Soundcore

Sub-brand

soundcore is Anker Innovations’ global audio and audiovisual brand, offering wireless earbuds, headphones, speakers, sleep-audio products, open-ear devices and related entertainment technology.

Last updated October 16, 2026

Overview

soundcore is the audio and audiovisual sub-brand of Anker Innovations, a Chinese consumer-technology company whose portfolio also includes Anker, eufy, Anker SOLIX and other technology brands. The brand is headquartered in Shenzhen, China, and sells products internationally through direct-to-consumer channels, major online marketplaces, retail partners and regional distributors. Its portfolio is built around the idea of delivering feature-rich personal and portable entertainment products at prices generally below the highest-priced offerings from established premium audio companies. The brand’s roots predate the soundcore name. Anker began selling Bluetooth speakers and headphones through Amazon in 2014, then expanded its preparation for dedicated headphone and wireless-audio product lines in 2016. In 2017, Anker used Kickstarter to support an early true-wireless-earbud initiative. The soundcore identity was introduced as an independent brand in 2018, with launches and brand activity in New York and Tokyo. The company’s official history also identifies 2018 as the year of its first CES Innovation Award and the launch of the Model Zero+ smart speaker. soundcore initially built recognition through portable Bluetooth speakers, affordable wireless earbuds and over-ear headphones. It later developed a broader product architecture organized around user contexts. Liberty became the principal true-wireless-earbud family, with products emphasizing active noise cancellation, wireless audio quality, call performance and the company’s ACAA Astria Coaxial Acoustic Architecture. Space became the main over-ear noise-cancelling family, while Life served more accessible headphone and earbud segments. Motion, Flare, Rave, Boom and Glow lines extended the brand into portable, outdoor and party-oriented speakers. Sport, AeroFit and AeroClip addressed exercise and open-ear listening, and Sleep products targeted nighttime listening and sleep environments. The brand’s positioning combines mass-market accessibility with visible technical differentiation. Its products commonly emphasize adaptive or active noise cancellation, app-based equalization, multi-device connectivity, long battery life, water resistance, spatial or high-resolution audio support and specialized fit designs. soundcore has also used design awards, creator recommendations, consumer communities and product-specific technology branding to establish credibility beyond price. The Soundcore Collective community, introduced in 2019, was intended to connect users with the brand and support feedback, product engagement and listening culture. From 2021 onward, soundcore increased its emphasis on premium-feeling products. The Liberty Air 2 Pro introduced active noise cancellation to a prominent true-wireless model, followed by the Liberty 3 Pro. In 2022, the Space series launched with the Space Q45 and Space A40, and the Sport series expanded with the Sport X10. In 2023, the brand promoted the Liberty 4 NC as a flagship noise-cancelling earbud and introduced additional open-ear and portable-speaker products. The company’s official history also records the soundcore Frames audio eyewear product and awards for Frames and Liberty 3 Pro. By 2024–2026, the portfolio had expanded from conventional audio into a wider audiovisual ecosystem. Products included open-ear and clip-on earbuds, sleep earbuds, advanced over-ear headphones, outdoor speakers, portable high-fidelity speakers, audio recording products and projectors sold through the soundcore retail experience. In 2026, Anker Innovations announced THUS-powered soundcore earbuds and the VibeOS experience platform, signaling a shift toward local AI processing, contextual features and software-supported listening experiences. soundcore remains an active global brand within Anker Innovations, with its core identity centered on wireless audio, noise reduction, portability, comfort and technology-led value.

