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Brand Wiki/Other/Staten Island Mall
S

Staten Island Mall

Retailer / private label

Unclaimed

The largest shopping center on Staten Island and the borough's only indoor shopping mall.

On this pageHistory↘

Last updated August 22, 2026

Contents

  1. 1. Overview
  2. 2. History
  3. 3. Products and positioning
  4. 4. Marketing campaigns
  5. 5. Brand decisions
  6. 6. Recent events
  7. 7. Related entries
  8. 8. Sources

Company facts

Staten Island Mall

Industry
Other · Uncategorized
Headquarters
New Springville, Staten Island, New York City, United States
Founded
1973
Parent
GGP, a subsidiary of Brookfield Properties
Website
www.statenislandmall.com/
Country
United States
Owner
GGP
Group
Brookfield Properties
On this page8
  1. 1. Overview
  2. 2. History
  3. 3. Products and positioning
  4. 4. Marketing campaigns
  5. 5. Brand decisions
  6. 6. Recent events
  7. 7. Related entries
  8. 8. Sources

Overview

Staten Island Mall is an enclosed shopping center in the New Springville section of Staten Island, New York City. Opened on August 9, 1973, it is the only indoor shopping mall in the borough and has developed into Staten Island's principal retail destination. The property is also a major transportation node: numerous local, limited-stop, Select Bus Service, and express New York City bus routes stop at or pass around the mall campus, making it one of the island's most accessible commercial centers after the major transit terminals at St. George and Eltingville. The mall began as a large suburban-style retail development on land previously occupied by Staten Island Airport, which had opened in 1941. Early planning envisioned a shopping and amusement complex called Staten Island Center. Construction began in 1970, and the completed center opened with Macy's and Sears as its principal department-store anchors. The property was developed by Feist and Feist Realty Corp. and sold to The Rouse Company in 1980. Under Rouse, the mall was remodeled through changes to its central court, the addition of escalators, and new landscaping and fountains. A major expansion completed in 1993 added the JCPenney wing. JCPenney moved to the mall from its former location at Forest Avenue Shoppers Town, strengthening the center's department-store offer. The original building was a two-story, T-shaped structure with approximately 1.274 million square feet of gross leasable area and a tenant area of about 622,000 square feet. During the 2010s, the tenant mix broadened beyond traditional department stores. Fashion, beauty, specialty, and lifestyle retailers such as Michael Kors, Pandora, Armani Exchange, Adidas, and Love Culture contributed to a repositioning toward a more contemporary regional shopping experience. Between 2016 and 2019, the mall added approximately 242,000 square feet. The redevelopment introduced or accommodated retailers and entertainment concepts including Zara, Ulta Beauty, Dave & Buster's, Barnes & Noble, Lidl, and an 11-screen dine-in AMC Theatres cinema. The former food court was relocated into the expanded portion and renamed the Food District. Primark opened on March 15, 2017, in one of its early American locations. Sears later closed, while The Container Store opened on an outparcel. The Food District and adjacent entertainment uses helped extend the property's role beyond conventional shopping by adding dining and leisure activity. The wider mall campus includes The Crossing, a strip-shopping area with additional stores and restaurants. A Krispy Kreme location opened near the main entrance in 2022 and was described as the first Krispy Kreme on Staten Island. Retail additions announced or reported around 2023 included Newbury Comics, Miniso, Charlotte Russe, Sugar Bear, Hobby Lobby, and Rainbow. In April 2024, Uniqlo announced plans to return to Staten Island after a ten-year absence. In October 2024, Brookfield Properties announced a plan to add approximately 41,000 square feet to the mall. The property has also played a role in local entertainment and popular culture. A carnival operated in the parking lots from 1998 through 2018 under Reithoffer Shows; Amusements of America took over the carnival operation beginning in 2019. In 1998, the mall served as a filming location for the music video for New Radicals' song "You Get What You Give." With roughly 200 stores and approximately 3,000 employees reported in the reference material, Staten Island Mall remains a large regional retail complex serving Staten Island and surrounding New York City communities.

