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Brand Wiki/Industrials/Hrvatska pošta
H

Hrvatska pošta

Corporate brand

Unclaimed

Croatia’s state-owned national postal operator and a major provider of parcel, logistics, retail and payment services.

On this pageHistory↘

Last updated October 14, 2026

Contents

  1. 1. Overview
  2. 2. History
  3. 3. Products and positioning
  4. 4. Marketing campaigns
  5. 5. Brand decisions
  6. 6. Recent events
  7. 7. Related entries
  8. 8. Sources

Company facts

Hrvatska pošta

Industry
Industrials · Express Logistics
Headquarters
Velika Gorica, Croatia
Founded
1999
Country
Croatia
Owner
State-owned
On this page8
  1. 1. Overview
  2. 2. History
  3. 3. Products and positioning
  4. 4. Marketing campaigns
  5. 5. Brand decisions
  6. 6. Recent events
  7. 7. Related entries
  8. 8. Sources

Overview

Hrvatska pošta, literally Croatian Post, is the national postal operator of the Republic of Croatia. It is a state-owned joint-stock company responsible for universal postal services throughout the country, including the acceptance, sorting, transportation and delivery of domestic and international mail. Its activities extend well beyond traditional letter post: the company operates parcel and express-delivery services, manages a large network of post offices, provides selected banking and payment services, sells postal and retail products, and issues the postage stamps of the Republic of Croatia. The modern company was created in 1999 when Hrvatska pošta i telekomunikacije, the public enterprise established in 1990 to combine postal and telecommunications activities, was divided into separate postal and telecommunications companies. The postal business has operated independently since that separation. Its institutional roots therefore reach back to the public postal and telecommunications system that succeeded the former PTT-promet structure, while its current corporate identity dates from 1999. Hrvatska pošta remains one of Croatia’s largest service and retail networks. Its organization is divided into Post, Network, Express and Support divisions. The Post Division handles the movement and delivery of letter-post items; the Network Division manages post offices and customer access points; the Express Division operates the Paket24 parcel and express business; and the Support Division covers areas such as finance, property and other centralized functions. Operations are organized across six regions and supported by sorting facilities in Velika Gorica, Split, Zadar, Osijek, Slavonski Brod, Bjelovar and the Rijeka area. Parcel logistics have become increasingly important as e-commerce and customer expectations have changed. A large package-sorting center opened in Velika Gorica in 2019, with an area of approximately 32,000 square meters and a stated processing capacity of up to 15,000 parcels per hour. A further sorting center opened in the Bakar-Kukuljanovo industrial zone near Rijeka in 2022, serving Istria, Primorje and Gorski Kotar. Together with other infrastructure investments, these projects formed part of the company’s largest investment cycle. Paket24 also expanded through parcel lockers installed from 2021 and through the acquisition of Locodels, a company focused on same-day urban delivery. The company’s service portfolio includes ePost, an electronic platform for sending and receiving documents, paying bills and storing records in a secure digital archive. Through the Bank at the Post cooperation with Hrvatska poštanska banka, customers can access account, cash and payment services in post offices; the arrangement was later extended to business customers. Hrvatska pošta has also experimented with newer technology and financial products, including cryptocurrency exchange services operated with Electrocoin and a series of physical-digital crypto stamps incorporating blockchain-based digital components. Hrvatska pošta is also an important cultural institution. It has issued Croatian postage stamps since 1991, beginning with a regular stamp depicting the Zagreb–Dubrovnik Airport and a commemorative issue marking Croatian independence. Its stamp program covers national history, culture, natural heritage, transport and other themes, and Croatian issues have received international recognition. The company has additionally supported social initiatives through the Croatian Post Foundation, formerly known as the Vaša pošta Foundation, which assists young people leaving institutional or foster care. Internationally, Hrvatska pošta was a co-founder of PostEurop and became a member of the International Post Corporation in 2019. The company has also pursued operational modernization and environmental measures, including the expansion of an electric vehicle fleet and a stated ambition to reach carbon neutrality by 2040. Following damage to its former Zagreb headquarters in the 2020 earthquake, the company temporarily relocated and subsequently established its permanent headquarters in Velika Gorica in 2023, adjacent to its newer parcel-sorting infrastructure.

