EyeMail

EyeMail Inc. is a privately held communications technology and digital marketing company headquartered in Atlanta, Georgia. Founded in 2004 by Lisa S. Jones, the company developed a service designed to place short, high-definition video experiences directly within email communications, reducing the need for recipients to leave the email and open a separate web page. Its offering is aimed at marketers, employers, institutions, and nonprofit organizations seeking more attention-grabbing and memorable digital communications. The company emerged from Jones's interest in combining video with email. She filed an initial patent related to video in email in 2004 and spent several years developing the business while continuing to work in telecommunications and supplier-diversity roles. EyeMail's development involved collaboration with international technical teams and participation in Microsoft's Mentor/Protégé Innovation Lab Program and Innovation Center. These relationships helped the company refine its technology and business model at a time when embedded video in email presented significant technical and compatibility challenges. A major early turning point came in 2008, when Jones appeared on the first season of the CBS reality competition program The Next Tycoon and won the competition. She subsequently offered a free EyeMail campaign to the Greater Women's Business Council. The campaign attracted the attention of Time Warner, which became the company's first reported client. EyeMail then expanded its customer base to include major organizations such as The Coca-Cola Company, Delta Air Lines, Major League Baseball, Porsche North America, Aetna, the Atlanta Braves, The Home Depot, PepsiCo, Microsoft, and Harvard Business School. The company has also worked with nonprofit organizations, including Make-A-Wish. EyeMail's relationship with The Coca-Cola Company began through a minority-supplier mentorship program in 2008. The relationship helped the company strengthen its enterprise credentials and later contributed to EyeMail's selection by Microsoft as a premier minority- and women-owned business enterprise supplier in digital marketing. The company has described its supplier relationships and corporate partnerships as important sources of growth, particularly as it expanded beyond the United States. The business historically delivered custom-built email campaigns, but in 2018 Jones announced an intention to move toward a software-as-a-service model. The product portfolio later broadened beyond conventional video email. EyeCon, for example, animates company logos or email signatures, extending EyeMail's visual approach into branded identity elements. During the COVID-19 pandemic, the company emphasized digital communication tools and announced accessibility-oriented options, including closed captioning and support for visually impaired and hearing-impaired audiences. It also explored a video-in-text solution. EyeMail has positioned itself as a certified and mission-oriented supplier as well as a technology provider. It is identified as both Black-owned and woman-owned, and it has been described as an officially certified Minority Business Enterprise through the National Minority Supplier Development Council. The company has also participated in the Billion Dollar Roundtable as a minority women business enterprise strategic partner. These credentials support its work with large corporate procurement organizations and form part of its broader business identity. In 2020, EyeMail was selected as one of 15 participants in PepsiCo's Stacy's Pita Chips Rise Project, a mentorship initiative for Black women business owners. In 2021, Microsoft used EyeMail in connection with video-based marketing communications for the Windows 11 launch. A 2023 Microsoft case study reported substantial growth over a two-year period and faster delivery of managed-services projects after EyeMail adopted Microsoft 365 Business Premium, although no absolut…

EyeMail was founded in Atlanta in 2004 by Lisa S. Jones, an entrepreneur whose earlier career included logistics, supply-chain, telecommunications, and supplier-diversity work. Jones developed the company after the death of her mother and described the business as a long-term undertaking created in her mother's honor. She filed an early patent focused on video in email and spent approximately five years developing the company while maintaining full-time employment. The early product-development process involved several international technical teams before EyeMail selected a development partner capable of completing the product. Jones also participated in Microsoft's Mentor/Protégé Innovation Lab Program and its Innovation Center, experiences that gave the young company additional technical and business support. EyeMail's central proposition was to compress short HD video and place it directly into email communications, allowing recipients to experience video without necessarily clicking through to a separate browser page. In 2008, Jones won the first season of the CBS program The Next Tycoon. She then created a complimentary campaign for the Greater Women's Business Council. That work drew interest from Time Warner, which became EyeMail's first reported customer. The company subsequently developed campaigns and communications for large enterprises and institutions including Coca-Cola, Delta Air Lines, Major League Baseball, Porsche North America, Aetna, the Atlanta Braves, The Home Depot, PepsiCo, Microsoft, and Harvard Business School. EyeMail also served emerging companies and nonprofit organizations. EyeMail established a formal Coca-Cola mentorship relationship in 2008 through the Georgia Minority Supplier Diversity Council. The relationship strengthened EyeMail's ability to work with large corporate procurement organizations and was followed by its selection by Microsoft as a premier minority- and women-owned supplier in digital marketing. The company later expanded its activities into Canada, Mexico, Pakistan, India, and the United Kingdom. It also became associated with the Billion Dollar Roundtable as a minority women business enterprise strategic partner. The company's original model emphasized custom campaign creation. In 2018, Jones announced a planned shift toward software as a service, reflecting an effort to make EyeMail's technology more scalable. The company subsequently introduced EyeCon, a service for animating logos or email signatures, and explored additional forms of video-enabled text communication. During the COVID-19 period, demand for digital communication increased, and EyeMail announced accessibility features including captioning and support intended to make video email more usable for people with hearing or visual impairments. EyeMail's corporate-development activities continued through supplier-diversity and mentorship initiatives. In 2020, PepsiCo selected the company for the Stacy's Pita Chips Rise Project, which supported Black women business owners. Microsoft later incorporated EyeMail's video technology into communications associated with the Windows 11 launch in 2021. A 2023 Microsoft case study highlighted EyeMail's growth and operational improvements following adoption of Microsoft 365 Business Premium. In the same year, EyeMail appeared on Inc.'s Southeast fast-growth list and was selected as a winner of the Technology Association of Georgia's Invest Connect pitch competition. Available references do not establish a later ownership change, public listing, acquisition, or corporate parent.

