El Gráfico
A Salvadoran daily sports newspaper covering national and international sport.
Last updated August 24, 2026
Overview
El Gráfico is a Salvadoran sports newspaper published as a daily morning edition in Spanish. It is based in Antiguo Cuscatlán and distributes its print edition throughout El Salvador. The publication focuses on national and international sports, positioning itself as a dedicated sports-news outlet rather than as a general-interest newspaper. Its stated target audience is primarily male readers between 13 and 45 years old. The current sports newspaper first appeared in 2004. It belongs to a longer publishing tradition associated with the name El Gráfico: a newspaper using that name was established in 1939 by Pepe and José Roberto Dutriz. The available reference material distinguishes that earlier newspaper from the sports publication launched in 2004, so the brand's history is best understood as a modern sports-newspaper operation carrying forward an established Salvadoran newspaper name. El Gráfico is described as the first sports newspaper of its kind founded in Central America. Its core editorial scope includes coverage of Salvadoran sport alongside reporting on international competitions and sporting developments. The publication's daily morning schedule gives it a regular role in the country's sports-information cycle, while its nationwide distribution supports broad access beyond the immediate San Salvador metropolitan area. The newspaper has been reported at a circulation of approximately 50,000 copies per day. Its editorial operation includes about 20 full-time editors and six sports photographers, indicating a newsroom structured around daily reporting, editing, image production, and print publication. Daniel Herrera is identified as editor-in-chief in the available reference material. No reliable information is provided here about the newspaper's ownership structure, parent company, financial performance, digital audience, or legal corporate entity, so those fields remain unspecified. As a brand, El Gráfico is centered on timely sports journalism, recognizable Spanish-language editorial coverage, and a national distribution footprint. Its principal offering is the daily newspaper, with editorial value derived from recurring sports news, reporting, and photography rather than from a diversified consumer-product portfolio. The available sources do not establish specific recurring sections, named campaigns, major product extensions, acquisitions, lawsuits, recalls, or other scandals.
History
The name El Gráfico has roots in Salvadoran newspaper publishing dating to 1939, when Pepe and José Roberto Dutriz founded a newspaper under that name. The reference material treats that publication as the historical predecessor or namesake tradition rather than as identical to the modern sports newspaper. The present El Gráfico sports newspaper was launched in 2004. Its creation established a daily, Spanish-language publication devoted specifically to sports and is described as the first newspaper of its kind founded in Central America. From its base in Antiguo Cuscatlán, the paper developed a national distribution model, issuing a morning edition and reporting on both Salvadoran and international sport. The publication's editorial model combines daily sports news with reporting and sports photography. Its stated audience is primarily male readers aged 13 to 45. The available description identifies a newsroom of approximately 20 full-time editors and six sports photographers, a structure suited to producing a recurring print edition with substantial original coverage and visual content. El Gráfico has been reported to circulate approximately 50,000 copies per day and to distribute throughout El Salvador. These figures and geographic details describe its print presence, but the available material does not provide a reliable account of later circulation changes, digital products, ownership, corporate organization, revenue, or international expansion. Daniel Herrera is identified as editor-in-chief. Beyond the 1939 newspaper origin and the 2004 launch of the sports publication, no further dated institutional milestones are supported by the supplied references.
- 2004Modern sports newspaper launches
The current El Gráfico sports newspaper first appeared as a daily Spanish-language publication focused on national and international sports.
- 1939El Gráfico name enters Salvadoran newspaper publishing
Pepe and José Roberto Dutriz founded a newspaper using the El Gráfico name, establishing the historical newspaper tradition associated with the brand.
Products and positioning
A dedicated Salvadoran sports-news newspaper serving a primarily male 13–45 audience with daily coverage of national and international sport.
El Gráfico daily sports newspaperSports newspaper2004
The core product is a Spanish-language morning newspaper published daily in El Salvador. It reports on national and international sports and is distributed throughout the country. The publication is supported by a newsroom of approximately 20 full-time editors and six sports photographers, according to the available reference material.
Flagship businesses
- El Gráfico daily morning edition
Leadership
| Name | Title | Tenure |
|---|---|---|
| Daniel Herrera | Editor-in-chief | — |
Sources
Cite this profile: Cite the canonical profile. /brand-wiki/el-gráfico · Editorial policy · How profiles are compiled