Smartwater

Product brand

Smartwater is a Coca-Cola-owned bottled-water brand offering vapor-distilled water with added electrolytes for taste, alongside sparkling, flavored, alkaline and canned options.

Last updated October 14, 2026

Overview

Smartwater is a bottled-water brand whose official US materials describe its core product as vapor-distilled water with electrolytes added for taste. The brand says its distillation process is inspired by the natural water cycle, followed by an additional filtration step. It describes potassium, calcium, and magnesium as minerals used to give the water its characteristic crisp taste, and says it monitors pH to shape the profile of different products. The brand dates its beginnings to 1996, when it combined vapor-distilled water and added electrolytes in a distinctive package. Its portfolio has since included smartwater alkaline with antioxidant and, more recently, water in cans. The US product page lists bottles in 20, 23.7, and 33.8 fluid-ounce and 1.5-liter sizes, as well as 12-fluid-ounce cans sold individually or in eight-packs. The company presents the products as premium hydration options for everyday routines and different occasions. Smartwater is owned by The Coca-Cola Company and is presented on Coca-Cola’s US website within its brand portfolio. The supplied official evidence documents US products and brand information; it does not establish the brand’s full geographic footprint, headquarters, or current leadership. The brand is active.

History

Smartwater’s official US brand materials date its beginnings to 1996. The brand says it was created by combining vapor-distilled water with added electrolytes for taste, presented in what it describes as an iconic package. Its product concept draws on a familiar natural image: vapor distillation is presented as a process inspired by the clouds and the water cycle. The company describes a further proprietary filtration step after distillation and identifies potassium, calcium, and magnesium among the minerals added to provide a crisp taste. The brand’s product offering has expanded beyond its original water. Coca-Cola’s US brand pages identify smartwater alkaline with antioxidant as an option designed for an active lifestyle. The same official materials describe the addition of sleek cans for social occasions. The products page presents bottled and canned formats, listing 20-, 23.7-, and 33.8-fluid-ounce and 1.5-liter bottles, along with 12-fluid-ounce cans available in eight-packs. These sources show the brand’s development through product and packaging extensions, but do not provide a complete chronology of launches. Smartwater is part of The Coca-Cola Company’s brand portfolio. The supplied official pages provide current US-facing product and brand information and describe Smartwater as part of Coca-Cola’s commercial offering. They do not establish specific acquisition dates, corporate transaction details, or a full international-market history. Today, the brand’s stated product story centers on vapor distillation, subsequent filtration, electrolytes for taste, and product-specific pH profiles.

2024
Aluminum cans introduced
[5]Glaceau Smartwateren.wikipedia.org
The brand launched 12-ounce aluminum-can packaging.
2022
Zendaya joins the global campaign
[5]Glaceau Smartwateren.wikipedia.org
Zendaya became global ambassador and fronted the Smart Solutions: Global Water Challenge campaign.
2020
New flavor combinations and ambassador change
[5]Glaceau Smartwateren.wikipedia.org
Four flavor combinations were added, and Gal Gadot succeeded Jennifer Aniston as a major ambassador.
2018
Receives consumer-criticism anti-awards
[5]Glaceau Smartwateren.wikipedia.org
Foodwatch Germany and a Dutch consumer organization criticized the product's marketing and pricing.
2017
Flavored variants expand the portfolio
[5]Glaceau Smartwateren.wikipedia.org
Green apple, lemon, and berry and kiwi variants were introduced.
2016
Brand ranks among leading U.S. bottled waters
[5]Glaceau Smartwateren.wikipedia.org
Smartwater was reported among the five best-selling bottled-water brands in the United States.
2008
Jennifer Aniston becomes global ambassador
[5]Glaceau Smartwateren.wikipedia.org
Aniston began a long-running celebrity partnership with the brand.
1998
Name changes to Smart Water
[5]Glaceau Smartwateren.wikipedia.org
The product adopted the Smart Water name, which later became the smartwater brand identity.
1996
Brand beginnings
Coca-Cola's official US materials date the brand's beginnings to 1996, when it combined vapor-distilled water with added electrolytes for taste in a distinctive package.
1990
Product introduced as Glacier Mineral Water
[5]Glaceau Smartwateren.wikipedia.org
The United States launch established the product that would later become Smartwater.

