Workpoint TV

Workpoint TV, also known as Workpoint Channel and later associated with the channel identity Workpoint 23, is a Thai national television service operated by Thai Broadcasting Co., Ltd., a subsidiary of Workpoint Entertainment Public Company Limited. The station is part of the Workpoint media group and broadcasts in Thailand through digital terrestrial television, as well as through satellite and cable distribution. Its programming is primarily in standard definition and has historically centered on game shows, variety entertainment, factual programming, and general-interest television. The service developed out of Workpoint Entertainment's earlier experiments with satellite television. Test broadcasts began on September 26, 2011, followed by the announcement of an initial programming plan on October 3 of that year. The channel was intended to begin regular broadcasting on January 1, 2012, but flooding affecting Workpoint's facilities in Pathum Thani delayed the launch. Regular service ultimately began on February 20, 2012. In its early period, the channel also carried programming that had previously appeared on other free-to-air television services before being transferred to the Workpoint platform. A major turning point came in late 2013, when Workpoint Entertainment assigned Thai Broadcasting Co., Ltd. to participate in Thailand's digital television licensing auction. Thai Broadcasting won the standard-definition commercial television category associated with channel 23. Terrestrial testing began on April 1, 2014, alongside the launch preparations of other commercial digital broadcasters. This gave Workpoint TV a national digital terrestrial presence in addition to its earlier satellite and cable distribution. The channel's numbering varied across platforms during the transition to digital television. Digital terrestrial viewers generally received it as channel 23, while satellite and cable systems used different numbers during the initial rollout. PSI satellite receivers at different stages carried the service under channel numbers including 1 and 33. From December 1, 2015, regulatory efforts to standardize channel numbering across platforms helped establish channel 23 as the consistent identity for Workpoint's digital television service. News has been another important part of the brand's development. In 2012, Workpoint TV began satellite news programming produced with Matichon. News output expanded over time, including scheduled and hourly bulletins. From 2016, Workpoint sought to develop its own news operation under the Workpoint News identity. The group later introduced Workpoint Today as an online news program on November 18, 2019. During 2020, Workpoint Today developed into a more fully fledged online news operation, while the television news presentation was separated and renamed Workpoint 23 News. The television and digital news teams continued to work within the wider Workpoint news structure. Workpoint TV's competitive identity is built around locally produced entertainment, recognizable hosts, and programs designed for broad Thai audiences. The channel's awards and industry recognition have particularly emphasized digital television performance, variety programming, creative entertainment, social-media activity, and public-service communications. It received digital television and creative-entertainment awards during the early years of Thailand's digital broadcasting market, and later received recognition for disaster communication, social contribution, and social-media brand performance. The brand remains an active Thai television service within the Workpoint Entertainment group.

Workpoint TV emerged from Workpoint Entertainment's expansion from television production into direct broadcasting. The company tested a satellite television service beginning on September 26, 2011, and announced its initial programming plan on October 3. A formal launch had been planned for January 1, 2012, but flooding at Workpoint's Pathum Thani facilities disrupted operations and caused a postponement. The channel entered regular service on February 20, 2012. In its initial phase, Workpoint TV operated as a satellite-oriented service and carried general programming, especially entertainment, game shows, and variety programs. Some content had previously been produced for or broadcast by other Thai free-to-air stations before moving to Workpoint's own channel. The service also began news broadcasting in 2012, initially using production support from Matichon. The first satellite news program was broadcast on August 6, and further news slots were added as the channel developed its schedule. The most significant structural change occurred during Thailand's digital television transition. On December 26, 2013, Workpoint Entertainment assigned Thai Broadcasting Co., Ltd., its subsidiary, to enter the commercial digital television auction conducted under Thailand's broadcasting regulatory framework. Thai Broadcasting won the standard-definition commercial category identified by channel 23. Workpoint subsequently began terrestrial digital testing on April 1, 2014. This transformed the service from a primarily satellite-based channel into a national digital terrestrial broadcaster, while satellite and cable carriage continued. Channel numbering was complicated during the early rollout because satellite, cable, and terrestrial platforms used different numbering arrangements. Depending on the receiver and period, Workpoint appeared under numbers including 1 and 33 on satellite services, while digital terrestrial broadcasting used channel 23. Regulatory standardization eventually made 23 the consistent number across platforms from December 1, 2015. The channel became widely associated with the Workpoint 23 identity. News operations were gradually brought closer to Workpoint's own organization. After the initial Matichon-produced output, Workpoint established its own Workpoint News team from 2016. The group later broadened its digital news presence by launching Workpoint Today on November 18, 2019. In 2020, Workpoint Today was developed as a full online news operation, separate in presentation from the television news service, which was renamed Workpoint 23 News. Both remained connected through the broader Workpoint news structure. The station's programming strategy has continued to emphasize broad-reach Thai entertainment. Game shows and variety formats form the clearest core of its identity, supported by news, factual programming, and general-interest content. Workpoint has also pursued recognition through public-service communication and digital engagement. Its documented honors include digital television awards in 2014 and 2015, creative-entertainment and variety recognition, a Golden Television Award for variety promotion, Buddhist and institutional commendations, disaster-media and social-contribution awards in 2020, and social-media and creative-variety awards in 2022. These recognitions reflect the channel's dual role as a commercial broadcaster and a prominent Workpoint content platform. It remains operated by Thai Broadcasting Co., Ltd. within Workpoint Entertainment Public Company Limited.

1. 2020Online and television news operations are differentiated

   Workpoint Today developed into an online news agency identity, while the television news service became Workpoint 23 News.

