Storage King
Storage King is a self-storage brand operating in Australia and New Zealand.
Last updated August 22, 2026
Overview
Storage King is a self-storage brand serving customers in Australia and New Zealand. Its business is associated with the ownership, operation, and branding of self-storage facilities, providing space for households, individuals, and businesses that need temporary or longer-term storage. Public reference material identifies the brand as part of the self-storage activities developed by Australian property group Abacus. The available historical record does not establish a precise founding year, original founder, or the full sequence of Storage King's early expansion. The brand's documented corporate history is closely connected with Abacus's growing emphasis on self-storage. Abacus was established in 1996 and listed on the Australian Securities Exchange in November 2002. Before its later restructuring, the group operated across office, self-storage, retail, and industrial property. Self-storage became an increasingly important area of growth, supported in part by demand associated with e-commerce and changing space requirements. In 2020, Abacus acquired the remaining shares in Storage King Pty Ltd for A$50 million, giving it full ownership of the operating business according to the cited reference material. The transaction strengthened Abacus's control of the Storage King platform and formed part of a broader strategy to increase exposure to self-storage. In early 2021, Abacus also acquired four additional self-storage facilities in Adelaide and Sydney, as well as the remaining 60 percent interest in Queensland's Oasis Centre. These transactions expanded the property base associated with the group's storage strategy, although the available material does not specify which individual facilities traded under the Storage King name. In August 2023, Abacus separated its self-storage business from the former Abacus Property Group. The resulting listed entity was named Abacus Storage King, distinguishing the storage-focused business from the remaining property activities of Abacus Group. Storage King therefore sits within a dedicated self-storage corporate structure rather than being merely one operating division of a diversified property portfolio. The brand's customer proposition is functional and convenience-led: customers obtain secure, accessible storage space in locations intended to support household moves, decluttering, business inventory, document storage, and other space-management needs. The available sources do not provide a complete catalogue of unit sizes, pricing, ancillary services, facility locations, or customer programs, so those details are not asserted here. Storage King's principal geographic identity is Australian and New Zealand, while its corporate history is rooted in Australia's listed property sector.
History
Storage King's documented history is tied to the development of self-storage within the Australian property group Abacus. Abacus was established in 1996 and later listed on the Australian Securities Exchange in November 2002. Prior to its 2023 restructuring, the group held a diversified portfolio spanning office, self-storage, retail, and industrial property. Over time, self-storage became a significant growth focus, with demand supported by household mobility, business space requirements, and the expansion of e-commerce. The available record does not identify Storage King's founding year or founder. It does establish an important ownership milestone in 2020, when Abacus acquired the remaining shares in Storage King Pty Ltd for A$50 million. This transaction placed the brand's operating company fully within Abacus's self-storage strategy. The group continued expanding its storage exposure in early 2021 by acquiring four further facilities in Adelaide and Sydney and buying the remaining 60 percent of the Oasis Centre in Queensland. A major structural change occurred in August 2023. Abacus separated its self-storage business from the broader property group formerly known as Abacus Property Group. The storage-focused listed business was named Abacus Storage King, creating a dedicated corporate vehicle for the self-storage portfolio. This separation marked a transition from Storage King being part of a diversified property platform to operating within a purpose-focused storage group. Storage King serves Australia and New Zealand as a branded self-storage network. Its core offering is rented storage space for personal and commercial users. Publicly available reference material supplied for this entry does not provide sufficient detail to document the brand's full facility network, advertising history, management team, pricing model, unit formats, or individual product launches. Those areas remain open for further verification.
- 2023Creation of Abacus Storage King
The self-storage business was separated from Abacus Property Group and placed into the separately listed Abacus Storage King entity.
- 2021Expansion of the associated self-storage portfolio
Abacus acquired four additional self-storage facilities in Adelaide and Sydney and the remaining interest in Queensland's Oasis Centre.
- 2020Abacus took full ownership of Storage King Pty Ltd
Abacus acquired the remaining shares in Storage King Pty Ltd for A$50 million, consolidating the brand within its self-storage portfolio.
Products and positioning
A practical, location-based self-storage brand offering space for personal and business storage needs across Australia and New Zealand.
Storage King self-storage unitsSelf-storage
The brand's core product is rented storage space for customers who need additional room outside their home, office, or business premises. The service is intended to accommodate personal belongings, household contents, business stock, equipment, and other goods. The supplied references do not establish standard unit sizes, access arrangements, security specifications, or pricing.
Business storageCommercial storage
Storage King serves business users requiring space for inventory, records, equipment, or operational overflow. This offering reflects the broader role of self-storage in supporting small businesses and changing commercial space needs. Specific business plans, contract terms, and ancillary services are not documented in the supplied sources.
Flagship businesses
- Storage King self-storage facilities
- Flexible storage space for households and businesses
Brand decisions
- 2023Separation of the self-storage businessStrategy
Abacus had operated self-storage alongside office, retail, and industrial property investments.
What changed. In August 2023, the group separated its self-storage operations into the separately listed Abacus Storage King entity.
Aftermath. The storage business gained a dedicated corporate structure, while the remaining Abacus property operations continued separately.
- 2020Acquisition of remaining Storage King sharesM&A
Abacus was increasing its exposure to self-storage and already had an interest in Storage King Pty Ltd.
What changed. Abacus purchased the remaining shares in Storage King Pty Ltd for A$50 million.
Aftermath. The transaction gave Abacus full ownership of the Storage King operating business and reinforced its self-storage growth strategy.
Acquisition price. A$50 million (2020)
Recent events
- 2023Self-storage business separated into Abacus Storage King
In August 2023, Abacus separated its self-storage operations from the former Abacus Property Group, creating the separately listed Abacus Storage King entity.
M&A - 2021Abacus expanded its self-storage portfolio with four facilities
Abacus purchased four additional self-storage facilities in Adelaide and Sydney and acquired the remaining 60 percent of Queensland's Oasis Centre as part of its storage-sector expansion.
M&A - 2020Abacus acquired the remaining shares in Storage King Pty Ltd
Abacus acquired the remaining shares in Storage King Pty Ltd for A$50 million, consolidating ownership of the self-storage business.
M&A
Sources
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