History

soundcore developed out of Anker Innovations’ early expansion beyond charging accessories. In 2014, Anker began selling Bluetooth speakers and headphones, principally through online marketplaces such as Amazon. These products gave the company experience in portable audio, direct-to-consumer distribution and price-sensitive international markets. By 2016, Anker was preparing more systematic headphone and wireless-audio product lineups rather than treating audio as a small extension of its charging business. In 2017, Anker used Kickstarter to support an early true-wireless-earbud project. This stage was important because it placed the company in one of consumer audio’s fastest-growing categories and allowed it to test demand for cable-free products before the segment became fully mainstream. The soundcore brand identity was introduced independently in 2018, with activity in New York and Tokyo. The brand’s official history records a first CES Innovation Award in the same year and the launch of the Model Zero+ smart speaker. The April 25, 2018 establishment date is commonly used for the formal creation of soundcore as a distinct brand. The early soundcore portfolio combined Bluetooth speakers, wireless earbuds and over-ear headphones. The brand’s strategy was to provide features associated with more expensive audio products while maintaining broad online-marketplace accessibility. This included app-supported equalization, waterproofing, long battery life, multiple listening modes and increasingly sophisticated microphone and noise-cancellation systems. The approach fit Anker Innovations’ wider model of building specialized international brands around focused consumer-technology categories. In 2019, soundcore launched the Soundcore Collective, its first major online community initiative. The community helped make the brand more participatory and gave consumers a channel for product engagement. The same period saw the Liberty 2 Pro, a notable step toward higher-performance true-wireless audio. soundcore promoted its acoustic design and received recommendations from Grammy-winning producers, helping it develop credibility among consumers who might otherwise have associated the brand mainly with low-cost accessories. The brand entered a more aggressive premiumization phase in 2021. The Liberty Air 2 Pro brought active noise cancellation to a widely marketed true-wireless model, while the Liberty 3 Pro continued the premium Liberty line later that year. soundcore also introduced Frames, audio eyewear that placed speakers and microphones into a glasses-style wearable format. In the headphone category, the Life Q20 became a major volume product in the United States, reinforcing soundcore’s reputation for affordable noise-cancelling headphones. During 2022, soundcore broadened its segmentation. Space Q45 and Space A40 established the Space family as a dedicated over-ear noise-cancelling line. Sport X10 extended the brand into workout-oriented earbuds with a rotating ear-hook design. Soundcore Frames and Liberty 3 Pro received design and innovation recognition, supporting the company’s effort to present the brand as technically distinctive rather than merely inexpensive. The company also continued to develop portable and party speakers, including the Motion, Flare, Rave, Boom and Glow families. In 2023, soundcore intensified its focus on adaptive noise cancellation and scenario-based products. Liberty 4 NC was promoted as a flagship true-wireless earbud with strong noise-reduction performance. The company also expanded open-ear listening and introduced portable high-fidelity speaker products. These moves reflected broader changes in consumer audio, where users increasingly expected products tailored to commuting, exercise, outdoor entertainment, work and sleep rather than a single universal headphone design. In 2024, the portfolio moved further toward specialized and premium products. The Space One Pro over-ear headphones introduced a compact folding structure and a four-stage noise-cancellation system. Anker’s corporate reporting also described new soundcore products such as AeroFit 2 and Liberty 4 Pro, while packaging and sustainability efforts included reduced plastic use for selected Liberty products. The year also brought a product-safety setback: the CPSC recalled specified A3102 Soundcore and A3302 PowerConf speakers after identifying a risk that their lithium-ion battery packs could overheat and cause fires. The announced remedy was replacement, not a broad discontinuation of the soundcore speaker category. In 2025 and 2026, soundcore’s role expanded within Anker Innovations’ smart-audiovisual strategy. Product activity included rugged outdoor speakers such as Boom 3i, open-ear and clip-on products, sleep earbuds, advanced noise-cancelling headphones and audiovisual products sold through the soundcore ecosystem. Anker’s 2026 announcements introduced THUS-powered Liberty 5 products and VibeOS, pointing toward more on-device AI, contextual interaction and software-enabled audio experiences. The company also announced a multi-year Tomorrowland partnership that made soundcore the festival’s exclusive official headphones partner. As of August 27, 2026, soundcore remains an active global sub-brand of publicly listed Anker Innovations, with its historical strength in affordable wireless audio increasingly supplemented by premium, wearable, sleep, outdoor and audiovisual products.

2026
THUS-powered Liberty 5 products and VibeOS announced
[9]Anker Innovations 2026 product announcementanker-in.com
Anker introduces on-device AI hardware and an AI-oriented software experience through soundcore’s Liberty 5 products and VibeOS.
2026
Tomorrowland headphones partnership announced
[10]Anker Innovations and Tomorrowland partnershipanker-in.com
soundcore becomes Tomorrowland’s exclusive official headphones partner under a multi-year global partnership.
2025
Boom 3i outdoor speaker launches
[8]soundcore Boom 3i launch announcementanker-in.com
soundcore expands its rugged portable-speaker range with a floatable, durable outdoor model.
2024
Space One Pro launches
[7]soundcore Space One Pro launch announcementanker-in.com
The Space One Pro combines advanced noise cancellation with a compact foldable design for travel and commuting.
2024
Selected Soundcore and PowerConf speakers recalled
[6]CPSC recall: Anker Soundcore and PowerConf Bluetooth speakerscpsc.gov
The CPSC announces a replacement recall for specified A3102 and A3302 speaker units because of lithium-ion battery overheating and fire risk.
2023
Liberty 4 NC becomes a flagship noise-cancelling product
[2]soundcore brand storysoundcore.com
soundcore promotes Liberty 4 NC as a flagship true-wireless product with adaptive noise cancellation.
2022
Space and Sport families launch
[2]soundcore brand storysoundcore.com
Space Q45, Space A40 and Sport X10 extend soundcore into dedicated over-ear and workout-oriented product segments.
2021
Liberty Air 2 Pro and Liberty 3 Pro expand premium earbuds
[1]Soundcore - Wikipediaen.wikipedia.org
soundcore strengthens its premium true-wireless position with active noise cancellation and the Liberty 3 Pro platform.
2021
soundcore Frames audio eyewear launches
[2]soundcore brand storysoundcore.com
The brand enters wearable audio eyewear with soundcore Frames.
2019
Soundcore Collective community established
[1]Soundcore - Wikipediaen.wikipedia.org
soundcore creates its first online brand community for consumer engagement and feedback.

