Mega Image

Mega Image is a Romanian grocery retail brand established in 1995. It operates supermarkets and smaller food-retail locations under the Mega Image name and is part of the international Ahold Delhaize group. The chain became associated with Delhaize after its acquisition in 2000; following the later merger of Delhaize with Ahold, Mega Image became part of Ahold Delhaize's multinational retail portfolio. The brand serves Romanian consumers with a broad assortment of everyday food and household products. Its range includes fresh and minimally processed foods such as vegetables, bread and cheese, alongside packaged groceries, confectionery, spices and sauces. Stores also sell household cleaning products and pet-care items. Higher-traffic locations may offer ready-to-eat foods, including prepared salads and pasta, extending the format beyond traditional packaged-grocery retail. Mega Image has a substantial presence in Romania, with stores reported across counties including Argeș, Bihor, Brașov, Bucharest, Cluj, Constanța, Dâmbovița, Giurgiu, Iași, Ilfov, Prahova, Sibiu, Timiș, Bacău and Vrancea. The referenced store count is 806 locations operating under the Mega Image name. Its visual identity includes a lion motif shared with several Delhaize-related brands, including Serbia's Maxi and Food Lion in the southeastern United States. The chain's development reflects the expansion of modern supermarket retail in Romania and the integration of local businesses into international grocery groups. In 2025, Ahold Delhaize agreed to divest a package of Romanian stores to secure regulatory approval for its proposed acquisition of Profi Rom Food. The package comprised five Mega Image supermarkets and 82 Profi locations. Romanian retailer Annabella was selected as the buyer after approval by the Romanian Competition Council, with completion expected by the end of 2025. This transaction represents a regulatory-driven adjustment to Ahold Delhaize's Romanian store portfolio rather than the announced termination of the Mega Image brand.

Mega Image was established in Romania in 1995 during the development of the country's modern retail sector. The chain built its business around supermarket and grocery formats, selling fresh foods, packaged products and selected household necessities to consumers in Romanian communities. A major ownership change occurred in 2000, when the Delhaize group acquired Mega Image. Under Delhaize ownership, the Romanian chain became part of a broader international grocery organization while retaining its local brand identity. Its lion-based visual language also reflected a wider Delhaize brand architecture, with comparable lion imagery associated with other businesses in the group's portfolio, including Maxi in Serbia and Food Lion in the southeastern United States. Delhaize later merged with Ahold, creating Ahold Delhaize. Mega Image consequently became part of Ahold Delhaize's international network of grocery retailers. The brand continued operating in Romania under its established name rather than being replaced by the parent group's corporate identity. Mega Image's assortment combines fresh and minimally processed products, such as vegetables, bread and cheeses, with packaged foods, sweets, spices, sauces, cleaning products and pet food. Some stores in higher-traffic areas also provide prepared food, including salads and pasta. This mix allows the chain to serve both routine household shopping and more immediate convenience-oriented purchases. The brand expanded its Romanian footprint across a wide group of counties. The referenced store network includes locations in Argeș, Bihor, Brașov, Bucharest, Cluj, Constanța, Dâmbovița, Giurgiu, Iași, Ilfov, Prahova, Sibiu, Timiș, Bacău and Vrancea, with 806 stores reported under the Mega Image name. In 2025, Ahold Delhaize agreed to divest 87 Romanian stores to obtain regulatory clearance connected with its acquisition of Profi Rom Food. Five of the locations in the package were Mega Image stores, while the remaining 82 operated under the Profi name. Annabella was chosen as the purchaser following approval by the Romanian Competition Council, and the transaction was expected to close by the end of 2025. The divestment was presented as a competition-related remedy accompanying a wider merger and did not indicate that Mega Image itself was being discontinued.

• 2025

  Regulatory divestment package announced

  [1]Mega Imageen.wikipedia.org

  Ahold Delhaize agrees to divest five Mega Image stores together with 82 Profi locations in connection with regulatory approval for its Profi Rom Food acquisition.

• 2000

  Acquisition by Delhaize

  [1]Mega Imageen.wikipedia.org

  Mega Image is acquired by the Delhaize group, joining its international grocery portfolio.

• 1995

  Mega Image is established in Romania

  [1]Mega Imageen.wikipedia.org

  The supermarket chain is founded and begins developing its Romanian grocery retail presence.

• Integration into Ahold Delhaize

  [1]Mega Imageen.wikipedia.org

  Following the merger of Delhaize and Ahold, Mega Image becomes part of Ahold Delhaize.

A mainstream Romanian supermarket and neighborhood grocery brand offering everyday food, fresh products, selected ready-to-eat items and household essentials through a broad national store network.

• Fresh grocery

  Fresh and minimally processed foods

  Mega Image stores sell everyday fresh and minimally processed groceries, including vegetables, bread and cheeses. These products form a core part of the supermarket assortment and support routine household shopping alongside the chain's packaged-food range.

• Packaged grocery

  Packaged food and confectionery

  The chain carries packaged processed foods and sweets, including candies and other confectionery. This category broadens the offer beyond fresh products and supplies shelf-stable items for regular meals, snacks and household replenishment.

• Grocery staples

  Cooking ingredients

  Spices and sauces are included among Mega Image's grocery staples. They complement the retailer's fresh and packaged food selection and are aimed at everyday meal preparation.

• Household essentials

  Household and pet-care products

  Mega Image also sells residential cleaning supplies and pet foods, giving customers access to selected non-food necessities during grocery trips.

• Prepared food

  Ready-to-eat foods

  Some higher-traffic Mega Image locations offer prepared foods such as salads and pasta. Availability depends on the store and extends the brand's role toward convenience-oriented, immediate-consumption shopping.

• 2025

  Divestment of selected Romanian storesM&A

  Background

  Ahold Delhaize pursued the acquisition of Profi Rom Food and agreed to sell a group of Romanian stores to address competition concerns and obtain regulatory approval.

  Action taken

  The agreed package included five Mega Image supermarkets and 82 Profi locations. Annabella was selected as the buyer after approval by the Romanian Competition Council.

  Aftermath

  The transaction was expected to be completed by the end of 2025. The measure reduced the group's Romanian store portfolio while leaving the Mega Image brand operating in the market.

  Source

• 2025

  Ahold Delhaize agrees to divest Romanian stores for Profi acquisition approval[1]Mega Imageen.wikipedia.org

  M&A · Regulation

  Ahold Delhaize agreed to sell a regulatory divestment package containing five Mega Image supermarkets and 82 Profi locations in Romania. Annabella was selected as the buyer after approval by the Romanian Competition Council, with completion expected by the end of 2025.

1. 1Mega Imageen.wikipedia.org