Kopi Janji Jiwa

Kopi Janji Jiwa, also known as Janji Jiwa Coffee, is an Indonesian coffee-shop chain owned by Jiwa Group, the consumer food-and-beverage group operating under PT Luna Boga Narayan. The brand was founded by Billy Kurniawan in Jakarta on 15 May 2018. Before creating Janji Jiwa, Kurniawan had operated Calais, a bubble-tea business. The experience appears to have informed Janji Jiwa’s emphasis on accessible, standardized beverages and a format suited to quick transactions rather than extended café visits. The first Janji Jiwa outlet opened at ITC Kuningan in South Jakarta. In its earliest period, the shop reportedly sold only around ten cups per day, but the chain subsequently expanded rapidly through a network of outlets across Indonesia. Its core proposition combines coffee drinks using local Indonesian coffee with a grab-and-go operating concept. This positioning allows the brand to serve customers seeking relatively convenient and standardized drinks in shopping centers, commercial areas, and other high-footfall locations. The company’s menu is centered on coffee-based beverages, while the broader Jiwa Group portfolio has added adjacent food and beverage concepts. Jiwa Group launched Jiwa Toast in 2019, followed by Jiwa Tea in 2020 and Burger Geber in 2023. These brands have sometimes been placed alongside Kopi Janji Jiwa in the same outlets. Earlier stores may contain only one, two, or three of the group’s concepts, whereas newer locations can combine all four. This multi-brand format gives the group a way to use shared retail infrastructure while offering customers coffee, tea, toast, and hamburgers in a single location. Digital ordering became part of the group’s operating model in 2020, when Jiwa Group introduced JIWA+, an online ordering application designed to support the grab-and-go proposition. In 2021, the group received investment from Openspace and Capsquare Asia Partners. The investment linked the business to venture-capital investors with experience in local and regional consumer and value-chain markets, although the available reference material does not specify the transaction value or precise ownership percentages. In 2023, the group broadened its distribution approach through Kopi Sejuta Jiwa, or KSJ, a program selling coffee on the go using electric bicycles. By September 2023, the program reportedly operated 50 electric bicycles. The initiative extends the brand beyond fixed stores and is designed for mobile, convenience-oriented sales. According to the available reference material, the chain had more than 600 outlets and approximately 50 products across more than 100 Indonesian cities by February 2025. Earlier reporting had described more than 900 coffee shops in 2022; the differing figures may reflect changes in outlet counting, portfolio reporting, or network size, and should not be treated as directly comparable without company clarification. The brand has also received recognition in Indonesia and internationally. It was associated with a MURI record for the fastest-growing coffee shop in one year, received a Top Brand Award in the coffee-shop category, and was named Brand of the Year in the Retailer Coffee category at the World Branding Awards for 2022–2023. Kopi Janji Jiwa remains an Indonesia-focused chain whose principal competitive assets are broad physical distribution, a recognizable local-coffee proposition, convenience-led formats, digital ordering, and integration with Jiwa Group’s wider food-and-beverage portfolio.

