Minute Maid

Minute Maid is an American beverage brand owned by The Coca-Cola Company. It is principally associated with orange juice, lemonade, and other fruit beverages, although its portfolio has also included chilled and frozen juice products, juice drinks, and selected soft drinks marketed through Coca-Cola’s broader beverage system. The brand became historically important because it helped make frozen orange juice concentrate a practical mass-market product. The business originated during the Second World War when the National Research Corporation of Boston developed dehydration technology for medical and military applications. In 1944, NRC established Vacuum Foods Corporation to pursue a government contract for powdered orange juice. That contract was canceled before the planned factory was completed, but the company redirected its technology toward frozen orange juice concentrate. The process removed most of the water from orange juice while preserving a fresh-tasting product that could be reconstituted at home. The Minute Maid name was developed by the H. A. Loudon Advertising agency to suggest convenience and quick preparation. The first shipment was made in 1946. With limited advertising resources, company president John M. Fox promoted samples directly to consumers. Demand subsequently grew, and a national radio association with entertainer Bing Crosby helped bring broader attention to the product. The brand’s ability to provide orange juice throughout the year, including in regions distant from citrus-growing areas, supported its expansion and helped stimulate competition in the frozen-juice category. Vacuum Foods adopted the Minute Maid Corporation name in 1949 and acquired rival Snow Crop in 1954. Coca-Cola absorbed the company in 1960, turning Minute Maid into a division. In 1967, the division moved to Houston and was combined with Duncan Foods within Coca-Cola Foods. The business later became known as The Minute Maid Company in 1996 and was fully integrated into Coca-Cola North America in 2003. Minute Maid expanded beyond frozen concentrate. In 1973 it introduced a chilled, ready-to-drink orange juice in the United States, entering direct competition with Tropicana and helping intensify the American packaged-orange-juice market. Coca-Cola also used the Minute Maid organization as a platform for related brands, including the launch of Simply Orange in 2001. In some international markets, products associated with Minute Maid have been sold under different names, including Cappy in Central Europe and Moya Semya in Russia and other Commonwealth of Independent States markets. The brand has also been connected to major corporate and civic initiatives. In 2002, Minute Maid acquired naming rights to the Houston Astros’ ballpark, which became Minute Maid Park. The brand’s corporate offices moved several times, including relocations in Florida and Houston, before Coca-Cola announced in 2021 that the Sugar Land office would close and its operations would be consolidated with Coca-Cola’s Atlanta base. Minute Maid has faced labor-rights criticism. In 1970, reporting and advocacy by the United Farm Workers focused on housing and working conditions affecting Florida farm laborers associated with Minute Maid’s supply chain. The controversy generated a boycott and unfavorable publicity, after which the company established a program intended to improve worker conditions. The brand has also experienced product-quality and labeling issues, including Coca-Cola’s 2024 recall of mislabeled Minute Maid Zero Sugar Lemonade that contained sugar. Coca-Cola later announced plans to discontinue the Minute Maid frozen-juice line in the United States and Canada during the first quarter of 2026, although the broader Minute Maid brand remains active.

