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Brand Wiki/Communication Services/Ripple Effect Studios
R

Ripple Effect Studios

Corporate brand

Unclaimed

Ripple Effect Studios is an American video-game development studio owned by Electronic Arts and associated with the Battlefield franchise.

On this pageHistory↘

Last updated August 26, 2026

Contents

  1. 1. Overview
  2. 2. History
  3. 3. Products and positioning
  4. 4. Brand decisions
  5. 5. Recent events
  6. 6. Related entries
  7. 7. Sources

Company facts

Ripple Effect Studios

Industry
Communication Services · Game Developers & Studios
Headquarters
Los Angeles, California, United States
Founded
2013
Parent
Electronic Arts
Website
www.ea.com/ea-studios/dice-la
Country
United States
Group
Electronic Arts; Battlefield Studios
On this page7
  1. 1. Overview
  2. 2. History
  3. 3. Products and positioning
  4. 4. Brand decisions
  5. 5. Recent events
  6. 6. Related entries
  7. 7. Sources

Overview

Ripple Effect Studios is a video-game development studio based in Los Angeles, California, and part of Electronic Arts’ network of internal studios. The business originated in 2013 as DICE Los Angeles, an EA studio created from the former Danger Close Games organization after that studio’s closure. Its formation gave EA a West Coast development base with experience in large-scale first-person shooters and a close working relationship with DICE, the Swedish studio responsible for the Battlefield series. During its DICE LA period, the studio primarily operated as a supporting developer rather than as an independent franchise owner. Its work was connected to Battlefield projects, including production support, additional development, live-service work, and content contributions for major releases. This role reflected the way large contemporary games are made: several geographically distributed teams share engineering, art, design, quality-assurance, and online-service responsibilities. DICE LA therefore became part of EA’s broader effort to maintain and expand Battlefield through recurring updates and multiple development locations. In July 2021, Electronic Arts announced that DICE LA would be renamed Ripple Effect Studios. The new identity was intended to mark the studio’s evolution and give it a distinct creative profile while preserving its relationship with DICE and the Battlefield franchise. Vince Zampella, who led EA’s broader shooter organization at the time, described the rebrand as part of a plan to let the team develop its own creative direction. Ripple Effect continued to work within EA’s shooter portfolio and was associated with Battlefield 2042, including the Portal experience, which allowed players to combine content and rules from different Battlefield eras. Ripple Effect’s positioning is consequently different from that of a conventional consumer brand. Players may encounter the studio name in credits, corporate announcements, development communications, and franchise news, but the studio’s products are generally marketed under EA or Battlefield branding. Its value to EA lies in specialized development capacity, multiplayer and shooter expertise, collaboration across international teams, and the ability to contribute to long-running live games while also pursuing new concepts. The studio remains part of Electronic Arts’ broader Battlefield organization. EA has grouped Ripple Effect with DICE, Criterion Games, and Motive Studio under the Battlefield Studios structure, reflecting an increased emphasis on coordinated franchise development. Publicly available information identifies Ripple Effect as an active EA development team, although detailed information about its current staffing, leadership roster, headquarters operations, and unannounced projects is limited. No standalone public-company financial reporting is available for the studio.

History

Ripple Effect Studios traces its origins to Danger Close Games, an Electronic Arts studio associated with the Medal of Honor series. After Danger Close was closed, EA established a new Los Angeles-based team in 2013 under the DICE LA name. The purpose of the new studio was to retain and redeploy development expertise in the region while connecting the team more directly with DICE and Battlefield production. DICE LA’s early identity was that of a supporting studio. Rather than immediately launching a separate flagship franchise, it contributed to the production and continuing development of Battlefield titles. Such work could include engineering, art, design, quality assurance, online functionality, downloadable content, and post-launch updates. Its location in Los Angeles complemented DICE’s Stockholm base and allowed Electronic Arts to distribute production responsibilities across time zones and specialist teams. The studio became particularly associated with Battlefield 4 and later Battlefield projects. Battlefield 4 was supported by extensive post-release development, and DICE LA was among the EA teams involved in improving and extending the game after launch. The studio also contributed to the wider Battlefield pipeline during the development and support of Battlefield 1, Battlefield V, and Battlefield 2042. The exact division of labor among EA’s studios has varied by project and is not always publicly disclosed, so the studio’s contributions are best understood as collaborative rather than as sole authorship of those games. In July 2021, EA rebranded DICE LA as Ripple Effect Studios. The change separated the Los Angeles team’s identity from the Swedish DICE brand while retaining its place in EA’s internal development network. EA presented the rebrand as an opportunity for the team to pursue original creative ideas in addition to its established support role. Around the same period, Ripple Effect was linked to Battlefield 2042 development, including Battlefield Portal, a feature designed around player-created combinations of maps, weapons, soldiers, and rules from different parts of the series. The rebrand occurred during a period in which EA was placing greater emphasis on connected multiplayer games, recurring content, and coordinated franchise development. Ripple Effect’s work illustrates this production model: the studio is a recognizable development organization, but its public-facing output is usually delivered through publisher and franchise brands rather than through a large independent label. In 2024, EA described a coordinated Battlefield Studios group consisting of Ripple Effect, DICE, Criterion Games, and Motive Studio. This structure was intended to align multiple teams around the future of Battlefield. Ripple Effect therefore occupies both a practical and strategic role within EA: it supplies experienced multiplayer and shooter development capacity and participates in the long-term expansion of one of EA’s principal action franchises. The studio is active, but its current unannounced projects, detailed executive lineup, and standalone financial performance have not been fully disclosed in the available reference material.