Showing the 10 most recent.

Products and positioning

Technology-led, globally distributed consumer audio and audiovisual products positioned around accessible pricing, strong feature sets, practical design and scenario-specific listening experiences.

True wireless earbuds · 2017
Liberty series
The Liberty family is soundcore’s principal true-wireless-earbud line. It spans mainstream and premium models, including Liberty 2 Pro, Liberty Air 2 Pro, Liberty 3 Pro, Liberty 4 NC, Liberty 4 Pro and Liberty 5 products. The range typically emphasizes active or adaptive noise cancellation, app-based sound personalization, multi-microphone calling, wireless charging on selected models and the ACAA acoustic architecture on certain generations. Liberty products have been central to soundcore’s effort to move from value audio into more technically ambitious premium earbuds.
Over-ear headphones · 2022
Space series
Space is soundcore’s over-ear noise-cancelling headphone family. It launched with Space Q45 and Space A40 in 2022 and later expanded with products such as Space One and Space One Pro. The series focuses on commuting, travel and everyday concentration, combining active noise cancellation, extended battery life, comfort-oriented earcups and, on selected models, high-resolution wireless-audio support. Space One Pro added a compact folding mechanism intended to reduce storage volume for travelers and mobile users.
Affordable headphones and earbuds
Life series
The Life family represents soundcore’s accessible personal-audio range. It has included over-ear headphones and earbuds designed for everyday listening, commuting and general-purpose noise reduction. Life products helped establish the brand’s volume position in the United States and other international markets by combining relatively low prices with features such as active noise cancellation, long battery life, app support and comfortable over-ear or in-ear designs.
Workout earbuds · 2022
Sport series
The Sport family targets exercise and active outdoor use. Sport X10, one of the best-known products in the line, uses a rotating ear-hook structure to improve stability during movement. Sport models generally prioritize secure fit, sweat and water resistance, durable construction, compact charging cases and sound profiles suitable for exercise. The series reflects soundcore’s broader approach of designing products around specific use cases rather than treating all wireless earbuds as interchangeable.
Open-ear and clip-on earbuds · 2023
AeroFit and AeroClip
AeroFit and AeroClip are soundcore’s open-ear listening families. They are designed to keep the ear canal relatively open, making them suitable for exercise, commuting, office use and situations where users want awareness of surrounding sounds. AeroFit products use ear-hook or open-ear support structures, while AeroClip products use a clip-on or open-ring form. Newer models add adaptive comfort, virtual bass enhancement, AI-assisted features and designs intended to coexist with eyeglasses.
Sleep earbuds and sleep audio
Sleep series
The Sleep family is designed for nighttime use rather than conventional all-day listening. Products such as Sleep A20 and Sleep A30 use small, low-profile ergonomics, sleep-oriented audio content and long battery life. Later products add combinations of active noise cancellation, passive isolation and adaptive masking intended to reduce environmental noise and snoring. The line gives soundcore a specialized position in sleep technology while extending its core expertise in compact wireless audio.
Portable outdoor speakers
Motion series
Motion is a portable-speaker family intended for outdoor, travel and general mobile entertainment. The range has included waterproof or ruggedized designs, high-output drivers, extended battery life and app-controlled sound customization. Motion X600 was promoted as a portable high-fidelity speaker using a multi-speaker arrangement to create a broader listening presentation. The family sits between ordinary compact Bluetooth speakers and larger party-oriented products.
Party and portable Bluetooth speakers
Boom, Flare, Rave and Glow series
These speaker families cover portable, party and outdoor entertainment use. Flare and Glow products emphasize lighting and social listening, Rave models target higher-output party playback, and Boom products focus on rugged outdoor performance. The portfolio includes water resistance, large battery capacities, high-volume playback, lighting effects and stereo or multi-speaker pairing on selected models. Boom 3i extended the outdoor category with a floatable design and enhanced durability.
Audio eyewear · 2021
soundcore Frames
soundcore Frames are wearable audio glasses that place speakers and microphones in a glasses-style frame. The product was designed to let users listen and make calls while keeping their ears open to the surrounding environment. Interchangeable or style-oriented frame concepts helped connect consumer audio with wearable accessories. Frames represented an early soundcore attempt to expand beyond earbuds and headphones into a different form factor.
Portable projectors and audiovisual entertainment
Nebula audiovisual products
The soundcore retail and brand ecosystem now presents audiovisual products including Nebula portable and home projectors alongside audio devices. These products address mobile theaters, outdoor viewing and home entertainment rather than personal listening alone. The expansion reflects Anker Innovations’ strategy of grouping smart audio and visual experiences within a wider audiovisual category. Product branding and corporate materials continue to associate Nebula projectors with Anker Innovations while soundcore’s current storefront prominently features projectors.
AI-enabled audio platform and devices · 2026
VibeOS and THUS-powered products
In 2026, Anker Innovations announced soundcore products using the THUS on-device AI chip platform and introduced VibeOS. The initiative is intended to extend soundcore beyond playback into context-aware listening, voice interaction, information capture, sleep insights and related everyday functions. It represents a software and semiconductor direction layered onto the brand’s established wireless-audio hardware portfolio.

