Neo Genesis
Neo Genesis is a one-person AI-native product lab operating from Seoul, led by Yesol Heo.
Last updated September 1, 2026
Overview
Neo Genesis is the public operating surface for Yesol Heo's product, research, and automation work from Seoul. It operates as a conservative AI-native product lab, publicly leading with two flagship surfaces: ToolPick and Apps in Toss. The company homepage is live and instrumented, but the current operating verdict is REPAIR until revenue proof, conversion events, indexing repairs, and content freshness close.
History
Neo Genesis is the public operating surface for Yesol Heo's product, research, and automation work from Seoul. It operates as a conservative AI-native product lab. The company publicly leads with two flagship surfaces: ToolPick and Apps in Toss. The company homepage is live and instrumented, but the current operating verdict is REPAIR until revenue proof, conversion events, indexing repairs, and content freshness close.
Products and positioning
Flagship businesses
- ToolPick
- Apps in Toss
Sources
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