History

The Staten Island Mall occupies a site with an earlier aviation history. Staten Island Airport opened on the property in 1941. The land was sold in 1955, after which developers considered a shopping and amusement project known as Staten Island Center. Plans announced in 1964 called for Macy's and Abraham & Straus stores to operate across from E. J. Korvette, although the Abraham & Straus store was ultimately not constructed on the mall property. Construction began in 1970. The shopping center opened on August 9, 1973, with Macy's and Sears as its principal anchors. Feist and Feist Realty Corp. developed the property, which was sold to The Rouse Company in 1980. Rouse subsequently remodeled the mall by removing the small central-court shops known as the Honeycomb, adding escalators to the original six, and introducing trees and additional fountains. The original mall was a two-story, T-shaped building with approximately 1.274 million square feet of gross leasable area and around 622,000 square feet of tenant area. The next major building phase occurred in 1993, when a JCPenney wing was completed. JCPenney relocated from its long-standing Forest Avenue Shoppers Town site, giving the mall another major department-store anchor. During the 2010s, the property broadened its tenant profile. Higher-end and fashion-oriented names including Michael Kors, Pandora, and Armani Exchange appeared, while Adidas, Love Culture, and other retailers either opened, relocated, or refreshed their stores. These changes supported an effort to modernize the mall and diversify its customer offer. A substantial expansion between 2016 and 2019 added approximately 242,000 square feet. New or expanded offerings included Zara, Ulta Beauty, Dave & Buster's, Barnes & Noble, Lidl, and an 11-screen dine-in AMC Theatres. The food court moved into the new expansion and was rebranded as the Food District. Primark opened on March 15, 2017, in one of its first American locations. Sears subsequently closed, while The Container Store opened on an outparcel. The campus also includes The Crossing, a strip-shopping component with stores and restaurants. The mall's role has extended beyond retail. A parking-lot carnival operated from 1998 to 2018 under Reithoffer Shows, with Amusements of America taking over from 2019. A Krispy Kreme outparcel opened near the main entrance in 2022. Additions reported in 2023 included Newbury Comics, Miniso, Charlotte Russe, Sugar Bear, Hobby Lobby, and Rainbow. In April 2024, Uniqlo announced that it would return to Staten Island after a ten-year absence. In October 2024, Brookfield Properties announced a proposed 41,000-square-foot addition. Staten Island Mall is also an important transportation destination. Local and limited-stop routes, Select Bus Service, and express buses stop on or near the campus, connecting it with communities around Staten Island and with other parts of New York City. The mall was used as a filming location for the music video for New Radicals' 1998 song "You Get What You Give." It remains Staten Island's only indoor shopping mall and its largest retail center.

  • 2024

    Uniqlo announces a Staten Island return

    [1]Staten Island Mallen.wikipedia.org

    Uniqlo announced in April that it planned to reopen at Staten Island Mall after a ten-year absence.

  • 2024

    Brookfield announces planned expansion

    [1]Staten Island Mallen.wikipedia.org

    Brookfield Properties announced plans in October to add approximately 41,000 square feet to the mall.

  • 2022

    Krispy Kreme opens on the mall campus

    [1]Staten Island Mallen.wikipedia.org

    A Krispy Kreme outparcel opened near the main entrance, described as the first such location on Staten Island.

  • 2019

    Major expansion is completed

    [1]Staten Island Mallen.wikipedia.org

    The mall's 2016–2019 expansion added approximately 242,000 square feet and introduced a broader retail, dining, and entertainment mix.

  • 2017

    Primark opens

    [1]Staten Island Mallen.wikipedia.org

    Primark opened at Staten Island Mall on March 15, 2017, among the retailer's early U.S. locations.

  • 1998

    Mall carnival begins and music video is filmed

    [1]Staten Island Mallen.wikipedia.org

    Reithoffer Shows began operating a carnival in the parking lots, and the mall was used for the New Radicals music video "You Get What You Give."

  • 1993

    JCPenney wing is completed

    [1]Staten Island Mallen.wikipedia.org

    A new wing for JCPenney was completed, and the retailer moved from Forest Avenue Shoppers Town.

  • 1980

    The Rouse Company acquires the property

    [1]Staten Island Mallen.wikipedia.org

    Feist and Feist Realty Corp. sold the shopping center to The Rouse Company.

  • 1973

    Staten Island Mall opens

    [1]Staten Island Mallen.wikipedia.org

    The mall opened on August 9, 1973, with Macy's and Sears as anchor tenants.

  • 1970

    Mall construction begins

    [1]Staten Island Mallen.wikipedia.org

    Construction began on the regional shopping center planned for the former airport site.

Showing the 10 most recent.

Products and positioning

A large regional enclosed shopping center serving Staten Island, combining department stores, value and fashion retailers, grocery, restaurants, entertainment, and extensive public-transit access.

  • Department store · 1973

    Macy's

    One of the mall's original anchor tenants, Macy's provides broad department-store merchandise across apparel, accessories, home goods, and related categories.

  • Department store · 1993

    JCPenney

    JCPenney anchors a dedicated wing completed in 1993. The store relocated to the mall from Forest Avenue Shoppers Town and adds apparel, home, beauty, and family-oriented merchandise.

  • Value fashion retailer · 2017

    Primark

    Primark offers value-focused fashion and lifestyle merchandise. Its Staten Island Mall store opened in March 2017 as one of the retailer's early American locations.

  • Grocery retailer

    Lidl

    Lidl is an anchor in the expanded mall complex, adding grocery and everyday household shopping to the center's traditional fashion and department-store offer.

