iFetch
iFetch is an award-winning automatic ball launcher for dogs.
Last updated September 1, 2026
Overview
iFetch is an award-winning automatic ball launcher that provides a fun new twist to the game of fetch. The brand offers multiple models including iFetch, iFetch Too, and iFetch Frenzy, as well as iDig digging toys. iFetch is committed to developing new, innovative dog toys that help dogs live happy, healthy lives.
History
The idea for the iFetch started one afternoon when Grant was trying to do his homework at the kitchen table. His toy poodle, Prancer, kept dropping the ball at his feet. Grant asked, 'What if we made something that could throw the ball for Prancer so I can finish my homework?' Grant's grandfather, Denny, heard about the idea and said, 'Why not? This could be a fun family project.' After several months of researching, prototyping, testing, and refining, they launched a Kickstarter campaign on June 17, 2013. Thirty days later, they had received $88,000 from more than 1,000 backers, more than four times their original goal. Since then, the iFetch has received international attention and won numerous awards, including 'Best New Product' and 'Best in Show' at Superzoo 2013.
Products and positioning
Product categories. Automatic ball launchers · Digging toys · Plush toy · Wall plug
Flagship businesses
- iFetch
- iFetch Too
- iFetch Frenzy
- iDig Stay
- iDig Go
Sources
Cite this profile: Cite the canonical profile. /brand-wiki/ifetch · Editorial policy · How profiles are compiled