My Broadcasting Corporation
My Broadcasting Corporation is a privately held Canadian radio broadcaster focused primarily on local stations serving small and medium-sized Ontario communities.
Last updated August 31, 2026
Overview
My Broadcasting Corporation (MBC) is a privately held Canadian broadcasting company headquartered in Renfrew, Ontario. Founded in 2004 by Jon Pole and Andrew Dickson, it developed from an earlier Ottawa Valley radio business associated with the Pole family and has grown through a combination of new-station applications, acquisitions, and ownership transfers. Its main operating identity has been the myFM network, a group of locally oriented FM stations generally serving small and medium-sized communities across Ontario. The company's roots reach back to Ottawa Valley Radio, which operated stations including CKOA in Arnprior and CKOB in Renfrew during the 1980s. Jamie Pole, Jon Pole's father, was associated with that earlier operation. Andrew Dickson had worked as an announcer at CKOB in the late 1970s and later returned to the business as Jon Pole's partner and MBC's executive vice-president. Other people connected with Ottawa Valley Radio also became part of the later myFM operation, helping preserve a degree of continuity between the earlier local-radio enterprise and MBC. MBC's business model has centered on acquiring, launching, and operating local FM stations under Canadian Radio-television and Telecommunications Commission licensing. The company has frequently proposed stations for communities that are underserved by larger national broadcasters. Its conventional myFM format has generally emphasized adult contemporary music, local news, community information, and regionally relevant programming. MBC has also pursued formats outside the core myFM identity, notably when it acquired CJMB-FM in Peterborough and planned to operate it as a sports station. Expansion has occurred in several waves. In the late 2000s, MBC pursued additional stations in Pembroke and St. Thomas, although those applications were unsuccessful. It secured approval for the acquisition of CIYN-FM in Kincardine and for a new station in Brighton in 2009. In 2013 and 2014, the company expanded its presence in Peterborough, Arnprior, and Orangeville, while a proposed Carleton Place station was denied. The 2015 agreement to acquire Pineridge Broadcasting added stations in Cobourg and Peterborough and broadened MBC's reach beyond its original Ottawa Valley base. The company continued to seek licences and acquisitions in the following years, including applications involving Georgina and Simcoe. In 2021, MBC announced an agreement to acquire CHLK-FM in Perth, while several other stations were sold to new operators after regulatory approval. These dispositions included stations in Alliston, Milton, Orangeville, Kincardine, Goderich, and Port Elgin. The changes illustrate that MBC's portfolio has not been static: it has periodically reshaped its holdings through both purchases and divestitures. MBC announced further expansion in the Niagara region in 2022 through an agreement to acquire CIXL-FM and CKYY-FM in Welland. In December of that year, Jon Pole and Andrew Dickson also agreed to acquire Border International Broadcasting, the United States licensee of WLYK in Cape Vincent, New York, a station historically operated by Rogers Media as a Kingston-area service. The transaction was reported at a purchase price of US$325,000 in the supplied reference material, although the broader corporate and regulatory details of the transaction should be checked against primary filings. The company entered another major expansion phase in 2024 and 2025. Bell Media announced the proposed sale of four eastern Ontario stations to MBC, including CFJR-FM and CJPT-FM in Brockville and CFLY-FM and CKLC-FM in Kingston. The transaction received CRTC approval in February 2025. Rogers Sports & Media subsequently announced the proposed sale of CJDL-FM and CKOT-FM in Tillsonburg and CJET-FM in Smiths Falls; that application was approved in June 2025 according to the supplied material. These transactions would substantially increase MBC's presence in established eastern and southweste…
History
