Skip to content
WorldBrand.AI
HomeAboutBrand WikiAEOWorld ModelComing SoonBlog
WorldBrand.AI

The intelligence platform for brands in the AI era.

Products
  • AEO Intelligence
  • Brand Wiki
  • World Model
  • Enterprise
Company
  • About
  • Blog
  • Pricing
Brand Wiki
  • About Brand Wiki
  • Methodology
  • Sources
  • Editorial policy
  • API

© 2026 WorldBrand.ai. All rights reserved.

Privacy PolicyTerms of Use

Brand Wiki/Other/Hyperloop One
H

Hyperloop One

Corporate brand

Unclaimed

A defunct American transportation-technology company that developed and tested vacuum-tube transportation systems for high-speed passenger and freight movement.

On this pageControversies↘History↘

Last updated October 14, 2026

Contents

  1. 1. Overview
  2. 2. History
  3. 3. Products and positioning
  4. 4. Controversies
  5. 5. Marketing campaigns
  6. 6. Brand decisions
  7. 7. Recent events
  8. 8. Related entries
  9. 9. Sources

Company facts

Hyperloop One

Industry
Other · Companies (General)
Headquarters
Los Angeles, California, United States
Founded
2014
Founder
Shervin Pishevar
Country
United States
Owner
DP World was reported as the company's majority stakeholder
Group
DP World
Status
Defunct
On this page9
  1. 1. Overview
  2. 2. History
  3. 3. Products and positioning
  4. 4. Controversies
  5. 5. Marketing campaigns
  6. 6. Brand decisions
  7. 7. Recent events
  8. 8. Related entries
  9. 9. Sources

Overview

Hyperloop One was an American transportation-technology company created to commercialize hyperloop travel, a proposed transportation system in which magnetically levitated vehicles move through a partially evacuated tube. The concept promised airline-like speeds with potentially lower land requirements, reduced turbulence, automated operation, and direct, on-demand journeys. The company did not invent the broader idea of vacuum transportation, but it became one of the most visible commercial developers after Elon Musk published his Hyperloop Alpha concept in 2013 and released it for others to develop. The company was incorporated in 2014 as Hyperloop Technologies. Its early backers and organizers included investor Shervin Pishevar, entrepreneur and investor David O. Sacks, Joe Lonsdale, Jim Messina, and former SpaceX engineer Brogan Bambrogan. It initially operated from Los Angeles and attracted substantial attention from engineers, investors, infrastructure companies, and governments. In 2015, former Cisco executive Rob Lloyd joined the company and later became chief executive. The business raised venture capital from investors including Sherpa Capital, Formation 8, 137 Ventures, Khosla Ventures, Zhen Fund, GE Ventures, SNCF, and DP World. Hyperloop One concentrated on developing the physical technology needed for a working system rather than simply promoting a route concept. Its engineering program covered electric propulsion, magnetic levitation, vacuum management, control systems, tubes, structures, airlocks, and vehicle design. The company constructed the 500-metre Development Loop, or DevLoop, at its test site in North Las Vegas. In May 2016, an open-air propulsion test accelerated a sled to approximately 216 kilometres per hour. In May 2017, the company completed a full-system test involving a depressurized tube and integrated propulsion, levitation, braking, control, and structural components. The company developed the XP-1 test vehicle and reported speeds of approximately 309 kilometres per hour in 2017, followed by a reported 387-kilometre-per-hour run later that year. In 2020, after hundreds of uncrewed tests, it carried its first two human passengers in a near-vacuum test. That event was presented as a significant technical milestone, although it remained a short demonstration rather than a commercial transport service. Hyperloop One pursued projects and feasibility studies in numerous markets. Its proposals and memoranda covered potential systems in the United Arab Emirates, Russia, India, Europe, and North America. DP World became an important strategic partner, particularly for freight applications and a proposed cargo offloader at Jebel Ali in Dubai. The company also worked with engineering, design, transport, and infrastructure organizations including AECOM, SYSTRA, Arup, Deutsche Bahn, General Electric, and Bjarke Ingels Group. The brand changed several times. In 2017, a strategic investment relationship with Virgin Group led to the name Virgin Hyperloop One, with Richard Branson joining the board and later serving as chairman. In 2020, it shortened its public name to Virgin Hyperloop. In 2022, it reverted to Hyperloop One as the company moved away from passenger transport and concentrated on freight. That strategic change followed layoffs of more than 100 employees, reportedly about half of its workforce. A second round of layoffs was reported later in 2022, and the proposed West Virginia certification facility was ultimately cancelled. The company announced in December 2023 that it would cease operations at the end of that year. The shutdown followed financial pressure, high interest rates, difficulty obtaining infrastructure contracts, and the absence of a completed commercial hyperloop system. Remaining employees were laid off and assets were placed for sale. Its intellectual property was reported as transferring to DP World. Hyperloop One therefore ended as a technology-development company without…

