Herbivore Botanicals
Natural skincare brand known for plant-based ingredients and minimalist packaging.
Last updated August 25, 2026
Overview
Herbivore Botanicals is an American skincare brand founded in 2011 by Julia Wills and Alexander Kummerow. Known for its natural, plant-based ingredients and minimalist packaging, the brand offers facial and body care products. It emphasizes eco-friendliness and sustainability, gaining recognition in the beauty market.
Products and positioning
Flagship businesses
- Blue Tansy Resurfacing Clarity Mask
- Pink Cloud Rosewater Moisture Crème
Leadership
| Name | Title | Tenure |
|---|---|---|
| Alexander Kummerow | Co-Founder | 2011– |
| Julia Wills | Co-Founder | 2011– |
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