My Broadcasting Corporation emerged from a longstanding Ottawa Valley radio tradition. Its historical antecedents include Ottawa Valley Radio, associated during the 1980s with CKOA in Arnprior and CKOB in Renfrew. Jamie Pole owned the earlier operation, while Andrew Dickson had worked as an announcer at CKOB in the late 1970s and later served as a morning announcer when Pole owned the station. Jon Pole, Jamie Pole's son, subsequently became a principal of MBC with Dickson. MBC was established in 2004 and initially concentrated on Ontario's smaller radio markets. Its operating strategy involved building local FM services, frequently under the myFM identity, while seeking regulatory approval for additional licences and acquisitions. The company tried to expand in Pembroke in 2006 with a proposed classic-rock station, but the application was denied. A proposed St. Thomas station was also denied in 2009. During the same period, however, MBC secured approval to acquire CIYN-FM in Kincardine and received approval for a new Brighton station. The company's expansion accelerated in the early 2010s. In 2013, MBC sought new stations in Arnprior and Carleton Place and proposed acquiring CJMB-FM in Peterborough from McNabb Broadcasting. The CRTC approved the CJMB transaction in December 2013. MBC intended to use CJMB as a sports station, giving it a format distinct from its conventional adult-contemporary myFM operations. A new Orangeville station was approved in 2014, while an application for a Carleton Place frequency was denied. MBC also pursued applications involving Georgina and Simcoe; the Simcoe proposal received regulatory approval in 2017. In June 2015, MBC announced an agreement to acquire Pineridge Broadcasting. The transaction targeted stations in Cobourg and Peterborough and extended MBC's footprint beyond its original Ottawa Valley base. The company continued to adjust its portfolio through a mixture of applications and transactions. It announced a proposed acquisition of CHLK-FM in Perth in 2021, but that period also brought significant divestitures. The CRTC approved the transfer of stations in Alliston, Milton, and Orangeville to Local Radio Lab, and stations in Kincardine, Goderich, and Port Elgin to Lakeside Radio Broadcasting. MBC returned to expansion in 2022 with an agreement to acquire CIXL-FM and CKYY-FM in Welland. Jon Pole and Andrew Dickson also agreed to acquire Border International Broadcasting, the American licensee of WLYK in Cape Vincent, New York. WLYK had been operated by Rogers Media as a station serving the Kingston area. The reported purchase price was $325,000, but financial details should be understood in the context of the relevant transaction and regulatory records. In 2024 and 2025, MBC pursued a notably larger set of transactions involving stations formerly owned by major Canadian broadcasters. Bell Media announced in February 2024 that it would sell four eastern Ontario stations to MBC. The CRTC approved that application on February 26, 2025. Rogers Sports & Media announced in November 2024 that it would sell three further stations to MBC, and the CRTC approved that application on June 30, 2025. These deals would add established stations in Brockville, Kingston, Tillsonburg, and Smiths Falls to MBC's regional portfolio. Across its history, MBC has combined local-radio operations with regulatory development and selective consolidation. Its identity is closely associated with myFM, although the company has also operated or pursued stations using other formats, including sports radio. The portfolio has changed through approvals, denials, acquisitions, and sales, making current licensing information essential when describing the company's stations.
- 2025Bell and Rogers station transfers approved
Regulatory approvals allow MBC to acquire stations formerly held by Bell Media and Rogers Sports & Media.
- 2022Welland and WLYK transactions announced
MBC announces the proposed acquisition of two Welland stations and the U.S. licensee of WLYK.
- 2021Multiple station divestitures approved
Stations in central and southwestern Ontario are transferred to Local Radio Lab and Lakeside Radio Broadcasting.
- 2017Simcoe station approved
The CRTC approves MBC's proposed FM station in Simcoe.
- 2015Pineridge Broadcasting acquisition announced
MBC announces a deal for Pineridge stations in Cobourg and Peterborough.
- 2014Orangeville station receives approval
The CRTC approves MBC's proposed FM station in Orangeville.
- 2013Peterborough acquisition is approved
MBC receives approval to acquire CJMB-FM, planned as a sports-focused service.
- 2009Kincardine acquisition and Brighton approval
The CRTC approves MBC's acquisition of CIYN-FM in Kincardine and a new station in Brighton.
- 2006Pembroke expansion application is denied
MBC's application for a second Pembroke station with a classic-rock format is rejected.
- 2004My Broadcasting Corporation is founded
Jon Pole and Andrew Dickson establish MBC as an Ontario radio broadcasting company.
Products and positioning
A regional, community-oriented Ontario radio broadcaster that combines local programming with a portfolio of FM stations operating primarily in small and medium-sized markets.
myFMLocal FM radio network
MBC's principal radio identity is myFM, a collection of locally oriented FM stations serving Ontario communities. The services generally combine adult contemporary music with local news, weather, community information, contests, and advertising. Individual stations are adapted to their markets rather than functioning as a single fully uniform national feed.
