WalkMe

WalkMe is an enterprise software company best known for its digital adoption platform, or DAP. The platform is designed to help employees, customers, and other software users successfully navigate digital products and complete tasks inside the applications they already use. Rather than relying only on classroom instruction, manuals, or separate help centers, WalkMe places contextual guidance, onboarding, training, prompts, automation, and analytics directly within software interfaces. The company was founded in 2011 by Dan Adika, Rafael Sweary, Eyal Cohen, and Yuval Shalom Ozanna. Its initial product launched in April 2012 and focused on making websites and business applications easier to use. WalkMe subsequently expanded from user guidance into a broader digital adoption category, addressing software utilization, employee productivity, process compliance, onboarding, application analytics, and automation. Its customers have included large organizations seeking to improve the return on investment from enterprise systems and to reduce friction during software migrations or changes in business processes. WalkMe developed an international operating footprint while maintaining roots in Israel. Its headquarters were reported in San Francisco, with additional operations in Raleigh, Tel Aviv, and other international markets including the United Kingdom, Australia, and Japan. The company received substantial venture funding and expanded through acquisitions. In 2017 it acquired Abbi, a mobile A/B testing and application-engagement company, and Jaco, an analytics startup. It acquired DeepUI.ai, focused on user-interface artificial intelligence, in 2018 and Zest, an information-enablement tool, in 2021. These transactions supported the expansion of WalkMe's product capabilities beyond basic in-app walkthroughs. The company formed a significant technology partnership with Microsoft in 2020, under which WalkMe's digital adoption capabilities were embedded in Microsoft Dynamics 365 for customers and partners. It also established the Digital Adoption Institute in 2020, offering scholarships and courses intended to develop skills in digital adoption. WalkMe went public on Nasdaq in June 2021. Its IPO produced a reported valuation of approximately $2.56 billion, although its shares subsequently traded below the IPO price amid broader pressure on publicly traded technology companies. WalkMe's product portfolio has included its core Digital Adoption Platform, in-application learning through Learning Arc, and artificial-intelligence-oriented capabilities that were associated with WalkMe X. The company's technology has been positioned as a way to help organizations ensure that workers actually use the software and generative-AI tools they purchase, while preserving governance and security controls. WalkMe reported revenue of $245 million for 2022. In June 2024, SAP announced an agreement to acquire WalkMe in an all-cash transaction. The acquisition was completed in September 2024, and WalkMe was delisted from Nasdaq. SAP described the transaction as supporting its Business AI strategy and the use of AI and software guidance across SAP and non-SAP applications. Following the transaction, WalkMe became part of SAP while continuing to represent digital adoption and in-application enablement capabilities within SAP's broader enterprise software portfolio.

WalkMe was established in 2011 by Dan Adika, Rafael Sweary, Eyal Cohen, and Yuval Shalom Ozanna. The founders developed a software layer intended to reduce the difficulty of using websites and business applications. The first WalkMe product was launched in April 2012 and provided interactive, in-context assistance rather than requiring users to leave an application for a separate manual or training resource. During its early expansion, WalkMe raised venture capital from firms including Mangrove Capital Partners, Gemini Israel Ventures, Scale Venture Partners, Greenspring Associates, Insight Partners, EDBI, and Vitruvian Partners. The company used this funding to expand its platform, grow internationally, and develop capabilities related to application analytics, mobile engagement, user-interface intelligence, and information enablement. In 2016, Globes identified WalkMe as one of Israel's most promising startups. WalkMe's acquisition strategy broadened its technology base. In 2017, it acquired Abbi, a mobile A/B testing and application-engagement platform, and Jaco, an analytics startup. In June 2018, it acquired DeepUI.ai, a company associated with artificial intelligence for user interfaces. In 2021, it acquired Zest, an information-enablement tool. These acquisitions complemented WalkMe's core focus on guiding users through software and understanding how they interact with digital products. The company increasingly described its market as digital adoption. This category covers the adoption, effective use, and governance of enterprise applications. WalkMe's platform combined product tours, contextual prompts, automated actions, in-application training, analytics, and workflow support. Its Learning Arc offering extended this approach into learning delivered at the point of need, while later AI-oriented products aimed to assist users across multiple applications. In April 2020, WalkMe announced a partnership with Microsoft under which its digital adoption platform was embedded in Microsoft Dynamics 365 for customers and partners. In the same year, Andrew Casey became WalkMe's first CFO. WalkMe also introduced the Digital Adoption Institute, a public education initiative offering scholarships and training courses in the emerging digital adoption field. WalkMe completed its initial public offering in June 2021. The IPO reportedly valued the company at approximately $2.56 billion. After listing, however, WalkMe was among Israeli technology companies whose shares fell below their IPO price. The company continued developing its enterprise software business and reported revenue of $245 million for 2022. The later product strategy placed greater emphasis on artificial intelligence, software automation, and the adoption of generative-AI tools. WalkMe positioned its technology as a way for enterprises to make sure that employees use the systems and AI tools they have purchased, while maintaining security and governance guardrails. Capabilities associated with WalkMe X were subsequently connected with SAP's AI assistant strategy and identified in reference material as part of SAP Joule's ability to work across SAP and non-SAP applications. In June 2024, SAP announced a definitive agreement to acquire WalkMe for approximately $1.5 billion in an all-cash transaction. The offer was reported at $14 per share and was presented as a strategic investment supporting SAP's Business AI direction. The acquisition closed in September 2024. WalkMe was then delisted from Nasdaq and became part of SAP's enterprise software organization. Its history therefore spans an Israeli-founded startup, an international public SaaS company, and an SAP-owned digital adoption technology business.

