is a subscription service supporting cloud and artificial-intelligence features for compatible Wyze cameras. It became part of the company's effort to supplement hardware sales with recurring software and analytics functionality.
Wyze Home MonitoringHome-security service2020
Wyze Home Monitoring provides self-monitoring and professional-monitoring options for connected-home security. The service launched in partnership with Noonlight and broadened Wyze's role from device supplier to security-service provider.
Wyze robot vacuumsHousehold appliance
Wyze has also marketed robot vacuum products as part of its wider smart-home and household-appliance portfolio. The category led to a patent dispute with Xiaomi concerning autonomous cleaning-device technology.
Flagship businesses
- Wyze Cam
- Wyze Cam v3
- Wyze Cam v4
- Wyze Cam Pan
- Wyze Video Doorbell
- Wyze Sense
- Cam Plus
- Wyze Home Monitoring
- Wyze Bulb
Brand decisions
- 2025Introduce stronger camera-content verificationStrategy
Following cross-account exposure incidents, Wyze sought to strengthen the link between account identity and camera-generated media.
What changed. Wyze introduced VerifiedView, which associates a hashed account identifier with camera firmware and embeds it in image, video, and stream metadata.
Aftermath. The system is intended to serve content only when the requesting account matches the embedded identifier and to refuse mismatched livestream requests.
- 2023Make 2023 a camera-focused product yearGeneration change
At the end of 2022, Wyze identified cameras as a central product priority for the following year.
What changed. Wyze launched the Cam OG, Cam OG Telephoto, and Cam Pan v3.
Aftermath. The company refreshed its camera lineup with multiple form factors, including a weather-resistant pan-and-tilt model.
- 2020Add subscription software and monitoring servicesStrategy
During the early COVID-19 pandemic, reference material says Wyze faced severe financial pressure and was close to shutting down.
What changed. Wyze added the Cam Plus subscription plan and launched Wyze Home Monitoring with Noonlight, while reducing its planned fundraising target.
Aftermath. The company continued operating and developed recurring-service offerings alongside hardware sales.
Reported fundraising target. $50 million → $10 million (2020)
- 2020Launch outdoor-rated Cam v3 and Video DoorbellProduct launch
Wyze sought to strengthen its core security range and extend camera-based monitoring to outdoor areas and front doors.
What changed. The company released Cam v3 with outdoor protection and enhanced imaging, followed by a wired 1080p Video Doorbell.
Aftermath. The releases broadened Wyze's security-device portfolio beyond its original indoor-camera proposition.
- 2019Expand from cameras into a connected-home ecosystemStrategy
Wyze initially built its identity around low-cost connected cameras but sought broader utility and stronger platform integration.
What changed. The company introduced smart bulbs, plugs, contact sensors, and motion sensors controlled through its mobile application.
Aftermath. Wyze developed a broader smart-home portfolio spanning security, lighting, automation, access, climate, and appliances.
Leadership
| Name | Title | Tenure |
|---|---|---|
| Dave Crosby | Co-founder and Chief Marketing Officer | 2017– |
| Dongsheng Song | Co-founder and Chief Product Officer | 2017– |
| Elana Fishman | Co-founder | 2017– |
| Yun Zhang | Co-founder and Chief Executive Officer | 2017– |
Controversies
- 2024Home-security customers shown another user's homeControversy
Approximately 13,000 Wyze home-security customers were reportedly shown images or views associated with someone else's home. The incident led Wyze to describe additional security-engineering, testing, verification, and compliance measures.
- 2023Cross-account feeds displayed in web viewerControversy
Some users reported seeing camera feeds belonging to other accounts in Wyze's web viewer. A Wyze spokesperson attributed the problem to web caching.
- 2022WyzeCam v1 security vulnerabilityControversy
Bitdefender reported that Wyze had discontinued the WyzeCam v1 in connection with a vulnerability reported to the company three years earlier. Reference material states that Wyze did not make a public announcement about the vulnerability.
- 2019Server exposure affecting customer informationControversy
Wyze acknowledged that a server leak exposed information associated with approximately 2.4 million customers. The company logged users out of their accounts and required reauthentication.
Recent events
- 2025Wyze introduces VerifiedView
VerifiedView associates camera content with a hashed account identifier in firmware and metadata and rejects mismatched livestream requests.
Product launchOther - 2024Wyze launches Cam v4
The flagship Cam v4 introduced 2.5K QHD resolution and improved color night vision.
Product launchProduct generation - 2023Wyze begins its camera-focused 2023 product cycle
The Cam OG, Cam OG Telephoto, and Cam Pan v3 expanded Wyze's camera lineup, including the company's first IP65 weather-resistant pan-and-tilt model.
Product launchProduct generation - 2022Wyze is named among Time's 100 Most Influential Companies
Time included Wyze in its 2022 ranking of influential companies.
Other - 2021Wyze closes Series B funding round
Wyze completed a reported $110 million Series B round led by Marcy Venture Partners, with several additional investors participating.
Other - 2021Wyze files declaratory patent lawsuit against Xiaomi
Wyze asked a federal court to declare a Xiaomi robot-vacuum patent invalid, arguing that prior art existed.
Lawsuit - 2020Wyze introduces Cam v3 and expands home-security services
Wyze launched the outdoor-rated Cam v3 and expanded beyond cameras with a video doorbell and Wyze Home Monitoring.
Product launch - 2019Wyze expands into connected lighting and sensors
Wyze added products including bulbs, plugs, contact sensors, and motion sensors to its camera-centered ecosystem.
Product launch - 2019Wyze adds and later removes Xnor.ai person detection
A partnership with Xnor.ai enabled local person detection on selected cameras; the feature was removed after Apple acquired Xnor.ai.
Product generationOther - 2018Wyze reaches one million camera units sold
The company reported selling one million Wyze Cam units by October 24, 2018.
Other - 2017Wyze launches its first connected camera
Wyze introduced the WyzeCam v1 at a $19.99 price point, establishing its value-focused smart-security proposition.
Product launch
Sources
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