1. 2023Recognition among fast-growing Southeast companies

   EyeMail ranked 181 on Inc.'s 2023 list of fast-growing companies in the United States Southeast region.

   Source
2. 2021Windows 11 marketing collaboration

   Microsoft used EyeMail's video-in-email capability in communications associated with the Windows 11 launch.

   Source
3. 2020Accessibility enhancements announced

   EyeMail announced captioning and other accessibility-oriented options for its video email technology.

   Source
4. 2018SaaS transition announced

   EyeMail announced plans to expand beyond custom campaigns toward a software-as-a-service model.

   Source
5. 2011Microsoft supplier recognition follows Coca-Cola relationship

   The company's Coca-Cola mentorship contributed to its selection by Microsoft as a premier minority- and women-owned digital marketing supplier.

   Source
6. 2008The Next Tycoon victory and first client relationship

   Jones won the first season of The Next Tycoon, while a campaign for the Greater Women's Business Council helped attract Time Warner as EyeMail's first reported client.

   Source
7. 2008Coca-Cola mentorship begins

   EyeMail entered a formal mentorship relationship with The Coca-Cola Company through a Georgia minority supplier-development program.

   Source
8. 2004EyeMail is founded in Atlanta

   Lisa S. Jones founded EyeMail and filed an early patent related to video in email.

   Source

A minority- and women-owned communications technology provider that helps enterprises, institutions, and nonprofits turn email into a more visual, interactive, accessible, and memorable marketing or organizational communication channel.

• EyeMail video emailEmail marketing technology2004

  EyeMail's core offering enables marketers and organizations to distribute short, high-definition video experiences through email. The service is designed to reduce friction between receiving a message and viewing its visual content, while supporting campaign production, deployment, and managed services for enterprise and nonprofit clients.

• EyeConAnimated branding

  EyeCon extends EyeMail's visual communication approach to brand identity assets by animating logos or email signatures. It is intended to make routine email touchpoints more distinctive and to add motion to corporate branding without requiring recipients to visit an external webpage.

• Accessibility optionsAccessible digital communication2020

  EyeMail announced accessibility-oriented features, including captioning, to make video email communications more usable for audiences with hearing or visual impairments. The initiative was developed with support from senior architects associated with Microsoft's Innovation Lab.

• Video-in-text solutionMessaging technology

  EyeMail described a planned video-in-text product intended to broaden its communications technology beyond conventional email campaigns. The available reference material identifies the planned product but does not confirm a commercial launch.

• 2021Microsoft Windows 11 communications

  International

  Microsoft partnered with EyeMail to integrate video into marketing communications associated with the Windows 11 launch.

  Outcome. The collaboration strengthened EyeMail's enterprise relationship with Microsoft and demonstrated its technology in a major product-launch context.

  Source
• 2020Stacy's Pita Chips Rise Project

  United States

  PepsiCo selected EyeMail for a 15-company mentorship initiative supporting Black women business owners. The program also connected EyeMail with a directory intended to help consumers discover female-founded businesses.

  Outcome. EyeMail received mentorship and visibility through PepsiCo's entrepreneurial-support program.

  Source
• 2008Greater Women's Business Council campaign

  United States

  EyeMail created a complimentary campaign for the Greater Women's Business Council. The work demonstrated the company's technology to a wider business audience and helped generate the relationship that led to Time Warner becoming an early client.

