Feastables

Feastables is a chocolate brand founded by popular YouTuber MrBeast in 2022, offering high-quality, fun-flavored chocolate bars, sold via social media and retail, quickly gaining attention among young consumers.

Mid-to-high-end snacks, targeting young consumers, emphasizing fun and quality.

Product categories. Chocolate bars · Snacks · Confectionery · Snack foods

• 2024MrBeast, Logan Paul and KSI launch Lunchly

  Feastables founder Jimmy Donaldson joined Logan Paul and KSI in launching Lunchly, a separate packaged-meal venture promoted through the creators' audiences. The launch drew substantial public debate about nutrition, marketing to children, and creator-branded food.

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• 2023Feastables launches new chocolate bar flavors

  Feastables expanded its product line with new flavors, increasing its retail presence.

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• 2023Feastables expands from online sales into retail distribution

  The brand broadened its availability beyond its own online store through placement with major retail partners, increasing its presence in the packaged-snack category.

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• 2022Feastables launches as MrBeast's chocolate and snack brand

  Jimmy Donaldson introduced Feastables as a consumer-food venture initially centered on chocolate bars and creator-led direct-to-consumer marketing.

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1. MrBeast, Logan Paul and KSI launch Lunchly
2. Feastables expands from online sales into retail distribution