Minute Maid traces its origins to the National Research Corporation, a Boston company that developed dehydration methods for medical products during the Second World War. In 1944, NRC created Vacuum Foods Corporation to pursue a United States government contract for powdered orange juice. The contract called for a large quantity of product for military and nutritional use, but the war ended and the agreement was canceled before the planned production facility was built. Vacuum Foods nevertheless continued with private investment and changed direction. Instead of selling powdered juice, it developed a frozen orange juice concentrate that removed approximately 80 percent of the water from the juice. Consumers could mix the concentrate with water at home, allowing orange juice to be stored and distributed more easily than fresh juice. The H. A. Loudon advertising agency created the Minute Maid name to communicate speed and convenience. The first shipment was made on April 30, 1946. The company initially had little money for advertising, so president John M. Fox personally distributed samples door to door. The product gained traction because it offered a fresh-tasting orange beverage in every season and could be shipped to areas far from Florida and other citrus-growing regions. A promotional relationship with Bing Crosby, including a radio program that ran through 1950, helped give Minute Maid national visibility. Its growth encouraged competitors such as Birds Eye and Snow Crop to enter the frozen-concentrate market. The company formally adopted the Minute Maid Corporation name in October 1949. It acquired Snow Crop in late 1954, strengthening its position in frozen orange juice. Coca-Cola merged Minute Maid into its business in December 1960, making it a Coca-Cola division rather than an independent beverage company. In 1967, Minute Maid relocated to Houston and was combined with Duncan Foods in the Coca-Cola Foods division. The corporate name changed from Minute Maid Corporation to The Minute Maid Company in 1996. During the 1970s, the brand broadened its formats and encountered labor criticism. In 1970, United Farm Workers supported Florida farm laborers whose housing and working conditions were criticized in public reporting, including an NBC documentary. The controversy produced a boycott in Florida and reputational pressure. The company responded with a program intended to improve the affected workers’ conditions. In 1973, Minute Maid entered the United States chilled-orange-juice market with a ready-to-drink product, placing it in direct competition with Tropicana and contributing to the so-called orange juice war. Coca-Cola sold its Minute Maid orange groves in Florida in 1997. The company subsequently used the Minute Maid organization to develop and manage additional juice brands. In 2001, the division launched Simply Orange, whose blending system was designed to create a uniform taste across changing citrus supplies. In 2002, Minute Maid purchased the naming rights to the Houston Astros’ ballpark, formerly known as Enron Field, creating Minute Maid Park. The Minute Maid division was fully integrated into Coca-Cola North America in 2003. Minute Maid’s offices moved from its original New York base to Florida and later Houston. Coca-Cola purchased 2000 St. James Place in Houston for the company in 1985, and Minute Maid moved there the following year. In 2008, Coca-Cola announced plans to move the headquarters to Sugar Land Town Square; the new facility opened in February 2009. In 2021, Coca-Cola announced the closure of the Sugar Land office and the consolidation of its operations with the company’s Atlanta headquarters. The brand continues to operate internationally, with local naming variations in some markets. In Central Europe, products associated with Minute Maid have been sold under the Cappy name, while Russia and parts of the Commonwealth of Independent States have used the Moya Semya name. In September 2024, Coca-Cola recalled mislabeled Minute Maid Zero Sugar Lemonade containing sugar. In January 2026, Coca-Cola announced plans to end the Minute Maid frozen-juice line in the United States and Canada during that quarter, while retaining the wider brand portfolio.

1. 2024Zero Sugar Lemonade recall

   Coca-Cola recalled mislabeled Minute Maid Zero Sugar Lemonade that contained sugar.

   Source
2. 2021Sugar Land office closure announced

   Coca-Cola announced the closure of Minute Maid’s Sugar Land office and consolidation with Atlanta operations.

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3. 2003Integration into Coca-Cola North America

   The Minute Maid division was fully merged into Coca-Cola North America.

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4. 2002Minute Maid Park naming agreement

   Minute Maid acquired naming rights to the Houston Astros’ ballpark.

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5. 2001Simply Orange launched

   Coca-Cola’s Minute Maid division launched the Simply Orange brand.

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6. 1996Corporate name updated

   Minute Maid Corporation became The Minute Maid Company.

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7. 1973Ready-to-drink chilled orange juice introduced

   Minute Maid entered the United States chilled-orange-juice segment with its first ready-to-drink product.

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8. 1967Houston relocation and Coca-Cola Foods integration

   Minute Maid moved to Houston and joined Duncan Foods in Coca-Cola Foods.

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9. 1960Coca-Cola merger

   Minute Maid was merged into The Coca-Cola Company and became a division.

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10. 1954Snow Crop acquired

    Minute Maid purchased rival frozen-juice company Snow Crop in late 1954.

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11. 1949Company adopts the Minute Maid name

    The board approved the change from Vacuum Foods Corporation to Minute Maid Corporation on October 5.

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12. 1946First Minute Maid shipment

    The first shipment of the frozen orange juice concentrate was made on April 30, marking the commercial launch of the Minute Maid concept.

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13. 1944Vacuum Foods Corporation is established

    The National Research Corporation created Vacuum Foods Corporation to pursue military and nutritional applications for powdered orange juice.

    Source

Mainstream, convenient fruit beverages emphasizing familiar taste, everyday refreshment, and accessible juice formats.

• Minute Maid Frozen Orange Juice ConcentrateFrozen juice concentrate1946

  The product that established Minute Maid was a frozen orange juice concentrate designed for home reconstitution. Its manufacturing process removed most of the water from orange juice, improving storage and distribution while retaining a fresh-style flavor. The format allowed consumers across the United States to drink orange juice year-round, including in locations distant from citrus-growing regions. Coca-Cola announced plans to discontinue the Minute Maid frozen-juice line in the United States and Canada during the first quarter of 2026.

