Liquid Paper
Liquid Paper is a correction-products brand founded by secretary Bette Nesmith Graham and now owned by Newell Brands.
Last updated August 28, 2026
Overview
Liquid Paper is a United States-origin brand of correction products used to cover handwritten or printed errors. Its history began in the mid-1950s with Bette Nesmith Graham, a Dallas secretary and former commercial artist. Graham adapted the idea of painting over typing mistakes rather than retyping an entire page, initially using a water-based white correction coating that she mixed at home and applied with a small brush. She first called the product Mistake Out and produced it on a small scale while continuing to work as a secretary. The product addressed a practical problem created by typewriters: unlike modern word processors, typewriters made revisions difficult and often required an entire page to be reproduced when an error occurred. Graham's correction coating allowed typists to conceal mistakes and continue working. The brand grew through word of mouth among office workers, and Graham eventually left her secretarial job to concentrate on manufacturing and distribution. In 1968, the product was renamed Liquid Paper, the name by which it became widely known. Liquid Paper expanded from a small home-based operation into a substantial office-supplies business. Its core product remained correction fluid, generally supplied in a bottle with an applicator brush, but the brand later added correction pens, tape and other formats intended for different writing surfaces and error types. The range was marketed to offices, schools, households and other users of paper-based documents. Its identity became closely associated with the white correction coating itself, even though comparable products were sold under competing brands. In 1979, Gillette acquired the Liquid Paper Corporation from Graham. The transaction brought the brand into a large consumer-products and office-products portfolio and provided broader manufacturing and distribution capabilities. Graham died later in 1980 and left much of her estate to the Bette Clair McMurray Foundation, which supported charitable causes. The Liquid Paper business subsequently passed through corporate ownership changes associated with Gillette's stationery operations. Newell Rubbermaid acquired Gillette's stationery-products business in 1999, and the brand is now part of Newell Brands' office-products portfolio. Liquid Paper remains an active brand, although correction products occupy a smaller and more specialized role than they did during the peak of typewritten office work. The persistence of paper forms, schoolwork, handwritten notes and printed documents continues to support demand. The brand's historical importance comes from making a simple correction technique into a recognizable mass-market office product and from its connection with one of the better-known women-founded businesses in twentieth-century American office supplies.
History
Bette Nesmith Graham developed the product that became Liquid Paper while working as a secretary in Dallas, Texas. As a former commercial artist, she recognized that the precision techniques used in painting could be applied to the problem of correcting typewritten pages. Rather than erase or retype a page after making an error, a typist could paint over the mistake with a white coating and then type over the corrected area once it dried. Graham initially made the correction coating in small batches and applied it with a fine brush. She called the product Mistake Out and began supplying it to other secretaries. Early production was informal and labor-intensive, but demand increased as users adopted the product in offices. Graham eventually established a dedicated business and left her secretarial career to focus on manufacturing, packaging and distribution. The product was renamed Liquid Paper in 1968. The new name became the central consumer identity for the business and helped distinguish the correction fluid from the broader category of typing aids. The company developed a larger operation around the product, including improved packaging and additional correction formats. Its customers included businesses, schools and households that still relied heavily on typewriters, paper forms and handwritten work. Liquid Paper's success made Graham a notable woman entrepreneur. In 1979, Gillette purchased the Liquid Paper Corporation. The acquisition gave the brand access to the resources and distribution network of a major consumer-products company. Graham died in 1980, and her estate supported charitable work through the Bette Clair McMurray Foundation. The brand later became associated with the stationery operations acquired by Newell Rubbermaid from Gillette in 1999. Following the creation of Newell Brands, Liquid Paper continued within that company's office-products portfolio. The brand expanded beyond its original bottled correction fluid to include pens and correction tape, formats that offered more controlled application and suited different paper uses. The market context has changed substantially since Liquid Paper was introduced. Word processors and digital editing reduced the need to correct typed pages with a coating, but paper documents, forms, school assignments and handwriting continue to create use cases for correction products. Liquid Paper therefore survives as a focused stationery brand and as a widely recognized name for correction fluid. Its legacy is tied both to the practical usefulness of its invention and to Graham's role in building a successful business from a workplace problem.
- 1999Transfer to Newell Rubbermaid's stationery portfolio
Newell Rubbermaid acquires Gillette's stationery-products business, including the Liquid Paper brand.
- 1979Gillette acquisition
Gillette acquires Liquid Paper Corporation from Graham.
- 1968Mistake Out is renamed Liquid Paper
The brand adopts Liquid Paper as its principal name.
- 1956Bette Nesmith Graham develops Mistake Out
Graham begins making and selling a white correction coating for typists under the name Mistake Out.
Products and positioning
An established office and stationery brand associated with convenient correction of writing and printed errors.
Liquid Paper correction fluidCorrection fluid1956
The brand's original and defining product: a white coating applied over handwritten or typed errors, traditionally from a bottle using a brush or similar applicator. Once dry, the corrected area can generally receive writing or typing. It was created for typewritten office documents and later remained useful for paper forms, schoolwork and handwritten notes.
Liquid Paper correction pensCorrection pen
Portable correction products that place the coating in a pen-style applicator. The format is intended to provide more controlled application than a conventional bottle and brush, especially for small areas and individual handwriting errors.
Liquid Paper correction tapeCorrection tape
A dry correction format that applies an opaque strip over an error. Correction tape avoids the drying time associated with liquid products and is suited to quick edits on paper documents, notes and schoolwork.
Flagship businesses
- Liquid Paper correction fluid
- Liquid Paper correction pens
- Liquid Paper correction tape
Brand decisions
- 1979Sell Liquid Paper Corporation to GilletteM&A
The founder's business had developed into a substantial office-products company requiring larger-scale corporate resources and distribution.
What changed. Gillette acquired Liquid Paper Corporation.
Aftermath. The brand entered Gillette's stationery portfolio and later moved through the company's stationery-business divestiture to Newell Rubbermaid.
- 1968Rename the product Liquid PaperStrategy
The business had grown beyond its initial small-scale product, Mistake Out, and needed a name that could support broader distribution and recognition.
What changed. Bette Nesmith Graham changed the brand name from Mistake Out to Liquid Paper.
Aftermath. Liquid Paper became the enduring identity of the correction-products business.
Leadership
| Name | Title | Tenure |
|---|---|---|
| Bette Nesmith Graham | Founderformer | 1956–1979 |
Recent events
- 1999Newell Rubbermaid acquires Gillette stationery business
Newell Rubbermaid acquired Gillette's stationery-products business, a transaction that transferred Liquid Paper into the Newell family of office-product brands.
M&A - 1979Gillette acquires Liquid Paper Corporation
Gillette acquired the Liquid Paper Corporation from founder Bette Nesmith Graham, bringing the correction-products brand into its stationery portfolio.
M&A
Sources
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