Showing the 10 most recent.

Products and positioning

Premium hydration focused on vapor-distilled purity, a crisp taste from added electrolytes, and formats for everyday or social occasions. Premium bottled water positioned around vapor distillation, added electrolytes, clean taste, modern packaging and celebrity-led lifestyle marketing.

Distilled bottled water
smartwater
Vapor-distilled water with electrolytes added for taste, sold in bottles and cans. The core product is water processed through vapor distillation and then supplemented with selected electrolyte minerals, including calcium, magnesium and potassium. It is sold in multiple bottle sizes and forms the basis of the brand's premium positioning. The product is marketed primarily for its taste and purified profile rather than as a significant nutritional beverage. The US product page lists bottles in 20, 23.7 and 33.8 fluid-ounce and 1.5-liter sizes.
Enhanced water
smartwater alkaline with antioxidant
An alkaline water option that the brand describes as ionized to a pH of 9.5. Smartwater Alkaline is an enhanced-water variant included in the brand's flagship range. The available reference material identifies the offering but does not provide sufficient detail on its formulation, launch market or current distribution. An alkaline water option that the brand describes as ionized to a pH of 9.5, designed for an active lifestyle and included in the brand's flagship range. The available reference material identifies the offering but does not provide sufficient detail on its formulation, launch market or current distribution.
Canned water
smartwater canned water
Canned water offered in 12-fluid-ounce cans, including an eight-pack. In 2024 Smartwater expanded into 12-ounce aluminum cans, offered individually or in eight-packs. The format gives the brand a non-bottle package for portable consumption and adds a new material and size to its existing packaging portfolio. The available reference does not establish the complete market rollout or whether all variants are available in cans.
Distilled bottled water · 1990
smartwater Still
The core product is water processed through vapor distillation and then supplemented with selected electrolyte minerals, including calcium, magnesium and potassium. It is sold in multiple bottle sizes and forms the basis of the brand's premium positioning. The product is marketed primarily for its taste and purified profile rather than as a significant nutritional beverage.
Sparkling water
smartwater Sparkling
The sparkling line applies carbonation to the Smartwater platform, providing an alternative to still water while retaining the brand's distilled-water and electrolyte-based identity. It extends Smartwater into occasions traditionally served by carbonated water and supports the brand's premium, lifestyle-oriented positioning.
Flavored water · 2017
smartwater Flavored
Flavor extensions have included green apple, lemon, berry and kiwi, followed by combinations such as cucumber lime, strawberry blackberry, pineapple kiwi and watermelon mint. These variants broaden the appeal of the range beyond plain water and use fruit or botanical flavor cues while maintaining the Smartwater package and brand architecture.
Canned water · 2024
smartwater Aluminum Cans
In 2024 Smartwater expanded into 12-ounce aluminum cans. The format gives the brand a non-bottle package for portable consumption and adds a new material and size to its existing packaging portfolio. The available reference does not establish the complete market rollout or whether all variants are available in cans.

Controversies

2018
Foodwatch criticism and Golden Windbag awards
Foodwatch Germany awarded Smartwater the Goldener Windbeutel, arguing that the brand presented a scientifically styled distillation process as a meaningful advantage even though it offered no proven nutritional benefit. The organization also criticized the premium price relative to ordinary water. Smartwater received the Dutch Gouden Windei consumer anti-award in the same year. Coca-Cola rejected the criticism and said its labeling followed applicable regulations and that consumers valued the product's taste.
Source

2022Smart Solutions: Global Water Challenge
Global
Zendaya was announced as global ambassador and the face of a campaign addressing the theme of global water challenges, extending Smartwater's communications beyond product attributes into a water-related social theme.
Outcome. Extended Smartwater's communications beyond product attributes into a water-related social theme.
Source
2020Gal Gadot ambassador campaigns
Global
Gal Gadot succeeded Jennifer Aniston as a prominent Smartwater ambassador and represented the brand in subsequent marketing, refreshing the brand's celebrity platform for a new period.
Outcome. Refreshed the brand's celebrity platform for a new period.
Source
2008Jennifer Aniston global ambassador campaigns
Global
Jennifer Aniston became the face of Smartwater in a series of campaigns connecting the brand with celebrity lifestyle, wellness and contemporary culture, establishing a long-running celebrity-led identity for the brand.
Outcome. Established a long-running celebrity-led identity for the brand.
Source
TED Talks India Nayi Soch sponsorship
India
Smartwater was launched in India through an association with TED Talks India Nayi Soch, serving as the official sponsor of the property and providing an entertainment and ideas-platform route for Indian market visibility.
Outcome. Provided an entertainment and ideas-platform route for Indian market visibility.
Source