• Minute Maid Orange JuiceChilled juice1973

  Minute Maid orange juice extends the brand from its original frozen-concentrate format into ready-to-drink refrigerated juice. The line helped the company compete directly with Tropicana after its introduction in the United States in 1973. It represents the brand’s core association with orange juice and remains part of the broader Minute Maid juice portfolio, although exact products and availability vary by market.

• Minute Maid LemonadeLemonade

  Minute Maid lemonade is one of the brand’s best-known non-orange offerings. It is sold in multiple formats and formulations, including conventional and reduced- or zero-sugar variants in some markets. The product broadens Minute Maid from a specialist orange-juice label into a mainstream fruit-beverage brand positioned for everyday refreshment.

• Minute Maid Zero Sugar LemonadeReduced-sugar lemonade

  This formulation was marketed as a lemonade without sugar. In 2024, Coca-Cola recalled an estimated 13,152 cases because some containers were mislabeled and contained sugar. The incident concerned labeling accuracy and product composition rather than the entire Minute Maid portfolio.

• Simply OrangeOrange juice2001

  Simply Orange was launched by Coca-Cola’s Minute Maid division in 2001 as a related orange-juice brand. Its stated product-development approach used computer-modeled blending of citrus sources to pursue a consistent taste throughout the year despite changes in supply and seasonality.

• 2002Minute Maid Park naming-rights partnership

  Houston · United States

  Minute Maid acquired naming rights to the Houston Astros’ ballpark, creating a long-term sports-marketing association and placing the brand prominently in Houston.

  Outcome. The venue became known as Minute Maid Park.

  Source
• 1948Bing Crosby radio promotion

  United States

  Minute Maid used a radio association with entertainer Bing Crosby to support national awareness of its frozen orange juice. The program ran through October 1950 and complemented the company’s earlier direct-sampling efforts.

  Outcome. Helped extend the brand’s national reach during its formative period.

  Source

• 2026Discontinue frozen juice in the United States and CanadaStrategy

  Coca-Cola announced a portfolio decision affecting the legacy frozen-juice format in two North American markets.

  What changed. Coca-Cola announced that the Minute Maid frozen juice line would be discontinued during the first quarter of 2026.

  Aftermath. The decision removes the format that originally established Minute Maid while leaving the wider brand and other juice and lemonade products in operation.

  Source
• 2002Acquire Houston Astros ballpark naming rightsOther

  Minute Maid pursued a prominent local-branding and sports-marketing platform in Houston, where its corporate operations had been based.

  What changed. The company acquired naming rights to the Houston Astros’ ballpark.

  Aftermath. The stadium was renamed Minute Maid Park and became a continuing public association for the brand.

  Source
• 2001Launch Simply OrangeProduct launch

  Coca-Cola sought a juice offering with a more consistent flavor across changing citrus sources and seasons.

  What changed. The Minute Maid division launched Simply Orange, using computer-modeled blending of citrus sources.

  Aftermath. The launch broadened Coca-Cola’s juice portfolio beyond the core Minute Maid label.

  Source
• 1973Enter the chilled ready-to-drink orange-juice marketProduct launch

  The company sought to expand beyond frozen concentrate and participate in the growing refrigerated orange-juice segment.

  What changed. Minute Maid introduced its first ready-to-drink chilled orange juice in the United States.

  Aftermath. The move placed Minute Maid in direct competition with Tropicana and contributed to intensified competition in packaged orange juice.

  • Tropicana — Tropicana became a direct competitor in the resulting orange-juice market contest.
  Source

• 1970Florida farm-labor housing and working-conditions controversyControversy

  United Farm Workers supported Florida farm laborers whose housing, sometimes characterized in contemporary coverage as resembling slave quarters, and working conditions were publicly criticized. NBC covered the issue in a documentary, and a Florida boycott created reputational pressure. Minute Maid subsequently established a program intended to improve conditions for the workers.

  Source

• 2026Coca-Cola announces planned discontinuation of Minute Maid frozen juice in the United States and Canada

  Coca-Cola announced that it planned to discontinue the Minute Maid frozen-juice line in the United States and Canada during the first quarter of 2026.