History

The institutional history of Hrvatska pošta is connected to the postal and telecommunications administration that operated in Croatia before the creation of the modern company. In 1990, the Croatian Parliament established Hrvatska pošta i telekomunikacije, commonly abbreviated as HPT, as a public enterprise responsible for both postal and telecommunications services. HPT succeeded the former PTT-promet structure and assumed the rights and obligations of thirteen entities within that earlier national system. HPT initially included central administrative, economic, legal, personnel, internal-control and audit functions, together with separate postal and telecommunications directorates. The two businesses increasingly operated as technologically distinct activities, reflecting a broader international trend toward separating postal operations from telecommunications. In 1999, HPT was divided into Hrvatska pošta and Hrvatska telekomunikacija. Hrvatska pošta then continued as an independent joint-stock company and became the national postal operator. The company’s role expanded from universal letter-post provision into a broader service network. It continued to accept, sort, transport and deliver postal items across Croatia and internationally, while developing parcel, express, payment, retail and electronic services. It also retained responsibility for issuing the country’s postage stamps. Hrvatska pošta was a co-founder of PostEurop, the association representing European public postal operators, and joined the International Post Corporation in July 2019. Parcel logistics and digital commerce have been important areas of modernization. In October 2019, Hrvatska pošta acquired Locodels, a company focused on same-day delivery in Croatian cities. In early 2020, it participated in a drone-delivery pilot with AIR-RMLD, testing a route from Zadar’s Gaženica port to Preko on Ugljan Island. The company began deploying Paket24 parcel lockers in April 2021, adding self-service collection and dispatch points to its conventional delivery network. Infrastructure investment has followed the growth of parcel volumes. Construction of a new sorting center in Velika Gorica began in May 2017. The facility opened in September 2019 and became the largest single investment in Hrvatska pošta’s history at that time. It covers approximately 32,000 square meters and was designed for processing up to 15,000 parcels per hour. In March 2022, an additional facility opened in Bakar-Kukuljanovo near Rijeka. The two projects formed part of an investment cycle reported by the company as totaling approximately 160 million euros. The 2020 Zagreb earthquake affected the company’s former headquarters at the General Post Office in Jurišićeva Street near Ban Jelačić Square. Hrvatska pošta moved its headquarters to a former package-sorting site near Zagreb’s main railway station before making Velika Gorica its permanent headquarters in September 2023. The new location is adjacent to the major parcel facility and reflects the increasing importance of logistics in the company’s operating model. Hrvatska pošta has also pursued technological and environmental initiatives. It operates ePost for electronic documents, messages, bill payment and digital archiving. Its Bank at the Post arrangement with Hrvatska poštanska banka enables banking and payment transactions through post offices, including services for businesses after the program’s expansion in 2020. In cooperation with Electrocoin, the company introduced cryptocurrency redemption in selected post offices in 2019 and expanded the service to cryptocurrency sales in 2021. Its crypto-stamp program combined physical postage with blockchain-based digital collectibles. The first Croatian crypto stamp was issued in 2020, followed by further editions in 2020, 2021, 2022, 2023 and 2024. Hrvatska pošta has also expanded electric mobility, reporting a fleet of more than 400 electric vehicles, bicycles, mopeds, quadracycles and vans, and has stated an objective of becoming carbon neutral by 2040. Alongside its commercial and public-service activities, the company established the Vaša pošta Foundation in 2011, later renamed the Croatian Post Foundation, to support children and young people without adequate parental care.

  • 2023

    Headquarters established in Velika Gorica

    [1]Hrvatska poštaen.wikipedia.org

    Hrvatska pošta completed its permanent headquarters move to Velika Gorica following earthquake-related relocation from central Zagreb.

  • 2022

    Rijeka-area sorting center opens

    [1]Hrvatska poštaen.wikipedia.org

    A new facility opened in Bakar-Kukuljanovo to serve the northern Adriatic and surrounding regions.

  • 2021

    Paket24 parcel lockers introduced

    [1]Hrvatska poštaen.wikipedia.org

    The company began installing parcel lockers across Croatia and released a third crypto-stamp edition featuring the Rimac Nevera.

  • 2020

    Drone-delivery pilot and first Croatian crypto stamp

    [1]Hrvatska poštaen.wikipedia.org

    Hrvatska pošta tested drone delivery and issued a physical-digital crypto stamp incorporating an NFT component.