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2. 2019Workpoint Today launches online

   The online news program Workpoint Today was introduced on November 18.

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3. 2016Workpoint News team is established

   Workpoint expanded its in-house production of news programming through the Workpoint News team.

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4. 2015Channel 23 numbering is standardized

   Regulatory changes helped establish channel 23 as Workpoint's consistent number across television platforms from December 1.

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5. 2014Terrestrial digital testing starts

   The channel began terrestrial digital testing on April 1 after winning the standard-definition commercial license associated with channel 23.

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6. 2013Thai Broadcasting enters the digital television auction

   The Workpoint subsidiary was assigned to participate in Thailand's commercial digital television licensing process.

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7. 2012Regular Workpoint TV broadcasting begins

   After a delay caused by flooding at the Pathum Thani facilities, regular broadcasting began on February 20.

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8. 2012News service launches

   Workpoint TV introduced satellite news programming produced with Matichon on August 6.

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9. 2011Satellite television testing begins

   Workpoint Entertainment began test broadcasting for its television service on September 26.

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A Thai mass-market entertainment and general-programming television channel with a strong emphasis on game shows, variety formats, locally produced content, news, and multiplatform distribution.

• Workpoint ChannelDigital terrestrial television channel2012

  The core Workpoint television service is a national Thai digital terrestrial channel operated by Thai Broadcasting Co., Ltd. It offers general programming with a strong concentration on game shows and variety entertainment, supplemented by news and other general-interest formats. The service also has a history of satellite and cable distribution.

• Workpoint 23Television channel identity2014

  Workpoint 23 is the channel identity associated with Workpoint's standardized digital terrestrial number. It became especially important after Thailand's platform-numbering transition, when channel 23 was used to provide viewers with a consistent way to find the service across broadcast systems.

• Workpoint NewsNews production unit2016

  Workpoint News is the group's in-house news operation, developed from 2016 after an earlier period in which Matichon produced news programming for the channel. It supported the expansion of scheduled television news and later became the organizational base for Workpoint's online and television news activities.

• Workpoint TodayOnline news service2019

  Workpoint Today began as an online news program in November 2019 and was subsequently developed into a fuller online news agency identity in 2020. Its creation broadened Workpoint's news presence beyond the linear television channel and reflected the group's move toward multiplatform publishing.

• Workpoint 23 NewsTelevision news service2020

  Workpoint 23 News is the television-facing news identity introduced when Workpoint separated the presentation of its linear television news from the expanded Workpoint Today online operation. It remains connected to the wider Workpoint news team.

• 2020Separate online and television news brandsStrategy

  Workpoint's online news activity had expanded beyond the original Workpoint Today program format.

  What changed. Workpoint developed Workpoint Today as a full online news agency identity and renamed the television news presentation Workpoint 23 News.

  Aftermath. The reorganization created distinct digital and linear-news presentation areas while keeping them connected through the Workpoint news operation.

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• 2016Build an in-house news operationStrategy

  Workpoint TV had initially relied on Matichon to produce satellite news programming, but later sought greater control over its news output.

  What changed. The company established the Workpoint News team to produce news programming internally.

  Aftermath. The operation later supported both Workpoint Today online and the Workpoint 23 News television service.

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• 2013Enter Thailand's digital television marketStrategy

  Thailand's transition to commercial digital television created an opportunity for Workpoint to extend its satellite channel into national terrestrial broadcasting.

  What changed. Workpoint Entertainment assigned Thai Broadcasting Co., Ltd. to participate in the commercial digital television auction, where the subsidiary won the standard-definition category associated with channel 23.

  Aftermath. The license enabled Workpoint TV to begin terrestrial digital testing in 2014 and established channel 23 as the service's principal broadcast identity.

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• 2022Workpoint wins broadcasting social-media and variety awards

  Workpoint TV received recognition at the Thailand Zocial Awards for broadcasting-category brand performance on social media and at the Maya Awards for creative variety television.

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• 2020Workpoint separates online and television news identities

  Workpoint Today became a fuller online news agency identity, while the television news operation was renamed Workpoint 23 News. The two operations remained affiliated within the Workpoint group.

  Product generation
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• 2020Workpoint receives disaster communication and social contribution recognition

  The channel received an Outstanding Disaster Media Award and a Social Contribution Agency Award during 2020.

  Other
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• 2019Workpoint introduces Workpoint Today online news program

  Workpoint Today launched on November 18, 2019 as an online news program associated with the Workpoint News operation.

  Product launch
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• 2016Workpoint TV develops an in-house news team

  The channel moved toward producing its own news output through a dedicated Workpoint News team after earlier cooperation with Matichon.

  Other
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• 2014Workpoint begins terrestrial digital television testing

  Workpoint TV began testing its terrestrial digital broadcast on April 1, 2014, expanding the service beyond its satellite and cable origins.

  Product launchOther
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• 2013Thai Broadcasting wins digital television channel 23 license

  Workpoint Entertainment assigned Thai Broadcasting Co., Ltd. to participate in Thailand's digital television auction. Thai Broadcasting won the standard-definition commercial category associated with channel 23.

  RegulationOther
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• 2012Workpoint TV begins regular broadcasting after launch delay

  Workpoint TV's planned January launch was postponed after flooding affected Workpoint's Pathum Thani facilities. Regular broadcasting began on February 20, 2012.

  Other
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• 2012Workpoint TV launches news programming with Matichon production support

  The channel began satellite news programming produced by Matichon on August 6, 2012, marking an early expansion beyond entertainment programming.

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1. Workpoint TV
2. Workpoint TV official website