Rand McNally
An American mapping and navigation brand that developed from a nineteenth-century map publisher into a provider of consumer navigation products and commercial transportation technology.
Last updated August 28, 2026
Overview
Rand McNally is an American mapping, navigation, and transportation-technology brand with roots in the nineteenth-century printing industry. The company was established in Chicago in 1856 by William Rand and Andrew McNally, initially operating as a commercial printing business before becoming widely associated with maps, atlases, road guides, and transportation reference materials. Its early growth was closely connected to the expansion of railroads, postal services, highways, and automobile travel in the United States. The Rand McNally name became especially prominent through maps and atlases designed for practical use. Its publications served motorists, travelers, schools, businesses, and professional transportation users. The company produced road maps, city maps, wall maps, educational materials, travel guides, and large-format reference atlases. The Rand McNally Road Atlas became one of its best-known consumer products, helping establish the brand as a familiar source of route-planning information before digital navigation became widespread. As navigation technology changed, Rand McNally expanded beyond printed cartography. It introduced digital mapping and electronic navigation products, including GPS devices for drivers and truckers. Commercial transportation became an important area of activity, with products intended to support route planning, vehicle navigation, mileage calculation, regulatory considerations, and fleet operations. The company’s truck-oriented navigation products were designed to account for vehicle dimensions and road restrictions that ordinary passenger-car navigation might not handle adequately. Rand McNally has also offered technology and data services for the commercial transportation sector. These activities have included electronic logging and compliance-related tools, fleet tracking, telematics, routing, and transportation-workflow software. The company’s commercial proposition has therefore combined geographic data, navigation hardware, connected services, and operational tools rather than relying solely on traditional publishing. The brand remains associated with both physical and digital navigation. Printed maps and atlases continue to represent its historical identity, while GPS navigation and fleet-management products reflect its adaptation to connected transportation. Its principal market identity is American, and its business has been particularly relevant to motorists, truck drivers, carriers, logistics operators, and other users who need route information or transportation-management capabilities. Publicly available information does not establish a current parent company, owner, headquarters location, or a complete current executive roster with sufficient certainty, so those fields are left unspecified.
History
Rand McNally traces its origins to 1856, when William Rand and Andrew McNally established a printing business in Chicago. The company’s early work was connected with commercial printing and the production of transportation-related materials. During the nineteenth century, the growth of railroads created demand for timetables, route information, and maps, providing a favorable environment for a publisher with expertise in printing and geographic information. The company gradually developed a strong identity as a map publisher. Its products included railroad maps, regional maps, city maps, wall maps, school materials, and reference publications. The expansion of the American railway network and, later, the automobile created increasingly broad demand for navigational information. Rand McNally’s cartographic products helped make geographic and transportation information accessible to households, schools, travelers, and businesses. During the twentieth century, the automobile transformed the market for maps. Rand McNally produced road maps, state and regional maps, travel guides, and atlases intended for motorists. Its road-atlas publishing became a central part of the brand’s consumer recognition. The company also participated in the development of educational and commercial map products, maintaining a business that combined cartography, editorial production, printing, and distribution. The spread of computers and digital geographic information changed the economics and use of maps. Rand McNally responded by developing digital mapping and navigation capabilities alongside its established printed products. The company moved into electronic navigation hardware and software, including products for passenger vehicles and commercial trucks. Truck navigation required specialized information about road restrictions, vehicle size, weight, clearance, and routing, allowing the brand to extend its historic transportation focus into a technology-driven category. Rand McNally subsequently broadened its commercial transportation activities. Its product portfolio came to include tools associated with fleet visibility, routing, electronic logging, compliance, telematics, and transportation operations. These products addressed the needs of carriers and professional drivers who require more than a general-purpose map: they need route intelligence, operational records, vehicle information, and connectivity between drivers and fleet offices. The company’s evolution illustrates a transition from printed cartography to a mixed model involving geographic content, navigation devices, and transportation software. Printed atlases and maps remain important to the public image of the brand, while digital products address the contemporary needs of drivers and logistics organizations. Rand McNally is therefore best understood as a transportation-information brand rather than solely as a traditional publisher. Because the supplied material does not provide authoritative, current details about corporate ownership, headquarters, executive leadership, or recent corporate transactions, those aspects are not stated as facts here.
- 1856Printing business established in Chicago
William Rand and Andrew McNally established the business that became Rand McNally, initially operating in commercial printing.
- Expansion into maps and transportation reference materials
The company developed from commercial printing into map publishing and transportation-related reference products as demand for geographic information expanded.
- Road atlases become a major consumer product
Rand McNally established a broad consumer presence through road maps, travel publications, and road atlases used for automobile route planning.
- Move into electronic navigation
The brand expanded from printed maps into digital mapping and GPS navigation products for motorists and professional drivers.
- Development of commercial transportation technology
Rand McNally broadened its transportation portfolio with products associated with truck routing, fleet management, telematics, and compliance workflows.
Products and positioning
Road atlasesMaps and atlases
Rand McNally road atlases compile regional and national highway information for motorists and travelers. They represent the brand’s most recognizable publishing category and are designed for route planning, geographic reference, and trip preparation. Unlike a single local map, an atlas provides a broader view of interstate, state, and regional road networks in a portable printed format.
Printed maps and travel referencesMaps and travel publishing
The company’s printed portfolio has included national, state, regional, city, wall, educational, and travel-oriented maps and reference materials. These products extend beyond turn-by-turn navigation by providing geographic context and durable offline information for homes, schools, businesses, and travelers.
TND navigation systemsGPS navigation
TND-branded navigation devices are associated with Rand McNally’s truck and transportation-navigation business. Truck-focused systems are intended to support professional drivers with routing and navigation features tailored to commercial vehicles, where road restrictions and vehicle characteristics can affect route suitability.
IntelliRouteCommercial navigation and routing
IntelliRoute refers to Rand McNally navigation and routing products developed for transportation use. The offering is associated with route guidance and transportation-aware navigation, including the need to distinguish commercial-vehicle requirements from ordinary passenger-car directions.
Fleet-management and telematics toolsFleet-management software
Rand McNally’s commercial technology activities have included connected tools for fleet operations, vehicle visibility, driver workflows, routing, and transportation compliance. These services extend the brand from navigation into business software used by carriers and fleet operators to coordinate vehicles and drivers.
Flagship businesses
- Rand McNally Road Atlas
- TND truck navigation systems
- IntelliRoute navigation and routing products
- Commercial fleet-management and transportation technology tools
Sources
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