Qianjiang Motorcycle

Qianjiang Motorcycle Group, commonly marketed as QJMOTOR, is a Chinese manufacturer of motorcycles, scooters, electric two-wheelers, all-terrain vehicles, and motorcycle engines. The company was founded in 1985 and is headquartered in Wenling, Zhejiang Province. It is described as one of China's largest two-wheeled-vehicle manufacturers and has developed a broad product portfolio spanning commuter scooters, naked and sport motorcycles, adventure and dual-sport models, cruisers, electric vehicles, and off-road vehicles. Qianjiang's domestic business markets the company's own product range under the QJMOTOR name. Its international development has also relied on brand ownership, technical cooperation, distribution agreements, and manufacturing relationships. Since 1999, the company has marketed motorcycles outside China. Its most consequential brand transaction was the acquisition of the Italian Benelli brand in 2005. Qianjiang subsequently invested in Benelli's revival, including an additional investment announced in 2009, while retaining an Italian design and development presence in Pesaro. Benelli products have allowed the wider group to compete in the middleweight and premium-oriented motorcycle segments with a stronger European identity. Geely became Qianjiang's largest shareholder in September 2016. The relationship links Qianjiang to one of China's major automotive groups and has supported the company's efforts to expand product engineering, international distribution, and higher-capacity motorcycle development. Qianjiang has also maintained a joint venture with Marzocchi for motorcycle suspension production in China and has participated in partnerships involving Harley-Davidson and MV Agusta. QJMOTOR's range includes single- and multi-cylinder motorcycles from small-displacement commuter models to large sport, touring, adventure, and cruiser machines. The company has placed particular emphasis on four-cylinder engines and larger-capacity motorcycles. The SRK 600RR, launched in 2020, was presented as China's first four-cylinder motorcycle and used an engine designed by Benelli. Later development included an 800cc four-cylinder engine for the SRK 800RR, a proposed 600cc V-four, and a 1000RR associated with an MV Agusta engine. These projects illustrate the brand's move beyond value-focused commuter products toward technically ambitious performance motorcycles. The company has expanded its branded presence overseas under QJMOTOR. In 2022, it presented the brand at the EICMA motorcycle show in Milan. In Europe, Qianjiang arranged an exclusive distribution agreement with SIMA in 2024 for Belgium, France, Luxembourg, the Netherlands, and Switzerland, replacing an earlier arrangement with DIP SAS. QJMOTOR also entered the United States market in 2023 with an initial range of 11 models. Its racing and promotional strategy has included sponsorship of Avintia Esponsorama Racing in Moto3 in 2022 and Gresini Racing in Moto2 from the 2023 season. Qianjiang therefore operates as both a large Chinese industrial manufacturer and a multi-brand motorcycle group. Its positioning combines relatively accessible pricing and broad model coverage with increasingly sophisticated engines, international design resources, racing visibility, and premium-oriented brands such as Benelli. Product availability, branding, and model names vary by market, and many models are sold under different brand identities or through regional partners.

Qianjiang Motorcycle Group was founded in 1985 in Wenling, Zhejiang Province, and developed into one of China's major manufacturers of two-wheeled vehicles. The company produces motorcycles and scooters for the domestic market and has also built capabilities in electric vehicles, engines, suspension components, and all-terrain vehicles. Its overseas marketing activity dates to 1999, when Qianjiang began selling motorcycles outside China. The acquisition of Benelli in 2005 was a defining step in Qianjiang's international strategy. Benelli gave the group ownership of a historic Italian name and an engineering and design base in Pesaro. Qianjiang announced further financial support for Benelli in 2009 to assist the brand's revival. Benelli subsequently became an important part of the group's middleweight and premium-oriented international portfolio, including adventure, naked, sport, and touring models. Geely became Qianjiang's largest shareholder in September 2016. This brought the motorcycle manufacturer into the orbit of a major Chinese automotive group while leaving Qianjiang operating as a specialist motorcycle business. Qianjiang also established a joint venture with Marzocchi to manufacture motorcycle suspension products in China. During the late 2010s and early 2020s, the company expanded from conventional commuter and small-displacement products toward more ambitious performance motorcycles. In 2019, Harley-Davidson selected Qianjiang as a development partner for a 338cc motorcycle intended initially for China and other Asian markets. Qianjiang's own engineering program emphasized multi-cylinder engines. The SRK 600RR, launched in 2020, used a Benelli-designed engine and was promoted as China's first four-cylinder motorcycle. Qianjiang later developed an 800cc four-cylinder unit for the SRK 800RR, showed plans for a 600cc V-four muscle cruiser, and associated a 1000RR superbike with an MV Agusta engine. The company also announced work on a Supermono-style engine and patented a 900cc parallel-twin concept intended for use by Benelli. QJMOTOR increased its international visibility through trade shows, distribution, racing, and partnerships. The brand was presented at EICMA in Milan in 2022. In the same year it sponsored Avintia Esponsorama Racing in Moto3. From the 2023 season it became the principal sponsor of Gresini Racing in Moto2. Qianjiang also entered a strategic relationship with MV Agusta in 2023 for distribution in China and planned production of Lucky Explorer models, although production of the 5.5 version was halted after Pierer Mobility acquired a 25.1 percent stake in MV Agusta. QJMOTOR entered the United States market in 2023 with 11 models. In 2024, SIMA became exclusive distributor for QJMOTOR in Belgium, France, Luxembourg, the Netherlands, and Switzerland. Today, Qianjiang combines high-volume Chinese manufacturing with a multi-brand and international approach. QJMOTOR covers scooters, commuter motorcycles, sport and naked bikes, cruisers, adventure models, electric vehicles, and ATVs, while Benelli supplies a distinct Italian-branded range. Model availability and branding differ by country, and some products are rebadged or distributed under other names.

