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Brand Wiki/Consumer Discretionary/InterContinental Toronto Centre
I

InterContinental Toronto Centre

Sub-brand

Unclaimed

A downtown Toronto hotel beside the Metro Toronto Convention Centre and close to the CN Tower.

On this pageHistory↘

Last updated August 22, 2026

Contents

  1. 1. Overview
  2. 2. History
  3. 3. Products and positioning
  4. 4. Brand decisions
  5. 5. Recent events
  6. 6. Related entries
  7. 7. Sources

Company facts

InterContinental Toronto Centre

Industry
Consumer Discretionary · Hotel Chains
Headquarters
Toronto, Ontario, Canada
Founded
1984
Founder
Canadian National Railway
Parent
InterContinental Hotels Group
Country
Canada
Group
InterContinental Hotels & Resorts
On this page7
  1. 1. Overview
  2. 2. History
  3. 3. Products and positioning
  4. 4. Brand decisions
  5. 5. Recent events
  6. 6. Related entries
  7. 7. Sources

Overview

InterContinental Toronto Centre is a hotel in the downtown core of Toronto, Ontario, Canada. The property stands on Front Street West in the former Railway Lands and forms part of the Metro Toronto Convention Centre complex. Its location places it near Union Station, the CN Tower, Rogers Centre, and other major downtown destinations, with the hotel and several nearby attractions connected through Toronto's pedestrian SkyWalk network. The building was developed by Canadian National Railway on former Canadian National railway land. It opened in 1984 under the name L'Hôtel and became the final hotel constructed for Canadian National Hotels. The tower was designed as a modern concrete-clad building and was associated with the wider Metro Centre development planned for the former railway lands. Although that broader development was not completed as originally envisioned, the CN Tower and the hotel became important elements of Toronto's redeveloped waterfront-side downtown district. The property was initially operated by CN Hotels. In 1988, CN Hotels merged with Canadian Pacific Hotels, after which the hotel continued under the Canadian Pacific management structure. Ownership and management subsequently separated: the property was transferred from Canadian National to Canada Lands Company, while CP Hotels continued to manage it. In 1993, InterContinental Hotels Group assumed management and the hotel was renamed Crowne Plaza Toronto Centre. A major repositioning took place in 2003. Following a C$21 million renovation, the hotel moved into IHG's upscale InterContinental brand in September of that year and adopted its current name, InterContinental Toronto Centre. The change aligned the property with the international InterContinental Hotels & Resorts portfolio and marked a shift from the Crowne Plaza identity to a more luxury-oriented positioning. The hotel serves both business and leisure travelers. Its principal offer consists of guest rooms and suites, food-and-beverage services, fitness facilities, and meeting and event space. Its convention-center setting gives it a strong business-events role, while its proximity to the CN Tower, sports and entertainment venues, Union Station, and downtown attractions supports leisure demand. The property overlooks the rail tracks approaching Union Station and the southern portions of the Metro Toronto Convention Centre. In September 2011, Canada Lands Company sold the hotel to Oxford Properties for C$225 million. The transaction changed the property's ownership while the InterContinental brand and IHG management relationship remained central to its market identity. The hotel is therefore best understood as an individual branded hospitality property rather than a standalone hotel chain: its physical asset has had multiple owners, while its operating identity has evolved through several hotel-management and brand affiliations.