Controversies

2026
Car fire in Okinawa involving Anker Soundcore 3 speaker
A car fire occurred on June 15, 2026 in a parking lot in Okinawa Prefecture, Japan, destroying an Anker Soundcore 3 Bluetooth speaker and surrounding items inside the vehicle. Authorities are still investigating the cause and have not confirmed whether it is directly linked to the earlier product recall.
Source
2025
Anker Japan recalls Soundcore 3 Bluetooth speakers over battery fire risk
Anker Japan voluntarily recalled and offered replacements for Soundcore 3 Bluetooth speakers sold in Japan between December 16, 2022 and October 21, 2025, totaling 91,933 units. Battery cells from an external supplier may have been contaminated with foreign matter during manufacturing, potentially causing internal short circuits, abnormal heat and fire risk. As of August 13, 2026, only 43.7% of units had been recovered. Japan's Consumer Affairs Agency issued a renewed warning after a June 15, 2026 car fire in Okinawa in which a Soundcore 3 was destroyed.
Source
CPSC recall of Anker Soundcore and PowerConf Bluetooth speakers

2026Tomorrowland partnership
Belgium · Thailand · Global digital and livestream audiences · Tomorrowland Winter
Anker Innovations announced a multi-year partnership linking soundcore with Tomorrowland’s international electronic-music ecosystem. soundcore was designated the festival’s exclusive official headphones partner, with product integrations and activations planned around live events and related experiences.
Outcome. The partnership was scheduled to begin with Tomorrowland Belgium in July 2026 and broaden soundcore’s association with music culture and live entertainment.
Source
2019Soundcore Collective
Global online community
soundcore established the Soundcore Collective as an online community for users interested in the brand, its products and feedback opportunities.
Outcome. The initiative created a direct community channel and supported the brand’s consumer-engagement strategy.
Source
2017First true-wireless-earbud Kickstarter campaign
International online audience
Anker used Kickstarter to validate and promote an early true-wireless-earbud initiative before the soundcore identity was formally introduced as an independent brand.
Outcome. The campaign preceded the development of a broader soundcore wireless-earbud portfolio.
Source

Brand decisions

2026
Add on-device AI and a software experience layerStrategy
Background
Anker Innovations sought to extend its consumer hardware brands through local AI processing and software-supported experiences.
Action taken
The company announced THUS-powered soundcore Liberty 5 products and VibeOS, an AI-oriented platform for personalization, information capture, sleep insights and context-aware interactions.
Aftermath
The initiative positioned soundcore as a potential smart-audio platform rather than only a maker of playback hardware.
Source
2026
Use music-event partnerships to build cultural visibilityStrategy
Background
soundcore’s products are closely associated with music listening, making live entertainment a relevant channel for brand awareness and product experience.
Action taken
Anker Innovations made soundcore the exclusive official headphones partner of Tomorrowland under a multi-year partnership.
Aftermath
The partnership expanded soundcore’s presence into festival activations, livestream experiences and music-focused brand marketing.
Source
2024
Introduce the Space One Pro folding headphone designGeneration change
Background
Travel and commuting users value portability in addition to noise cancellation and sound quality.
Action taken
soundcore launched Space One Pro with its FlexiCurve structure, a four-stage noise-cancellation system and a design intended to reduce folded volume by approximately half.
Aftermath
The product strengthened Space’s premium positioning and demonstrated soundcore’s use of mechanical design as a differentiator alongside acoustic features.
Source
2024
Recall specified A3102 and A3302 speaker unitsOther
Background
The CPSC determined that lithium-ion battery packs in specified Soundcore and PowerConf speaker models could overheat and create a fire hazard.
Action taken
Anker and the CPSC announced a replacement recall covering approximately 69,000 U.S. units, with additional Canadian units affected. Consumers were instructed to stop using affected products and seek replacement.
Aftermath
The action was limited to identified models and serial numbers; it did not represent a discontinuation of the wider soundcore speaker portfolio.
Source
2022
Segment products by listening scenarioStrategy
Background
Consumers were increasingly purchasing different products for travel, exercise, work, outdoor use and everyday listening.
Action taken
soundcore expanded and clarified dedicated families including Space for over-ear noise cancellation and Sport for workout earbuds, while continuing Motion, Flare, Rave and Boom speaker lines.
Aftermath
The portfolio became broader and more scenario-specific, reducing reliance on a single generic wireless-audio category.
Source
2021
Move the Liberty line toward premium true-wireless audioProduct launch
Background
True-wireless earbuds were becoming a central consumer-audio category, and active noise cancellation was increasingly expected in higher-priced models.
Action taken
soundcore launched Liberty Air 2 Pro and Liberty 3 Pro products with active noise cancellation, higher-end acoustic positioning and expanded software features.
Aftermath
The Liberty family became the brand’s principal premium earbud platform and supported later flagship generations such as Liberty 4 NC, Liberty 4 Pro and Liberty 5.
Source
2018
Establish soundcore as an independent global brandStrategy
Background
Anker’s earlier Bluetooth speakers and headphones had created a foundation for a larger audio business, but the products had been sold primarily under the broader Anker identity.
Action taken
Anker introduced soundcore independently in New York and Tokyo and developed a dedicated brand identity, product architecture and marketing presence.
Aftermath
The separate brand enabled Anker Innovations to build a recognizable international audio franchise spanning earbuds, headphones, speakers and later audiovisual products.
Source