  • 2019

    Major logistics and international-network expansion

    [1]Hrvatska poštaen.wikipedia.org

    The company opened its Velika Gorica parcel center, acquired Locodels and joined the International Post Corporation.

  • 2011

    Foundation established

    [1]Hrvatska poštaen.wikipedia.org

    Hrvatska pošta established the Vaša pošta Foundation to help children without adequate parental care transition toward independent living.

  • 1999

    Formation as an independent postal company

    [1]Hrvatska poštaen.wikipedia.org

    HPT was split into separate postal and telecommunications companies, creating the independent Hrvatska pošta joint-stock company.

  • 1993

    PostEurop co-founder

    [1]Hrvatska poštaen.wikipedia.org

    The Croatian postal organization became a co-founder and full member of PostEurop.

  • 1991

    First Croatian postage stamps

    [1]Hrvatska poštaen.wikipedia.org

    Hrvatska pošta began issuing Croatian postage stamps, including a regular issue depicting Zagreb–Dubrovnik Airport and a commemorative issue marking independence.

  • 1990

    Creation of Hrvatska pošta i telekomunikacije

    [1]Hrvatska poštaen.wikipedia.org

    The Croatian Parliament established a public enterprise combining postal and telecommunications services and succeeding the former PTT-promet structure.

Products and positioning

A nationwide public-service postal operator combining universal mail coverage with parcel logistics, digital services, retail access and selected financial services.

  • Postal services

    Universal postal services

    The core public-service offering covers acceptance, sorting, transport and delivery of letter-post items throughout Croatia and in international traffic. Universal services are intended to be available nationwide under consistent conditions, complemented by additional services for parcels, printed matter, business replies and value-added shipments.

  • Express and parcel logistics

    Paket24

    Paket24 is Hrvatska pošta’s express and parcel-delivery service. It uses the company’s sorting infrastructure, delivery workforce and parcel-locker network to support domestic shipment collection and delivery, including services for businesses serving consumers.

  • Digital postal services

    ePost

    ePost provides electronic handling of letters, messages and documents. Users can receive and send material digitally, pay bills electronically and retain documents in a secure electronic archive, extending the postal relationship into digital communications.

  • Financial and payment services

    Bank at the Post

    Bank at the Post is a cooperation with Hrvatska poštanska banka that enables customers to access selected banking services through post offices. Services include opening accounts, cash deposits and withdrawals, payment transactions and other banking activities, with availability later extended to business customers.

  • Philately · 1991

    Postage stamps

    Hrvatska pošta issues the postage stamps of the Republic of Croatia. Since 1991, its program has covered national history, culture, heritage, transport and public-interest themes, and has included regular, commemorative and crypto-stamp formats.

  • Digital collectibles and postage · 2020

    Crypto stamps

    The crypto-stamp series combines a physical stamp that can be used for postage with a digital component recorded on blockchain technology. Editions have used motifs including postal transport, the Rimac Nevera and other transport-related themes, with subsequent releases issued through 2024.

  • Financial technology service · 2019

    Cryptocurrency exchange service

    Introduced with Croatian crypto brokerage Electrocoin, the service initially allowed customers to exchange cryptocurrencies for euros at selected post offices. It was later expanded to include cryptocurrency sales.

Marketing campaigns

  • 2020Croatian crypto-stamp launch

    Croatia · International collectors

    Hrvatska pošta launched a physical-digital stamp series using blockchain technology and transport motifs, including van, train, ship, airplane and drone designs.

    Outcome. The limited physical crypto stamps offered exclusively for cryptocurrency reportedly sold out rapidly, generating international attention for the postal operator’s digital experimentation.

    Source
  • 2011Vaša pošta Foundation

    Croatia

    Hrvatska pošta created a foundation to provide financial support to children without adequate parental care as they leave foster or institutional care and move toward independence.

    Outcome. The foundation, later renamed the Croatian Post Foundation, remained a continuing social-support program funded with sponsors and donations.

    Source
  • 2009Good People to the Children of Croatia

    Croatia

    A social initiative supporting children in Croatia without adequate parental care preceded the creation of the Vaša pošta Foundation.

    Outcome. The initiative was continued through the foundation established by Hrvatska pošta in 2011.