  • 2024

    Included in Battlefield Studios

    [1]Ripple Effect Studios — Wikipediaen.wikipedia.org

    EA grouped Ripple Effect with DICE, Criterion Games, and Motive Studio in the coordinated Battlefield Studios organization.

  • 2021

    Rebranded as Ripple Effect Studios

    [1]Ripple Effect Studios — Wikipediaen.wikipedia.org

    EA announced the new Ripple Effect Studios identity, giving the Los Angeles team a distinct name and broader creative positioning.

  • 2021

    Associated with Battlefield Portal

    [1]Ripple Effect Studios — Wikipediaen.wikipedia.org

    Ripple Effect was publicly associated with Battlefield 2042’s Battlefield Portal experience, a customizable multiplayer feature built around content from across the franchise.

  • 2013

    DICE LA established

    [1]Ripple Effect Studios — Wikipediaen.wikipedia.org

    Electronic Arts formed a Los Angeles development studio under the DICE LA name after the closure of Danger Close Games.

Products and positioning

An Electronic Arts development studio specializing in large-scale first-person shooters, multiplayer experiences, live-service support, and collaborative production within the Battlefield organization.

  • Video-game development and live-service support · 2013

    Battlefield 4 development support

    During its DICE LA period, the studio contributed to the development and post-launch support of Battlefield 4. Its role was collaborative and included support work for a large multiplayer shooter rather than sole development of the complete product. Public descriptions of individual responsibilities are limited, but the studio became associated with the game’s continuing development and the broader Battlefield production network.

  • First-person shooter co-development

    Battlefield franchise development support

    Ripple Effect and its predecessor DICE LA have contributed to multiple Battlefield projects as part of EA’s distributed development model. The studio’s work has included collaboration on multiplayer-focused production and ongoing content, with project responsibilities shared among several EA teams. Battlefield remains the studio’s principal publicly identified franchise association.

  • Multiplayer game feature · 2021

    Battlefield Portal

    Battlefield Portal is a customizable experience associated with Battlefield 2042 that lets players create or play scenarios using selected maps, equipment, factions, and rules drawn from different Battlefield eras. Ripple Effect was publicly identified with the feature’s development, making it the studio’s most prominent independently named contribution during the Battlefield 2042 launch period.

Brand decisions

  • 2021

    Separate DICE LA identity through rebrandingStrategy

    Background

    EA had operated its Los Angeles team under the DICE LA name as part of a distributed Battlefield development structure. The team had accumulated experience supporting major multiplayer projects but remained closely identified with the Swedish DICE brand.

    Action taken

    Electronic Arts renamed the studio Ripple Effect Studios and positioned it as a team with its own creative identity, while retaining its collaboration with DICE and the wider Battlefield organization.

    Aftermath

    The rebrand made Ripple Effect a distinct EA studio and accompanied its association with Battlefield 2042 and Battlefield Portal. It later became one of the teams coordinated through Battlefield Studios.

    Source

Recent events

  • 2024

    Ripple Effect joins EA’s coordinated Battlefield Studios structure[1]Ripple Effect Studios — Wikipediaen.wikipedia.org

    Other

    Electronic Arts identified Ripple Effect as one of the studios working together under the Battlefield Studios structure, alongside DICE, Criterion Games, and Motive Studio.

  • 2021

    DICE LA renamed Ripple Effect Studios[1]Ripple Effect Studios — Wikipediaen.wikipedia.org

    Leadership change · Other

    Electronic Arts announced that its Los Angeles development team formerly known as DICE LA would adopt the Ripple Effect Studios name and pursue a more distinct creative identity within EA.

Related entries

  • Electronic Arts
  • Battlefield
  • BioWare
  • Codemasters
  • Criterion Games
  • Danger Close Games
  • EA Black Box
  • EA Mobile
  • EA Singapore
  • EA Sports
  • EA Sports Big
  • Firemonkeys Studios
  • Glu Mobile
  • Maxis
  • Origin Systems
  • Pandemic Studios
  • Playfish
  • PopCap
  • Respawn Entertainment
  • SimCity
  • Slightly Mad Studios
  • The Sims Studio
  • Westwood Studios
  • Plants vs. Zombies

Sources3 sources

  1. 1Ripple Effect Studios — Wikipediaen.wikipedia.org
  2. 2Electronic Arts — Wikipediaen.wikipedia.org
  3. 3Electronic Arts studio pageea.com

* Cite this profile: Cite the canonical profile. /brand-wiki/ripple-effect-studios · Editorial policy · How profiles are compiled