Jones Road
Makeup brand founded by makeup artist Bobbi Brown, offering clean, multi-purpose cosmetics for a no-makeup makeup look.
Last updated September 11, 2026
Overview
Jones Road is a makeup brand founded by makeup artist Bobbi Brown, built on the philosophy that the world needs better beauty products rather than more of them. The brand describes its offerings as clean, strategic, high-grade formulations that work on every skin type and tone, and as simple to use as they are to master. Its product range includes items such as Miracle Balm, What The Foundation, Just Enough Tinted Moisturizer, Lip Recharge, Minimalist Defining Mascara, Bright Skin Illuminating Drops, Your Skin Foundation Stick, Blushing Stick, The Best Pencil, The Best Eyeshadow, The Eyeshadow Stick, The Classic Lip, The Lippie Stick, The Face Pencil, Body Oil, Body Cream, Soft Skin Cream Cleanser, and a Tube Key accessory. The brand states that its formulas exclude phthalates, sulfates, parabens, PEGs, cyclic silicones, EDTA, and BPA, and that it monitors domestic and global regulatory landscapes where its products are sold.
History
Jones Road was founded by makeup artist Bobbi Brown. According to the brand's About page, Brown left Bobbi Brown Cosmetics four years prior to the page's writing and asked why she could not find makeup products that were both clean and high-performance. Jones Road was born from a search for something that did not yet exist, beginning with the need to create formulas for her own kit and then becoming something bigger. The brand describes itself as a growing collection of simple, smart products for all ages, skin types, and skin tones that help women achieve the no-makeup makeup look naturally.
Products and positioning
Clean, strategic, high-grade formulations that work on every skin type and tone, simple to use and master, for a no-makeup makeup look.
Miracle Balm
A bestseller priced at $38.
What The Foundation
A bestseller priced at $46, available in 16 shades.
Just Enough Tinted Moisturizer
A bestseller priced at $44.
Lip Recharge
A bestseller priced at $24.
Minimalist Defining Mascara
A new product priced at $28.
Bright Skin Illuminating Drops
Priced at $38.
Your Skin Foundation Stick
Priced at $38.
Blushing Stick
Priced at $34.
The Best Pencil
Priced at $24, available in shades including Espresso, Black Onyx, Brown, Ivy, Navy, and Violet.
The Best Eyeshadow
Priced at $26, available in 16 shades.
The Eyeshadow Stick
Priced at $32.
The Classic Lip
Priced at $30.
The Lippie Stick
Priced at $24.
The Face Pencil
Priced at $28, available in 25 shades.
Body Oil
A restorative blend of nourishing oils for radiant, glowing skin, priced at $38, 100 ml/3.38 oz.
Body Cream
Priced at $44.
Soft Skin Cream Cleanser
A cleanser that pairs with the Tube Key accessory.
Tube Key
A reusable accessory priced at $10, designed to help make the most of Soft Skin Cream Cleanser.
Flagship businesses
- Miracle Balm
- What The Foundation
- Just Enough Tinted Moisturizer
- Lip Recharge
Sources
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