    Source

Brand decisions

  • 2023

    Permanent relocation of headquartersStrategy

    Background

    The former Zagreb headquarters was damaged in the 2020 earthquake, requiring a temporary relocation.

    Action taken

    Hrvatska pošta permanently moved its headquarters to Velika Gorica, next to its large parcel-sorting facility.

    Aftermath

    The move placed the corporate center alongside the company’s modern logistics infrastructure and reflected the growing strategic importance of parcel operations.

    Source
  • 2021

    Expansion of Paket24 parcel lockersProduct launch

    Background

    Parcel growth and changing delivery preferences increased demand for self-service collection and dispatch options.

    Action taken

    Hrvatska pošta began installing parcel lockers across Croatia as part of Paket24.

    Aftermath

    The locker network supplemented home delivery and expanded customer access to parcel services outside normal counter transactions.

    Source
  • 2020

    Launch of the first Croatian crypto stampProduct launch

    Background

    Hrvatska pošta sought to combine its traditional philatelic role with emerging blockchain and digital-collectible technology.

    Action taken

    It issued a stamp consisting of a detachable physical postage component and a digital NFT component, developed with Croatian blockchain companies.

    Aftermath

    The initiative made Croatia one of the early countries to issue a national NFT-linked postage product, and later crypto-stamp editions followed.

    Source
  • 2019

    Acquisition of LocodelsM&A

    Background

    Growing demand for rapid urban and business-to-consumer delivery created a need for specialized same-day logistics capabilities.

    Action taken

    Hrvatska pošta took over Locodels, a company specializing in same-day city delivery.

    Aftermath

    The acquisition strengthened the operator’s express and urban-delivery offering, including services used by businesses delivering to consumers.

    Source
  • 1999

    Separate postal and telecommunications operationsStrategy

    Background

    Postal and telecommunications activities had become technologically distinct and were increasingly being organized separately internationally.

    Action taken

    The combined HPT enterprise was divided into Hrvatska pošta and Hrvatska telekomunikacija.

    Aftermath

    Hrvatska pošta continued as an independent national postal operator and joint-stock company.

    Source

Recent events

  • 2023

    Permanent headquarters move to Velika Gorica[1]Hrvatska poštaen.wikipedia.org

    Other

    After the 2020 Zagreb earthquake damaged the former headquarters, Hrvatska pošta permanently relocated its headquarters to Velika Gorica beside its newer parcel-sorting complex.

  • 2022

    Hrvatska pošta opens a regional parcel-sorting center near Rijeka[1]Hrvatska poštaen.wikipedia.org

    Product launch

    A new sorting facility in the Bakar-Kukuljanovo industrial zone began serving Istria, Primorje and Gorski Kotar.

  • 2021

    Paket24 parcel lockers expand across Croatia[1]Hrvatska poštaen.wikipedia.org

    Product launch

    Hrvatska pošta began installing parcel lockers nationwide to support Paket24 shipment collection and dispatch and to provide customers with more flexible delivery options.

  • 2020

    Hrvatska pošta tests drone delivery[1]Hrvatska poštaen.wikipedia.org

    Product launch · Other

    In cooperation with AIR-RMLD, Hrvatska pošta tested a drone-delivery route between the port of Gaženica in Zadar and Preko on Ugljan Island.

  • 2019

    Hrvatska pošta joins the International Post Corporation[1]Hrvatska poštaen.wikipedia.org

    Other

    The national postal operator became a member of the International Post Corporation, an organization bringing together major postal operators from Europe, North America and the Asia-Pacific region.

  • 2019

    Hrvatska pošta acquires Locodels[1]Hrvatska poštaen.wikipedia.org

    M&A

    The company took over Locodels, a Croatian delivery business specializing in same-day urban delivery, strengthening its capabilities for business-to-consumer distribution.

  • 1999

    Hrvatska pošta separates from the telecommunications business[1]Hrvatska poštaen.wikipedia.org

    Other

    The combined Croatian Post and Telecommunications enterprise was divided into separate postal and telecommunications companies, establishing Hrvatska pošta as an independent joint-stock company.

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Sources2 sources

  1. 1Hrvatska poštaen.wikipedia.org
  2. 2Hrvatska pošta d.d.enciklopedija.hr

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