  Product generation
  Source
• 2026Minute Maid to discontinue frozen canned juices in North America

  The Coca-Cola Company announced that Minute Maid frozen canned orange juices and lemonades would be discontinued in North America during the first quarter of 2026, with remaining inventory sold while supplies lasted. The company attributed the move to changing consumer demand and said it was concentrating on products that better matched current preferences.

  Product generation
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• 2024Coca-Cola recalls mislabeled Minute Maid Zero Sugar Lemonade

  Coca-Cola recalled an estimated 13,152 cases of Minute Maid Zero Sugar Lemonade after discovering that products labeled as zero sugar contained sugar.

  RecallRegulation
  Source
• 2024Minute Maid launches “Sells Itself” campaign for Zero Sugar

  Minute Maid launched its first global campaign for Zero Sugar beverages, using actor Jon Hamm and social and digital content to present the product as sufficiently appealing to require little promotional explanation.

  CampaignProduct launch
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• 2024Minute Maid Zero Sugar launches its first global campaign

  A global campaign titled “Sells Itself” used Jon Hamm to promote Minute Maid Zero Sugar and address consumer concerns about sugar in juice beverages. The supplied source does not confirm a Brazilian media rollout.

  CampaignProduct launch
  Source
• 2024Minute Maid celebrates twenty years in China with a nostalgic general store

  The 'Happy General Store' anniversary program combined a livestream, a WeChat mini-program, nostalgic games, short films, user participation and offline activity. The campaign used childhood memories and regional stories to mark the brand's two decades in China.

  Campaign
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• 2024Minute Maid targets China's rural market through local folk culture

  The 'Hometown Folk Flavor' campaign used Kuaishou, a short-video and livestreaming contest, local retail events and performances from representatives of 17 counties to connect the brand with rural Chinese New Year traditions.

  Campaign
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• 2024Minute Maid promotes Zero Sugar through “Sells Itself”

  A global creative campaign used humor and actor Jon Hamm to promote Minute Maid Zero Sugar, positioning taste and the product’s zero-sugar proposition as reasons it could attract consumers without conventional heavy promotion.

  CampaignProduct launch
  Source
• 2024Minute Maid Zero Sugar launches the Sells Itself global campaign

  Minute Maid promoted its Zero Sugar juice-drink line through a humorous global campaign featuring Jon Hamm. The creative presented the product as requiring little salesmanship because of its taste and zero-sugar proposition.

  CampaignProduct launchOther
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• 2023Coca-Cola announces Minute Maid global rebrand and first global campaign

  The Coca-Cola Company announced a refreshed visual identity and the “Filled with Life” platform for Minute Maid, seeking a more consistent global brand experience while retaining local market adaptation.

  CampaignOther
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• 2023Minute Maid uses unconventional outdoor advertising to promote vitamin D

  The “Filled with Sun” execution used open, reflective and extended outdoor structures to let sunlight reach urban pedestrians and buildings, linking the activity to Minute Maid Original with Calcium & Vitamin D.

  CampaignProduct launch
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• 2023Minute Maid uses sunlight-focused outdoor advertising in “Filled with Sun”

  The campaign promoted Minute Maid Original with Calcium and Vitamin D through outdoor executions designed to make sunlight more accessible in urban environments. Concepts included an open billboard, a reflective billboard and a modified bus shelter.

  Campaign
  Source
• 2023Minute Maid introduces global visual identity and “Filled with Life” platform

  The Coca-Cola Company launched the first global Minute Maid brand refresh, combining a new visual system with the “Filled with Life” campaign across a portfolio sold in more than 100 markets.

  Campaign
  Source
• 2023Minute Maid launches a global visual rebrand

  The Coca-Cola Company announced a harmonized visual identity and first global campaign for Minute Maid, covering the wider portfolio while retaining local brand names and products.

  CampaignOther
  Source
• 2023Minute Maid introduces its first global rebrand and “Filled with Life” platform

  The Coca-Cola Company announced a refreshed visual identity and the first global Minute Maid campaign. The program was designed to create a more consistent appearance across the brand’s international portfolio while allowing local market execution through television, digital, social and experiential media.

  CampaignOther
  Source
• 2023Minute Maid launches first global rebrand, “Filled with Life”

  Minute Maid introduced a unified visual identity and its first global brand platform. The rollout used market-specific combinations of television, digital out-of-home, online video, social media and physical experiences, with packaging QR codes also planned for interactive content.

