Tart Optical

Tart Optical Enterprises, Inc. was founded in New York City in 1948 by Julius Tart, an expert optician and legendary craftsman of iconic eyewear. The brand is known for high-end fashion and rigorous standards of quality and craftsmanship. Tart Optical Enterprises, LLC is the sole lawful owner of the TART® trademark and several other trademarks in the United States and around the globe. The U.S. trademarks TART®, ARNEL®, F.D.R.®, and the OTE® shield logo are federally registered and incontestable.

Tart Optical Enterprises, Inc. was founded in New York City in 1948 by Julius Tart, an expert optician and legendary craftsman of iconic eyewear. Throughout the years, his eyewear has continued to reflect high-end fashion while adhering to the most rigorous standards of quality and craftsmanship. Julius Tart sold all rights to TART Optical Enterprises' founders in 2000. Since then, TART has obtained incontestable trademark rights from the USPTO. Tart Optical Enterprises, LLC is the sole lawful owner of the TART® trademark and several other trademarks in the United States and around the globe. The U.S. trademarks TART®, ARNEL®, F.D.R.®, and the OTE® shield logo are federally registered, incontestable, and supported by over 70 years of continuous brand heritage originating with Julius Tart in 1948.

1. Tart Optical: The Online Classic Eyewear Store – Tart Optical
2. About Tart Optical: Establishing Our Eyewear Business – Tart Optical