Radijus Vektor

Radijus Vektor d.o.o. was a Serbian telecommunications operator headquartered in Belgrade. The company provided cable television and high-speed Internet access, serving customers in Serbia through a cable network. It was established on 25 May 1998 and developed into one of the country’s larger cable operators during the expansion of privately operated cable and broadband services. By 2017, Radijus Vektor was reported to be Serbia’s fifth-largest cable operator, with approximately 3% of the national cable-television market. Its business was focused on fixed-line residential connectivity rather than mobile services or international operations. The principal customer proposition combined multichannel television distribution with broadband Internet access over the company’s cable infrastructure. On 6 January 2019, Telekom Srbija, Serbia’s largest telecommunications company, acquired Radijus Vektor for a reported €108 million. The transaction formed part of Telekom Srbija’s expansion in the fixed broadband and pay-television market. Following the acquisition, Radijus Vektor was incorporated into Telekom Srbija’s Supernova offering. In 2019, the Radijus Vektor brand was discontinued and its signal was shut down as the business and customer services were migrated to the Supernova identity. Because the company ceased operating as an independent consumer brand after the 2019 transition, Radijus Vektor is best understood as a former Serbian cable and broadband operator rather than an active standalone brand. Publicly available reference material provides limited information about its management, product tiers, marketing campaigns, and detailed network footprint.

Radijus Vektor was founded on 25 May 1998 in Serbia and operated as a cable telecommunications company headquartered in Belgrade. Its business developed around the distribution of cable television and the provision of high-speed Internet access. These services placed the company within Serbia’s expanding fixed telecommunications sector, where cable operators competed for household television and broadband customers. The company remained focused on the Serbian market and built a position among the country’s principal cable operators. By 2017, it was identified as Serbia’s fifth-largest cable operator, holding approximately 3% of the market. The available historical record does not provide a detailed account of its original founders, early financing, specific service packages, network construction, or leadership structure, but it establishes the company as a significant mid-sized participant in Serbia’s cable sector. A major change occurred on 6 January 2019, when Telekom Srbija acquired Radijus Vektor. The reported purchase price was €108 million. Telekom Srbija was Serbia’s largest telecommunications company, and the acquisition expanded its presence in fixed broadband and cable television. It also contributed to the consolidation of Serbia’s telecommunications and pay-TV markets. Following the acquisition, Radijus Vektor did not continue as an independent consumer-facing brand. Telekom Srbija incorporated its operations into Supernova, its broader cable and broadband brand. During the 2019 transition, the Radijus Vektor identity was ended and the company’s signal was shut down as services were moved to the Supernova platform. Consequently, Radijus Vektor’s independent brand life ended in 2019, although its assets and customer-related operations became part of Telekom Srbija’s broader business. The public reference material on Radijus Vektor is relatively limited. It confirms the company’s founding date, headquarters, core services, 2017 market position, 2019 acquisition, and subsequent transition to Supernova, but does not document a substantial advertising history, named executives, product-level chronology, or major controversies.

1. 2019Acquired by Telekom Srbija

   Telekom Srbija acquired Radijus Vektor on 6 January 2019 for a reported €108 million.

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2. 2019Brand transitioned to Supernova

   Radijus Vektor was absorbed into the Supernova brand, ending its operation as an independent branded service.

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3. 2017Ranks among Serbia’s largest cable operators

   Radijus Vektor was reported as Serbia’s fifth-largest cable operator, with approximately 3% market share.

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4. 1998Company established

   Radijus Vektor was established on 25 May 1998 as a Serbian cable telecommunications company.

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A Serbian regional cable operator combining television distribution with high-speed fixed broadband Internet access.

• Cable televisionPay television

  Radijus Vektor operated a cable television service for customers in Serbia. The service formed one of the company’s two principal business lines and was delivered through its fixed cable network. Available reference material does not specify the channel line-up, package names, pricing, or technical standards.

• High-speed InternetFixed broadband

  The company provided high-speed Internet access over its cable infrastructure, serving residential broadband customers alongside its television subscribers. Public sources do not identify particular speed tiers, modem equipment, tariffs, or customer numbers. The service was subsequently incorporated into Telekom Srbija’s Supernova operations.

• 2019Sale to Telekom SrbijaM&A

  Radijus Vektor was an established Serbian cable and broadband operator, reported to hold about 3% of the national cable market in 2017. Telekom Srbija acquired the company as part of its expansion in fixed telecommunications and pay television.

  What changed. Telekom Srbija completed the acquisition on 6 January 2019 for a reported €108 million.

  Aftermath. The acquisition was followed by the integration of Radijus Vektor into the Supernova brand, ending the company’s independent branded operation.

  Reported acquisition price. €108 million (6 January 2019)

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• 2019Discontinuation and migration to SupernovaStrategy

  After Telekom Srbija acquired the operator, the owner chose to consolidate the acquired cable and broadband business under the Supernova identity.

  What changed. The Radijus Vektor brand was discontinued and its signal was shut down as services were transitioned to Supernova.

  Aftermath. Radijus Vektor ceased to exist as an independent active consumer brand.

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• 2019Telekom Srbija acquires Radijus Vektor

  Telekom Srbija acquired Radijus Vektor on 6 January 2019 for a reported €108 million, strengthening its position in Serbia’s cable television and fixed broadband market.

  M&A
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• 2019Radijus Vektor is transitioned into Supernova

  After the Telekom Srbija acquisition, Radijus Vektor was absorbed into the Supernova brand. The former brand was discontinued and its signal was shut down during the transition.

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1. Radijus Vektor