  CampaignOther
  Source
• 2023Minute Maid introduces its first global rebrand and the Filled with Life campaign

  The Coca-Cola Company announced a refreshed Minute Maid visual identity and the brand’s first global marketing campaign, “Filled with Life.” The program was designed for adaptation across markets and included television, digital out-of-home, online video, social content, and physical consumer experiences.

  CampaignOther
  Source
• 2020Minute Maid marks its 75th anniversary with portfolio expansion

  Coca-Cola’s Minute Maid materials described the brand’s 75th anniversary and highlighted newer offerings including Minute Maid Zero Sugar and Super Smoothie as examples of adapting the portfolio to changing consumer needs.

  Product launchOther
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• 2018Minute Maid promotes family authenticity through “This Is Good”

  A social campaign encouraged parents and families to share ordinary, imperfect moments rather than highly staged social-media images. The program used influencers, research and multimedia advertising around the hashtag #thisisGOOD.

  Campaign
  Source
• 2018Minute Maid promotes realistic family moments in the “This Is Good” social campaign

  Minute Maid introduced a campaign encouraging parents to share ordinary and imperfect family experiences rather than highly staged social-media images. The program used influencers, a television advertisement, digital media and social platforms, and was developed with Anomaly in partnership with Edison Research.

  Campaign
  Source
• 2018Minute Maid promotes everyday family moments in “This Is Good” campaign

  The brand used social media, influencers, television and digital advertising to encourage parents to share realistic family experiences instead of highly staged images.

  Campaign
  Source
• 2018Minute Maid launches the “This Is Good” family social campaign

  The campaign encouraged parents to share authentic, imperfect family moments rather than highly staged social-media images. It used influencers, the hashtag #thisisGOOD, a television advertisement and digital media to connect the brand with everyday family life.

  Campaign
  Source
• 2018Minute Maid promotes realistic family moments in “This Is Good”

  Minute Maid used social media, influencers, advertising and the hashtag #thisisGOOD to encourage families to share ordinary, imperfect moments rather than staged images. The activation was developed with Anomaly and included television and digital components.

  Campaign
  Source
• 2018Minute Maid encourages authentic family moments through This Is Good

  Minute Maid launched a social-led campaign encouraging parents to share realistic and imperfect family experiences online. The campaign used influencers, refreshed social channels, digital advertising, and television creative, and was developed with Anomaly.

  Campaign
  Source
• 2017Minute Maid runs a summer film campaign in China

  MullenLowe China created a film-led summer campaign for Minute Maid, linking the brand to seasonal refreshment and upbeat non-alcoholic beverage consumption.

  Campaign
  Source
• 2016Minute Maid Pulpy launches an integrated surprise campaign

  The campaign's television commercial featured actor Hu Ge as a fictional Minute Maid Pulpy president and used an exaggerated orange-themed spectacle to dramatize the product's pulp proposition across television, digital, mobile, social and outdoor channels.

  Campaign
  Source
• 2013Minute Maid responds to Shanghai haze with an outdoor activation

  During a severe air-quality episode in Shanghai, the brand distributed orange balloons and juice at prominent public locations in an activation conceived and executed rapidly by Saatchi & Saatchi Shanghai.

  Campaign
  Source
• 2011Minute Maid Pulpy becomes a billion-dollar brand

  Coca-Cola announced that Minute Maid Pulpy, developed and launched in China in 2005, had passed one billion dollars in global retail sales within five years and had become one of the company's billion-dollar brands.

  Other
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• 2007Minute Maid refreshes UK portfolio and packaging

  Coca-Cola Enterprises updated Minute Maid variants and packaging in the UK, then backed the changes with a television, outdoor and press campaign focused on straightforward healthy-lifestyle messaging.

  CampaignProduct generation
  Source
• 2005Minute Maid campaign supported the United Kingdom launch

  Coca-Cola announced a major advertising campaign for the United Kingdom launch of Minute Maid. The work used a fictional farming family and the line “There's love in every Minute,” initially promoting a 100% squeezed range and later a Froot Refresh variant. This was a UK campaign, not evidence of a France-specific activation.

  CampaignProduct launch
  Source
• 2003Minute Maid operations merged into Coca-Cola North America

  The Minute Maid division was fully merged into Coca-Cola North America as part of Coca-Cola’s organizational structure.

