Odd Atelier

Odd Atelier, commonly associated with the initials OA, is a South Korean entertainment and artist-management label established by singer Jennie Kim in November 2023. The company was created as an independent base for Jennie's individual creative and commercial activities after the members of Blackpink retained their group-activity relationship with YG Entertainment but did not renew individual contracts for solo work. Its formation reflects a broader pattern among leading Korean pop artists, who have established personal labels to exercise greater control over music releases, visual identity, partnerships, scheduling, and other professional activities. The company operates in the talent-agency and entertainment-services sector. Its publicly identified talent-management focus centers on Jennie, whose career spans recorded music, songwriting, live performance, fashion partnerships, advertising, and acting. Odd Atelier therefore functions as more than a conventional record imprint: it provides an organizational vehicle for managing an internationally visible artist across music and adjacent creative industries. The label's public profile is closely tied to Jennie's global audience, her work with Blackpink, and her solo discography. Odd Atelier was announced publicly in December 2023, shortly after YG Entertainment confirmed that Blackpink's members would continue group activities under the company while declining individual contracts for solo activities. This arrangement allowed Jennie to maintain Blackpink's collective work while using Odd Atelier for her individual career. In 2024, Jennie's solo activity included collaborations with Matt Champion and Zico, demonstrating the label's role in coordinating releases beyond her earlier YG-era solo work. Jennie also entered a solo recording relationship with Columbia Records in 2024, while Odd Atelier remained her own artist-management and career platform. The label's positioning is founder-led, artist-centered, and internationally oriented. Its name and visual identity suggest a creative studio approach rather than a large, multi-act agency, although detailed information about its staffing, roster, finances, and operating structure has not been broadly disclosed. Publicly available material identifies Jennie as the founder and principal talent, but does not establish a wider roster or a separate executive team. Odd Atelier should consequently be understood as a private, closely associated entertainment company whose current significance derives primarily from Jennie's global career.

Odd Atelier was founded by Jennie Kim in November 2023 and publicly disclosed in December of that year. Its creation followed a significant change in the contractual structure surrounding Blackpink. YG Entertainment confirmed that the four members would continue group activities together, while individual contracts for solo activities would not continue in the same form. Jennie's new company consequently became the organizational home for her independent career. The label emerged after Jennie had already established a substantial profile as a recording artist and performer. She debuted with Blackpink in 2016 and launched her solo recording career with the single Solo in 2018. Subsequent work included the solo song You & Me, collaborations connected to The Idol, and additional music released during the transition away from individual YG representation. Her pre-existing international recognition gave Odd Atelier an immediate global profile despite the limited public disclosure of its internal structure. Odd Atelier's role is best understood as artist management and entertainment coordination rather than solely as a traditional record label. The company supports Jennie's activities across recorded music, live appearances, acting, fashion, advertising, and other brand partnerships. In 2024, Jennie released or participated in projects involving Matt Champion and Zico and entered a solo recording relationship with Columbia Records. These activities show how Odd Atelier can coexist with external distribution, recording, and commercial partners while retaining a central role in her independent career organization. The company's founder-led model is consistent with the increasing use of personal labels by major Korean entertainers. Such structures can provide greater influence over release timing, creative direction, visual presentation, commercial partnerships, and career planning. In Odd Atelier's case, the arrangement also separates Jennie's solo activities from Blackpink's group commitments, allowing the group and individual careers to be managed through different corporate relationships. Public information about Odd Atelier remains limited. The company is privately held, and no reliable public material supplied for this entry establishes its employee count, financial performance, additional artists, detailed headquarters address, or a broader executive roster. Jennie Kim is the only publicly identified founder and principal talent. The label is therefore characterized as an active, internationally oriented boutique entertainment company whose identity is closely connected to one globally prominent artist.

1. 2024Jennie broadens independent collaboration activity

   Jennie participates in releases with Matt Champion and Zico during the first full year of Odd Atelier's public operation.

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2. 2023Odd Atelier is founded

   Jennie Kim establishes Odd Atelier in November as an independent platform for her individual entertainment activities.

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3. 2023Independent solo-activity structure becomes public

   The company's existence is disclosed publicly in December, following confirmation that Blackpink's group activities would continue with YG Entertainment while individual activities would be handled separately.

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A founder-led, artist-centered entertainment label focused on managing Jennie Kim's global solo career across music, performance, fashion, advertising, and related creative work.

• Talent management for Jennie KimArtist management2023

  Odd Atelier's principal publicly identified service is the management of Jennie Kim's individual career. This encompasses the organization of solo music, collaborations, performances, acting-related work, fashion activities, advertising, and other professional opportunities. The company provides a separate platform for these activities while Jennie's Blackpink group work remains governed through a distinct relationship with YG Entertainment.

• 2023Create an independent company for solo activitiesStrategy

  After Blackpink's members continued group activities with YG Entertainment but did not continue individual-activity contracts there, Jennie required an independent structure for her solo career.

  What changed. Jennie founded Odd Atelier in November 2023 and used it as the platform for managing her individual entertainment work.

  Aftermath. The arrangement separated Jennie's solo business from Blackpink's group relationship and enabled her to pursue external music and commercial partnerships.

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• 2024Jennie expands solo activity through international collaborations

  Jennie's 2024 releases included collaborations with Matt Champion and Zico, illustrating the international and cross-artist scope of her solo work managed outside her former individual YG Entertainment arrangement.

  Product launchCampaign
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• 2023Jennie establishes Odd Atelier for individual activities

  Jennie Kim disclosed that she had founded Odd Atelier in November 2023, creating an independent company for her solo career and related professional activities.

  Leadership change
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• 2023Blackpink members retain group relationship with YG Entertainment while pursuing individual activities independently

  YG Entertainment confirmed that Blackpink's group activities would continue under the company, while the members would not proceed with individual-activity contracts there. The arrangement created the context for Jennie's use of Odd Atelier.

  Leadership change
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• 2023Jennie releases You & Me through her independent career platform

  Jennie's special single You & Me followed the conclusion of Blackpink's Born Pink touring cycle and became an early prominent solo release associated with the period in which Odd Atelier was being established.

  Product launch
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1. Odd Atelier official website
2. Jennie