Recent events

2026
soundcore introduced THUS-powered Liberty 5 products and VibeOS[9]Anker Innovations 2026 product announcementanker-in.com
Product launch · Product generation
Anker Innovations announced the first soundcore earbuds using its THUS on-device AI chip platform and introduced VibeOS, an AI-oriented experience layer intended to connect listening, work and everyday activities.
2026
soundcore became Tomorrowland’s official headphones partner[10]Anker Innovations and Tomorrowland partnershipanker-in.com
Campaign · Other
Anker Innovations announced a multi-year partnership with Tomorrowland under which soundcore would serve as the festival’s exclusive official headphones partner globally, beginning with 2026 activations.
2025
soundcore introduced Boom 3i outdoor speaker[8]soundcore Boom 3i launch announcementanker-in.com
Product launch · Product generation
The Boom 3i expanded soundcore’s rugged outdoor-speaker range with a floatable design, Bluetooth 5.3 connectivity and enhanced durability features.
2025
Anker Innovations presented soundcore as part of a unified smart-audiovisual portfolio[17]Anker Innovations 将 soundcore 作为统一智能影音产品组合的一部分进行展示anker-in.com
Other
At IFA 2025, Anker described soundcore as one of its principal brands and connected its audio products with a broader direction involving AI, robotics and smart-hardware experiences.
2024
soundcore launched Space One Pro headphones[7]soundcore Space One Pro launch announcementanker-in.com
Product launch · Product generation
The Space One Pro introduced a foldable FlexiCurve structure, a four-stage noise-cancellation system and a compact form intended for travel and commuting.
2024
Anker Soundcore A3102 and PowerConf A3302 speakers recalled in the United States[6]CPSC recall: Anker Soundcore and PowerConf Bluetooth speakerscpsc.gov
Recall · Regulation
The U.S. Consumer Product Safety Commission announced a recall of approximately 69,000 units because lithium-ion battery packs could overheat and create a fire hazard. About 9,764 additional units were sold in Canada. The remedy was replacement.
2023
soundcore promoted Liberty 4 NC as a flagship noise-cancelling earbud[2]soundcore brand storysoundcore.com
Product launch · Product generation
The Liberty 4 NC was positioned as a flagship true-wireless model, with the company highlighting adaptive noise cancellation and substantial noise reduction.
2022
soundcore introduced Space and Sport product families[2]soundcore brand storysoundcore.com
Product launch · Product generation
The Space series launched with Space Q45 and Space A40 over-ear headphones, while the Sport family expanded with Sport X10 workout earbuds.
2021
soundcore launched Liberty Air 2 Pro true-wireless earbuds[18]soundcore 推出 Liberty Air 2 Pro 真无线耳机theverge.com
Product launch · Product generation
The Liberty Air 2 Pro expanded soundcore’s true-wireless range with active noise cancellation and a more premium feature set.
2021
soundcore launched Liberty 3 Pro earbuds[1]Soundcore - Wikipediaen.wikipedia.org
Product launch · Product generation
The Liberty 3 Pro continued the brand’s premium true-wireless strategy and emphasized high-fidelity sound and noise-cancellation technology.

Showing the 10 most recent.

Sources26 sources

Cite this profile: Cite the canonical profile. /brand-wiki/soundcore · Editorial policy · How profiles are compiled