  • Cinema and entertainment

    AMC Theatres

    The mall includes an 11-screen dine-in AMC Theatres cinema, forming part of the entertainment-focused expansion and giving the property a leisure use alongside retail and dining.

  • Restaurant and arcade entertainment

    Dave & Buster's

    Dave & Buster's serves as an anchor in the Food District area, combining restaurant service with arcade and game-based entertainment.

  • Dining destination · 2019

    The Food District

    The Food District is the mall's redeveloped dining zone. It replaced the former food-court location and sits within the newer expansion alongside entertainment and retail tenants.

  • Strip retail and restaurants

    The Crossing

    The Crossing is a strip-shopping component on the mall campus with additional stores and restaurants, extending the property beyond the enclosed mall building.

Marketing campaigns

  • 1998You Get What You Give music-video location

    United States

    Staten Island Mall was used as a filming location for the New Radicals music video for "You Get What You Give," giving the property a visible connection to late-1990s popular culture.

    Outcome. The mall became identifiable as one of the video's locations; no broader commercial campaign outcome is documented in the supplied sources.

    Source

Brand decisions

  • 2024

    Planned addition of approximately 41,000 square feetOther

    Background

    Brookfield Properties announced another planned physical expansion of the mall.

    Action taken

    Brookfield Properties announced plans to add approximately 41,000 square feet.

    Aftermath

    The supplied sources do not establish a completion date, final tenant mix, or construction outcome.

    Source
  • 2016

    Large-scale redevelopment and expansionOther

    Background

    The mall pursued a broader retail, dining, and entertainment mix during a period when new fashion, beauty, and lifestyle tenants were being added.

    Action taken

    An expansion carried out from 2016 through 2019 added approximately 242,000 square feet and included new tenant and entertainment space.

    Aftermath

    The project introduced or supported Zara, Ulta Beauty, Dave & Buster's, Barnes & Noble, Lidl, AMC Theatres, and the relocated Food District.

    Source
  • 1993

    Construction of the JCPenney wingOther

    Background

    The mall sought to strengthen its department-store offer and accommodate JCPenney's relocation from Forest Avenue Shoppers Town.

    Action taken

    A dedicated JCPenney wing was completed.

    Aftermath

    JCPenney became an additional major anchor at the mall.

    Source
  • 1980

    Sale to The Rouse CompanyM&A

    Background

    The shopping center had been developed by Feist and Feist Realty Corp. since its opening in 1973.

    Action taken

    The property was sold to The Rouse Company, which later remodeled the mall.

    Aftermath

    Rouse altered the central court, added escalators, and introduced additional landscaping and fountains.

    Source

Recent events

  • 2024

    Brookfield Properties announces planned mall expansion[1]Staten Island Mallen.wikipedia.org

    Other

    Brookfield Properties announced plans in October 2024 to add approximately 41,000 square feet to the property.

  • 2022

    Krispy Kreme opens near Staten Island Mall[1]Staten Island Mallen.wikipedia.org

    Product launch

    A Krispy Kreme outparcel opened near the mall's main entrance and was described as the first Krispy Kreme location on Staten Island.

  • 2019

    Staten Island Mall expansion adds retail, dining, and entertainment space[1]Staten Island Mallen.wikipedia.org

    Product launch

    An expansion carried out between 2016 and 2019 added approximately 242,000 square feet and brought in or supported concepts including Zara, Ulta Beauty, Dave & Buster's, Barnes & Noble, Lidl, and AMC Theatres.

  • 2019

    Amusements of America replaces Reithoffer Shows for the mall carnival[1]Staten Island Mallen.wikipedia.org

    Other

    After Reithoffer Shows operated the mall's parking-lot carnival from 1998 through 2018, Amusements of America became the carnival operator beginning in 2019.

  • 2017

    Primark opens at Staten Island Mall[1]Staten Island Mallen.wikipedia.org

    Product launch

    Primark opened at the mall on March 15, 2017, as one of the retailer's early American locations.

Related entries

  • Ala Moana Center
  • Alderwood Mall
  • Brookfield Residential
  • Clackamas Town Center
  • Coral Ridge Mall
  • Deerbrook Mall
  • Fashion Show Las Vegas
  • First Colony Mall
  • Fox River Mall
  • General Growth Properties
  • Glendale Galleria
  • Hulen Mall
  • Lynnhaven Mall
  • Mall St. Matthews
  • Natick Mall
  • North Star Mall
  • Otay Ranch Town Center
  • Oxmoor Center
  • Perimeter Mall
  • Providence Place
  • Stonestown Galleria
  • The Maine Mall
  • Towson Town Center
  • Tysons Galleria
  • Westlake Center

Sources2 sources

  1. 1Staten Island Mallen.wikipedia.org
  2. 2Staten Island Mall official websitestatenislandmall.com

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