1. 2024SAP acquisition

   SAP announced and completed its acquisition of WalkMe, after which WalkMe was delisted from Nasdaq.

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2. 2021Initial public offering

   WalkMe completed its Nasdaq IPO in June.

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3. 2021Zest acquisition

   WalkMe acquired information-enablement company Zest.

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4. 2020Microsoft partnership and Digital Adoption Institute

   WalkMe partnered with Microsoft on Dynamics 365 adoption and launched its public Digital Adoption Institute.

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5. 2018DeepUI.ai acquisition

   WalkMe acquired DeepUI.ai to strengthen user-interface artificial-intelligence capabilities.

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6. 2017Acquisitions of Abbi and Jaco

   WalkMe acquired mobile engagement company Abbi and analytics startup Jaco.

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7. 2016Recognized as a promising Israeli startup

   Globes named WalkMe Israel's most promising startup.

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8. 2012Initial WalkMe product launches

   The company's first product launched in April, providing interactive assistance inside digital interfaces.

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9. 2011WalkMe is founded

   Dan Adika, Rafael Sweary, Eyal Cohen, and Yuval Shalom Ozanna founded the company.

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Enterprise digital adoption and software enablement, helping organizations improve user proficiency, software utilization, employee productivity, onboarding, training, and workflow execution within business applications.

• WalkMe Digital Adoption PlatformDigital adoption platform2012

  WalkMe's core enterprise platform provides contextual guidance, product tours, onboarding, in-application training, prompts, analytics, and workflow assistance. It is designed to help users complete tasks inside business applications and to help organizations measure software usage, reduce friction, and improve adoption of enterprise systems.

• WalkMe Learning ArcIn-application learning

  Learning Arc delivers training in the flow of work. Instead of separating instruction from the application where a task occurs, it uses user interactions and application context to provide learning, reinforcement, and guidance at the point of need.

• WalkMe XArtificial intelligence and automation

  WalkMe X was associated with AI-assisted guidance and automation across applications. Its capabilities were positioned around helping users complete work, interact with software more effectively, and extend digital adoption beyond static walkthroughs.

• SAP Joule capabilities associated with WalkMeAI copilot2024

  Following SAP's acquisition, WalkMe technology was associated with SAP Joule and its ability to assist users across SAP and non-SAP applications. The offering is intended to combine AI assistance, software guidance, and task automation.

• 2020Digital Adoption Institute

  Global · United States · Israel

  WalkMe opened the Digital Adoption Institute to the public, offering scholarships and upskilling courses designed to build expertise in digital adoption.

  Outcome. Created an education and skills-development channel around the digital adoption category.

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• 2024Sell WalkMe to SAPM&A

  SAP was expanding its Business AI strategy and sought technology that could help users operate across SAP and non-SAP applications.

  What changed. SAP agreed to acquire WalkMe in an all-cash transaction reported at $14 per share.

  Aftermath. The acquisition closed in September 2024, WalkMe was delisted from Nasdaq, and its technology became part of SAP.

  Reported equity value. $1.5 billion (Agreement announced June 2024; transaction completed September 2024)

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• 2021Complete public listingOther

  WalkMe pursued public-market access after years of venture-backed expansion.

  What changed. The company completed its Nasdaq IPO in June 2021.

  Aftermath. WalkMe became publicly traded, although its shares later traded below the IPO price.

  Reported IPO valuation. $2.56 billion (June 16, 2021)

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• 2020Embed digital adoption in Microsoft Dynamics 365Strategy

  Enterprise customers needed support adopting increasingly complex cloud business applications.

  What changed. WalkMe and Microsoft announced a partnership to embed WalkMe's platform in Microsoft Dynamics 365 for customers and partners.

  Aftermath. The partnership expanded WalkMe's distribution through a major enterprise software ecosystem.

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• 2017Expand through mobile engagement and analytics acquisitionsM&A

  WalkMe sought to broaden its digital adoption capabilities beyond guided walkthroughs.

  What changed. The company acquired Abbi and Jaco.

  Aftermath. The acquisitions added mobile engagement and analytics capabilities to WalkMe's product and technology base.

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• 2024SAP agrees to acquire WalkMe

  SAP announced an agreement to acquire WalkMe in an all-cash transaction, citing the strategic value of digital adoption and AI-assisted software use.

  M&A
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• 2024SAP completes acquisition and WalkMe leaves Nasdaq

  The acquisition was completed in September 2024, after which WalkMe was delisted from Nasdaq and became part of SAP.

  M&A
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• 2021WalkMe completes its Nasdaq initial public offering

  WalkMe became a publicly traded company in June 2021. Its shares later traded below the IPO price during a difficult period for technology stocks.

  Other
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• 2020WalkMe partners with Microsoft on Dynamics 365 adoption

  WalkMe and Microsoft announced a partnership to embed WalkMe's digital adoption capabilities in Microsoft Dynamics 365 for customers and partners.

  Other
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• 2020WalkMe appoints its first chief financial officer

  Andrew Casey was appointed WalkMe's first CFO as the company expanded its corporate and financial operations.

  Leadership change
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• 2020WalkMe opens the Digital Adoption Institute

  The company launched a public institute offering scholarships and courses focused on digital adoption skills.

  Campaign
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• 2012WalkMe launches its initial product

  The company introduced WalkMe, an in-application guidance product intended to help users complete tasks in digital interfaces.

  Product launch
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1. WalkMe
2. SAP to acquire WalkMe
3. WalkMe corporate website