Haval

Haval is an automotive marque owned by Great Wall Motor (GWM), the Chinese vehicle manufacturer. The brand specializes in sport utility vehicles and crossover vehicles, with a portfolio aimed primarily at mainstream consumers. It became a standalone GWM brand in March 2013 after the Haval name had already been used on Great Wall SUV products for several years. The name originated with the Great Wall Haval CUV, introduced in April 2005. The vehicle was initially marketed under the romanized name Hover in some markets and was later associated with the Haval H3 designation. It represented an important shift in GWM's product mix: while the company had historically been strongly associated with pickup trucks and more utilitarian off-road vehicles, the Haval CUV used a more urban-oriented design. In September 2006, approximately 500 Haval CUV vehicles were exported to Italy, an early large-scale European export by a privately owned Chinese automaker. The Haval H6, launched in 2011, became the central product in the brand's development. Its combination of compact-SUV packaging and a relatively accessible price helped it gain substantial popularity in China. The H6 range subsequently expanded with different body styles and powertrain configurations, including a coupe-SUV variant, diesel versions and four-wheel-drive models. The success of the H6 contributed directly to GWM's decision to separate Haval from its original Great Wall product line and give it an independent logo and brand identity. From 2017 to 2019, Haval experimented with Red Label and Blue Label positioning. The two versions used different logo colors and were distinguished through exterior styling, interior design and materials; they were also supported by separate dealership networks. GWM ended this division in 2019 and returned the brand to a black-logo identity. Haval also introduced the F-series in 2018, using models such as the F5 and F7 to appeal to younger buyers with more streamlined styling. Haval became one of China's leading SUV marques. By 2018, it had ranked first in Chinese SUV sales for nine consecutive years, according to the cited reference material. In January 2019, the brand produced its five-millionth vehicle. That same period saw GWM articulate a globalization goal known as the 5-2-1 strategy: within five years, Haval was intended to reach annual sales of two million vehicles and become the world's leading SUV brand. International expansion has included sales and, in selected markets, local production. Haval entered Australia in March 2015 with the H2, H8 and H9, and later expanded its Australian dealer presence. In June 2019, production of the F7 and H9 began at GWM's facility in the Tula region of Russia. The brand has also been marketed across Latin America, Southeast Asia, the Middle East, Africa and other regions. In August 2025, Haval began producing the H6, H6 GT and H9 at GWM's Iracemápolis plant in São Paulo state, Brazil. In August 2022, Haval introduced a new logo based on the brand name in uppercase lettering. Its angular treatment, including triangular forms in the letters A and V, was intended to present a more contemporary and technology-oriented identity. As of 2024, Haval was described as GWM's most popular brand among its marques, which also include Tank, Ora and Wey. Its current positioning combines broad SUV coverage, mass-market pricing, Chinese manufacturing scale and increasing international localization.

Haval developed from Great Wall Motor's early SUV program. The name was first applied to the Great Wall Haval CUV, introduced in April 2005. In some export markets the vehicle was initially romanized as Hover, while later versions were associated with the Haval H3 name. Compared with the more rugged and utility-focused vehicles that had characterized much of GWM's earlier range, the CUV adopted a more urban design and helped the company broaden its appeal to ordinary passenger-vehicle buyers. The model's early export activity was significant for GWM. In September 2006, around 500 Haval CUV vehicles were shipped to Italy. This was an early example of a privately owned Chinese automaker exporting vehicles to Europe at relatively substantial volume. The Haval name subsequently became more closely connected with GWM's SUV development and international ambitions. The Haval H6, introduced in 2011, was the decisive product in the marque's emergence. Positioned as a competitively priced compact SUV, it attracted Chinese buyers seeking the higher seating position and utility of an SUV without the price of a larger imported vehicle. The H6 family expanded into several configurations, including a coupe-style body, diesel versions and four-wheel-drive derivatives. Its market performance gave GWM a platform for creating a dedicated SUV identity rather than continuing to market all of its vehicles under the original Great Wall brand. In March 2013, Haval was spun off as an independent GWM brand and received its own logo. It became GWM's second brand after the original Great Wall marque. The move allowed the company to give SUVs a more focused retail, design and marketing identity. Haval's range continued to center on the H6 while adding models positioned at different sizes and price points. From 2017, GWM experimented with Red Label and Blue Label versions. The labels were not simply color variations: they could involve changes to exterior styling, cabin layout and materials, and the two versions were marketed through different dealer networks. The arrangement was intended to address different customer profiles, but GWM abandoned the strategy in 2019 and returned to a black Haval logo. In 2018, the company added the F-series, including the F5 and F7, with smoother and more youthful styling aimed at younger customers. Haval's domestic performance made it one of China's most prominent SUV brands. The cited reference states that it led China's SUV sales for nine consecutive years by 2018. In January 2019, production reached five million vehicles. Around the same time, GWM founder Wei Jianjun presented the 5-2-1 globalization strategy, an ambition for Haval to reach annual sales of two million vehicles within five years and become the world's leading SUV brand. International growth proceeded through exports, dealer development and local assembly. Haval launched in Australia in March 2015 with the H2, H8 and H9. Its Australian dealer network expanded from four outlets at launch to 15 nationwide by 2017, with further expansion discussed at that time; the cited material reports 68 dealers by February 2024. Haval has also been marketed in numerous countries across Europe, Latin America, Africa, the Middle East, South Asia and Southeast Asia. In June 2019, local production of the F7 and H9 began at GWM's facility in the Uzlovaya industrial park in Russia's Tula region. The brand refreshed its visual identity in August 2022. The new logo uses the Haval name in uppercase lettering, with angular geometry and triangular treatments in the A and V. The design was intended to give the marque a more contemporary and technology-focused appearance. By 2024, Haval was described as the most popular of GWM's brands, alongside Tank, Ora and Wey. Its international manufacturing footprint expanded further in August 2025 when the H6, H6 GT and H9 began production at GWM's Iracemápolis plant in São Paulo state, Brazil.

