Shanghai Oriental Pearl Media
A Shanghai-listed cultural and media company operating tourism, broadcasting, new-media, advertising, investment, and related cultural businesses.
Last updated August 25, 2026
Overview
Shanghai Oriental Pearl Media is a Shanghai-listed cultural and media enterprise associated with Shanghai Media Group. Its activities extend across several parts of the media and cultural-services value chain rather than being limited to a single consumer-facing media product. The company has been described as operating tourism and visitor attractions, including the operation and management of Shanghai's Oriental Pearl Tower; radio and television transmission services; media investment and advertising operations; video-game-console manufacturing and software development; and real-estate investment. The Oriental Pearl Tower gives the company a distinctive tourism and cultural-property dimension. The business therefore combines an iconic physical attraction with infrastructure and content-related activities. Its broader portfolio has also been associated with new-media services and television shopping, including the BesTV and Oriental Shopping businesses identified in company descriptions and related reference material. These activities place the company at the intersection of broadcasting, digital entertainment, advertising, cultural tourism, retail media, and property investment. Shanghai Oriental Pearl Media is a state-linked enterprise and has been identified by the Shanghai government as one of the city's 50 pivotal large-scale enterprises. Its position within the Shanghai Media Group structure provides an institutional connection to the city's radio, television, and cultural-media ecosystem. The company is also publicly traded on the Shanghai Stock Exchange under the code 600637. A notable strategic expansion occurred in 2014, when the company announced two proposed joint ventures with Sony to develop video-game consoles and software for the Chinese market. The ventures were intended to be established in the Shanghai Free-Trade Zone, with participation from a subsidiary of Shanghai Oriental Pearl and Sony's China arm, Sony Computer Entertainment Shanghai. The announced ownership structure gave Shanghai Oriental Pearl a 30 percent interest in one venture and a 51 percent interest in the other. This initiative illustrated the company's effort to extend beyond conventional broadcasting and cultural property into interactive entertainment and game hardware and software. The company's securities-market profile has changed over time. In May 2017, it was removed from the SSE 50 Index while remaining included in the SSE 180 Index. That index change reflected its position within the broader universe of large Shanghai-listed companies, but did not by itself indicate that the company had ceased operations. The available reference material does not provide a sufficiently detailed current breakdown of revenue, geographic expansion, management, or the present operating status of each individual business line.
History
Shanghai Oriental Pearl Media developed as a Shanghai-based cultural and media enterprise with activities spanning both public-facing cultural assets and communications infrastructure. Its portfolio has included tourism operations connected with the Oriental Pearl Tower, radio and television transmission services, media investment, advertising, and real-estate investment. This combination gave the company a broader operating profile than a conventional broadcaster: it could participate in the management of a major visitor attraction, provide transmission-related services, invest in media businesses, and pursue cultural-property opportunities. The company has also been associated with the development of new-media and television-shopping businesses. BesTV is identified as one of its flagship new-media offerings, while Oriental Shopping represents the television-shopping side of its portfolio. These businesses reflect the gradual broadening of Shanghai's traditional broadcast groups into digital distribution, commercial media, and consumer-oriented services. The company's place within Shanghai Media Group further connected it to the city's state-linked radio, television, and cultural-media system. A significant technology and entertainment initiative was announced in late May 2014. Shanghai Oriental Pearl said it would form two joint ventures with Sony to develop video-game consoles and software for China. The ventures were planned for the Shanghai Free-Trade Zone and were to involve a subsidiary of Shanghai Oriental Pearl together with Sony's China arm, Sony Computer Entertainment Shanghai. The announced ownership arrangements assigned Shanghai Oriental Pearl a 30 percent stake in one joint venture and a 51 percent stake in the other. The proposal represented an attempt to extend the company's media capabilities into interactive entertainment, game hardware, and software development. The company has been recognized by the Shanghai government as one of the city's 50 pivotal large-scale enterprises, indicating its importance within the municipal state-owned and state-linked business landscape. It is listed on the Shanghai Stock Exchange under ticker 600637.SH. In May 2017, Shanghai Oriental Pearl was removed from the SSE 50 Index but continued to be included in the SSE 180 Index. The available reference material does not establish a complete chronology of corporate reorganizations, operating results, leadership appointments, or the subsequent development of every business line. Accordingly, those aspects require additional primary-source research before being added to the encyclopedia record.