History

InterContinental Toronto Centre occupies a site with a direct connection to Toronto's railway and convention infrastructure. The property was built by Canadian National Railway on former CN railway land in the Railway Lands area of downtown Toronto. The land was intended to form part of the Metro Centre development, a large redevelopment concept for the former rail yards. That plan was only partly realized; the CN Tower was built, while other elements of the original vision did not proceed in the same form. The hotel opened in 1984 as L'Hôtel. Its modern tower, characterized by a concrete-clad exterior, was the last hotel built for Canadian National Hotels. From its opening, the property benefited from a strategically central location on Front Street West. It was positioned beside the developing Metro Toronto Convention Centre complex and near Union Station, making it suitable for convention visitors, railway travelers, and downtown business guests. It also overlooked the tracks leading from Union Station and the southern sections of the convention center. The first major corporate transition occurred in 1988, when CN Hotels merged with Canadian Pacific Hotels. The merger placed the hotel within the Canadian Pacific hotel portfolio and changed the corporate context in which it was managed. The property did not remain permanently under a single owner, however. It was transferred from Canadian National to Canada Lands Company, a federal Crown corporation involved in the management and disposition of surplus or strategically significant public real estate. CP Hotels continued to assume the management role after the ownership transfer. In 1993, InterContinental Hotels Group took over management of the hotel. The property then operated as Crowne Plaza Toronto Centre, using another IHG brand positioned toward upscale business and convention hospitality. This period connected the hotel more directly to IHG's international operating system while preserving its function as a large downtown convention-oriented property. The next decisive stage came in 2003. The hotel completed a renovation reported at C$21 million and transferred to IHG's InterContinental brand in September. It was renamed InterContinental Toronto Centre. The rebranding represented a move from the Crowne Plaza identity to the higher-end InterContinental Hotels & Resorts identity. The new name also associated the property with the international InterContinental network while retaining its local geographic designation. The physical and commercial setting supported the repositioning. The property is part of, or directly associated with, the Metro Toronto Convention Centre complex and is connected by the downtown SkyWalk system to the CN Tower and other nearby destinations. Rogers Centre, Union Station, the CBC Broadcasting Centre, Simcoe Place, and the Fairmont Royal York are among the surrounding landmarks and institutions. This environment gives the hotel a mixed demand base: convention and corporate travelers are important because of the adjacent meeting facilities, while tourists and event attendees are drawn by the CN Tower, sports venues, entertainment facilities, and central transit access. In September 2011, Canada Lands Company sold the hotel to Oxford Properties for C$225 million. The transaction changed the ownership of the physical property but did not erase the hotel's established InterContinental identity or its relationship with IHG management. The property's history therefore illustrates the distinction between hotel ownership, management, and brand affiliation. It began as a Canadian National Hotels property, moved through the Canadian Pacific Hotels structure, operated under the Crowne Plaza name after IHG assumed management, and ultimately became the InterContinental Toronto Centre after its 2003 renovation and rebranding. The hotel remains an active downtown Toronto hospitality property. Its core proposition is built around accommodation, dining, fitness, and meetings and events, with its location and convention-center adjacency serving as its principal competitive advantages. Unlike a standalone hotel company, it is an individual property operating within the broader InterContinental Hotels & Resorts brand and IHG's global hotel platform.

  • 2011

    Sale to Oxford Properties

    [1]InterContinental Toronto Centreen.wikipedia.org

    Canada Lands Company sells the hotel to Oxford Properties for C$225 million.

  • 2003

    Renovation and InterContinental rebranding

    [1]InterContinental Toronto Centreen.wikipedia.org

    Following a C$21 million renovation, the property joins the InterContinental brand and adopts its current name in September.

  • 1993

    IHG assumes management

    [1]InterContinental Toronto Centreen.wikipedia.org

    InterContinental Hotels Group takes over management and the property becomes Crowne Plaza Toronto Centre.

  • 1988

    CN Hotels merges with Canadian Pacific Hotels

    [1]InterContinental Toronto Centreen.wikipedia.org

    The merger brings the hotel into the Canadian Pacific Hotels management structure.

  • 1984

    Hotel opens as L'Hôtel

    [1]InterContinental Toronto Centreen.wikipedia.org

    Canadian National Railway opens the property on former railway land in downtown Toronto as L'Hôtel, operated through Canadian National Hotels.

Products and positioning

Upscale luxury hospitality for business, convention, and leisure travelers in downtown Toronto.

  • Hotel accommodation · 1984

    Guest rooms and suites

    The hotel's principal offering is accommodation in a downtown Toronto property serving business, convention, and leisure travelers. Its central location places guests close to Union Station, the Metro Toronto Convention Centre, the CN Tower, sports and entertainment venues, and the pedestrian SkyWalk network.

  • Hospitality services · 1984

    Dining and food-and-beverage services

    On-site dining is part of the hotel's full-service hospitality proposition. Food-and-beverage operations support both overnight guests and visitors using the property for business, conventions, meetings, and downtown events.

  • Business hospitality · 1984

    Meetings and events

    Meeting and event services are supported by the hotel's position within the Metro Toronto Convention Centre complex. The location is designed to serve convention delegates, corporate groups, and other event-related travelers seeking accommodation adjacent to central Toronto's major meeting infrastructure.

