Metsä Tissue

Metsä Tissue is a Finnish paper manufacturer and a member of Metsä Group, the forest-industry group whose businesses are based primarily on wood and renewable fibre. Headquartered in Espoo, Finland, the company focuses on tissue papers and greaseproof papers rather than on the broader range of pulp, board, timber, or engineered wood products associated with other Metsä Group businesses. Its portfolio serves both consumer and professional users. Household products include toilet paper, kitchen towels, facial tissues, and napkins. The company also supplies professional hygiene products and systems, particularly through the Katrin brand, as well as greaseproof papers sold under the SAGA name. Its consumer-facing brand portfolio includes Lambi, Serla, Mola, and Tento. Brand availability and product ranges vary by country and retail or professional channel. Metsä Tissue operates a European manufacturing network. The company has nine paper mills: three in Sweden, at Mariestad, Kvillsfors, and Pauliström; one in Finland, at Mänttä; three in Germany, at Raubach, Kreuzau, and Düren; one in Poland, at Krapkowice; and one in Slovakia, at Žilina. This network places production close to several of the company’s principal European markets and supports both branded goods and professional products. Sustainability is central to the company’s stated positioning. Metsä Tissue emphasizes renewable fibre as a raw-material base, efficient manufacturing, and reductions in energy and resource use. As a tissue producer, it operates in a sector where environmental performance is shaped by fibre sourcing, product design, water and energy consumption, transport, packaging, and the efficiency of converting and distribution operations. The company’s Russian operations ended in 2015. In the latter part of the 2020s, Metsä Tissue also undertook a major investment at its Mariestad site in Sweden. The reported €370 million expansion and modernization project doubled the mill’s annual tissue-production capacity to 145,000 tonnes and added automation and energy-efficiency improvements. This investment strengthened the site’s role in the European tissue network and represented one of the largest recent investments in the region’s tissue sector.

Metsä Tissue is part of the Finnish Metsä Group and operates in the tissue and greaseproof-paper segment of the forest-products industry. Its business is distinct from the group’s other activities because it converts paper fibre into finished and semi-finished products used in homes, workplaces, public facilities, food preparation, and food service. The company is headquartered in Espoo, Finland, and has developed a production footprint spanning northern, central, and eastern Europe. Its nine paper mills are located in Sweden, Finland, Germany, Poland, and Slovakia. The Swedish network includes Mariestad, Kvillsfors, and Pauliström. Finland is represented by the Mänttä mill, while Germany has facilities in Raubach, Kreuzau, and Düren. Additional mills are located in Krapkowice, Poland, and Žilina, Slovakia. This geographically distributed structure allows the business to serve regional markets through a combination of manufacturing sites and established consumer and professional brands. Metsä Tissue’s consumer portfolio has included Lambi, Serla, Mola, and Tento. These brands cover common household tissue categories such as toilet paper, kitchen towels, facial tissues, and napkins. The company also serves the professional hygiene market through Katrin, which is associated with workplace and public-environment washroom and cleaning solutions. SAGA extends the portfolio into greaseproof papers used in food preparation and related applications. The exact assortment differs across countries, reflecting local retail structures, customer preferences, and regulatory requirements. The company’s operating history also includes a change in geographical scope. Its operations in Russia ended in 2015. Thereafter, the company’s described manufacturing presence remained concentrated in Europe, with its principal production assets in the Nordic region and continental Europe. A major later development was the investment in the Mariestad mill in Sweden. Completed in late 2025 according to the referenced material, the project involved approximately €370 million of expansion and modernization. It doubled the site’s annual tissue capacity to 145,000 tonnes and included substantial automation and energy-efficiency improvements. The project illustrates the strategic importance of modernizing existing European assets rather than relying solely on new-market entry. It also aligns capacity expansion with the company’s emphasis on production efficiency and environmental performance. Across its history and current operations, Metsä Tissue has been associated with the use of renewable wood fibre, branded everyday-consumer products, professional hygiene systems, and specialty greaseproof papers. Publicly available reference material does not establish a founding year, founder, detailed leadership chronology, or a fuller account of earlier corporate development; those fields are therefore left unreported rather than inferred.

1. 2025Mariestad mill expansion completed

   The company completed a reported €370 million expansion and modernization of its Mariestad mill in Sweden. Annual tissue-production capacity at the site reached 145,000 tonnes, approximately twice its previous level, with added automation and energy-efficiency improvements.

   Source
2. 2015Russian operations end

   Metsä Tissue ended its operations in Russia, leaving a European operating network centered on the Nordic countries and continental Europe.

   Source

A European tissue and greaseproof-paper producer positioned around everyday hygiene, professional cleanliness, renewable fibre, and more resource-efficient manufacturing.

• LambiConsumer tissue

  Lambi is one of Metsä Tissue’s consumer tissue brands. Its range is associated with everyday household paper products, including toilet paper, kitchen towels, facial tissues, and napkins in markets where the brand is distributed. Product formats and specifications vary by country.

• SerlaConsumer tissue

  Serla is a consumer-facing tissue brand in the Metsä Tissue portfolio. It serves routine household needs through categories such as toilet paper, kitchen towels, tissues, and napkins. The brand’s presence and exact assortment are market-specific.

• MolaConsumer tissue

  Mola is a Metsä Tissue consumer tissue brand sold in selected European markets. It is associated with household tissue products, although the precise range, formats, and positioning depend on the country in which it is offered.

• TentoConsumer tissue

  Tento is a regional consumer tissue brand within Metsä Tissue’s portfolio. It covers everyday paper-hygiene categories in markets where it is available, with locally adapted product assortments and packaging.

• KatrinProfessional hygiene

  Katrin is Metsä Tissue’s professional hygiene brand. It is aimed at workplaces, public facilities, and other institutional environments, providing tissue and washroom-related products designed for professional consumption, dispensing, and facility management.

• SAGAGreaseproof paper

  SAGA is the company’s greaseproof-paper brand. Its products are intended for food preparation and related food-handling applications, extending Metsä Tissue’s business beyond conventional household and professional hygiene tissue.

• 2025Expansion and modernization of the Mariestad millStrategy

  Metsä Tissue pursued additional European tissue capacity and modernization at its Mariestad mill in Sweden.

  What changed. The company completed a reported €370 million project that doubled annual site capacity to 145,000 tonnes and added automation and energy-efficiency improvements.

  Aftermath. Mariestad became a substantially larger and more automated production site within the company’s European manufacturing network.

  Investment value. €370 million (Project completed in late 2025)

  Source
• 2015Withdrawal from Russian operationsStrategy

  Metsä Tissue’s operating footprint included Russia before the company ended its Russian operations in 2015.

  What changed. The company discontinued its operations in Russia and concentrated its described production and market presence on Europe.

  Aftermath. The company continued to be described as operating through a network of European mills.

  Source

• 2025Metsä Tissue completes Mariestad mill expansion and modernization

  Metsä Tissue completed a reported €370 million expansion and modernization of its Mariestad tissue mill in Sweden. The project doubled annual tissue-production capacity at the site to 145,000 tonnes and introduced extensive automation and energy-efficiency improvements.

  Product generationOther
  Source
• 2015Metsä Tissue ends operations in Russia

  Metsä Tissue’s operations in Russia ended in 2015, marking the company’s withdrawal from that operating market.

  Other
  Source

1. Metsä Tissue
2. Metsä Tissue official website