Sonasid
Moroccan steel producer focused on long steel products for construction.
Last updated August 25, 2026
Overview
Sonasid is a Moroccan steel manufacturing company headquartered in Casablanca and focused on long steel products used primarily in construction. Its principal products include reinforcing bar, commonly known as rebar, and wire rod. The company serves the Moroccan construction market through an industrial footprint that includes a rolling mill and steel plant in Nador and a steelworks complex at Jorf Lasfar near El Jadida. Sonasid was established in 1974 as a state-owned enterprise during the development of Morocco’s national industrial base. Its creation reflected the strategic importance of establishing domestic steelmaking capacity capable of supporting infrastructure, building, and broader construction activity. In 1997, the company was privatized through its acquisition by ONA Group, the Moroccan royal holding company whose assets and activities were subsequently brought within Al Mada. A major ownership and strategic change occurred in 2006, when ArcelorMittal increased its involvement through a 50–50 joint venture with SNI, the holding company now associated with Al Mada. The resulting entity, Nouvelles Sidérurgies Industrielles, became Sonasid’s controlling shareholder. This relationship linked Sonasid to both Morocco’s principal private investment group and one of the world’s largest steel producers, while leaving a portion of the company’s equity publicly traded. Sonasid’s operating model is centered on the production and rolling of long steel products rather than a broad branded consumer portfolio. Its output is directed mainly toward construction applications, including reinforcement of concrete structures and the manufacture of steel wire products. The company’s Nador and Jorf Lasfar facilities form the core of its industrial platform, supporting production and distribution for the Moroccan market. The company’s ownership structure also includes Moroccan institutional investors and public shareholders. The available ownership breakdown identifies NSI as holding 64.86%, with free-float shareholders holding 19.62%. Other identified shareholders include the Régime Collectif d’Allocation de Retraite, the Caisse Marocaine des Retraites, Wafa Assurance, Mutuelle Centrale Marocaine d’Assurances, Attijariwafa Bank, and Mutuelle Agricole Marocaine d’Assurances. Because detailed financial, capacity, export, and current corporate information is not provided in the supplied reference material, Sonasid’s international operating scale and recent performance cannot be stated reliably here. Its documented identity remains that of a strategically important Moroccan steel producer serving construction-related demand.
History
Sonasid was founded in 1974 as a state-owned Moroccan steel enterprise. Its establishment formed part of Morocco’s effort to develop domestic heavy industry and reduce reliance on imported steel for construction and infrastructure. The company’s documented product focus is long steel, especially reinforcing bar and wire rod, which are used extensively in construction. In 1997, Sonasid entered a new ownership phase when it was privatized and acquired by ONA Group, the Moroccan royal holding company. ONA later evolved into the structure now associated with Al Mada. The transaction moved Sonasid from direct state ownership into a private Moroccan investment group while preserving its importance as a national industrial asset. The next major turning point came in 2006. ArcelorMittal increased its participation through a 50–50 joint venture with SNI, then the relevant investment vehicle within the royal holding structure. That joint venture was named Nouvelles Sidérurgies Industrielles, or NSI. NSI subsequently became Sonasid’s controlling shareholder, creating a governance and ownership link between Sonasid, Al Mada, and ArcelorMittal. Sonasid operates two principal industrial locations. Its Nador site includes a rolling mill and steel plant, while its Jorf Lasfar site near El Jadida contains a steelworks complex. Together, these facilities support the company’s production of long steel products for the Moroccan construction sector. The available reference material does not provide reliable detail on production capacity, specific technologies, export volumes, revenue, or recent capital projects, so those matters are left unstated. The company’s ownership is distributed between NSI, public shareholders, and Moroccan institutional investors. The supplied ownership breakdown attributes 64.86% to NSI and 19.62% to free float. Additional holdings are attributed to the Régime Collectif d’Allocation de Retraite, the Caisse Marocaine des Retraites, Wafa Assurance, Mutuelle Centrale Marocaine d’Assurances, Attijariwafa Bank, and Mutuelle Agricole Marocaine d’Assurances. This structure reflects Sonasid’s hybrid profile as both a strategically significant industrial company and a publicly traded Moroccan enterprise. Sonasid’s documented history is therefore defined by three phases: state-sponsored establishment in 1974, privatization under ONA Group in 1997, and the formation of the NSI ownership arrangement involving ArcelorMittal and SNI in 2006. Its continuing business identity is that of a Moroccan steel producer concentrated on construction-related long products and operating from industrial facilities in Nador and Jorf Lasfar.
- 2006NSI joint venture is formed
ArcelorMittal increases its stake through a 50–50 joint venture with SNI, creating Nouvelles Sidérurgies Industrielles, which becomes Sonasid’s controlling shareholder.
- 1997Privatization and acquisition by ONA Group
Sonasid is privatized and acquired by ONA Group, the Moroccan royal holding company later associated with Al Mada.
- 1974Sonasid is established
Sonasid is created as a state-owned Moroccan steel enterprise focused on developing domestic steelmaking capacity.
Products and positioning
A major Moroccan producer of construction-oriented long steel products, combining domestic industrial importance with the strategic backing of Al Mada and ArcelorMittal through NSI.
Reinforcing barConstruction steel
Reinforcing bar is Sonasid’s principal documented product category. It is used to strengthen concrete structures in residential, commercial, civil-engineering, and infrastructure construction. The product places Sonasid directly within Morocco’s construction-materials supply chain and represents the company’s central long-steel offering.
Wire rodLong steel products
Wire rod is a continuously rolled long-steel product supplied for downstream processing and construction-related applications. It forms part of Sonasid’s documented portfolio alongside reinforcing bar and reinforces the company’s specialization in long products rather than flat steel or consumer-facing finished goods.
Flagship businesses
- Rebar
- Wire rod
Brand decisions
- 2006Formation of Nouvelles Sidérurgies IndustriellesM&A
ArcelorMittal increased its participation in Sonasid through an arrangement with SNI.
What changed. ArcelorMittal and SNI established a 50–50 joint venture named Nouvelles Sidérurgies Industrielles.
Aftermath. NSI became the controlling shareholder of Sonasid and linked the company to both ArcelorMittal and the Al Mada investment group.
- 1997Privatization of SonasidStrategy
Sonasid had operated as a state-owned steel company since its establishment in 1974.
What changed. The company was privatized and acquired by ONA Group.
Aftermath. Ownership shifted from the Moroccan state to the country’s royal holding structure, later associated with Al Mada.
Leadership
| Name | Title | Tenure |
|---|---|---|
| Houda Lazreq | Chief Purchasing Officer | — |
| Ismail Akalay | Chief Executive Officer | — |
| Khalid Naboub | Chief Operations Officer | — |
| Maha Hmeid | Chief Commercial and Marketing Officer | — |
| Said El Hadi | Chairman of the Board | — |
| Youssef Hbabi | Chief Financial Officer | — |
Sources
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