Mr. Brown Café
Mr. Brown Café is a coffee shop chain in Taiwan, established in 1998 by King Car Company.
Last updated September 2, 2026
Overview
Mr. Brown Café (伯朗咖啡股份有限公司) was established in December 1998 as King Car Company's first venture into the food service industry, leveraging thirty years of coffee beverage experience and brand reputation. The café uses selected Arabica beans and quality estate single-origin beans, insisting on roasting fresh coffee beans weekly in appropriate quantities. Its corporate goal is to provide customers with good coffee and cultivate local coffee culture, positioning itself as a high-quality coffee provider with artistic décor.
History
Mr. Brown Café (伯朗咖啡股份有限公司) was established in December 1998 as King Car Company's first attempt to enter the food service industry, based on thirty years of coffee beverage experience and brand reputation. The café uses selected Arabica beans and quality estate single-origin beans, insisting on roasting fresh coffee beans weekly in appropriate quantities. From its first store, Mr. Brown Café has aimed to provide customers with good coffee and cultivate local coffee culture, positioning itself as a high-quality coffee provider with artistic décor.
Products and positioning
high-quality coffee market positioning with artistic decoration
Sources
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