Overview

History

2026
THUS-powered Liberty 5 products and VibeOS announced
[9]Anker Innovations 2026 product announcementanker-in.com
Anker introduces on-device AI hardware and an AI-oriented software experience through soundcore’s Liberty 5 products and VibeOS.
2026
Tomorrowland headphones partnership announced
[10]Anker Innovations and Tomorrowland partnershipanker-in.com
soundcore becomes Tomorrowland’s exclusive official headphones partner under a multi-year global partnership.
2025
Boom 3i outdoor speaker launches
[8]soundcore Boom 3i launch announcementanker-in.com
soundcore expands its rugged portable-speaker range with a floatable, durable outdoor model.
2024
Space One Pro launches
[7]soundcore Space One Pro launch announcementanker-in.com
The Space One Pro combines advanced noise cancellation with a compact foldable design for travel and commuting.
2024
Selected Soundcore and PowerConf speakers recalled
[6]CPSC recall: Anker Soundcore and PowerConf Bluetooth speakerscpsc.gov
The CPSC announces a replacement recall for specified A3102 and A3302 speaker units because of lithium-ion battery overheating and fire risk.
2023
Liberty 4 NC becomes a flagship noise-cancelling product
[2]soundcore brand storysoundcore.com
soundcore promotes Liberty 4 NC as a flagship true-wireless product with adaptive noise cancellation.
2022
Space and Sport families launch
[2]soundcore brand storysoundcore.com
Space Q45, Space A40 and Sport X10 extend soundcore into dedicated over-ear and workout-oriented product segments.
2021
Liberty Air 2 Pro and Liberty 3 Pro expand premium earbuds
[1]Soundcore - Wikipediaen.wikipedia.org
soundcore strengthens its premium true-wireless position with active noise cancellation and the Liberty 3 Pro platform.
2021
soundcore Frames audio eyewear launches
[2]soundcore brand storysoundcore.com
The brand enters wearable audio eyewear with soundcore Frames.
2019
Soundcore Collective community established
[1]Soundcore - Wikipediaen.wikipedia.org
soundcore creates its first online brand community for consumer engagement and feedback.

Showing the 10 most recent.

Products and positioning

Technology-led, globally distributed consumer audio and audiovisual products positioned around accessible pricing, strong feature sets, practical design and scenario-specific listening experiences.

True wireless earbuds · 2017
Liberty series
The Liberty family is soundcore’s principal true-wireless-earbud line. It spans mainstream and premium models, including Liberty 2 Pro, Liberty Air 2 Pro, Liberty 3 Pro, Liberty 4 NC, Liberty 4 Pro and Liberty 5 products. The range typically emphasizes active or adaptive noise cancellation, app-based sound personalization, multi-microphone calling, wireless charging on selected models and the ACAA acoustic architecture on certain generations. Liberty products have been central to soundcore’s effort to move from value audio into more technically ambitious premium earbuds.
Over-ear headphones · 2022
Space series
Space is soundcore’s over-ear noise-cancelling headphone family. It launched with Space Q45 and Space A40 in 2022 and later expanded with products such as Space One and Space One Pro. The series focuses on commuting, travel and everyday concentration, combining active noise cancellation, extended battery life, comfort-oriented earcups and, on selected models, high-resolution wireless-audio support. Space One Pro added a compact folding mechanism intended to reduce storage volume for travelers and mobile users.
Affordable headphones and earbuds
Life series
The Life family represents soundcore’s accessible personal-audio range. It has included over-ear headphones and earbuds designed for everyday listening, commuting and general-purpose noise reduction. Life products helped establish the brand’s volume position in the United States and other international markets by combining relatively low prices with features such as active noise cancellation, long battery life, app support and comfortable over-ear or in-ear designs.
Workout earbuds · 2022
Sport series
The Sport family targets exercise and active outdoor use. Sport X10, one of the best-known products in the line, uses a rotating ear-hook structure to improve stability during movement. Sport models generally prioritize secure fit, sweat and water resistance, durable construction, compact charging cases and sound profiles suitable for exercise. The series reflects soundcore’s broader approach of designing products around specific use cases rather than treating all wireless earbuds as interchangeable.
Open-ear and clip-on earbuds · 2023
AeroFit and AeroClip
AeroFit and AeroClip are soundcore’s open-ear listening families. They are designed to keep the ear canal relatively open, making them suitable for exercise, commuting, office use and situations where users want awareness of surrounding sounds. AeroFit products use ear-hook or open-ear support structures, while AeroClip products use a clip-on or open-ring form. Newer models add adaptive comfort, virtual bass enhancement, AI-assisted features and designs intended to coexist with eyeglasses.
Sleep earbuds and sleep audio
Sleep series
The Sleep family is designed for nighttime use rather than conventional all-day listening. Products such as Sleep A20 and Sleep A30 use small, low-profile ergonomics, sleep-oriented audio content and long battery life. Later products add combinations of active noise cancellation, passive isolation and adaptive masking intended to reduce environmental noise and snoring. The line gives soundcore a specialized position in sleep technology while extending its core expertise in compact wireless audio.
Portable outdoor speakers
Motion series
Motion is a portable-speaker family intended for outdoor, travel and general mobile entertainment. The range has included waterproof or ruggedized designs, high-output drivers, extended battery life and app-controlled sound customization. Motion X600 was promoted as a portable high-fidelity speaker using a multi-speaker arrangement to create a broader listening presentation. The family sits between ordinary compact Bluetooth speakers and larger party-oriented products.
Party and portable Bluetooth speakers
Boom, Flare, Rave and Glow series
These speaker families cover portable, party and outdoor entertainment use. Flare and Glow products emphasize lighting and social listening, Rave models target higher-output party playback, and Boom products focus on rugged outdoor performance. The portfolio includes water resistance, large battery capacities, high-volume playback, lighting effects and stereo or multi-speaker pairing on selected models. Boom 3i extended the outdoor category with a floatable design and enhanced durability.
Audio eyewear · 2021
soundcore Frames
soundcore Frames are wearable audio glasses that place speakers and microphones in a glasses-style frame. The product was designed to let users listen and make calls while keeping their ears open to the surrounding environment. Interchangeable or style-oriented frame concepts helped connect consumer audio with wearable accessories. Frames represented an early soundcore attempt to expand beyond earbuds and headphones into a different form factor.
Portable projectors and audiovisual entertainment
Nebula audiovisual products
The soundcore retail and brand ecosystem now presents audiovisual products including Nebula portable and home projectors alongside audio devices. These products address mobile theaters, outdoor viewing and home entertainment rather than personal listening alone. The expansion reflects Anker Innovations’ strategy of grouping smart audio and visual experiences within a wider audiovisual category. Product branding and corporate materials continue to associate Nebula projectors with Anker Innovations while soundcore’s current storefront prominently features projectors.
AI-enabled audio platform and devices · 2026
VibeOS and THUS-powered products
In 2026, Anker Innovations announced soundcore products using the THUS on-device AI chip platform and introduced VibeOS. The initiative is intended to extend soundcore beyond playback into context-aware listening, voice interaction, information capture, sleep insights and related everyday functions. It represents a software and semiconductor direction layered onto the brand’s established wireless-audio hardware portfolio.

