Reeve the Baker
A family-run bakery chain in the South West of England, baking since 1952.
Last updated September 2, 2026
Overview
Reeve the Baker is a bakery chain operating in the South West of England, with shops across Wiltshire, Dorset, and Hampshire. The business was founded in 1952 by Harold Reeve and is still owned and managed by a third generation Reeve baker. They bake fresh products from a central bakery in Wilton and deliver to their shops.
History
In 1952, Harold Reeve's passion for craft baking laid the foundations for the business. Ray Reeve started working for the family business and had a vision to grow it. In 1971, Ray Reeve bought a shop in Wilton. In 1975, a second shop in Amesbury was opened. In 1977, the first shop on Butcher Row, Salisbury was opened.
Products and positioning
Product categories. breads · cakes · pastries
Sources
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