Thea Care
Thea Care is a German B2B software company providing AI skin analysis for skincare brands.
Last updated September 1, 2026
Overview
Thea Care GmbH was founded in 2023 and is headquartered in Berlin, Germany. It is a B2B SaaS company building AI-powered skin and nail analysis for cosmetic, pharmaceutical, and skincare brands across Europe. The company provides a white-label, smartphone-based face scan that uses AI to give users insights into their skin, with technology developed by dermatologists. Leading brands including Weleda, NUXE, sebamed, and Eubos use Thea Care.
History
Thea Care GmbH was founded in 2023 and is headquartered in Berlin, Germany. It is a B2B SaaS company building AI-powered skin and nail analysis for cosmetic, pharmaceutical, and skincare brands across Europe. The company provides a white-label, smartphone-based face scan that uses AI to give users insights into their skin. The technology is developed by dermatologists and uses deep learning algorithms trained on over 50,000 images. Leading brands including Weleda, NUXE, sebamed, and Eubos use Thea Care.
Products and positioning
B2B white-label AI skin analysis for skincare brands, focusing on e-commerce personalization and conversion tracking with strict data privacy under German standards.
AI Skin Analysis for E-commerce
AI image analysis tool that detects skin type, sensitivity, inflammation, and pore size from a single selfie, and delivers objective product recommendations and personalized routines.
Flagship businesses
- AI skin analysis for e-commerce
Leadership
| Name | Title | Tenure |
|---|---|---|
| Dr. med. Suzan Stürmer | Founder & CMO | — |
| Markus Hinsche | Founder & CTO | — |
| Nataniel Müller | Founder & CEO | — |
Sources
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