Controversies

2026
Car fire in Okinawa involving Anker Soundcore 3 speaker
A car fire occurred on June 15, 2026 in a parking lot in Okinawa Prefecture, Japan, destroying an Anker Soundcore 3 Bluetooth speaker and surrounding items inside the vehicle. Authorities are still investigating the cause and have not confirmed whether it is directly linked to the earlier product recall.
Source
2025
Anker Japan recalls Soundcore 3 Bluetooth speakers over battery fire risk
Anker Japan voluntarily recalled and offered replacements for Soundcore 3 Bluetooth speakers sold in Japan between December 16, 2022 and October 21, 2025, totaling 91,933 units. Battery cells from an external supplier may have been contaminated with foreign matter during manufacturing, potentially causing internal short circuits, abnormal heat and fire risk. As of August 13, 2026, only 43.7% of units had been recovered. Japan's Consumer Affairs Agency issued a renewed warning after a June 15, 2026 car fire in Okinawa in which a Soundcore 3 was destroyed.
Source
CPSC recall of Anker Soundcore and PowerConf Bluetooth speakers

Marketing campaigns

2026Tomorrowland partnership
Belgium · Thailand · Global digital and livestream audiences · Tomorrowland Winter
Anker Innovations announced a multi-year partnership linking soundcore with Tomorrowland’s international electronic-music ecosystem. soundcore was designated the festival’s exclusive official headphones partner, with product integrations and activations planned around live events and related experiences.
Outcome. The partnership was scheduled to begin with Tomorrowland Belgium in July 2026 and broaden soundcore’s association with music culture and live entertainment.
Source
2019Soundcore Collective
Global online community
soundcore established the Soundcore Collective as an online community for users interested in the brand, its products and feedback opportunities.
Outcome. The initiative created a direct community channel and supported the brand’s consumer-engagement strategy.
Source
2017First true-wireless-earbud Kickstarter campaign
International online audience
Anker used Kickstarter to validate and promote an early true-wireless-earbud initiative before the soundcore identity was formally introduced as an independent brand.
Outcome. The campaign preceded the development of a broader soundcore wireless-earbud portfolio.
Source