1. 2024SIMA becomes selected European distributor

   SIMA takes exclusive QJMOTOR distribution responsibility in five European markets.

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2. 2023QJMOTOR enters the United States

   QJMOTOR begins United States distribution with an initial range of 11 models.

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3. 2022QJMOTOR debuts at EICMA

   QJMOTOR presents its brand and product ambitions at the EICMA motorcycle show in Milan.

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4. 2020SRK 600RR four-cylinder motorcycle launches

   QJMOTOR launches the SRK 600RR, a four-cylinder performance motorcycle based on a Benelli-designed engine.

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5. 2016Geely becomes largest shareholder

   Geely becomes Qianjiang's largest shareholder.

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6. 2005Benelli is acquired

   Qianjiang acquires the Benelli motorcycle brand.

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7. 1999International motorcycle marketing begins

   Qianjiang begins marketing motorcycles outside China.

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8. 1985Qianjiang is founded

   Qianjiang Motorcycle is established in Wenling, Zhejiang, China.

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Broad-market to premium-oriented motorcycles combining Chinese manufacturing scale, competitive value, expanding large-capacity performance models, and international brands and engineering relationships.

• QJMOTOR SRK seriesNaked and sport motorcycles

  The SRK family includes naked and fully or partially faired performance motorcycles ranging from small-displacement models to large-capacity machines. Listed examples include the SRK 125S, SRK 250, SRK 400, SRK 600, SRK 800, SRK 921, SRK 1000, SRK 600RS, and SRK 800RR. The family represents QJMOTOR's effort to cover both accessible middleweight segments and higher-performance four-cylinder products.

• QJMOTOR SRT and SXR seriesAdventure and dual-sport motorcycles

  The SRT and SXR families are QJMOTOR's adventure and dual-sport offerings. Models listed for the range include the SRT 300DX, SRT 550X, SRT 800X, SRT 600SX, SRT 700SX, SRT 800SX, and SRT 900SX. They extend the brand into touring and mixed-surface use, including the middleweight adventure categories where Benelli has also established a strong presence.

• QJMOTOR SRV seriesCruiser motorcycles

  The SRV line covers cruiser motorcycles in a broad range of engine sizes, with listed models from the SRV 125 through the SRV 900. The family gives QJMOTOR a dedicated platform for relaxed riding ergonomics and cruiser styling while allowing the company to serve both entry-level and larger-displacement customers.

• QJMOTOR FORT and urban scootersScooters

  QJMOTOR's scooter portfolio includes the FORT 125, FORT 250, FORT 350, FORT 600, and FORT 4.0, alongside MTX, VPS, CTR, LTR, LTS, and SQ models. These products address urban commuting, practical transportation, and larger maxi-scooter applications. Exact specifications and availability vary by market.

• QJMOTOR electric rangeElectric two-wheelers

  The company's electric portfolio includes models identified as OAO, OMO 07, OMO 03, DQ, E-LTR, Q2, and MOi. These products broaden Qianjiang's two-wheeler offering beyond internal-combustion motorcycles and scooters, although the listed models and their availability are market-dependent.

• QJMOTOR SFA seriesAll-terrain vehicles

  The SFA 600 and SFA 1000 are all-terrain vehicles included in QJMOTOR's broader powersports portfolio. Their presence demonstrates that Qianjiang's activities extend beyond road motorcycles and scooters into recreational and utility-oriented off-road vehicles.

• Benelli TRK rangeAdventure motorcycles

  The Benelli TRK family is an adventure-touring range developed within Qianjiang's Italian-branded business. The TRK 502 became one of the best-known examples of the group's middleweight adventure positioning, while the TRK 800 represented the brand's move toward larger-capacity touring motorcycles and was described as designed and developed through Benelli's Pesaro resources.

• MBP C352LS, N250, and N300Motorcycles2024

  In 2024, Qianjiang announced the MBP C352LS cruiser and the N250 and N300 models for European or Asian markets. MBP, or Moto Bologna Passione, is one of the additional brand identities associated with Qianjiang's international product strategy.