Brand decisions

2024
Enter 12-ounce aluminum cansProduct launch
Background
The established bottled-water brand expanded its packaging formats.
Action taken
Smartwater launched 12-ounce aluminum cans.
Aftermath
The move extended the brand into canned water packaging; detailed distribution results are not available in the reference material.
Source
2020
Add four combination flavorsProduct launch
Background
Smartwater continued to broaden its flavored-water range.
Action taken
The company introduced cucumber lime, strawberry blackberry, pineapple kiwi and watermelon mint.
Aftermath
The brand increased its variety of flavored offerings, although market-by-market availability is not specified.
Source
2017
Launch flavored variantsProduct launch
Background
The brand sought to expand beyond unflavored distilled water.
Action taken
Smartwater introduced green apple, lemon, and berry and kiwi variants.
Aftermath
The portfolio gained flavored options alongside its core still and sparkling products.
Source
1998
Adopt the Smart Water nameStrategy
Background
The product had originally been introduced as Glacier Mineral Water in the United States.
Action taken
The brand changed its name to Smart Water, later standardized visually as smartwater.
Aftermath
The new name became the foundation of the brand's modern identity and marketing.
Source

Recent events

2024
Smartwater expands into 12-ounce aluminum cans[5]Glaceau Smartwateren.wikipedia.org
Product launch
The company introduced 12-ounce aluminum cans as an additional package format.
2022
Zendaya becomes Smartwater global ambassador[5]Glaceau Smartwateren.wikipedia.org
Campaign · Leadership change
Zendaya was announced as a global ambassador and the face of the Smart Solutions: Global Water Challenge campaign.
2020
Additional Smartwater flavor combinations launch[5]Glaceau Smartwateren.wikipedia.org
Product launch
The portfolio added cucumber lime, strawberry blackberry, pineapple kiwi and watermelon mint combinations.
2020
Gal Gadot succeeds Jennifer Aniston as a Smartwater ambassador[5]Glaceau Smartwateren.wikipedia.org
Campaign · Leadership change
Gal Gadot became the brand's prominent ambassador after Jennifer Aniston's long-running association with Smartwater.
2017
Smartwater reports nearly $830 million in U.S. sales for 2017[5]Glaceau Smartwateren.wikipedia.org
Other
Wikipedia cited U.S. sales of nearly $830 million for 2017, illustrating the scale reached by the brand in its domestic market.
2017
New flavored Smartwater variants are introduced[5]Glaceau Smartwateren.wikipedia.org
Product launch
The brand expanded its portfolio with flavored variants including green apple, lemon, and berry and kiwi.
2016
Smartwater becomes one of the leading bottled-water brands in the United States[5]Glaceau Smartwateren.wikipedia.org
Other
The brand was reported as being among the five best-selling bottled-water brands in the United States.

Sources5 sources

Cite this profile: Cite the canonical profile. /brand-wiki/smartwater · Editorial policy · How profiles are compiled