Kopi Janji Jiwa was established in Jakarta on 15 May 2018 by Billy Kurniawan. Kurniawan had previously owned Calais, a bubble-tea shop, before entering the coffee category. The first Janji Jiwa location operated at ITC Kuningan in South Jakarta. Its early sales were modest, with the outlet reportedly selling about ten cups per day, but the business later became one of Indonesia’s large domestic coffee-shop chains. The brand’s operating idea was built around local coffee beverages and a grab-and-go format. Rather than relying primarily on a destination café experience, the chain emphasized convenience, standardized preparation, and quick service. This approach supported expansion into multiple Indonesian cities and helped make the brand’s products available through a large physical retail network. The company’s later reported scale reached more than 900 coffee shops in 2022, while a February 2025 reference described more than 600 outlets across over 100 cities. Because the two figures are not explained in the source material, they may represent different counting methods, periods, or definitions of the network. Kopi Janji Jiwa developed within Jiwa Group, legally identified in the reference material as PT Luna Boga Narayan. The group expanded beyond coffee by launching Jiwa Toast in 2019, Jiwa Tea in 2020, and Burger Geber in 2023. These concepts were incorporated into selected Kopi Janji Jiwa locations. Older stores could contain fewer brands, while newer stores were designed to accommodate a broader combination of coffee, tea, toast, and burger offerings. The multi-brand structure extended the group’s addressable occasions and allowed several concepts to share retail infrastructure. In 2020, Jiwa Group launched JIWA+, a digital ordering application that complemented the grab-and-go model. The application represented an effort to connect the store network with online ordering and improve convenience for customers. In 2021, Openspace and Capsquare Asia Partners provided funding to Jiwa Group. The reference material identifies both as venture-capital investors with experience in local and regional markets but does not provide transaction values, valuation figures, or detailed governance arrangements. The group later experimented with mobile distribution. In 2023, it launched Kopi Sejuta Jiwa, abbreviated KSJ, which sells coffee using electric bicycles. By September of that year, 50 KSJ electric bicycles were reportedly in operation. This program broadened the brand’s physical reach beyond conventional stores and aligned with the chain’s emphasis on convenient, on-the-go consumption. Kopi Janji Jiwa has received several forms of brand recognition. These include a MURI record related to rapid coffee-shop growth in one year, a Top Brand Award in the coffee-shop category, and the World Branding Awards’ Brand of the Year recognition in the Retailer Coffee category for 2022–2023. By February 2025, the available material described a portfolio of about 50 products and a presence in more than 100 Indonesian cities. The brand’s documented development therefore runs from a single low-volume Jakarta outlet to a nationwide, digitally supported coffee network integrated into a wider multi-brand food-and-beverage group.

1. 2025Reported national network and product breadth

   As of February 2025, reference material described more than 600 outlets, about 50 products, and coverage of more than 100 Indonesian cities.

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2. 2023Kopi Sejuta Jiwa launched

   The group launched a mobile coffee-selling program using electric bicycles; 50 bicycles were reportedly operating by September.

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3. 2023Burger Geber launched

   Jiwa Group added Burger Geber to its portfolio of food-and-beverage concepts.

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4. 2022Brand reported with more than 900 coffee shops

   Reference material described Kopi Janji Jiwa as having more than 900 coffee shops across Indonesia.

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5. 2021Jiwa Group receives investment

   Openspace and Capsquare Asia Partners provided funding to Jiwa Group.

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6. 2020Jiwa Tea and JIWA+ introduced

   The group launched Jiwa Tea and introduced the JIWA+ digital ordering application to support its grab-and-go model.

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7. 2019Jiwa Toast launched

   Jiwa Group introduced Jiwa Toast as a second brand, expanding the group beyond coffee beverages.

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8. 2018Kopi Janji Jiwa founded in Jakarta

   Billy Kurniawan founded Kopi Janji Jiwa on 15 May 2018, with the first outlet opening at ITC Kuningan in South Jakarta.

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An accessible Indonesian coffee chain focused on locally oriented beverages, standardized service, broad distribution, and grab-and-go convenience.

• Kopi Janji Jiwa coffee beveragesCoffee beverages2018

  The core product range consists of coffee-based drinks served through the chain’s Indonesian outlet network. The brand’s proposition centers on accessible local coffee consumption, standardized preparation, and portability. Drinks are primarily sold through a grab-and-go format rather than being positioned only as café dining products. The available sources do not provide a complete product list or detailed ingredient specifications.

• Kopi Sejuta JiwaMobile coffee retail2023

  Kopi Sejuta Jiwa is a mobile distribution program introduced in 2023. It sells coffee on the go using electric bicycles, extending the brand’s reach beyond fixed coffee-shop locations. The program had reportedly reached 50 operating electric bicycles by September 2023. It is best understood as a retail and delivery format rather than a separate beverage category.