• 2023Gresini Racing Moto2 sponsorship

  International motorsport

  QJMOTOR became the principal sponsor of Gresini Racing in Moto2 from the 2023 season, extending its racing presence to a higher-profile championship class.

  Outcome. The partnership strengthened QJMOTOR's association with performance engineering and international motorcycle competition.

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• 2022EICMA QJMOTOR debut

  International

  QJMOTOR used the EICMA motorcycle show in Milan to present its own brand and connect its international identity with the wider Benelli-led product and engineering portfolio.

  Outcome. The appearance increased the brand's visibility among international motorcycle media, distributors, and enthusiasts.

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• 2022Avintia Esponsorama Moto3 sponsorship

  International motorsport

  QJMOTOR became the main sponsor of Avintia Esponsorama Racing in Moto3, associating the brand with riders Matteo Bertelle and Elia Bartolini.

  Outcome. The sponsorship provided a visible racing platform during QJMOTOR's international brand-building phase.

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• 2023Partner with MV Agusta for China distribution and productionStrategy

  Qianjiang was expanding its premium and high-performance motorcycle activities while MV Agusta was seeking broader access to the Chinese market.

  What changed. The companies announced distribution of MV Agusta motorcycles in China and planned Qianjiang production of Lucky Explorer models.

  Aftermath. Production of the Lucky Explorer 5.5 was halted after Pierer Mobility acquired a 25.1 percent stake in MV Agusta; the wider distribution relationship was separately announced.

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• 2019Partner with Harley-Davidson on a 338cc motorcycleStrategy

  Harley-Davidson's More Roads to Harley-Davidson strategy called for smaller motorcycles aimed at China and other Asian markets.

  What changed. Harley-Davidson and Qianjiang agreed to develop a 338cc motorcycle.

  Aftermath. The agreement demonstrated Qianjiang's role as a development partner for an international motorcycle manufacturer.

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• 2005Acquire BenelliM&A

  Qianjiang sought an established international motorcycle identity and access to Italian design and engineering capabilities.

  What changed. The company acquired the Benelli brand and continued operating an Italian design and development presence in Pesaro.

  Aftermath. Benelli became a significant international and premium-oriented component of Qianjiang's brand portfolio.

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• 2024SIMA receives exclusive QJMOTOR distribution rights in selected European markets

  QJMOTOR appointed SIMA as exclusive distributor in Belgium, France, Luxembourg, the Netherlands, and Switzerland, replacing DIP SAS in those markets.

  Other
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• 2023Qianjiang and MV Agusta announce a China distribution partnership

  MV Agusta announced a strategic partnership with QJMOTOR for distribution of MV Agusta motorcycles in China. The relationship also included planned production work on Lucky Explorer models before the 5.5 project was halted after Pierer Mobility acquired a stake in MV Agusta.

  M&AProduct launch
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• 2023QJMOTOR becomes Gresini Racing's Moto2 title sponsor

  Beginning with the 2023 season, QJMOTOR became the main sponsor of Gresini Racing in the Moto2 championship, extending the brand's motorsport visibility.

  Campaign
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• 2023QJMOTOR enters the United States market

  The QJMOTOR brand entered the United States with a range reported as comprising 11 models.

  Product launch
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• 2022QJMOTOR appears at EICMA with the Benelli brand

  QJMOTOR made a prominent debut at the EICMA motorcycle exhibition in Milan while presenting its relationship with Benelli and its international product ambitions.

  CampaignProduct launch
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• 2022QJMOTOR sponsors Avintia Esponsorama Racing in Moto3

  QJMOTOR became the main sponsor of Avintia Esponsorama Racing in Moto3, with Matteo Bertelle and Elia Bartolini riding for the team.

  Campaign
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• 2020QJMOTOR develops a four-cylinder performance range

  The SRK 600RR introduced a four-cylinder QJMOTOR motorcycle using an engine designed by Benelli and became a prominent example of the group's move into larger-capacity performance products.

  Product launchProduct generation
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• 2019Harley-Davidson partners with Qianjiang on a small-displacement motorcycle

  Harley-Davidson announced a partnership with Qianjiang to develop a 338cc motorcycle for China and other Asian markets as part of its More Roads to Harley-Davidson strategy.

  M&AProduct launch
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• 2016Geely becomes Qianjiang's largest shareholder

  Geely became Qianjiang's largest shareholder, linking the motorcycle manufacturer more closely with the Geely automotive group.

  M&A
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• 2009Qianjiang invests further in Benelli revival

  Qianjiang announced an additional investment intended to help restore Benelli's operations and product activity in Italy.

  Other
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• 2005Qianjiang acquires the Benelli motorcycle brand

  Qianjiang acquired Benelli, giving the Chinese manufacturer control of the historic Italian motorcycle brand and an established platform for international product development.

  M&A
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1. Qianjiang Motorcycle