  Outcome. The campaign attracted Time Warner's attention and contributed to EyeMail's first reported client relationship.

  Source

• 2020Accessibility-focused video email optionsProduct launch

  The increased reliance on digital communication during the COVID-19 pandemic highlighted the need for more inclusive communication formats.

  What changed. EyeMail announced captioning and related options intended to improve access to video email for people with hearing or visual impairments.

  Aftermath. The initiative expanded EyeMail's product positioning from visual engagement alone toward more accessible digital communication.

  Source
• 2018Shift from custom campaigns toward SaaSStrategy

  EyeMail had primarily operated through custom-made campaigns and managed services.

  What changed. Lisa S. Jones announced an expansion of the business model toward a software-as-a-service platform.

  Aftermath. The company broadened its product direction and later introduced offerings such as EyeCon, although the available sources do not quantify the commercial effect of the transition.

  Source

• 2023EyeMail appears on Inc.'s Southeast growth-company list

  EyeMail was ranked number 181 on Inc. magazine's list of fast-growing companies in the United States Southeast region.

  Other
  Source
• 2023EyeMail selected for the Invest Connect pitch competition

  The Technology Association of Georgia selected EyeMail among the winners of Invest Connect, a Bridge Builders initiative intended to connect Black-owned businesses with investors.

  Other
  Source
• 2023EyeMail appears on Inc.'s Southeast fastest-growing companies list

  EyeMail ranked number 181 on Inc. magazine's annual list of the fastest-growing companies in the southeastern United States.

  Other
  Source
• 2023EyeMail selected for TAG Invest Connect

  The company was selected among the winners of Invest Connect, a Technology Association of Georgia pitch competition intended to connect Black-owned businesses with investors.

  Other
  Source
• 2021Microsoft uses EyeMail for Windows 11 launch communications

  Microsoft partnered with EyeMail to incorporate video in email marketing communications connected with the Windows 11 launch.

  CampaignProduct launch
  Source
• 2021Microsoft uses EyeMail in Windows 11 launch communications

  Microsoft partnered with EyeMail to integrate video into email marketing communications associated with the Windows 11 launch.

  Campaign
  Source
• 2020EyeMail expands accessibility features

  The company announced new options involving captioning and accessibility support for its video email technology, developed with assistance from Microsoft's Innovation Lab.

  Product launch
  Source
• 2020EyeMail joins PepsiCo's Stacy's Pita Chips Rise Project

  PepsiCo selected EyeMail as one of 15 participants in the Stacy's Pita Chips Rise Project for Black women business owners.

  Campaign
  Source
• 2020EyeMail adds accessibility features for video email

  The company announced captioning and related options intended to make its video-email technology more usable for people with hearing or visual impairments.

  Product launch
  Source
• 2020PepsiCo selects EyeMail for the Stacy's Rise Project

  PepsiCo selected EyeMail as one of 15 participants in the Stacy's Pita Chips Rise Project, a mentorship program for Black women business owners.

  Other
  Source
• 2018EyeMail moves toward a software-as-a-service model

  Lisa S. Jones announced that EyeMail intended to evolve from primarily custom campaign work toward a broader SaaS-based business model.

  Other
  Source
• 2018EyeMail shifts toward a SaaS model

  Lisa S. Jones announced that the company was moving beyond primarily custom campaigns toward a more scalable software-as-a-service business model.

  Other
  Source
• 2008EyeMail wins The Next Tycoon competition

  Founder Lisa S. Jones won the first season of the CBS reality competition The Next Tycoon, increasing attention around EyeMail and helping support its transition toward full-time operation.

  Other
  Source
• 2008Time Warner becomes EyeMail's first reported client

  A campaign created for the Greater Women's Business Council attracted Time Warner's attention and led to the company's first reported client relationship.

  Campaign
  Source
• 2008EyeMail begins Coca-Cola mentorship relationship

  EyeMail entered a formal relationship with The Coca-Cola Company through a Georgia minority supplier-development mentorship program.

  Other
  Source
• 2008Time Warner becomes EyeMail's first client

  A complimentary campaign created for the Greater Women's Business Council attracted Time Warner's attention and led to the company's first reported client relationship.

  Other
  Source
• 2008EyeMail begins formal Coca-Cola mentorship relationship

  EyeMail entered a formal relationship with The Coca-Cola Company through a Georgia minority-supplier mentorship program.

  Other
  Source

1. EyeMail