  • Wellness · 1984

    Fitness facilities

    Fitness facilities form part of the property's guest amenities and complement its positioning as a full-service upscale hotel for both short business stays and leisure visits.

Brand decisions

  • 2011

    Sale of the hotel propertyM&A

    Background

    Canada Lands Company owned the physical hotel property after its earlier transfer from Canadian National.

    Action taken

    Canada Lands Company sold the hotel to Oxford Properties in September 2011.

    Aftermath

    Oxford Properties became the reported property owner, while the InterContinental operating and brand identity continued.

    Sale price. C$225 million (September 2011)

    Source
  • 2003

    Renovation and transfer to InterContinentalGeneration change

    Background

    The hotel pursued a higher-end brand position after operating as Crowne Plaza Toronto Centre.

    Action taken

    The property completed a C$21 million renovation and transferred to IHG's InterContinental brand in September 2003.

    Aftermath

    It adopted the name InterContinental Toronto Centre and became part of the international InterContinental Hotels & Resorts portfolio.

    Renovation cost. C$21 million (2003)

    Source
  • 1993

    Adoption of the Crowne Plaza identityStrategy

    Background

    After IHG assumed management, the property needed a brand identity within IHG's hotel portfolio.

    Action taken

    The hotel was renamed Crowne Plaza Toronto Centre and operated under IHG management.

    Aftermath

    The property remained associated with IHG until its later repositioning under the InterContinental brand.

    Source

Recent events

  • 2011

    Canada Lands Company sells hotel to Oxford Properties[1]InterContinental Toronto Centreen.wikipedia.org

    M&A

    Canada Lands Company sold the hotel to Oxford Properties in September 2011 for C$225 million.

  • 2003

    Property joins the InterContinental brand after renovation[1]InterContinental Toronto Centreen.wikipedia.org

    Product generation · Product launch

    After completing a C$21 million renovation, the hotel transferred to IHG's InterContinental brand in September and was renamed InterContinental Toronto Centre.

  • 1993

    InterContinental Hotels Group assumes management[1]InterContinental Toronto Centreen.wikipedia.org

    Leadership change

    IHG took over management of the property, which was subsequently operated under the Crowne Plaza Toronto Centre name.

  • 1988

    Hotel management changes following CN Hotels merger[1]InterContinental Toronto Centreen.wikipedia.org

    M&A · Leadership change

    CN Hotels merged with Canadian Pacific Hotels, bringing the property into the Canadian Pacific hotel-management structure.

  • 1984

    L'Hôtel opens in downtown Toronto[1]InterContinental Toronto Centreen.wikipedia.org

    Other

    The hotel opened on Front Street West on former Canadian National railway land. It was developed by Canadian National Railway and operated as part of Canadian National Hotels.

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  • EVEN Hotels
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  • Holiday Inn & Suites Makati
  • Holiday Inn Orlando – Disney Springs Area
  • Hotel Indigo
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  • InterContinental Amstel Amsterdam
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  • InterContinental Budapest
  • InterContinental Chicago Magnificent Mile
  • InterContinental Danang Sun Peninsula Resort
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  • InterContinental Dubai Festival City
  • InterContinental Dublin
  • InterContinental Geneva
  • InterContinental Grand Stanford Hong Kong
  • InterContinental Hanoi Landmark 72
  • InterContinental Hotel Bali
  • InterContinental Hotel Tirana
  • InterContinental Kuwait Downtown
  • InterContinental Kyiv
  • InterContinental London Park Lane
  • InterContinental Manila
  • InterContinental Marseille - Hotel Dieu
  • InterContinental Marseille Hotel Dieu
  • InterContinental New York Barclay Hotel
  • InterContinental Paris Le Grand Hotel
  • InterContinental San Francisco
  • InterContinental Shanghai Wonderland
  • InterContinental Singapore Robertson Quay
  • InterContinental Vienna
  • Kimpton Fitzroy London Hotel
  • Kimpton Hotel Monaco Washington DC

Sources1 sources

  1. 1InterContinental Toronto Centreen.wikipedia.org

* Cite this profile: Cite the canonical profile. /brand-wiki/intercontinental-toronto-centre · Editorial policy · How profiles are compiled