  Other
  Source
• 2002Minute Maid naming rights acquired for Houston Astros ballpark

  Minute Maid became the naming-rights sponsor of the Houston Astros’ ballpark, which was renamed Minute Maid Park.

  Campaign
  Source
• 2001Minute Maid launches Simply Orange

  Coca-Cola’s Minute Maid division introduced Simply Orange, a related orange-juice brand designed to produce a consistent flavor through computer-modeled blending of citrus sources.

  Product launch
  Source
• 1960Coca-Cola acquires Minute Maid

  The Coca-Cola Company acquired Minute Maid, bringing the juice business into its beverage portfolio and supporting Coca-Cola’s expansion beyond carbonated soft drinks.

  M&A
  Source
• 1960Coca-Cola and Minute Maid held merger discussions

  The Coca-Cola Company and Minute Maid publicly confirmed exploratory discussions concerning a possible merger. The reported proposal contemplated an exchange of Coca-Cola shares for Minute Maid shares and required approval from both companies' boards and shareholders.

  M&A
  Source
• 1960Coca-Cola and Minute Maid discuss a possible merger

  The New York Times reported exploratory merger discussions between The Coca-Cola Company and Minute Maid Corporation. The eventual transaction made Minute Maid part of Coca-Cola’s broader beverage portfolio.

  M&A
  Source
• Minute Maid Zero Sugar campaign features Jon Hamm

  The “Sells Itself” advertising campaign used a deliberately self-aware performance by Jon Hamm to target consumers who associate juice with high sugar levels and to highlight the product’s zero-sugar proposition.

  CampaignProduct launch
  Source
• Minute Maid launches “Shake It Up” campaign for Pulpy Orange

  A campaign in India used Shraddha Kapoor and Nani to promote Minute Maid Pulpy Orange and its real-pulp texture, presenting the drink as a way to change the mood during routine moments.

  CampaignProduct launch
  Source
• Coca-Cola announces UK launch campaign for Minute Maid

  Coca-Cola committed a major advertising program to support the British launch of Minute Maid. The campaign promoted the 100% Squeezed range first, followed by Froot Refresh, using television, digital and outdoor media and the “There’s love in every Minute” strapline.

  CampaignProduct launch
  Source
• Minute Maid adds its first UK radio campaign

  The brand supported its Pure Squeeze Juice and Froot Refresh ranges with a four-week radio campaign across UK stations.

  Campaign
  Source
• Minute Maid promotes realistic family moments through “This Is Good”

  A social-led promotion encouraged families to share ordinary and imperfect moments rather than staged social-media images. The program used influencers, a consumer survey, television, digital media and updated social accounts.

  Campaign
  Source
• Minute Maid launches the Chengke campaign in China

  A carnival-style Wuhan launch used ambassadors Eason Chan and Ella Chen, social platforms, video content and a micro-cast reality format to encourage consumers to share moments of joy.

  Campaign
  Source

1. Minute Maid
2. The Coca-Cola Company
3. Minute Maid to discontinue frozen canned juices in North America
4. Minute Maid launches “Sells Itself” campaign for Zero Sugar
5. Minute Maid Zero Sugar launches its first global campaign
6. Minute Maid celebrates twenty years in China with a nostalgic general store
7. Minute Maid targets China's rural market through local folk culture
8. Minute Maid promotes Zero Sugar through “Sells Itself”
9. Coca-Cola announces Minute Maid global rebrand and first global campaign
10. Minute Maid uses unconventional outdoor advertising to promote vitamin D
11. Minute Maid uses sunlight-focused outdoor advertising in “Filled with Sun”
12. Minute Maid marks its 75th anniversary with portfolio expansion
13. Minute Maid promotes family authenticity through “This Is Good”
14. Minute Maid promotes realistic family moments in the “This Is Good” social campaign
15. Minute Maid runs a summer film campaign in China
16. Minute Maid Pulpy launches an integrated surprise campaign
17. Minute Maid responds to Shanghai haze with an outdoor activation
18. Minute Maid Pulpy becomes a billion-dollar brand
19. Minute Maid refreshes UK portfolio and packaging
20. Minute Maid campaign supported the United Kingdom launch
21. Coca-Cola acquires Minute Maid
22. Coca-Cola and Minute Maid held merger discussions
23. Minute Maid launches “Shake It Up” campaign for Pulpy Orange
24. Minute Maid adds its first UK radio campaign
25. Minute Maid launches the Chengke campaign in China