Mother's Brewing
American craft beer brand.
Last updated August 31, 2026
Overview
Mother's Brewing Company is an independent craft brewery headquartered in downtown Springfield, Missouri. The brewery began producing beer in 2011 after entrepreneur and publisher Jeff Schrag converted a former commercial bakery into a brewing facility. The building had previously been used as a Butternut bread bakery operated by Hostess Brands, but it closed in 2009 during a period of financial difficulty for the company. Schrag acquired the property in 2010 and oversaw its demolition, renovation, and conversion into a brewery. The work was completed by May 2011. Mother's marked its opening with a concert and festival attended by more than 2,700 people. The event helped establish the brewery as both a beer producer and a public-facing entertainment venue in Springfield. Its facility houses the brewery's operations as well as a bar and events area known as the Tasting Room. The Tasting Room provides public access to the brand through beer samples, pints, growler fills, merchandise, and scheduled brewery tours. The tours were designed around the sensory aspects of brewing and were initially planned to begin in July 2011. The brewery's production system includes a brewhouse capable of making batches of up to 30 U.S. barrels, equivalent to approximately 60 standard kegs per batch. This capacity places the company within the small-scale regional craft-brewing segment rather than the national beer industry. Mother's distributes its beers across most of Missouri, Arkansas, and the easternmost portion of Kansas, giving it a regional footprint centered on southwest Missouri. The company received early industry recognition for its launch. In May 2012, the National Brewers Association identified Mother's as one of 250 craft breweries that opened in 2011 and described it as the strongest-performing new brewery among that group. The association also characterized the launch as the best of any new brewery opened during the preceding five years. Beyond that recognition, the available reference material does not document a broader corporate group, public listing, acquisition, executive roster, or detailed portfolio of named beer brands. Mother's is best understood as a locally rooted, independent brewery combining beer production, direct customer experience, events, and regional distribution.
History
Mother's Brewing Company was established in Springfield, Missouri, by local entrepreneur and publisher Jeff Schrag. Its physical home was a former Butternut bread bakery owned by Hostess Brands. The bakery closed in 2009 after Hostess encountered financial difficulties. Schrag purchased the building in 2010 and began converting it into a brewery. Demolition and renovation were completed by May 2011. The project retained the building as the center of Mother's operations, allowing brewing, hospitality, and events to function from the same downtown location. The brewery celebrated its opening with a concert and festival that drew more than 2,700 attendees. Beer production began in 2011, placing Mother's among the new craft breweries established during the period of rapid growth in the American craft-beer sector. The facility was designed to support both production and direct interaction with customers. Its brewhouse can produce batches of up to 30 U.S. barrels, or about 60 kegs. The building also contains the Tasting Room, a public bar and events space offering samples of beers on tap, pints, growler fills, and branded merchandise. Brewery tours were planned as part of the visitor experience, with an emphasis on the sensory dimensions of brewing. Mother's developed a regional distribution network covering most of Missouri, Arkansas, and the easternmost part of Kansas. This footprint reflects the brewery's role as a regional craft producer rather than a nationally distributed beer company. In May 2012, the National Brewers Association singled out Mother's from among 250 breweries that had opened in 2011, calling it the top performer and describing its launch as the strongest by a new brewery in the previous five years. The available reference material provides limited information about later expansion, named beer labels, ownership changes, or management succession. It does establish a business model centered on independent production, a downtown hospitality venue, regional distribution, and community-oriented events.
- 2012Recognized for its launch
The National Brewers Association recognized Mother's as the leading brewery among 250 craft breweries that opened in 2011 and praised its launch as the best of a new brewery in five years.
- 2011Brewery opens
Renovation was completed by May, and Mother's began brewing beer and introduced the facility through a public concert and festival attended by more than 2,700 people.
- 2010Jeff Schrag acquires the brewery site
Springfield entrepreneur Jeff Schrag purchased the former bakery property and began the conversion project that would become Mother's Brewing Company.
- 2009Former bakery closes
The Butternut bread bakery in the building later used by Mother's Brewing Company closed while its owner, Hostess Brands, faced financial difficulties.
Products and positioning
An independent, locally rooted craft brewery combining regional beer distribution with an accessible tasting-room and events experience.
Mother's craft beerCraft beer2011
Mother's core offering is independently brewed beer produced at its Springfield facility. The available reference material does not provide a complete list of beer names or styles, but describes a portfolio served on tap and distributed regionally across most of Missouri, Arkansas, and eastern Kansas.
Tasting Room offeringsBrewery hospitality2011
The Tasting Room extends the brand beyond packaged or distributed beer by offering samples, pints, growler fills, merchandise, and a setting for events. It functions as a direct-consumer channel and a visitor experience attached to the brewery's production site.
Brand decisions
- 2011Launch of brewing and tasting-room operationsProduct launch
Following the completion of the facility renovation, Mother's entered the market as a new independent craft brewery.
What changed. The company began brewing beer, opened its Tasting Room, and introduced public-facing events and brewery-tour plans.
Aftermath. The launch attracted more than 2,700 people and later received national craft-brewery recognition.
- 2010Conversion of a former bakery into a breweryStrategy
After acquiring a closed Hostess-owned bakery, Jeff Schrag pursued a redevelopment strategy that placed all of Mother's brewing and customer-facing operations in one downtown Springfield building.
What changed. The property was demolished and renovated for brewing, hospitality, events, and tours, with the work completed by May 2011.
Aftermath. The converted facility became the company's operating base and supported both regional production and a public tasting-room model.
Leadership
| Name | Title | Tenure |
|---|---|---|
| Jeff Schrag | Founder | 2010– |
Recent events
- 2012Mother's receives recognition for strongest craft-brewery launch
The National Brewers Association named Mother's among the craft breweries that opened in 2011 and described its launch as the strongest in that group and the best new-brewery launch of the preceding five years.
Other - 2011Mother's Brewing Company opens in Springfield
The brewery completed the conversion of a former Hostess-owned bakery in downtown Springfield and celebrated its launch with a concert and festival attended by more than 2,700 people.
Other
Sources
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