Overview

History

2024
Aluminum cans introduced
[5]Glaceau Smartwateren.wikipedia.org
The brand launched 12-ounce aluminum-can packaging.
2022
Zendaya joins the global campaign
[5]Glaceau Smartwateren.wikipedia.org
Zendaya became global ambassador and fronted the Smart Solutions: Global Water Challenge campaign.
2020
New flavor combinations and ambassador change
[5]Glaceau Smartwateren.wikipedia.org
Four flavor combinations were added, and Gal Gadot succeeded Jennifer Aniston as a major ambassador.
2018
Receives consumer-criticism anti-awards
[5]Glaceau Smartwateren.wikipedia.org
Foodwatch Germany and a Dutch consumer organization criticized the product's marketing and pricing.
2017
Flavored variants expand the portfolio
[5]Glaceau Smartwateren.wikipedia.org
Green apple, lemon, and berry and kiwi variants were introduced.
2016
Brand ranks among leading U.S. bottled waters
[5]Glaceau Smartwateren.wikipedia.org
Smartwater was reported among the five best-selling bottled-water brands in the United States.
2008
Jennifer Aniston becomes global ambassador
[5]Glaceau Smartwateren.wikipedia.org
Aniston began a long-running celebrity partnership with the brand.
1998
Name changes to Smart Water
[5]Glaceau Smartwateren.wikipedia.org
The product adopted the Smart Water name, which later became the smartwater brand identity.
1996
Brand beginnings
Coca-Cola's official US materials date the brand's beginnings to 1996, when it combined vapor-distilled water with added electrolytes for taste in a distinctive package.
1990
Product introduced as Glacier Mineral Water
[5]Glaceau Smartwateren.wikipedia.org
The United States launch established the product that would later become Smartwater.

Showing the 10 most recent.

Products and positioning

Distilled bottled water
smartwater
Vapor-distilled water with electrolytes added for taste, sold in bottles and cans. The core product is water processed through vapor distillation and then supplemented with selected electrolyte minerals, including calcium, magnesium and potassium. It is sold in multiple bottle sizes and forms the basis of the brand's premium positioning. The product is marketed primarily for its taste and purified profile rather than as a significant nutritional beverage. The US product page lists bottles in 20, 23.7 and 33.8 fluid-ounce and 1.5-liter sizes.
Enhanced water
smartwater alkaline with antioxidant
An alkaline water option that the brand describes as ionized to a pH of 9.5. Smartwater Alkaline is an enhanced-water variant included in the brand's flagship range. The available reference material identifies the offering but does not provide sufficient detail on its formulation, launch market or current distribution. An alkaline water option that the brand describes as ionized to a pH of 9.5, designed for an active lifestyle and included in the brand's flagship range. The available reference material identifies the offering but does not provide sufficient detail on its formulation, launch market or current distribution.
Canned water
smartwater canned water
Canned water offered in 12-fluid-ounce cans, including an eight-pack. In 2024 Smartwater expanded into 12-ounce aluminum cans, offered individually or in eight-packs. The format gives the brand a non-bottle package for portable consumption and adds a new material and size to its existing packaging portfolio. The available reference does not establish the complete market rollout or whether all variants are available in cans.
Distilled bottled water · 1990
smartwater Still
The core product is water processed through vapor distillation and then supplemented with selected electrolyte minerals, including calcium, magnesium and potassium. It is sold in multiple bottle sizes and forms the basis of the brand's premium positioning. The product is marketed primarily for its taste and purified profile rather than as a significant nutritional beverage.
Sparkling water
smartwater Sparkling
The sparkling line applies carbonation to the Smartwater platform, providing an alternative to still water while retaining the brand's distilled-water and electrolyte-based identity. It extends Smartwater into occasions traditionally served by carbonated water and supports the brand's premium, lifestyle-oriented positioning.
Flavored water · 2017
smartwater Flavored
Flavor extensions have included green apple, lemon, berry and kiwi, followed by combinations such as cucumber lime, strawberry blackberry, pineapple kiwi and watermelon mint. These variants broaden the appeal of the range beyond plain water and use fruit or botanical flavor cues while maintaining the Smartwater package and brand architecture.
Canned water · 2024
smartwater Aluminum Cans
In 2024 Smartwater expanded into 12-ounce aluminum cans. The format gives the brand a non-bottle package for portable consumption and adds a new material and size to its existing packaging portfolio. The available reference does not establish the complete market rollout or whether all variants are available in cans.

