Riegele

Riegele is a traditional German brewery and beer brand based in Augsburg, in the Swabian region of Bavaria. The business was established in 1884 when Sebastian Riegele Sr. acquired the brewery known as Zum Goldenen Ross. That predecessor brewery had a much older history, with records tracing it to 1386, giving Riegele a historical identity that combines a nineteenth-century family enterprise with an older Augsburg brewing site. The brewery is associated with the Priller family, which runs the business. Its identity is closely tied to Augsburg and to the regional tradition of Bavarian brewing rather than to a large multinational beverage group. The available reference material describes Riegele as a traditional brewery, but does not provide a complete catalogue of its beers, production volumes, ownership structure, export footprint, or financial performance. Accordingly, the brand is best characterized as a regional German brewery with a long local history. Riegele expanded its physical presence in the early twentieth century. In 1911, it constructed two notable buildings: the Riegelehaus at Königsplatz in Augsburg and a new brewery building outside the city. These developments marked an important stage in the company’s modernization and visibility within Augsburg. The Riegelehaus remains part of the brand’s historical association with the city. At the end of the 1980s, Brauhaus Riegele acquired the name rights to Chabeso, a lactic-acid-based lemonade. This broadened the business beyond beer into a traditional non-alcoholic soft-drink product, although the available material does not specify the precise commercial arrangement, production volumes, or current distribution of Chabeso. Riegele also demonstrated an ability to collaborate beyond its regional base. In 2015, it partnered with California-based Sierra Nevada Brewing Company on an Oktoberfest-related project. The collaboration connected a Bavarian brewery with a prominent American craft brewer and reflected the international interest in German beer traditions and Oktoberfest culture. The reference material does not identify the exact beer, launch markets, sales results, or duration of the partnership. Riegele’s present positioning is therefore grounded in heritage, Augsburg identity, family continuity, and Bavarian brewing culture. It operates primarily as a brewery brand rather than as a broadly diversified consumer-goods corporation. Detailed information about current executives, product ranges, international markets, and recent corporate developments is not established by the supplied sources.

Riegele’s history combines an established nineteenth-century brewery with a much older brewing site in Augsburg. The brewery known as Zum Goldenen Ross is recorded as dating back to 1386. In 1884, Sebastian Riegele Sr. acquired that brewery and established the business that became Brauhaus Riegele. The acquisition provided the enterprise with a long local lineage while placing it under the Riegele family name. The brewery developed further during the early twentieth century. In 1911, two new buildings were erected: the Riegelehaus at Königsplatz in Augsburg and another new brewery building outside the city. These projects expanded the company’s physical infrastructure and strengthened its presence in Augsburg. The Riegelehaus in particular became a visible architectural and civic reference point for the brewery. The business is run by the Priller family. The supplied reference material does not identify the precise succession dates or the names and titles of all current and former managers, but family operation is a central part of the brewery’s identity. Riegele’s historical profile is consequently tied both to Augsburg’s urban development and to continuity under family management. At the end of the 1980s, Brauhaus Riegele acquired the name rights for Chabeso, a lactic-acid-based lemonade. This move extended the brand’s activity into a non-alcoholic beverage category and connected it with a traditional soft-drink name. The available material does not establish whether Riegele originated Chabeso, the terms of the rights acquisition, or the product’s current status. In 2015, Riegele entered an international brewing collaboration with Sierra Nevada Brewing Company. The partnership was associated with Oktoberfest and brought together the Bavarian brewery’s regional heritage and Sierra Nevada’s American craft-brewing profile. No further details about the recipe, release, distribution, or commercial performance are provided in the reference material. Riegele remains identified as a traditional brewery in Augsburg, Swabia, Bavaria. Its historical narrative rests on the continuity of a brewing location documented since 1386, the 1884 acquisition by Sebastian Riegele Sr., the 1911 construction projects, family operation by the Prillers, the later Chabeso rights acquisition, and the 2015 Sierra Nevada collaboration.

1. 2015Oktoberfest collaboration with Sierra Nevada

   Riegele partnered with Sierra Nevada Brewing Company on an Oktoberfest-related brewing project.

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2. 1989Acquisition of Chabeso name rights

   At the end of the 1980s, Brauhaus Riegele acquired the name rights for Chabeso, a lactic-acid-based lemonade.

   Source
3. 1911Construction of the Riegelehaus and a new brewery building

   Riegele built the Riegelehaus at Königsplatz and a new building outside Augsburg.

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4. 1884Sebastian Riegele Sr. acquires the brewery

   Sebastian Riegele Sr. acquired Zum Goldenen Ross, establishing the brewery associated with the Riegele name.

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5. Early record of the Zum Goldenen Ross brewery

   The predecessor brewery known as Zum Goldenen Ross is traced to 1386, providing the site with a long Augsburg brewing history.

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A heritage-oriented, family-run Bavarian brewery associated with Augsburg’s brewing history and regional German beer culture.

• Riegele beerBeer

  The brewery’s core product category is beer, produced under the Riegele name and associated with Bavarian and Augsburg brewing tradition. The supplied sources do not provide a verified list of individual beer labels, styles, recipes, or current package formats.

• ChabesoLactic-acid-based lemonade

  Chabeso is a traditional lactic-acid-based lemonade whose name rights were acquired by Brauhaus Riegele at the end of the 1980s. The available reference does not establish the complete history of the drink or confirm its current commercial availability.

• 2015Oktoberfest collaboration with Sierra Nevada Brewing Company

  Germany · United States

  Riegele and Sierra Nevada Brewing Company partnered on an Oktoberfest-related project, combining a Bavarian brewery’s heritage with an American craft brewer’s international profile.

  Source

• 2015Oktoberfest partnership with Sierra Nevada Brewing CompanyProduct launch

  Riegele collaborated with Sierra Nevada Brewing Company in connection with Oktoberfest.

  What changed. The two breweries created an Oktoberfest-related collaboration.

  Aftermath. The supplied reference does not report the collaboration’s product details, distribution, or commercial outcome.

  Source
• 1989Acquisition of the Chabeso name rightsOther

  Brauhaus Riegele expanded beyond its beer identity by obtaining the name rights for Chabeso, a lactic-acid-based lemonade, at the end of the 1980s.

  What changed. The brewery acquired the rights to use the Chabeso name.

  Aftermath. The available sources identify the rights acquisition but do not document subsequent sales, distribution, or strategic results.

  Source

• 2015Riegele partners with Sierra Nevada Brewing Company for Oktoberfest

  Riegele collaborated with Sierra Nevada Brewing Company on an Oktoberfest-related project, linking the Augsburg brewery with a major American craft brewer.

  CampaignOther
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1. Riegele