District Vision

District Vision is an American running and wellness brand based in Los Angeles. Founded in 2016 by Tom Daly and Max Vallot, the company developed from the founders’ shared interest in creating more considered equipment for running and endurance activity. Daly and Vallot met while studying at business school in London; before establishing District Vision, Vallot worked at Saint Laurent and Daly worked at Acne Studios. Their experience in fashion contributed to the brand’s emphasis on materials, visual design, and retail presentation, while its product development is directed toward the practical requirements of runners and other endurance athletes. The brand initially concentrated on eyewear rather than building a broad apparel range. Its first products were two sunglasses frames, Keiichi and Nagata. In 2017, District Vision expanded the collection with the Kaishiro Explorer, Nako Multisport, and Yukari Windshield frames. The eyewear used lightweight nylon and titanium construction and was offered with several lens treatments intended for different environments. The published lens options included Sky G15 for full ultraviolet protection, Sports Yellow for improved visibility in low-light conditions, Water Gray polarized lenses for reducing glare from water and other bright surfaces, and Black Rose for changing light conditions. The lenses were described as polycarbonate, with resistance to ultraviolet exposure, impact, shattering, and scratching. District Vision’s retail presence included specialty and fashion-oriented outlets such as Dover Street Market in New York and Barneys New York. This distribution helped position the company between technical sports equipment and contemporary fashion, rather than as a conventional mass-market athletic label. Its products were presented as tools for focused, long-distance activity while retaining a distinctive lifestyle and design identity. Over time, the company broadened its offer into what it described as a more holistic toolkit for runners. In addition to eyewear, this included performance socks developed with Falke and other running-oriented equipment. The brand also connected product development with community and athlete programming. Through its Mindful Athlete initiative, District Vision worked with athletes of different backgrounds and with running clubs internationally, with an emphasis on mental preparation, mindfulness, and mental health in endurance sport. The initiative has included programming for marathon participants. Recognition helped establish the brand during its early years. District Vision was included in Gear Patrol’s 2016 list of notable products, and the Kaishiro frame received a Runner’s World Editor’s Choice distinction as a leading new running sunglasses product in 2017. District Vision is best understood as a specialist performance brand whose identity combines technical running eyewear, selective expansion into apparel and accessories, design-led distribution, and a wellness-oriented approach to athletic culture. Publicly available reference material does not establish a parent company, stock-market listing, revenue figures, or a complete current executive roster.

District Vision was established in 2016 in Los Angeles by Tom Daly and Max Vallot. The founders met at business school in London and came from fashion-industry backgrounds: Vallot had worked at Saint Laurent, while Daly had worked at Acne Studios. They applied this experience to a running-focused company intended to combine technical performance with a refined visual and material language. The company’s first commercial products were two eyewear frames, Keiichi and Nagata. Rather than beginning with a large apparel assortment, District Vision used specialist sunglasses as the foundation of its identity. In 2017, the company added three further frames: Kaishiro Explorer, Nako Multisport, and Yukari Windshield. The frames were manufactured using nylon and titanium, materials selected for their combination of light weight and durability. The collection was offered with lens options for different light and environmental conditions, including a green-gray lens for ultraviolet protection, a yellow lens for low-light visibility, polarized gray lenses for glare reduction, and a rose lens designed for variable light. The polycarbonate lenses were described as UV-blocking and resistant to impact, shattering, and scratching. District Vision’s early distribution included Dover Street Market in New York and Barneys New York. These channels placed the company in a hybrid space between technical sport, contemporary fashion, and design-led retail. The brand’s eyewear became its signature category, while its broader ambition was to provide a more complete toolkit for runners. The company subsequently expanded beyond sunglasses into performance-oriented accessories and apparel-related products. A performance sock line was developed in collaboration with Falke. District Vision also cultivated a wellness dimension through its Mindful Athlete program. The initiative brought together athletes and running clubs from different backgrounds and locations, and promoted mindfulness, psychological preparation, and mental health in endurance sport. Marathon participants were among the program’s intended communities. The brand received early external recognition. It was selected for Gear Patrol’s 2016 Gear Patrol 100, and its Kaishiro sunglasses were named a Runner’s World Editor’s Choice product in 2017. Available reference material identifies District Vision as an active Los Angeles-based running brand and wellness collective, but does not provide reliable public information about its revenue, ownership structure, parent company, public listing, or a broader list of executives.

1. 2017The eyewear range expands

   District Vision introduces Kaishiro Explorer, Nako Multisport, and Yukari Windshield frames.