Controversies

2018
Foodwatch criticism and Golden Windbag awards
Foodwatch Germany awarded Smartwater the Goldener Windbeutel, arguing that the brand presented a scientifically styled distillation process as a meaningful advantage even though it offered no proven nutritional benefit. The organization also criticized the premium price relative to ordinary water. Smartwater received the Dutch Gouden Windei consumer anti-award in the same year. Coca-Cola rejected the criticism and said its labeling followed applicable regulations and that consumers valued the product's taste.
Source

Marketing campaigns

2022Smart Solutions: Global Water Challenge
Global
Zendaya was announced as global ambassador and the face of a campaign addressing the theme of global water challenges, extending Smartwater's communications beyond product attributes into a water-related social theme.
Outcome. Extended Smartwater's communications beyond product attributes into a water-related social theme.
Source
2020Gal Gadot ambassador campaigns
Global
Gal Gadot succeeded Jennifer Aniston as a prominent Smartwater ambassador and represented the brand in subsequent marketing, refreshing the brand's celebrity platform for a new period.
Outcome. Refreshed the brand's celebrity platform for a new period.
Source
2008Jennifer Aniston global ambassador campaigns
Global
Jennifer Aniston became the face of Smartwater in a series of campaigns connecting the brand with celebrity lifestyle, wellness and contemporary culture, establishing a long-running celebrity-led identity for the brand.
Outcome. Established a long-running celebrity-led identity for the brand.
Source
TED Talks India Nayi Soch sponsorship
India
Smartwater was launched in India through an association with TED Talks India Nayi Soch, serving as the official sponsor of the property and providing an entertainment and ideas-platform route for Indian market visibility.
Outcome. Provided an entertainment and ideas-platform route for Indian market visibility.
Source

Brand decisions

2024
Enter 12-ounce aluminum cansProduct launch
Background
The established bottled-water brand expanded its packaging formats.
Action taken
Smartwater launched 12-ounce aluminum cans.
Aftermath
The move extended the brand into canned water packaging; detailed distribution results are not available in the reference material.
Source
2020
Add four combination flavorsProduct launch
Background
Smartwater continued to broaden its flavored-water range.
Action taken
The company introduced cucumber lime, strawberry blackberry, pineapple kiwi and watermelon mint.
Aftermath
The brand increased its variety of flavored offerings, although market-by-market availability is not specified.
Source
2017
Launch flavored variantsProduct launch
Background
The brand sought to expand beyond unflavored distilled water.
Action taken
Smartwater introduced green apple, lemon, and berry and kiwi variants.
Aftermath
The portfolio gained flavored options alongside its core still and sparkling products.
Source
1998
Adopt the Smart Water nameStrategy
Background
The product had originally been introduced as Glacier Mineral Water in the United States.
Action taken
The brand changed its name to Smart Water, later standardized visually as smartwater.
Aftermath
The new name became the foundation of the brand's modern identity and marketing.
Source

Recent events

2024
Smartwater expands into 12-ounce aluminum cans[5]Glaceau Smartwateren.wikipedia.org
Product launch
The company introduced 12-ounce aluminum cans as an additional package format.
2022
Zendaya becomes Smartwater global ambassador[5]Glaceau Smartwateren.wikipedia.org
Campaign · Leadership change
Zendaya was announced as a global ambassador and the face of the Smart Solutions: Global Water Challenge campaign.
2020
Additional Smartwater flavor combinations launch[5]Glaceau Smartwateren.wikipedia.org
Product launch
The portfolio added cucumber lime, strawberry blackberry, pineapple kiwi and watermelon mint combinations.
2020
Gal Gadot succeeds Jennifer Aniston as a Smartwater ambassador[5]Glaceau Smartwateren.wikipedia.org
Campaign · Leadership change
Gal Gadot became the brand's prominent ambassador after Jennifer Aniston's long-running association with Smartwater.
2017
Smartwater reports nearly $830 million in U.S. sales for 2017[5]Glaceau Smartwateren.wikipedia.org
Other
Wikipedia cited U.S. sales of nearly $830 million for 2017, illustrating the scale reached by the brand in its domestic market.
2017
New flavored Smartwater variants are introduced[5]Glaceau Smartwateren.wikipedia.org
Product launch
The brand expanded its portfolio with flavored variants including green apple, lemon, and berry and kiwi.
2016
Smartwater becomes one of the leading bottled-water brands in the United States[5]Glaceau Smartwateren.wikipedia.org
Other
The brand was reported as being among the five best-selling bottled-water brands in the United States.

Overview

History

Products and positioning

Controversies

Marketing campaigns

Brand decisions

Recent events

Related entries

Sources5 sources

Overview

History

Products and positioning

Controversies

Marketing campaigns

Brand decisions

Recent events

Related entries

Sources5 sources