History

Hyperloop One emerged from the surge of interest generated by Elon Musk's 2013 Hyperloop Alpha white paper. The modern concept proposed moving a pod through a low-pressure tube using electric propulsion and levitation, allowing high speed with limited rolling resistance and fewer at-grade crossings than conventional rail. Shervin Pishevar subsequently established Hyperloop Technologies in 2014, recruiting investors, engineers, and former SpaceX personnel. Brogan Bambrogan was among the early technical leaders, and the company initially worked from Los Angeles before expanding its engineering campus. The business raised venture capital and changed its name to Hyperloop One in 2017. Its central engineering effort was the DevLoop in North Las Vegas, a 500-metre test tube used to validate propulsion and integrated system functions. The company demonstrated propulsion in May 2016 and completed a full-system test in May 2017. It then developed the XP-1 pod, testing it at speeds above 300 kilometres per hour and later demonstrating an airlock system that avoided depressurizing the entire tube for each run. Hyperloop One also pursued commercial relationships and government studies. It worked with DP World on freight applications in Dubai and discussed routes or facilities with authorities and partners in the United Arab Emirates, Russia, India, Finland, Sweden, the Netherlands, Switzerland, the United Kingdom, Estonia, and the United States. The Virgin Group partnership in 2017 brought a prominent consumer-facing brand and led to the Virgin Hyperloop One name. In 2020, the company became Virgin Hyperloop and presented a passenger vehicle concept designed with Teague. It also conducted the first human hyperloop test in November 2020, carrying Josh Giegel and Sara Luchian. Commercial deployment remained elusive. In 2022, the company laid off more than 100 employees and shifted its emphasis from passenger travel to freight. Further reductions followed, while the proposed West Virginia certification center was cancelled. The company subsequently returned to the Hyperloop One name. In December 2023 it announced that it would cease operations on December 31. The closure involved staff reductions, asset sales, and reported transfer of intellectual property to DP World. The company ended without opening a commercial passenger or freight route.

  • 2023

    Operations cease

    [2]The Verge report on Hyperloop One shutdowntheverge.com

    The company announces the end of operations and begins laying off staff and selling assets.

  • 2022

    Freight strategy adopted

    [3]Financial Times report on the freight pivot and layoffsft.com

    The company ends its passenger-focused program and redirects resources toward cargo systems.

  • 2020

    First human hyperloop test

    [1]Hyperloop Oneen.wikipedia.org

    Two passengers travel in XP-2 at approximately 172 kilometres per hour in a near-vacuum environment.

  • 2017

    DevLoop full-system test

    [1]Hyperloop Oneen.wikipedia.org

    The company tests vacuum, propulsion, levitation, controls, braking, and structural elements together in its Nevada test loop.

  • 2017

    Virgin strategic partnership

    [1]Hyperloop Oneen.wikipedia.org

    A strategic investment relationship with Virgin Group leads to the Virgin Hyperloop One brand.

  • 2016

    First propulsion demonstration

    [1]Hyperloop Oneen.wikipedia.org

    A sled reaches about 216 kilometres per hour during an open-air propulsion test in North Las Vegas.

  • 2014

    Hyperloop Technologies is established

    [1]Hyperloop Oneen.wikipedia.org

    The company is founded to develop and commercialize hyperloop transportation technology.

Products and positioning

A technology developer seeking to make hyperloop transportation commercially viable for freight and passengers through integrated propulsion, levitation, vacuum-tube, vehicle, and control systems.

  • Test infrastructure · 2016

    DevLoop

    A 500-metre test loop constructed at the company's North Las Vegas site. DevLoop was used to test propulsion, levitation, vacuum conditions, braking, control systems, vehicle integration, and airlock procedures. It provided the principal physical environment for the company's full-scale demonstrations, including the 2017 XP-1 runs and the 2020 human trial.

  • Experimental pod · 2017

    XP-1

    The company's first full-scale experimental pod, developed to validate aerodynamics, propulsion, braking, levitation, and airlock operation in a depressurized tube. The vehicle reached reported test speeds of approximately 309 kilometres per hour in 2017 and approximately 387 kilometres per hour later that year.