1. 2025Brazilian production started

   The H6, H6 GT and H9 began production at the Iracemápolis plant in São Paulo state.

   Source
2. 2022New Haval logo unveiled

   Haval adopted a modern uppercase wordmark with angular lettering.

   Source
3. 2019Five-millionth vehicle produced

   Haval reached cumulative production of five million vehicles in January.

   Source
4. 2019Russian production started

   The F7 and H9 entered local production at GWM's Tula-region facility.

   Source
5. 2018F-series introduced

   The F5 and F7 extended Haval's appeal toward younger customers.

   Source
6. 2017Red Label and Blue Label introduced

   The brand created two differently styled and separately marketed sub-lines.

   Source
7. 2015Australian market launch

   Haval entered Australia with the H2, H8 and H9.

   Source
8. 2013Standalone Haval brand created

   Great Wall Motor separated Haval from its original product line and gave it a dedicated logo.

   Source
9. 2011Haval H6 launched

   The H6 became the core model of Haval's subsequent domestic and international growth.

   Source
10. 2006First large European export

    Approximately 500 Haval CUV vehicles were exported to Italy.

    Source
11. 2005Haval CUV introduced

    The Great Wall Haval CUV launched as an urban-oriented compact SUV and established the name later used by the standalone marque.

    Source

Mainstream SUVs and crossovers combining accessible pricing, practical utility, contemporary styling and expanding international-market capability.

• Haval H6Compact SUV2011

  The H6 is Haval's best-known and historically most important product family. Introduced in 2011, it established the brand's mainstream compact-SUV formula by combining practical dimensions, elevated seating and broad equipment with relatively accessible pricing. The range has expanded into multiple generations and configurations, including coupe-style and four-wheel-drive variants. It has served as a central product for both Chinese sales and international expansion.

• Haval H2Subcompact SUV

  The H2 is a smaller crossover positioned below the H6 in Haval's range. It formed part of the brand's initial Australian launch in 2015 and helped extend Haval's offer into the urban and entry-level SUV segment. Its role has been to provide a more compact alternative for markets where buyers prioritize city maneuverability and purchase accessibility.

• Haval H9Large SUV

  The H9 is a larger SUV with a more rugged and utility-oriented position than Haval's compact crossover products. It was introduced to international markets including Australia and later entered local production in Russia. The model has also been included in the Brazilian production program, reflecting its role in Haval's broader export and localization strategy.

• Haval F5Compact crossover SUV2018

  The F5 was part of Haval's F-series, introduced in 2018 to attract younger customers. The series used more streamlined exterior designs than some earlier Haval products and represented an attempt to create a distinct, lifestyle-oriented expression within the brand's mainstream SUV portfolio.

• Haval F7Crossover SUV2018

  The F7 is an F-series crossover designed around a more youthful and aerodynamic visual direction. It was part of Haval's effort to broaden its customer base and was later assembled in Russia alongside the H9. The model illustrates the brand's use of differentiated styling and local production to support international markets.

• Haval JolionCompact crossover SUV

  The Jolion is a compact crossover in Haval's international product portfolio. It extends the brand's offer toward urban users seeking a smaller SUV format and is marketed as one of the marque's contemporary global models. Detailed launch and market information is not specified in the supplied reference material.

• Haval DargoMidsize crossover SUV

  The Dargo is a contemporary Haval crossover with a more assertive, adventure-oriented design position. It is presented as one of the brand's flagship offerings in the supplied dossier, alongside the H6 and Jolion. Specific launch chronology and market-by-market specifications are not detailed in the supplied sources.

