PwC Strategy& (Austria)
Professional services
UnclaimedThe Austrian Strategy& practice within PwC, providing strategy consulting and related transformation advice.
Last updated October 5, 2026
Overview
PwC Strategy& (Austria) is the Austrian Strategy& practice associated with the PwC network and its strategy consulting business. The name is used for strategy-focused advisory work delivered within the PwC platform, combining corporate and business strategy with capabilities in operations, organization, technology, transactions, and implementation. The Austrian practice is positioned to serve clients in Austria and, where relevant, across the wider Central European and German-speaking market. Strategy& is PwC's strategy consulting brand. It originated from Booz & Company, which PwC acquired in 2014 and subsequently renamed Strategy&. The brand was designed to connect traditional top-management strategy consulting with PwC's broader implementation, assurance, tax, deals, and industry capabilities. The Austrian operation therefore sits within a larger professional-services network rather than functioning as an independent, publicly listed consumer brand. Typical assignments may include corporate portfolio and growth strategy, market and competitive analysis, operating-model design, organization and workforce transformation, digital and technology strategy, cost and performance improvement, supply-chain and operations transformation, and transaction-related strategy. The exact legal and commercial scope of the Austrian entity, and the extent to which work is delivered jointly with other PwC firms, depend on the engagement and applicable local regulations. No reliable standalone public information was provided for the entity's founding year, headquarters, leadership roster, financial results, or official website. The brand should therefore be distinguished from PwC's global network, from other Strategy& country practices, and from the former Booz & Company business. Because no single authoritative encyclopedia article or verified source set was supplied for this specific Austrian entity, further verification is required before adding detailed historical, executive, campaign, scandal, or financial information.
History
PwC Strategy& (Austria) is part of the Strategy& brand operated within the PwC network. Strategy& was created after PwC acquired Booz & Company in 2014 and rebranded the acquired strategy consultancy. The rebranding connected the former Booz & Company strategy practice with PwC's international network and its capabilities in implementation, deals, assurance, tax, and related advisory services. At country level, Strategy& practices operate through local PwC member firms and related legal entities. The Austrian practice is therefore best understood as a professional-services and management-consulting business serving Austrian clients and potentially cross-border engagements in the German-speaking and Central European markets. Its work is generally organized around strategic questions such as growth, portfolio management, competitiveness, operating-model design, organization, digital transformation, technology, operations, and transactions. The available material does not establish the Austrian entity's exact incorporation date, original founders, historical offices, revenue, employee count, detailed leadership succession, or a complete chronology of engagements. It also does not provide a verified standalone website or an authoritative encyclopedia entry dedicated to PwC Strategy& (Austria). Those details should not be inferred from the history of PwC globally or from the histories of Strategy& practices in other jurisdictions. The entity's detailed historical record consequently remains incomplete and requires source-based review.
- 2014
PwC acquired Booz & Company
PwC acquired Booz & Company, the strategy consultancy that subsequently became the foundation of the Strategy& brand.
- 2014
Strategy& brand introduced
PwC introduced the Strategy& name for its strategy consulting business following the Booz & Company acquisition.
Products and positioning
A strategy consulting practice within the PwC network, combining top-management advisory with PwC's broader implementation and professional-services capabilities.
Management consulting
Corporate and business strategy
Advice on corporate direction, business-unit strategy, portfolio choices, competitive positioning, market entry, and growth priorities. Work in this area typically helps leadership teams define where to compete and how to allocate resources across businesses and markets.
Transformation consulting
Operating-model and organizational transformation
Design and transformation of operating models, organizational structures, governance, capabilities, and ways of working. The offering connects strategic objectives with the practical changes required in functions, processes, decision rights, and performance management.
Technology consulting
Digital and technology strategy
Strategic advice on digital business models, technology priorities, data and analytics, technology operating models, and digital transformation. Delivery may involve collaboration with other PwC advisory and implementation specialists.
Operations consulting
Operations and supply-chain strategy
Consulting on operations, procurement, manufacturing, logistics, supply chains, cost structures, and performance improvement. The work is intended to translate strategic goals into more resilient, efficient, or scalable operating capabilities.
Transaction advisory
Deals and portfolio strategy
Strategy support for acquisitions, divestitures, portfolio reviews, due diligence, value creation, and post-transaction priorities. These services can be delivered alongside other PwC deals and transaction capabilities, subject to applicable independence and regulatory requirements.
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