CJMB-FMSports radio station
CJMB-FM in Peterborough represented an expansion beyond MBC's conventional myFM positioning. After its acquisition, MBC planned to operate the station as a sports-radio service, giving the company a specialized format in a larger Ontario market.
Flagship businesses
- myFM local radio stations
- CJMB-FM sports radio in Peterborough
- Locally focused FM broadcasting in Ontario communities
Brand decisions
- 2025Acquisition of stations from Bell Media and RogersM&A
MBC pursued a substantial increase in its eastern and southwestern Ontario footprint through transactions with major national broadcasters.
What changed. The CRTC approved the transfer of four Bell Media stations and three Rogers Sports & Media stations to MBC.
Aftermath. The approvals positioned MBC to operate a larger regional portfolio including stations in Brockville, Kingston, Tillsonburg, and Smiths Falls.
- 2021Portfolio restructuring through station salesStrategy
MBC reshaped its holdings while continuing to pursue selected acquisitions.
What changed. The company sold stations in Alliston, Milton, Orangeville, Kincardine, Goderich, and Port Elgin to other broadcasting groups after CRTC approvals.
Aftermath. The transactions transferred several local services to Local Radio Lab and Lakeside Radio Broadcasting while leaving MBC with a revised portfolio.
- 2015Pineridge Broadcasting acquisitionM&A
MBC continued to build a multi-market Ontario radio portfolio.
What changed. MBC announced an agreement to purchase Pineridge Broadcasting and its stations in Cobourg and Peterborough.
Aftermath. The proposed transaction expanded MBC's geographic presence beyond the Ottawa Valley.
- 2013Acquisition of CJMB-FMM&A
MBC sought to enter a larger Ontario radio market and diversify beyond its conventional myFM and adult-contemporary operations.
What changed. The company acquired CJMB-FM from McNabb Broadcasting after CRTC approval on December 11, 2013.
Aftermath. CJMB was intended to operate as a sports station and became MBC's first identified move outside its core myFM branding and format.
Leadership
| Name | Title | Tenure |
|---|---|---|
| Andrew Dickson | Co-owner and Executive Vice-President | 2004– |
| Jon Pole | Co-owner and President | 2004– |
| Jamie Pole | Owner associated with Ottawa Valley Radioformer | — |
Recent events
- 2025Bell Media stations approved for sale to MBC
The CRTC approved Bell Media's sale of CFJR-FM, CJPT-FM, CFLY-FM, and CKLC-FM to MBC.
M&A - 2025Rogers stations approved for sale to MBC
The CRTC approved the sale of CJDL-FM, CKOT-FM, and CJET-FM from Rogers Sports & Media to MBC.
M&A - 2022MBC agrees to acquire Welland stations
MBC announced an agreement to acquire CIXL-FM and CKYY-FM in Welland from Wellport Broadcasting.
M&A - 2022MBC owners agree to acquire WLYK licensee
Jon Pole and Andrew Dickson agreed to acquire Border International Broadcasting, the U.S. licensee of WLYK in Cape Vincent, New York.
M&A - 2021MBC announces Perth acquisition
The company announced a deal to acquire CHLK-FM in Perth.
M&A - 2021MBC sells several Ontario stations
The CRTC approved transfers of MBC stations in Alliston, Milton, and Orangeville to Local Radio Lab, and stations in Kincardine, Goderich, and Port Elgin to Lakeside Radio Broadcasting.
M&A - 2015MBC agrees to acquire Pineridge Broadcasting
MBC announced an agreement to purchase Pineridge Broadcasting, whose stations included CHUC-FM and CKSG-FM in Cobourg and CJWV-FM in Peterborough.
M&A - 2013MBC acquires CJMB-FM in Peterborough
The CRTC approved MBC's acquisition of CJMB-FM, giving the company a station in a larger Ontario market and supporting a sports-radio format outside its conventional myFM identity.
M&A - 2009MBC receives approval for Kincardine acquisition and Brighton station
The CRTC approved MBC's acquisition of CIYN-FM in Kincardine and separately approved a new station in Brighton.
M&AProduct launch
Sources
Cite this profile: Cite the canonical profile. /brand-wiki/my-broadcasting-corporation · Editorial policy · How profiles are compiled