• 20185-2-1 globalization strategy

  China · International markets

  Great Wall Motor founder Wei Jianjun outlined an ambition for Haval to achieve annual sales of two million vehicles within five years and become the world's leading SUV brand. The strategy framed Haval's export, dealer and manufacturing expansion as part of a coordinated global growth program.

  Outcome. The strategy established an explicit international-growth ambition, but the supplied material does not provide a verified final assessment against its targets.

  Source

• 2025Expand Brazilian local productionStrategy

  GWM was increasing regional manufacturing capacity to support Haval's presence in Latin America.

  What changed. Haval began producing the H6, H6 GT and H9 at the Iracemápolis plant in São Paulo state, Brazil.

  Aftermath. The move expanded Haval's localization footprint beyond China and Russia.

  Source
• 2022Refresh the Haval visual identityOther

  Haval sought a more contemporary identity aligned with technology-oriented SUV positioning.

  What changed. The brand introduced an uppercase, angular wordmark with triangular treatments in the A and V.

  Aftermath. The new logo became the principal visual expression of the active Haval brand.

  Source
• 2019End the Red Label and Blue Label structureStrategy

  The dual-label system added styling, distribution and brand-management complexity.

  What changed. Haval abandoned the Red Label and Blue Label strategy and reverted to a black logo.

  Aftermath. The brand returned to a unified identity while retaining a varied SUV lineup.

  Source
• 2018Launch the F-seriesProduct launch

  Haval aimed to strengthen its appeal among younger buyers and complement its established H-series SUV range.

  What changed. The company introduced the F5 and F7 with more streamlined styling and a younger market orientation.

  Aftermath. The F-series became part of Haval's broader effort to diversify its design language and customer appeal.

  Source
• 2017Divide the range into Red Label and Blue LabelStrategy

  Haval sought to address different customer profiles through product and retail differentiation rather than relying on a single uniform SUV identity.

  What changed. The brand introduced Red Label and Blue Label versions with different styling, cabin treatments and dealership networks.

  Aftermath. The division was discontinued in 2019, and Haval returned to a black-logo identity.

  Source
• 2013Create Haval as a standalone brandStrategy

  The Haval name had gained recognition through the Haval CUV and especially the H6, while GWM was seeking a more focused identity for its expanding SUV business.

  What changed. Great Wall Motor spun Haval off from its original product line and assigned it an independent logo and brand identity.

  Aftermath. Haval became GWM's second brand and developed into the group's leading SUV-focused marque.

  Source

• 2025Haval began production in Brazil

  The H6, H6 GT and H9 began production at GWM's Iracemápolis facility in São Paulo state.

  Other
  Source
• 2022Haval introduced a new uppercase logo

  The brand adopted an angular uppercase wordmark featuring triangular forms in the A and V to communicate a more modern and technological identity.

  Other
  Source
• 2019Haval produced its five-millionth vehicle

  The brand reached cumulative production of five million vehicles in January 2019.

  Other
  Source
• 2019Haval began Russian production

  Production of the F7 and H9 began at Great Wall Motor's plant in the Uzlovaya industrial park in Russia's Tula region.

  Other
  Source
• 2018Haval launched its F-series

  The F5 and F7 introduced more streamlined styling and were aimed at attracting younger customers.

  Product launch
  Source
• 2018Haval reported nine consecutive years leading China's SUV sales

  Reference material states that Haval ranked first in Chinese SUV sales for nine consecutive years by 2018.

  Other
  Source
• 2017Haval Red Label and Blue Label strategy introduced

  Haval divided its lineup into Red Label and Blue Label variants differentiated by styling, interior treatment and dealer networks.

  Other
  Source
• 2015Haval entered Australia

  The brand launched in Australia with the H2, H8 and H9, beginning a larger international-market expansion.

  Product launch
  Source
• 2013Haval separated from Great Wall's original product line

  Great Wall Motor established Haval as a standalone brand with its own logo, making it the second GWM brand after the original Great Wall marque.

  Other
  Source
• 2011Haval H6 introduced

  The H6 entered the market as a competitively priced compact SUV and became the product family most closely associated with Haval's growth.

  Product launch
  Source
• 2006Haval CUV exported to Italy

  Approximately 500 Haval CUV vehicles were exported to Italy, representing an early large-scale European export by a privately owned Chinese automaker.

  Other
  Source
• 2005Haval name first used on the Great Wall Haval CUV

  Great Wall introduced the Haval CUV, an urban-oriented compact SUV that became the origin of the later standalone Haval marque.

  Product launch
  Source
• Haval official website presents an expanded SUV lineup

  The official Chinese website lists current and forthcoming Haval products including the H10, H6L, Big Dog Plus, Raptor, Xiaolong Max, H5, H9, and several H6 variants. The lineup shows the brand's continued emphasis on SUVs alongside hybrid and plug-in hybrid offerings.

  Product launchProduct generation
  Source

1. Haval (marque)
2. Haval official website