Turley Wine Cellars
A California wine producer known for old-vine Zinfandel and Petite Sirah.
Last updated August 24, 2026
Overview
Turley Wine Cellars is an American wine producer specializing in distinctive wines from old-vine vineyards, particularly Zinfandel and Petite Sirah. The winery was established in California in 1993 by Larry Turley, who had entered the wine business more than a decade earlier as a co-founder of Frog's Leap Winery. Although Frog's Leap produced wines from several grape varieties, Turley increasingly focused on Zinfandel and built his own winery around the variety's heritage vineyards and regional character. Turley's identity is closely associated with sourcing fruit from mature and historic vineyards. Some of the vines used for its wines date to the late nineteenth and early twentieth centuries, giving the winery a portfolio centered on sites with long-established plantings rather than on large-scale, standardized production. This emphasis has helped position Turley as a specialist California producer whose wines express differences among vineyards and appellations. The company began with a location in St. Helena in Napa Valley. It later expanded into the Paso Robles area through the purchase of the historic Pesenti winery in Templeton. The Pesenti property had Zinfandel plantings dating to 1923 and gave Turley a substantial connection to the old-vine vineyards of the Central Coast. The winery has therefore operated across California's northern and southern wine regions, with facilities associated with both St. Helena and Templeton. Turley's principal offerings are red wines made from Zinfandel and Petite Sirah. Its Zinfandel program draws on vineyards in Napa, Sonoma, Paso Robles, and other California locations, while the Petite Sirah wines extend the producer's focus on full-bodied, site-driven red varieties. The winery's production has been described as consisting of numerous small vineyard sources rather than a single mass-market blend. By 2011, reported annual production was approximately 16,000 cases, although no more recent production figure is established in the supplied references. The brand has developed a strong reputation among American wine enthusiasts and specialist critics. Wine Spectator has given favorable reviews to Turley wines in past issues, and the producer has frequently been recognized for the quality of its Zinfandel. Demand has also contributed to a selective direct-to-consumer model: access to the winery's private wine club may involve a waiting period of up to two years. This scarcity, together with the winery's old-vine focus, reinforces its premium positioning. Turley remains a California wine brand organized around heritage vineyards, limited-production red wines, and varietal specialization. Its public profile is strongest in the United States, particularly among consumers and collectors interested in California Zinfandel and historically significant vineyard sites. Ownership, current executive leadership, and detailed international distribution information are not established by the supplied source material.
History
Turley Wine Cellars was founded in California in 1993 by Larry Turley. Before creating the brand, Turley had entered the wine industry in 1981 as a co-founder of Frog's Leap Winery. That earlier venture produced wines from multiple grape varieties, but Turley's interests gradually concentrated on Zinfandel. He subsequently established Turley Wine Cellars to pursue wines centered on the variety and on California's surviving old-vine vineyards. The winery initially operated from St. Helena in Napa Valley. Its development was shaped by a strategy of finding mature vineyards with distinctive histories and preserving their character through small-lot winemaking. California Zinfandel had long been planted in scattered vineyard sites, and many of those plantings were threatened by redevelopment or replacement with other varieties. Turley's emphasis on older vines gave the winery a recognizable niche within the state's premium wine market. The business later expanded to the Central Coast with the acquisition of the historic Pesenti winery in Templeton, in the Paso Robles wine region. Pesenti was significant to Turley's identity because Zinfandel had been planted at the property since 1923. The Templeton operation complemented the original St. Helena presence and allowed the company to work with old-vine sources in both northern and southern California. Turley has consequently been associated with wineries or facilities in the Napa Valley and Paso Robles regions. Turley sources grapes from a network of small vineyards in Napa and Sonoma counties, Paso Robles, and other California locations. The vineyards vary by site and age, with some plantings reaching back to the late nineteenth or early twentieth centuries. Rather than presenting Zinfandel as a single uniform style, the winery's approach highlights the differences created by vineyard location, vine age, and local growing conditions. Petite Sirah is another important part of the portfolio and complements the producer's focus on structured, full-bodied red wines. By 2011, the winery was reported to produce approximately 16,000 cases annually. Its wines had also received favorable attention in previous issues of Wine Spectator, contributing to a reputation for high-quality California Zinfandel and other red wines. Turley became particularly well known among wine enthusiasts for old-vine Zinfandel, with commentary frequently placing its wines among the strongest examples of the category in California. The brand's route to market has included a private wine club with constrained access. Prospective members may face a waiting period of up to two years, reflecting demand for limited-production wines and the winery's specialist appeal. This model, combined with vineyard-specific sourcing and a focus on historic plantings, places Turley closer to the premium and collector-oriented segment than to broad-volume table wine. The available reference material does not identify a current parent company, owner, chief executive, or detailed export network. Turley Wine Cellars is nevertheless described as an active California wine producer with a continuing presence connected to St. Helena and Templeton. Its historical significance within the supplied material rests on the preservation and promotion of old-vine Zinfandel, supported by a smaller but important Petite Sirah program.
- 2011Reported annual production reaches approximately 16,000 cases
Reference material reports annual production of about 16,000 cases of Zinfandel and Petite Sirah made from multiple small vineyard sources.
- 1993Turley Wine Cellars is founded
Larry Turley establishes Turley Wine Cellars in California, initially operating from St. Helena and focusing increasingly on Zinfandel.
- 1981Larry Turley enters the wine business
Larry Turley co-founds Frog's Leap Winery, beginning the career that would later lead to the creation of Turley Wine Cellars.
- Expansion to the Paso Robles region
The winery expands through the purchase of the historic Pesenti winery in Templeton, connecting the brand with a property containing Zinfandel plantings dating to 1923.
Products and positioning
A premium California specialist focused on old-vine, vineyard-specific red wines, especially Zinfandel and Petite Sirah.
ZinfandelRed wine1993
Zinfandel is Turley Wine Cellars' defining category. The winery works with old-vine sources from several California regions, including Napa, Sonoma, and Paso Robles. The portfolio emphasizes vineyard character and historic plantings, with some source vineyards dating from the late nineteenth or early twentieth centuries. Turley's reputation is especially tied to premium, site-focused California Zinfandel rather than to high-volume standardized production.
Petite SirahRed wine
Petite Sirah is a major secondary focus of the winery. These wines fit Turley's broader emphasis on deeply colored, structured California red varieties and on fruit sourced from multiple small vineyard sites. The category was part of the production described for the winery by 2011 and is presented alongside Zinfandel as one of the producer's principal offerings.
Flagship businesses
- Old-vine Zinfandel
- Petite Sirah
Leadership
| Name | Title | Tenure |
|---|---|---|
| Larry Turley | Founderformer | 1993– |
Sources
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