  • Passenger test vehicle · 2020

    XP-2

    A passenger-oriented experimental vehicle designed with Bjarke Ingels Group and Kilo Design. XP-2 was used for the November 2020 human trial, during which two people traveled through the near-vacuum DevLoop at approximately 172 kilometres per hour.

  • Passenger vehicle design · 2021

    Commercial hyperloop vehicle concept

    A proposed production vehicle developed with Seattle design firm Teague. The concept was planned to accommodate roughly 28 passengers per vehicle and operate in convoys capable of moving larger passenger volumes. It remained a design proposal rather than a deployed commercial product.

Controversies

  • 2017

    Sexual-misconduct allegations involving Shervin Pishevar

    Multiple women accused co-founder Shervin Pishevar of sexual misconduct. He took a leave of absence from the company in December 2017. The allegations were reported in the context of his role and did not establish that the company itself committed misconduct.

    Source

Read more

Marketing campaigns

  • 2019XP-1 roadshow

    United States

    The company transported XP-1 to locations including Ohio, Texas, Kansas, New York, Missouri, North Carolina, and Washington, D.C., to demonstrate the technology and engage potential partners and the public.

    Outcome. Raised visibility but did not produce a commercial operating route.

    Source

Brand decisions

  • 2023

    Wind down operationsOther

    Background

    The company had not secured a contract to build and operate a working hyperloop system and faced financial pressure and a difficult interest-rate environment.

    Action taken

    It announced that operations would end on December 31, began selling assets, and laid off remaining employees.

    Aftermath

    The business ceased operating and its intellectual property was reported to be moving to majority stakeholder DP World.

    Source
  • 2022

    Shift from passenger transport to freightStrategy

    Background

    After the human demonstration, the company faced substantial technical, regulatory, capital, and infrastructure challenges in developing a passenger system.

    Action taken

    The company abandoned plans for human-rated travel, laid off more than 100 employees, and concentrated its development program on freight.

    Aftermath

    The West Virginia certification project was later cancelled, further narrowing the company's development ambitions.

    Source
  • 2017

    Enter a strategic partnership with Virgin GroupStrategy

    Background

    The company sought additional capital, commercial credibility, and international reach as it moved from laboratory demonstrations toward proposed passenger and mixed-use systems.

    Action taken

    It accepted a strategic investment relationship with Virgin Group, added Richard Branson to its board, and adopted the Virgin Hyperloop One name.

    Aftermath

    The partnership increased global visibility and led to additional brand changes, but no commercial hyperloop system was completed.

    Source

Recent events

  • 2023

    Hyperloop One announces shutdown[2]The Verge report on Hyperloop One shutdowntheverge.com

    Bankruptcy · Other

    The company announced that it would stop operating at the end of December after failing to secure a contract for a working hyperloop system.

  • 2022

    Company shifts from passenger travel to freight[3]Financial Times report on the freight pivot and layoffsft.com

    Leadership change

    The company abandoned its human-rated passenger plans, reduced its workforce, and redirected its development strategy toward cargo.

  • 2020

    Virgin Hyperloop carries its first passengers[1]Hyperloop Oneen.wikipedia.org

    Product launch · Product generation

    Two company executives traveled in the XP-2 vehicle at approximately 172 kilometres per hour in a near-vacuum test.

  • 2017

    Hyperloop One completes its first full-system test[1]Hyperloop Oneen.wikipedia.org

    Product generation · Other

    The company tested an integrated hyperloop system combining vacuum, propulsion, levitation, control, and structural components.

  • 2017

    Virgin partnership produces Virgin Hyperloop One[1]Hyperloop Oneen.wikipedia.org

    M&A · Leadership change

    Virgin Group entered a strategic investment partnership with the company, and Richard Branson joined its board.

  • 2016

    Hyperloop One conducts an open-air propulsion test[1]Hyperloop Oneen.wikipedia.org

    Product launch · Other

    A propulsion sled reached approximately 216 kilometres per hour at the North Las Vegas test site.

Related entries

  • DP World
  • Imperial Logistics
  • P&O European Ferries
  • P&O Ferries
  • Peninsular and Oriental Steam Navigation Company

Sources5 sources

  1. 1Hyperloop Oneen.wikipedia.org
  2. 2The Verge report on Hyperloop One shutdowntheverge.com
  3. 3Financial Times report on the freight pivot and layoffsft.com
  4. 4Virgin Hyperloop One teams up with COYOtechnicalreviewmiddleeast.com
  5. 5Virgin Hyperloop One teams up with COYO to inspire youthsaudigazette.com.sa

* Cite this profile: Cite the canonical profile. /brand-wiki/hyperloop-one · Editorial policy · How profiles are compiled