- 2017Removal from the SSE 50 Index
The company was removed from the SSE 50 Index in May 2017 while remaining included in the SSE 180 Index.
- 2014Proposed Sony game-industry joint ventures
Shanghai Oriental Pearl announced two proposed joint ventures with Sony to develop video-game consoles and software for the Chinese market. The ventures were planned for the Shanghai Free-Trade Zone, with Shanghai Oriental Pearl expected to hold 30 percent of one venture and 51 percent of the other.
Products and positioning
A state-linked, publicly listed Shanghai media and cultural-services company combining broadcasting infrastructure, new media, cultural tourism, advertising, entertainment technology, and related property investment.
Oriental Pearl Tower tourism operationsCultural tourism and visitor attractions
The company has been described as undertaking tourism activities that include the operation and management of the Oriental Pearl Tower. This business links the corporate portfolio to one of Shanghai's most recognizable cultural and visitor landmarks and gives the company exposure to ticketed attractions, tourism services, and cultural-place management.
BesTVNew media
BesTV is identified in the available company material as a flagship new-media offering associated with Shanghai Oriental Pearl. The reference material does not provide enough detail to specify its current product architecture, subscriber base, distribution channels, or precise corporate relationship, so it is described here at the level supported by the source.
Oriental ShoppingTelevision shopping
Oriental Shopping represents the television-shopping component identified in descriptions of Shanghai Oriental Pearl's business portfolio. It illustrates the company's participation in commerce conducted through broadcast and media channels. The available sources do not provide a sufficiently detailed account of its current assortment, platforms, or operating performance.
Video-game consoles and softwareInteractive entertainment2014
In 2014, the company announced proposed joint ventures with Sony focused on developing video-game consoles and software for China. The initiative was structured around two ventures in the Shanghai Free-Trade Zone. The available material records the proposal and planned ownership stakes but does not establish the full product range or subsequent commercial outcome.
Radio and television transmission servicesBroadcast infrastructure
The company's described activities include radio and television transmission services. This line places Shanghai Oriental Pearl within the technical infrastructure of broadcasting, alongside its content, advertising, tourism, and investment activities. Specific facilities, service territories, and current customers are not detailed in the available reference material.
Flagship businesses
- Oriental Pearl Tower tourism and cultural-attraction operations
- BesTV new-media services
- Oriental Shopping television-shopping services
Brand decisions
- 2014Planned Sony joint ventures in game hardware and softwareM&A
Shanghai Oriental Pearl sought to expand its media and cultural portfolio into interactive entertainment in the Chinese market. The proposed ventures were to be established in the Shanghai Free-Trade Zone with Sony Computer Entertainment Shanghai.
What changed. The company announced two joint ventures with Sony for video-game-console and software development. Its announced stakes were 30 percent in one venture and 51 percent in the other.
Aftermath. The available reference material documents the announcement but does not provide enough evidence to confirm the ventures' subsequent launch, product releases, financial results, or long-term status.
Recent events
- 2017Shanghai Oriental Pearl was removed from the SSE 50 Index
The company was removed from the Shanghai Stock Exchange SSE 50 Index in May 2017. It remained a constituent of the SSE 180 Index.
Other - 2014Shanghai Oriental Pearl announced proposed Sony joint ventures for Chinese game consoles and software
The company announced plans to establish two joint ventures with Sony in the Shanghai Free-Trade Zone. The proposed ventures were intended to develop video-game consoles and software for the Chinese market, with participation from a Shanghai Oriental Pearl subsidiary and Sony Computer Entertainment Shanghai. The announced ownership stakes for Shanghai Oriental Pearl were 30 percent in one venture and 51 percent in the other.
M&AProduct launch
Sources
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