Juice

Juice, also known as Juice Magazine, is a United States publication focused on skateboarding, surfing, music, and the wider countercultural communities connected with those fields. It was founded in 1993 in Wilmington, North Carolina, and developed as a specialist magazine rather than a general-interest sports title. Its editorial approach centers on long-form interviews, archival recollections, photography, and personal accounts from participants who helped shape board-sport and underground music culture. The magazine's coverage extends across several generations of skateboarders and surfers. Its skateboarding material includes interviews with influential professionals and cultural figures such as Tony Hawk, Steve Caballero, Natas Kaupas, John Cardiel, Duane Peters, Arto Saari, Daewon Song, Chad Muska, Chris Haslam, and Jason Jessee. Surf coverage has included figures such as Laird Hamilton, Peter Mel, Makua Rothman, Sunny Garcia, Danny Fuller, and LeRoy Grannis. Music coverage reflects the publication's overlap with punk, hard rock, and alternative scenes, with interviews involving artists and musicians including James Hetfield, Jeff Ament, Jello Biafra, Exene Cervenka, Glen Matlock, Suzi Quatro, Wayne Kramer, and members of Black Flag-related circles. A defining aspect of Juice is its historical documentation. The magazine has published recurring or special features devoted to the Alva skateboarding team, the Bones Brigade, the Dogtown and Z-Boys era, and the people who built and operated skateparks. Its Dogtown Chronicles material brings together former Zephyr team members, photographers, artists, filmmakers, and associated figures, presenting the history of Southern California skateboarding as lived cultural history rather than only as competition results or product news. Terri Craft is identified as the magazine's editor, owner, and publisher. Dan Levy is identified as assistant editor. Skate editor Jim Murphy and a group of contributing feature editors have been associated with the publication, including Steve Olson, Jay Adams, Dave Duncan, Christian Hosoi, and Jim O'Mahoney. Surf editorial contributors include Jeff Ho, Herbie Fletcher, and Dibi Fletcher. Other interviewers named in reference material include Jason Jessee, Jeff Ament, Chuck Dukowski, Bill Danforth, and Chris Mearkle. Although the publication began in Wilmington, its headquarters are described as being in Venice, California, a location strongly associated with modern skateboarding's development. The magazine's website provides its principal public-facing outlet. Reference material states that 80 issues have been produced, although the date corresponding to that count is not specified. Available information does not establish a corporate parent, public listing, revenue figures, circulation, or a separate holding company. Juice is best understood as a specialist editorial brand whose value lies in its interviews, historical archives, and connection to the communities it documents.

Juice was established in 1993 in Wilmington, North Carolina, as a publication dedicated to skateboarding and related cultural scenes. From the beginning, its editorial scope included surfing and music as well as skateboarding, allowing it to connect athletic practice with the people, locations, visual styles, and musical communities that influenced board-sport culture. The magazine's identity has been shaped by interviews. Rather than limiting coverage to current competitions or commercial product releases, Juice has featured conversations with professional and influential skateboarders, surfers, musicians, artists, photographers, and other participants in the culture. This approach has enabled the publication to cover both active figures and earlier generations whose work contributed to the development of modern skateboarding and surfing. Historical documentation became a particularly important part of the magazine's output. The publication has presented material on the Alva skateboarding team and the Bones Brigade, while its Dogtown Chronicles series examines the people and institutions associated with the Zephyr skateboarding team, Dogtown, and the Z-Boys. Named participants and subjects connected with these features include Jeff Ho, C. R. Stecyk III, Skip Engblom, Tony Alva, Jay Adams, Stacy Peralta, Peggy Oki, Bob Biniak, Wes Humpston, Chris Cahill, Allen Sarlo, Nathan Pratt, Shogo Kubo, Paul Constantineau, Wentzle Ruml IV, and Glen E. Friedman. Another feature theme, Duty Now For The Future, addresses skatepark builders and the infrastructure that supported skateboarding communities. The editorial network has included Terri Craft, Dan Levy, Jim Murphy, Steve Olson, Jay Adams, Dave Duncan, Christian Hosoi, Jim O'Mahoney, Jeff Ho, Herbie Fletcher, and Dibi Fletcher. Additional interviewers named in reference material include Jason Jessee, Jeff Ament, Chuck Dukowski, Bill Danforth, and Chris Mearkle. The list illustrates the magazine's reliance on contributors with direct experience in skateboarding, surfing, music, and associated creative scenes. Although founded in North Carolina, Juice is now described as headquartered in Venice, California. Venice is widely associated with the emergence of modern skateboarding, making the location consistent with the magazine's historical and cultural emphasis. Terri Craft is identified as editor, owner, and publisher, with Dan Levy identified as assistant editor. Reference material reports that the publication has reached 80 issues, but does not provide a date for that count or sufficient information to establish a complete publication schedule. The available record does not document revenue, circulation, corporate ownership beyond Craft's stated ownership, or a public-company structure.

1. 1993Juice is founded

   Juice is established in Wilmington, North Carolina, as a publication covering skateboarding, surfing, and music.

   Source
2. Headquarters associated with Venice, California

   The magazine's headquarters are described as being in Venice, California, a location closely associated with the history of modern skateboarding.

   Source
3. Publication reaches 80 issues

   Reference material states that Juice has produced 80 issues; the date of this count is not specified.

   Source

An independent, culture-led magazine documenting skateboarding, surfing, music, and the personalities and histories surrounding those communities.

• Juice Magazine issuesPrint magazine1993

  The core product is the magazine itself: a specialist publication combining skateboarding, surfing, music, interviews, photography, and cultural history. Its editorial format gives substantial space to personalities and narratives from board-sport and underground music communities. The publication is associated with 80 issues according to the available reference material, although the relevant date and complete issue chronology are not provided.

• Dogtown ChroniclesHistorical editorial series

  Dogtown Chronicles is a historical feature strand focused on the Dogtown and Z-Boys era of Southern California skateboarding. It brings together interviews and recollections from skateboarders, surfers, photographers, artists, filmmakers, and people associated with Jeff Ho Surfboards, Zephyr Productions, and the Zephyr team. The series helps position Juice as an archive of skateboarding history as well as a contemporary magazine.

• Bones Brigade ChroniclesHistorical editorial series

  Bones Brigade Chronicles presents interviews and historical material related to the Bones Brigade, one of the most influential teams in professional skateboarding. The feature belongs to the magazine's broader effort to document important teams, personalities, and movements through first-person accounts rather than only through current-event reporting.

• Alva CollectionTeam and brand history feature

  The Alva Collection consists of interviews with members or associates of the Alva skateboarding team. It reflects Juice's interest in the development of influential skateboarding teams and brands, and in preserving the recollections of participants who helped establish the sport's modern professional and cultural identity.

• Duty Now For The FutureInfrastructure and culture feature

  Duty Now For The Future focuses on skatepark builders and the places that make organized and informal skateboarding possible. By covering builders and skatepark development, the feature broadens the magazine's perspective beyond athletes and products to include the physical infrastructure of skateboarding communities.

1. Juice (skateboarding magazine)
2. Juice Magazine official website