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2. 2017Kaishiro receives Runner’s World recognition

   The Kaishiro frame is selected for a Runner’s World Editor’s Choice award as a new running sunglasses product.

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3. 2016District Vision is founded

   Tom Daly and Max Vallot establish District Vision in Los Angeles as a running-focused brand combining technical equipment, design, and wellness.

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4. 2016Initial Keiichi and Nagata frames launch

   The company begins commercial activity with two eyewear frames, Keiichi and Nagata.

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5. 2016District Vision is selected for Gear Patrol 100

   The brand receives early product recognition through inclusion in Gear Patrol’s annual selection.

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A design-led technical running and wellness brand focused on high-performance eyewear, endurance accessories, and mental-wellness support for athletes.

• KeiichiRunning eyewear2016

  Keiichi was one of District Vision’s two launch eyewear frames. It helped establish the brand’s initial product identity around lightweight, technical sunglasses designed for runners and endurance athletes. The frame formed part of an early collection using nylon and titanium construction and polycarbonate lenses available in multiple optical treatments.

• NagataRunning eyewear2016

  Nagata was introduced alongside Keiichi as one of District Vision’s original two frames. It represented the company’s initial approach to combining performance-oriented materials with a fashion-conscious silhouette. The early eyewear platform emphasized UV protection, impact resistance, and lens choices adapted to different lighting conditions.

• Kaishiro ExplorerRunning eyewear2017

  Kaishiro Explorer was added to the collection in 2017 and became one of District Vision’s most recognized early frames. It was designed for running and outdoor endurance use, with lightweight nylon and titanium construction and polycarbonate lenses. Runner’s World later selected Kaishiro for an Editor’s Choice distinction.

• Nako MultisportMultisport eyewear2017

  Nako Multisport was part of District Vision’s 2017 expansion beyond its original two-frame lineup. The model was intended for use across running and other endurance activities. Its construction followed the brand’s early use of nylon and titanium, while its lens system addressed protection and visibility in varied outdoor conditions.

• Yukari WindshieldRunning eyewear2017

  Yukari Windshield was introduced in 2017 as part of District Vision’s expanded eyewear assortment. The frame was positioned for runners and outdoor athletes seeking broad protection from wind, sunlight, and changing conditions. Like the brand’s other early sunglasses, it used technical materials and polycarbonate lenses with protective and durability characteristics.

• Performance socks with FalkeRunning accessories

  District Vision broadened its running toolkit with a performance sock line developed in collaboration with Falke. The collaboration extended the brand beyond eyewear into an everyday technical accessory for runners, while retaining its focus on comfort and performance during endurance activity.

• Mindful Athlete

  International

  District Vision’s Mindful Athlete program connects the brand with athletes, marathon participants, and running clubs. Its purpose is to encourage mindfulness, mental preparation, and greater attention to mental health in endurance sport.

  Outcome. The program expanded District Vision’s identity beyond product manufacturing into athlete community-building and wellness education.

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• 2017Expansion to three additional eyewear framesProduct launch

  After launching its initial two frames, District Vision broadened its product coverage for runners and multisport users.

  What changed. The company introduced Kaishiro Explorer, Nako Multisport, and Yukari Windshield.

  Aftermath. The expanded collection increased the range of use cases addressed by the brand and contributed to recognition for the Kaishiro model.

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• 2016Launch with a focused eyewear strategyStrategy

  At its founding, District Vision entered the running market with two eyewear frames rather than a broad product range.

  What changed. The company introduced Keiichi and Nagata as its initial commercial products and used technical materials and specialized lens options to establish its performance credentials.

  Aftermath. The focused eyewear approach became the foundation for later frame expansion and the brand’s broader running toolkit.

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• Expansion from eyewear into a holistic running toolkitStrategy

  District Vision sought to address the wider needs of endurance athletes rather than remain solely a sunglasses label.

  What changed. The brand added performance socks through a collaboration with Falke and developed the Mindful Athlete program for athletes and running communities.

  Aftermath. The move broadened District Vision’s positioning to include accessories, community activity, and athlete mental wellness.

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• 2017District Vision expands its frame range

  The brand added the Kaishiro Explorer, Nako Multisport, and Yukari Windshield frames to its eyewear offering.

  Product launchProduct generation
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• 2017Kaishiro receives a Runner’s World Editor’s Choice distinction

  The Kaishiro frame was recognized as a notable new running sunglasses product by Runner’s World.

  Other
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• 2016District Vision launches its first eyewear collection

  The newly founded running brand introduced its initial Keiichi and Nagata eyewear frames.

  Product launch
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1. District Vision
2. District Vision official website