Tsamma juice

Tsamma juice is a watermelon-juice brand produced by Frey Farms in the United States. The brand was introduced in 2014 after Sarah Frey developed a commercial product from a traditional family recipe. Frey began working with watermelons at a young age and, according to the brand’s published history, recognized that there was no established commercial distributor specializing in watermelon juice. She turned the idea into a full-time business after graduating from high school, and the product reached approximately 150 stores by the end of its first year. The name refers to the tsamma, a watermelon associated with sub-Saharan Africa. The term is presented as referring to an ancestral or foundational type of watermelon, described in the brand’s historical account as the “Mother of all watermelon varieties.” Despite that name and its African botanical association, Tsamma juice is made from watermelons grown on farms in the Midwest and Southern United States. Frey Farms’ agricultural operations cover about 7,000 acres of watermelon production and are also associated with the company’s position as a major national pumpkin supplier. The core proposition is a juice made from watermelon rather than the more established coconut-water category. Tsamma has been positioned as a possible alternative to coconut water, using watermelon’s recognizable flavor and high-water-content profile as the basis for a packaged beverage. The product is also available in ready-mixed formats that combine watermelon juice with coconut water or blueberry juice, extending the brand beyond a single-ingredient offering while retaining watermelon as its defining ingredient. Tsamma is therefore best understood as a specialized beverage brand built around an agricultural supply chain rather than as a broad, multi-category consumer-goods company. Its identity is closely connected to Frey Farms, farm-grown produce, and the commercialization of a relatively uncommon juice category. Publicly available reference material provides limited information about its current distribution, sales, leadership structure, corporate organization, and geographic markets. The brand’s official website remains the principal corporate-facing source, while the available encyclopedia account establishes its origin, product scope, naming, and relationship with Frey Farms.

Tsamma juice was developed by Sarah Frey and first produced in 2014 under Frey Farms. The product originated with a traditional family recipe and Frey’s experience with watermelon production. She identified an apparent gap in the market: although coconut water was available as a packaged beverage, there was no comparable commercial distributor focused on watermelon juice. After completing high school, Frey established the venture as a full-time business. The product gained early retail distribution, reportedly reaching 150 stores by the end of its first year. This initial expansion gave the brand a commercial route for a beverage category that was less established than conventional fruit juices or coconut water. Frey has described watermelon juice as a potential substitute for coconut water, making the comparison part of the brand’s category strategy. The brand name comes from “tsamma,” a local name associated with a type of watermelon found in sub-Saharan Africa. The name invokes the fruit’s broader botanical and cultural history, including the claim that this type of watermelon represents an ancestral source for other varieties. Production of Tsamma juice, however, uses watermelons grown in the Midwest and Southern United States rather than fruit sourced from sub-Saharan Africa. Frey Farms’ agricultural footprint is reported at approximately 7,000 acres of watermelon farms. The company also operates as a major national supplier of pumpkins, giving Tsamma a connection to a larger produce-growing and distribution business. The brand’s known range includes pure watermelon juice as well as ready-mixed products combining watermelon with coconut water or blueberry juice. Public reference material does not establish a complete chronology of later product launches, ownership changes, distribution expansion, financial performance, or current executive appointments. The available record supports describing Tsamma as an active Frey Farms beverage brand with a specialized watermelon-juice focus, while leaving detailed current-market information unresolved.

1. 2014Tsamma juice is introduced

   Frey Farms begins producing Tsamma juice, a commercial watermelon-juice brand developed by Sarah Frey from a traditional family recipe.

   Source
2. Early retail distribution expands

   The brand reportedly reaches approximately 150 stores by the end of its first year of production.

   Source

A farm-linked specialty beverage brand centered on fresh watermelon juice and positioned as an alternative to, or variation on, coconut water.

• Tsamma watermelon juiceFruit juice2014

  The core Tsamma product is fresh watermelon juice made from watermelons grown in the Midwest and Southern United States. It is the product that defines the brand and reflects Frey Farms’ agricultural base. The beverage was created to commercialize watermelon as a packaged juice and to provide an alternative to more established functional or hydration-oriented beverages such as coconut water.

• Watermelon and coconut waterJuice blend

  This ready-mixed variation combines Tsamma’s watermelon juice with coconut water. It broadens the range into a blended hydration beverage while preserving watermelon as the principal brand association. The available reference material confirms the format but does not provide a detailed ingredient list, package specification, or launch date.

• Watermelon and blueberry juiceJuice blend

  This ready-mixed variation combines watermelon juice with blueberry juice. It adds a berry flavor profile to the core watermelon platform and demonstrates the brand’s use of blended formats. Public reference material does not specify the exact formulation, retail availability, or introduction date.

1. Tsamma juice
2. Tsamma Juice official website