• Jiwa ToastToast and light meals2019

  Jiwa Toast is a sister brand launched by Jiwa Group in 2019. It offers toast with different toppings and flavor combinations. Selected Kopi Janji Jiwa outlets have incorporated Jiwa Toast products, allowing the group to pair coffee purchases with a food offering. It is not itself a Kopi Janji Jiwa product line, but it forms part of the brand’s co-located multi-brand retail environment.

• Jiwa TeaTea beverages2020

  Jiwa Tea is a sister beverage brand introduced by Jiwa Group in 2020. Tea products from the concept may be sold in selected locations alongside Kopi Janji Jiwa and other Jiwa Group brands. The reference material does not specify the full range, recipes, or individual product names.

• Burger GeberHamburgers2023

  Burger Geber is a Jiwa Group hamburger concept launched in 2023. Like Jiwa Toast and Jiwa Tea, it may be placed within newer multi-brand outlets that also carry Kopi Janji Jiwa products. The available material does not provide detailed menu or product specifications.

• 2023Kopi Sejuta Jiwa

  Indonesia

  The program used electric bicycles to sell coffee on the go, extending Kopi Janji Jiwa’s convenience-focused model into a mobile retail format.

  Outcome. Fifty electric bicycles were reportedly operating by September 2023.

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• 2023Extend distribution through electric-bicycle retailStrategy

  The group explored a mobile format that could bring coffee closer to customers outside conventional stores.

  What changed. Jiwa Group launched Kopi Sejuta Jiwa using electric bicycles for on-the-go coffee sales.

  Aftermath. The program reportedly operated 50 electric bicycles by September 2023. No revenue or profitability figures are provided.

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• 2021Accept external investment from Openspace and Capsquare Asia PartnersM&A

  Jiwa Group sought backing from investors active in local and regional consumer and value-chain markets.

  What changed. Openspace and Capsquare Asia Partners invested in Jiwa Group.

  Aftermath. The investment provided external financial backing for the group, but the available source does not disclose valuation, proceeds, or ownership changes.

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• 2020Adopt digital ordering through JIWA+Strategy

  The chain’s grab-and-go positioning created a need for convenient ordering and collection options.

  What changed. Jiwa Group launched the JIWA+ online ordering application.

  Aftermath. The application became part of the group’s digitally supported ordering model. The available material does not provide user numbers or financial results.

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• 2019Expand into a multi-brand food-and-beverage groupStrategy

  After establishing Kopi Janji Jiwa, Jiwa Group broadened its portfolio to include adjacent food and beverage concepts.

  What changed. The group launched Jiwa Toast in 2019, Jiwa Tea in 2020, and Burger Geber in 2023, with selected concepts co-located in Kopi Janji Jiwa outlets.

  Aftermath. Newer outlets could accommodate several group brands, while older locations might contain fewer concepts. The sources do not quantify the financial effect of this strategy.

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• 2025Kopi Janji Jiwa reported with more than 600 outlets in over 100 Indonesian cities

  Reference material reported that, as of February 2025, the brand had more than 600 outlets and approximately 50 products across more than 100 cities in Indonesia.

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• 2023Kopi Sejuta Jiwa introduces electric-bicycle coffee sales

  Jiwa Group launched Kopi Sejuta Jiwa, a mobile sales program using electric bicycles. Fifty KSJ electric bicycles were reportedly operating by September 2023.

  Product launch
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• 2021Openspace and Capsquare Asia Partners invest in Jiwa Group

  Jiwa Group received funding from Openspace and Capsquare Asia Partners. The available reference does not disclose the investment amount or detailed transaction terms.

  M&AOther
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• 2020Jiwa Group launches JIWA+ digital ordering application

  Jiwa Group introduced JIWA+, an online ordering application intended to support Kopi Janji Jiwa’s grab-and-go service model.

  Product launch
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1. Kopi Janji Jiwa