Brand decisions

2026
Add on-device AI and a software experience layerStrategy
Background
Anker Innovations sought to extend its consumer hardware brands through local AI processing and software-supported experiences.
Action taken
The company announced THUS-powered soundcore Liberty 5 products and VibeOS, an AI-oriented platform for personalization, information capture, sleep insights and context-aware interactions.
Aftermath
The initiative positioned soundcore as a potential smart-audio platform rather than only a maker of playback hardware.
Source
2026
Use music-event partnerships to build cultural visibilityStrategy
Background
soundcore’s products are closely associated with music listening, making live entertainment a relevant channel for brand awareness and product experience.
Action taken
Anker Innovations made soundcore the exclusive official headphones partner of Tomorrowland under a multi-year partnership.
Aftermath
The partnership expanded soundcore’s presence into festival activations, livestream experiences and music-focused brand marketing.
Source
2024
Introduce the Space One Pro folding headphone designGeneration change
Background
Travel and commuting users value portability in addition to noise cancellation and sound quality.
Action taken
soundcore launched Space One Pro with its FlexiCurve structure, a four-stage noise-cancellation system and a design intended to reduce folded volume by approximately half.
Aftermath
The product strengthened Space’s premium positioning and demonstrated soundcore’s use of mechanical design as a differentiator alongside acoustic features.
Source
2024
Recall specified A3102 and A3302 speaker unitsOther
Background
The CPSC determined that lithium-ion battery packs in specified Soundcore and PowerConf speaker models could overheat and create a fire hazard.
Action taken
Anker and the CPSC announced a replacement recall covering approximately 69,000 U.S. units, with additional Canadian units affected. Consumers were instructed to stop using affected products and seek replacement.
Aftermath
The action was limited to identified models and serial numbers; it did not represent a discontinuation of the wider soundcore speaker portfolio.
Source
2022
Segment products by listening scenarioStrategy
Background
Consumers were increasingly purchasing different products for travel, exercise, work, outdoor use and everyday listening.
Action taken
soundcore expanded and clarified dedicated families including Space for over-ear noise cancellation and Sport for workout earbuds, while continuing Motion, Flare, Rave and Boom speaker lines.
Aftermath
The portfolio became broader and more scenario-specific, reducing reliance on a single generic wireless-audio category.
Source
2021
Move the Liberty line toward premium true-wireless audioProduct launch
Background
True-wireless earbuds were becoming a central consumer-audio category, and active noise cancellation was increasingly expected in higher-priced models.
Action taken
soundcore launched Liberty Air 2 Pro and Liberty 3 Pro products with active noise cancellation, higher-end acoustic positioning and expanded software features.
Aftermath
The Liberty family became the brand’s principal premium earbud platform and supported later flagship generations such as Liberty 4 NC, Liberty 4 Pro and Liberty 5.
Source
2018
Establish soundcore as an independent global brandStrategy
Background
Anker’s earlier Bluetooth speakers and headphones had created a foundation for a larger audio business, but the products had been sold primarily under the broader Anker identity.
Action taken
Anker introduced soundcore independently in New York and Tokyo and developed a dedicated brand identity, product architecture and marketing presence.
Aftermath
The separate brand enabled Anker Innovations to build a recognizable international audio franchise spanning earbuds, headphones, speakers and later audiovisual products.
Source

Recent events

2026
soundcore introduced THUS-powered Liberty 5 products and VibeOS[9]Anker Innovations 2026 product announcementanker-in.com
Product launch · Product generation
Anker Innovations announced the first soundcore earbuds using its THUS on-device AI chip platform and introduced VibeOS, an AI-oriented experience layer intended to connect listening, work and everyday activities.
2026
soundcore became Tomorrowland’s official headphones partner[10]Anker Innovations and Tomorrowland partnershipanker-in.com
Campaign · Other
Anker Innovations announced a multi-year partnership with Tomorrowland under which soundcore would serve as the festival’s exclusive official headphones partner globally, beginning with 2026 activations.
2025
soundcore introduced Boom 3i outdoor speaker[8]soundcore Boom 3i launch announcementanker-in.com
Product launch · Product generation
The Boom 3i expanded soundcore’s rugged outdoor-speaker range with a floatable design, Bluetooth 5.3 connectivity and enhanced durability features.
2025
Anker Innovations presented soundcore as part of a unified smart-audiovisual portfolio[17]Anker Innovations 将 soundcore 作为统一智能影音产品组合的一部分进行展示anker-in.com
Other
At IFA 2025, Anker described soundcore as one of its principal brands and connected its audio products with a broader direction involving AI, robotics and smart-hardware experiences.
2024
soundcore launched Space One Pro headphones[7]soundcore Space One Pro launch announcementanker-in.com
Product launch · Product generation
The Space One Pro introduced a foldable FlexiCurve structure, a four-stage noise-cancellation system and a compact form intended for travel and commuting.
2024
Anker Soundcore A3102 and PowerConf A3302 speakers recalled in the United States[6]CPSC recall: Anker Soundcore and PowerConf Bluetooth speakerscpsc.gov
Recall · Regulation
The U.S. Consumer Product Safety Commission announced a recall of approximately 69,000 units because lithium-ion battery packs could overheat and create a fire hazard. About 9,764 additional units were sold in Canada. The remedy was replacement.
2023
soundcore promoted Liberty 4 NC as a flagship noise-cancelling earbud[2]soundcore brand storysoundcore.com
Product launch · Product generation
The Liberty 4 NC was positioned as a flagship true-wireless model, with the company highlighting adaptive noise cancellation and substantial noise reduction.
2022
soundcore introduced Space and Sport product families[2]soundcore brand storysoundcore.com
Product launch · Product generation
The Space series launched with Space Q45 and Space A40 over-ear headphones, while the Sport family expanded with Sport X10 workout earbuds.
2021
soundcore launched Liberty Air 2 Pro true-wireless earbuds[18]soundcore 推出 Liberty Air 2 Pro 真无线耳机theverge.com
Product launch · Product generation
The Liberty Air 2 Pro expanded soundcore’s true-wireless range with active noise cancellation and a more premium feature set.
2021
soundcore launched Liberty 3 Pro earbuds[1]Soundcore - Wikipediaen.wikipedia.org
Product launch · Product generation
The Liberty 3 Pro continued the brand’s premium true-wireless strategy and emphasized high-fidelity sound and noise-cancellation technology.

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Overview

History

Products and positioning

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Sources26 sources

Overview

History

Products and positioning

Controversies

Marketing campaigns

Brand decisions

Recent events

Related entries

Sources26 sources